Tips and Tricks

How To Boost Revenue For Your Dog Grooming Business

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Running a dog grooming business can be a lot of fun, but it’s also a lot of work. If you want to be successful, you need to find ways to increase your revenue and get more bookings. In this article, we’ll reveal how to boost revenue for your dog grooming business in 15 effective ways!

Think professional dog grooming is the career for you? Learn how to become a certified groomer in 6 easy steps!

The Future Of The Dog Grooming Industry

First thing’s first: the dog grooming industry is growing rapidly! After all, there are countless reasons why this profession is a fun, exciting one. But no doubt, one of the biggest perks is definitely the earning potential.

In 2020, the pet industry’s estimated worth was a whopping $99 billion dollars in the United States alone. And according to projections by the U.S. Bureau of Labor Statistics, that number is only going to continue to grow in the years to come. By 2030, they predict that there will be an employment increase of up to 33%!

Furthermore, by 2027, the global pet care market is expected to be worth a staggering $350 billion!

So, what does this growth mean for dog groomers? Quite simply, it means that there’s never been a better time to enter the field! Thinking about starting a dog grooming business, or if already running one and looking for ways to boost revenue?

Then NOW is the time to take action!

What Is The Target Market Of a Pet Grooming Business?

Before we jump into how to increase revenue for your dog grooming business, it’s important to understand who your target market is. After all, you need to know who you’re selling to in order to sell them anything!

In general, your target market will be pet parents. But more specifically, you should focus on those who live within a certain radius of your business location and have dogs that meet the size requirements of your groomer(s).

It’s also important to consider the income level of potential customers when determining your target market. After all, not everyone can afford luxury services like professional dog grooming.

Determining Your Target Market

So, how should YOU get started?

The first step is to create a buyer persona. This is basically a fictional representation of your ideal customer. To do this, you’ll need to consider things like their age, location, income level, and so on.

Where Do Groomers Make The Most Money?

Now that you understand your target market, you might be wondering, “Where do dog groomers make the most money?”

The answer, of course, depends on a number of factors. But in general, those who work in high-end pet stores or veterinary clinics tend to earn the most. This is because they’re able to offer premium services and charge premium prices.

Of course, location also plays a role. Groomers who work in cities or affluent suburbs typically earn more than those who work in rural areas. This is because there’s simply more demand for their services in these areas.

Lastly, there’s also the factor of whether or not you run your own dog grooming business. Those who are self-employed often have the potential to earn more than those who work for someone else. This is because they’re able to set their own prices and keep 100% of the profits.

PRO TIP: Want to launch your very own dog grooming business? Here’s everything you need to know to get started!

How To Get More Grooming Clients

Once you have a good understanding of who your target market is, you can start thinking about how to increase revenue for your dog grooming business… Which, at the same time, involves getting more clients to book with you!

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How To Boost Revenue For Your Dog Grooming Business: 15 Tips For Success

But before we dive in, it’s important to understand that there is no one-size-fits-all solution here. What works for one groomer may not work for another. So, take these tips as suggestions and see what works best for YOU and YOUR business.

Now let’s get started!

Tip #1: Get Professionally Certified in Dog Grooming

One of the best ways to increase revenue for your dog grooming business is to get professionally certified. This will show potential clients that you’re serious about your craft and that you have the skills necessary to do a good job. Moreover, it’ll also give you an edge over the competition, as not all groomers are certified.

There are all sorts of awesome certification programs out there, such as the Dog Grooming Course offered by QC Pet Studies. This online course is entirely self-paced. As a result, you can complete it at your own convenience. It’s affordable (coming with the option of a payment plan, too) and also comes with a free First Aid for Groomers Course as part of your tuition!

Learn more about QC’s Dog Grooming Course and become an International Dog Grooming Professional™ (IDGP™) in less than a year!

But certification is not the only way to show potential clients that you’re a competent groomer…

Tip #2: Offer a Referral Program

Referral programs are an excellent way to increase revenue for your dog grooming business. After all, what better way to get new clients than by having your existing ones recommend you to their friends and family?

There are all sorts of ways to structure a referral program. But in general, you’ll want to offer some sort of discount or incentive (e.g., $20 off the next grooming service) to those who refer someone new to your business.

Just be sure to set some ground rules so that people don’t abuse the system. For instance, you might only offer the discount if the person being referred actually books an appointment with you.

Other Customer Incentive Ideas

In addition to referral programs, there are all sorts of other customer incentives that you can offer to increase revenue for your dog grooming business. For instance, you might offer:

  • A discount to those who book multiple appointments in advance or those who refer multiple people to your business.
  • Some sort of loyalty program. This is where customers earn points for every dollar they spend at your grooming salon. These points can then be redeemed for discounts on future services or products.
  • Seasonal promotions or holiday-themed offers.
  • Bundled services. This is where you offer a discount if the customer books multiple services at once (e.g., grooming and boarding).
  • Gift cards. These make great gifts for dog lovers and can be used to encourage people to try out your grooming services.

Tip #3: Have a Killer Website For Your Dog Grooming Business

These days, it’s more important than ever to have a strong online presence for your business. And that starts with having a well-designed website.

Your website is often the first point of contact between you and potential clients. As such, it’s important that your site makes a good impression. It should be easy to navigate, informative, and, most importantly, it should reflect the overall branding of your business.

PRO TIP: If you’re not sure where to start, there are all sorts of great website builders out there that can help you create a professional-looking site in no time. Weebly and Squarespace are two popular options!

Once your website is up and running, be sure to populate it with high-quality content. This includes well-written descriptions of your services, helpful blog articles, and stunning photos.

Also, be sure to include easy ways for people to get in touch with you, such as a contact form or click-to-call button.

Last but not least, don’t forget to include social media buttons on your site so that people can connect with you on all the major platforms.

Funny cute dog lying on the sofa at home and using the laptop, pets and technology concept. Dog grooming business article.

Tip #4: Optimize Your Site for SEO

It’s not enough to just have a website these days. You also need to make sure that your site is optimized for search engine optimization (SEO).

What does this mean? Essentially, it means making sure that your site is designed in such a way that it will rank highly on all the major search engines (think Google, Yahoo!, and Bing).

There are all sorts of ways to optimize your site for SEO. But some simple things that you can do include:

  • Use keyword-rich titles and descriptions
  • Use alt tags on all images
  • Optimize your website for mobile
  • Use social media to promote your website and content

For more tips on how to optimize your site for SEO, be sure to check out this awesome Beginner’s Guide from Moz.

Tip #5: Promote Your Dog Grooming Business on Social Media

Social media is a great way to promote your dog grooming business. Not only is it free, but it’s also an incredibly powerful marketing tool.

When it comes to social media, the key is to be active and engaging. This means posting regular updates, responding to comments and messages, and sharing relevant content from other sources.

Also, be sure to use hashtags whenever you can. Hashtags are a great way to reach new people and connect with others who are interested in the same thing as you.

Some popular hashtags to use include:

  • #doggrooming
  • #dogstagram
  • #dogsofinstagram
  • #groomer
  • #grooming

Don’t forget to also promote your website and contact information on your social media profiles. And, if you’re feeling extra ambitious, you can even run social media ads to reach an even wider audience.

Tip #6: Know Your Brand (And Use It In All Marketing Materials)

As a dog groomer, it’s important that you have a strong understanding of your brand. Your brand is what sets you apart from the competition and defines how people perceive your business.

When creating marketing materials for your dog grooming business, be sure to keep your brand in mind. This includes everything from your website and social media posts to your business cards and flyers.

Your brand should be reflected in all aspects of your business, so take some time to really think about who you are as a company and what makes you unique. Then, use that to guide all your marketing decisions.

Ideas For Dog Grooming Advertising Slogans

When figuring out your brand, you may decide that you want to use a slogan to capture the essence of your business. If so, here are some ideas to get you started:

  • The dog groomer that pampers your pooch!
  • Make EVERY day a spaw day!
  • We treat your dog like royalty!
  • The ultimate dog grooming experience!
  • Pamper your pet at our salon!
  • Luxurious dog grooming services!
  • Spoil your pup with our grooming services!
  • Your furry friend deserves the best… And that’s what we provide!

Tip #7: Get The Word Out There With Traditional Marketing Methods

Just because we live in a digital world doesn’t mean that traditional marketing methods are dead. In fact, there are still plenty of ways to get the word out about your dog grooming business using good old-fashioned marketing techniques.

Some ideas include:

  • Handing out business cards and flyers in local pet stores
  • Putting up posters in vet offices and other businesses
  • Advertising in local pet magazines
  • Attending pet fairs and other events
  • Sponsoring a local dog-related event

When maximizing traditional marketing methods, make sure to include your website and social media information so people can easily find you online. Which leads us to our next tip…

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Tip #8: Put Some Money Into Online Ad Marketing

While there are plenty of free marketing techniques that you can use to promote your dog grooming business, sometimes it’s worth it to put a little money into paid advertising.

Paid online advertising allows you to reach a wider audience and get your name out there in front of people who may not have otherwise heard of you.

Some ideas for paid advertising include:

  • Google Ads: You can create text, image, and video ads that show up in Google search results.
  • Facebook Ads: Facebook allows you to target your ads to a specific audience, making them highly effective.
  • Instagram Ads: Similar to Facebook Ads, Instagram Ads allow you to target a specific audience with your ads.
  • TikTok Ads: TikTok is a newer platform, but it’s quickly becoming one of the most popular social media networks. You can create short video ads that will be seen by people who are scrolling through their feed.

No matter what type of paid advertising you decide to use, make sure your ads are well-designed and align with your brand. You want people to see your ad and instantly know that it’s for your dog grooming business.

Tip #9: Increase Dog Grooming Sales By Getting Reviewed On Google And Other Sites

One of the best ways to promote your dog grooming business is to get positive reviews on Google and other sites. People trust online reviews just as much as personal recommendations. So, this is a great way to attract new customers!

To encourage people to leave reviews, you can:

  • Send out follow-up emails after each appointment and include a link to your Google listing
  • Add a link to your Google listing on your website and social media profiles
  • Give out loyalty cards that offer a discount after a certain number of visits
  • Run a contest where people can enter to win a prize by leaving a review

By getting more reviews, you’ll not only attract new customers, but you’ll also boost your ranking in search results. And that means even more people will see your business when they’re searching for a dog groomer in their area!

Tip #10: Boost Dog Grooming Revenue By Selling Products

In addition to offering dog grooming services, you can also boost your revenue by selling products. This could include anything from shampoo and conditioner to dog beds and toys.

If you decide to sell products, make sure to choose items that are high quality and align with your brand. You want your customers to be happy with their purchase and come back for more in the future.

You can sell products:

  • In your shop: If you have a physical location, you can sell products right in your shop.
  • Online: You can also sell products on your website or through an online store like Etsy.
  • At events: If you attend pet fairs or other events, you can set up a booth and sell products there.

No matter how you choose to sell products, make sure you’re offering items that your customers will love.

Tip #11: Increase Your Earnings By Offering Value-Added Services

In addition to dog grooming, you can also offer value-added services to increase your earnings. These are services that are related to dog grooming but are not necessarily part of the grooming process.

Some examples of value-added services include:

  • Nail trimming
  • Teeth brushing
  • Anal gland expression
  • Medicated baths/treatments
  • Ear cleaning

You can even expand into other pet care services, such as dog training, walking, sitting, boarding, etc. These services may require additional certification, but they can be a great way to boost your revenue.

By offering value-added services, you can attract new customers and increase your average ticket price. This is a great way to give your dog grooming business a boost!

FUN FACT: QC Pet Studies also offers a self-paced, online Dog Training certification course!

Funny dog with bone on head sitting on grass and looking away. Dog grooming business article.

Tip #12: Get Involved in Your Local Community

Another great way to increase revenue for your dog grooming business is to get involved in your local community. This could include anything from sponsoring a dog-related event to partnering with a local shelter.

By getting involved in your community, you’ll not only help out a good cause, but you’ll also increase awareness of your business. And that can lead to more customers and more sales!

There are plenty of ways to get involved in your community. Here are a few ideas to get you started:

  • Host a dog-friendly event at your shop
  • Partner with a local shelter or rescue group
  • Sponsor a dog-related event
  • Donate products or services to a local charity
  • Volunteer at a pet fair or other event

Getting involved in your community is a great way to increase revenue for your dog grooming business. And it’s also a lot of fun!

Tip #13: Provide Virtual Dog Grooming Services

If you want to really boost your revenue, you can start offering virtual dog grooming services. This is a great way to reach a wider audience and increase your bookings.

With virtual dog grooming, you can provide services such as:

  • Live video consultations
  • Dog training sessions
  • Nail trimming
  • Teeth brushing
  • Anal gland expression
  • Medicated baths/treatments
  • Ear cleaning

Because distance to/from clients isn’t a factor, you can book with people from all around the world. In our opinion, this makes this business-savvy move a MUST for any groomer working in the post-pandemic world!

Tip #14: Become a Mobile Dog Groomer

Mobile dog grooming is another great way to increase revenue for your business. With this service, you can bring the grooming directly to your clients! You can choose to operate your entire business this way, or as an additional grooming method beyond your salon environment.

The top benefits of mobile grooming include:

  • Convenience for your clients
  • Increased earnings potential
  • Ability to serve a wider geographical area

One thing to keep in mind with mobile grooming is that you’ll need to invest in a quality grooming trailer or van. This is an important expense, but it’s one that will pay off in the long run.

Tip #15: Give Existing Clients a Self-Serve Option

Finally, if you want to increase revenue for your dog grooming business, you can give existing clients a self-serve option. This is a great way to provide a discount to your loyal customers while still making a profit.

With a self-serve option, your clients can do some or all of the work themselves. This could include things like bathing, brushing, and nail trimming. You can provide the supplies and assistance as needed.

Self-serve options are a great way to increase revenue for your dog grooming business. Plus, they’re also a great way to show your clients that you appreciate their business!

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There you have it! These are 15 tips to help you boost revenue for your dog grooming business. By implementing these strategies, you can get more bookings, increase sales, and make your business more successful.

Do YOU have a tip to add? We’d love to hear from you! Leave a comment below or contact us today.

Thanks for reading!

20 Tips To Market Your Dog Grooming Business

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As a dog groomer, it’s important to know how to market your business so that you can attract potential clients. Luckily, there are many different ways to do this. Today, we’re going to list 20 of the BEST tips to market your dog grooming business.

Following these tips will help you reach more people who might be interested in hiring a groomer. In turn, this will increase your chances of getting hired for more appointments!

PRO TIP: Want to be a professionally certified dog groomer? Our Ultimate Guide will teach you everything you need to know in just six simple steps!

What Is The Target Market Of a Pet Grooming Business?

The first step to marketing your pet grooming business is understanding who your target market is. To do this, consider what type of clients you want to attract.

For example, are you looking to attract high-end clientele? Or are you more interested in attracting budget-conscious dog owners?

Once you know who your target market is, you can begin thinking about how to best reach them!

Where Do Groomers Make The Most Money?

While it’s important to understand your target market, it’s also essential to consider where you can make the most money.

For example, some groomers choose to work exclusively with high-end clientele because they know they can charge more for their services. Alternately, other groomers may choose to work with budget-conscious dog owners because they want to be able to help as many dogs as possible!

No matter what route you decide to take, be sure to consider where you can make the most money so that you can maximize your earnings!

How Profitable Is a Dog Grooming Business?

The profitability of a dog grooming business depends on many factors. The location of the business, the prices charged for services, and the number of clients served are just three examples.

That said, most dog grooming businesses are very profitable! In fact, according to Indeed, the average dog groomer in the United States makes approximately $45,650 per year. But the salary range for a dog groomer is very wide.

Meaning, you can absolutely may way more than that with the right effort and business strategies! So, if you’re looking to start a profitable business, dog grooming is a great option.

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Marketing a Dog Grooming Business: How Do I Get More Grooming Clients?

Alright, you know now who your target market is. Now it’s time to start thinking about how to get their attention. After all, if they don’t know that you exist, they can’t book with you!

There are many different ways that dog groomers can get the attention of their target market. Some of the most effective methods include:

  1. Developing a personal brand
  2. Creating a strong online presence
  3. Participating in local events
  4. Getting featured in pet industry publications
  5. Listing your dog grooming business on online directories

Let’s take a closer look at each of these methods, shall we?

1. Developing a personal brand

Developing a strong brand is another way to get people to know about your dog grooming business. This means creating a recognizable identity for your business that sets you apart from other grooming experts in the industry.

There are many different ways you can go about this, but some of the most effective methods include:

  • Creating a professional logo: This will help people to easily recognize your dog grooming business – both online and offline.
  • Developing consistent branding: Use the same fonts, colors, tone, and overall aesthetic across all of your marketing materials.
  • Creating high-quality content: Share blog articles, photos, and other pieces of content that show off your dog grooming skills and expertise.

Creating a personal brand for your grooming business will help you make a good impression on potential clients. Plus, it’ll help you stand out from your competitors, too!

2. Creating a Strong Online Presence

There are many ways to create a strong online presence for your dog grooming business. Start by creating a website and make sure to include plenty of photos and information about your services.

Next, be sure to claim your business on popular directories like Google My Business and Yelp. By doing this, you’ll make it easier for potential clients to find you when they search for dog groomers in your area.

Finally, make sure to stay active on social media! Posting photos of your work, sharing helpful tips, and interacting with potential clients will help you attract attention online.

3. Participating in local events

Another great way to market your dog grooming business is by participating in local events. For example, you could set up a booth at a pet-friendly festival or host a meet-and-greet at your salon. This is a great way to get your business in front of potential clients and to show them what you’re all about!

4. Getting featured in pet industry publications

Another way to get your target market’s attention is by getting featured in publications related to the pets industry. This could include websites, blogs, magazines, and even newspapers!

The benefits of this strategy are twofold. Firstly, this will help you reach more potential clients. Secondly, it’ll also give you some exposure.

There are several ways to get featured in pet industry publications:

  • Submit articles or tips to popular websites
  • Pitch story ideas to editors of pet magazines
  • Share your business’s success stories with pet bloggers

Being featured in a publication is like getting a stamp of approval from the industry. So, if you can manage to get your business featured, it’ll definitely help you attract more clients.

5. Listing your dog grooming business on online directories

Another great way to market your dog grooming business is by listing it on online directories. This will help potential clients find you when they’re searching for dog groomers in their area.

Some of the most popular online directories for pet businesses include:

By taking the time to list your business on these (and other) online directories, you’ll make it easier for potential clients to find and contact you.

PRO TIP: Make sure to claim your business listings on these platforms and keep your information up-to-date!

Professional groomer cutting Pomeranian dog's fur with scissors at grooming salon. Dog grooming business.

20 Tips To Market Your Dog Grooming Business

As a dog groomer, you know that it is important to market your business. After all, marketing is essential for any business… That said, it can be especially important for businesses in the pet industry.

It’s worth noting that the efforts you put into marketing your business don’t have to be difficult or expensive. On the contrary, there are many simple and affordable ways you can achieve your goals!

To help you get started, we’ve put together a list of our top 25 tips for marketing your dog grooming business…

Tip #1: Get professionally trained and certified as a dog groomer!

One of the best ways to market your dog grooming business is to get professionally trained and certified. QC Pet Studies is a good place to get this training. When you’re certified, you show potential clients that you’re serious about your work – and that you have the skills necessary to take proper care of their beloved pet.

Learn all about QC’s self-paced, online Dog Grooming Course and its internationally-recognized certification!

Tip #2: Get real-world, hands-on experience!

In addition to getting certified, it’s also important that you get some real-world, hands-on experience. After all, there’s no substitute for actually doing the work!

Try to get an internship or apprenticeship with a local dog groomer. This will give you the chance to learn from a professional and gain some valuable experience. Furthermore, you can gain invaluable experience by offering free (or discounted) services to people you know, such as friends and family.

Tip #3: Get out there and meet people!

Attend pet industry events so you can meet other professionals in your field. Join organizations to stay connected and learn new things (we’ll talk more about that in the next tip). Finally, connect with other groomers and other industry experts to promote your work.

Tip #4: Join professional organizations!

Another great way to market your dog grooming business is to join professional organizations such as the National Dog Groomers Association of America (NDGAA) or the International Professional Groomers, Inc. (IPG). These types of reputable organizations offer many benefits! Access to educational resources and networking opportunities, are just two prime examples.

Plus, being a member of a professional organization shows potential clients that you’re serious about your work and that you’re always looking to improve your skills.

Tip #5: Ask for referrals!

If you have happy customers, ask them if they know anyone else who might benefit your professional groomer expertise. Typically, people who are happy with your services are more likely to give you a referral for someone who needs those same services.

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Tip #6: Maximize social media!

Social media provides a unique opportunity to connect with potential clients and promote your work. So, you should definitely post pictures of your latest grooming results – as well as share helpful articles/videos – on various platforms. You should also use these different platforms to regularly engage with other users and industry professionals.

Some notable social media platforms you should consider focusing on include:

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

Tip #7: Create a professional website!

If you want to do business in today’s world, you need to have a professional website. Not only that – you always have to ensure that it stays up-to-date and looks its best!

When developing your website, include the following information:

  • Your name and your business name
  • Your logo
  • Any certification(s) and qualifications you have as a groomer
  • Contact information
  • A portfolio of your dog grooming work
  • Positive testimonials from past clients
  • Information about your grooming services
  • Links to your social media
  • An option for online booking

If you need help getting started, Forbes offers 10 tips for developing a business site.

Tip #8: Develop a solid portfolio!

Speaking of your portfolio, you’re definitely going to put effort into this, too. After all, your portfolio is a reflection of your skills and abilities. As such, it’s important to make sure it is up-to-date and includes your best work. This way, dog owners can see what you’re capable of!

Discover 5 of the most effective ways to market your dog grooming portfolio!

Tip #9: Understand SEO and best SEO practices!

SEO (a.k.a. search engine optimization) is the process of making sure that your website can be found by people who’re looking for it on websites such as Google. Basically, the higher your ranking is, the more likely people are to find you!

One business-savvy way to improve your SEO is by using specific, targeted keywords on your website and in your social media posts. For example, if you’re a dog grooming living in New York, some keywords you might use would be:

  • “Dog groomer New York”
  • “New York dog groomer”
  • “Best dog groomer New York”

What’s more – you can improve your SEO ranking by regularly blogging, too. Within your blog posts, make sire to include links back to your website. This will help people learn more about you and it will also help improve your SEO ranking.

Over time, you can also build up your website’s authority by getting other businesses, websites, and publications to link back to your articles and site as well.

If you’re new to SEO, Moz’s Beginner’s Guide will walk you through everything you need to know!

Tip #10: Pay for ad marketing!

Investing in paid ads is a great way to get your dog grooming business in front of potential pet owners who are looking for your type of services. Google Ads and Facebook Ads are two of the most commonly used examples.

When creating your ads, be sure to use relevant keywords while also targeting your ideal client base. For example, if you’re trying to target pet businesses, you might want to create an ad that says: “Dog groomer for businesses – We can help you keep your dogs looking their best!”

Alternately, if it’s dog owners you want to target, your ad might sound a little more like this: “Dog parents – Keep your pup looking sharp with our dog grooming services!”

If you’re not sure how to get started with paid ad marketing, this article by ConvertKit can help. It offers a useful overview of the different types of paid ads, as well as how to create them.

Cute big dog sits on the table and Grooming master cuts and shaves, cares for a dog. Grooming, drying and styling dogs, combing. Dog grooming business.

Tip #11: Market your dog grooming business by getting involved in your community!

One great way to market your dog grooming business is by getting involved in your community. There are a number of ways you can do this, such as:

  • Volunteering with local animal shelters or rescue groups
  • Donating services to charity auctions
  • Sponsoring a pet-friendly event
  • Attending trade shows or pet expos

By getting involved in your community, you’ll not only be able to help pets in need, but you’ll also be able to meet potential clients and build up your business’s reputation.

Tip #12: Offer free consultations!

Many people are hesitant to hire a dog groomer for the first time because they don’t know you, and therefore can’t necessarily trust that they’re dog will be in safe hands. Further, they’re likely unsure of what they want or how much it’ll cost.

You can alleviate ALL of these concerns by offering free consultations! This is the kind of simple, easy gesture that results in big rewards for you and your business. The client can have their fears put to rest, while also seeing what you’re capable of doing for them.

As a result, this will help YOU get more bookings and also put your name out there!

Tip #13: Offer other types of incentives while you’re at it!

To sweeten the deal even more, why not offer additional customer incentives? People love to save money, and if you can offer a way to do that, you’ll better your chances of them hiring you.

Discounts, freebies, referral bonuses, and/or loyalty/membership programs are all excellent examples of what we’re talking about. This will show potential clients that you’re generous – and that you care about them doing business with you.

The fact that it’ll also help you stand out from the competition is just an added perk!

Tip #14: Combine dog grooming with other pet services!

By offering additional pet care services, you’ll attract a wider range of potential customers. For instance, in addition to dog grooming, you could offer:

  • Dog training
  • Doggy daycare
  • Boarding facilities
  • Dog walking
  • Homemade dog treats and food for purchase
  • Grooming tools and products available for purchase
  • Discounts off brand-name products (if you’re an ambassador for any pet companies)
  • Dog toys for purchase
  • Custom-made pet clothing, trinkets, and accessories for purchase

The benefits of adding more services to your business are endless! For starters, this will show people that you’re a versatile pet expert with lots to offer! Not to mention, you’ll have additional streams of income – and can even potentially raise the rates of ALL your services in general!

Interested in adding professional dog training to your business? QC Pet Studies’ self-paced, online Dog Training Course can turn you into an International Dog Training Professional™ (IDTP™) in as little as 6 short months!

Tip #15: Provide virtual services!

With the current state of the world, many people are feeling uneasy about leaving their homes. As a result, they may be hesitant to bring their pets out – even for something as simple as a grooming appointment.

You can ease these worries by providing virtual services! This could include:

  • Skype or FaceTime consultations
  • Virtual pet tours (of your facility)
  • Pre-recorded grooming tutorials
  • Online dog training courses/programs

By offering these kinds of services, you’ll show potential clients that you’re adaptable and willing to go above and beyond to ensure their safety and comfort. Plus, it doesn’t hurt that this is an excellent way to set yourself apart from the competition!

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Tip #16: Write a dog grooming blog!

Blogging is a really effective way to market your dog grooming business and improve your website’s SEO. When you blog, you’re sharing your knowledge and expertise with a wider audience. On top of that, blogging also gives you a platform to showcase your best work and attract new customers.

Not sure where to start? Wix has an awesome step-by-step guide that we highly recommend!

Tip #17: Speak at pet industry events!

If you’re an expert in your field, there’s a good chance people will want to hear what you have to say! Public speaking is an excellent way to market your dog grooming business, gain some valuable exposure, and even network.

Not only will this help you attract new customers; it’ll also solidify your status as a credible authority in the pet industry. To find events near you, we recommend searching online or contacting your local Chamber of Commerce.

Tip #18: Sponsor a pet-related event!

Sponsoring a pet-related event is another great way to get your business name out there. When you sponsor an event, people will see your company logo, hear your business being mentioned, and have a positive association with your brand.

This is an especially effective marketing strategy if you choose to sponsor a local event, as it’ll help you attract attention from people in your community.

To find events that you could potentially sponsor, following the same recommendation above (looking around online or contacting your local Chamber of Commerce).

Tip #20: Collaborate with other pet industry experts!

Finally, one of the single best ways to market your dog grooming business is to collaborate with other pet industry experts. This could involve anything from guest blogging, to co-hosting an event or webinar, to participating in a joint marketing campaign.

When you collaborate with other businesses, you’re gaining valuable exposure. Moreover, you’re also building strong relationships with other leaders in your industry. Believe us when we say that these relationships can be extremely beneficial down the road!

Collaborating could also come in the form of pairing up with existing businesses, such as:

  • Pet stores
  • Dog walkers
  • Kennels and boarding facilities
  • Vet offices
  • Animal shelters, etc.

If you have a good relationship with these businesses, they may be willing to promote your services to their clients!

Happy Border Collie portrait with yellow background. Dog grooming business.

How To Market a Dog Grooming Business: Conclusion

We hope you found these tips helpful! Marketing your dog grooming business doesn’t have to be difficult. Rather, with a little effort and creativity, you’ll be well on your way to success.

Do you have any other marketing tips that have worked well for your dog grooming business? We’d love to hear from you in the comments below! And don’t forget to follow our blog for more great content like this.

Thanks for reading!

Become an International Dog Grooming Professional™ (IDGP™) in less than a year by starting your certification training with QC Pet Studies today!

How to Get Clients as a Dog Groomer

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As a professional dog groomer, it’s important to have a steady flow of clients in order to maintain and grow your business. This can be difficult, especially when competing against other groomers in your area. In this article, we’ll provide you with 10 tips on how to get clients as a dog groomer. This way, you can better your business, increase your profits, and stand out from the crowd.

So, let’s get started!

Are Dog Groomers in Demand?

The simple answer to this question is YES!

In today’s society, people are busier than ever and often don’t have the time to groom their own dogs. This provides a great opportunity for dog groomers to fill this demand. Not only that, but as the pet industry continues to grow, the demand for professional dog groomers is only going to increase as well.

As a point of reference, Market Watch stated in an article published on February 14th, 2022: “The global Pet Grooming market was valued at 2840.5 million in 2021 and is projected to reach US$ 4472.2 million by 2028.”

That said, there are a few things YOU can also do to make sure you’re in high demand as a dog groomer:

  • Get certified! There are many certification programs available – such as the self-paced, online Dog Grooming Course offered by QC Pet Studies – that will help show potential clients that you’re a qualified and skilled dog groomer.
  • Get your grooming business insured! This is important not only for your protection, but also for your clients’ peace of mind.
  • Stay up-to-date on trends! Keep up with the latest dog grooming trends so that you can offer your clients the most current styles and cuts.

Want to learn more about QC’s online Dog Grooming Course? Here’s everything you need to know!

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The Importance of Quality

In today’s competitive market, it’s more important than ever to provide your clients with quality service. This means taking the time to get to know each individual dog and their specific needs. It also means being gentle, patient, and having a genuine love for dogs.

One way to set yourself apart from other groomers is to offer extras such as nail trims, teeth brushing, or anal gland expression. These are all services that clients may be looking for but may not be able to find at other grooming establishments.

Another way to show your clients that you’re dedicated to quality is by using high-quality products. This includes everything from shampoo and conditioner to ear cleaner and de-shedding tools. By using top-of-the-line products, you’ll be able to provide your clients with the best possible experience!

How Can I Make More Money as a Dog Groomer?

In order to make more money as a dog groomer, it’s important to think outside the box! One way to do this is by offering package deals. For example, you could offer a discount to clients who book multiple grooming appointments or who refer other clients to you.

Another way to make more money is by upselling your services. This could include add-ons such as teeth brushing, nail trimming, or anal gland expression. By offering these additional services, you’ll be able to increase your profits without necessarily having to see more clients.

Finally, it’s also important to think about ways that you can save money in your business. This could include things like finding wholesale suppliers for your products or investing in energy-efficient equipment. By cutting costs in your business, you’ll be able to increase your profits without having to sacrifice quality.

Ultimately, you should be thinking about ways that you can market yourself and your business that haven’t been done before. Get creative, because the sky is truly the limit!

Where Do Dog Groomers Make The Most Money?

Recently, we published the ULTIMATE Guide for starting your very own dog groomer business. In it, we discussed the average salaries that grooming professionals have been making throughout different countries around the world. But to build off this, where do groomers typically tend to make the most money?

Professional groomer trimming Cavalier King Charles Spaniel's fur at grooming salon

In North America, groomers can make anywhere from $25,000 to $75,000 per year. This number may vary depending on your level of experience, the size of your city, and how in-demand you are as a groomer.

In Europe, the average salary for a dog groomer is €27,600 – or around $31,600 USD. And in Australia/New Zealand, groomers typically earn between $29,720 AUD and $49,680 AUD (or approximately $32,560 NZD – NZ$54,240 NZD).

Should Dog Groomers Be Tipped?

This is a question that’s often debated among dog owners, groomers, and even veterinarians. While there’s no right or wrong answer, it ultimately comes down to personal preference.

Some people feel that tips are always appreciated, regardless of the quality of service. Others believe that tips should only be given if the groomer has done an exceptional job. And then there are those who believe that tips aren’t necessary at all – what matters most is that their dog is clean and well-groomed.

As a business owner, it’s important that you don’t rely on tips in order to meet your monthly income goals. This is because there’s no guarantee that you’ll always receive a tip, and it can be quite unpredictable. However, if you do decide to accept tips, be sure to have a clear policy in place (e.g., “Tips are appreciated, but not required”).

How Do Dog Groomers Get Clients?

Alright, now it’s time to get to the real reason why you’re here: you want to know how to get clients as a dog groomer. Well, here are 10 tips we recommend trying out this year!

1. Get Listed on Google My Business!

One of the best ways to get clients as a dog groomer is by getting your business listed on Google My Business. This free platform allows you to create a listing for your business that will appear in Google Maps and search results.

To create a listing, you’ll need to provide some basic information about your business (e.g., address, phone number, website). You can also add photos, hours of operation, and customer reviews. Lastly, once you’ve established yourself here, don’t forget to link your Google My Business listing to your website and social media profiles!

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2. Get Involved in The Local Community!

Another great way to get clients as a dog groomer is by getting involved in your local community. There are many ways that you can do this, such as sponsoring or participating in local events, volunteering at animal shelters, and networking with other business owners.

When you’re out and about meeting people, be sure to tell them what you do and how they can benefit from using your services. And don’t forget to hand out business cards. Throughout the course of your career, you’ll come to find how valuable networking will be, time and time again!

3. Build a Website for Your Dog Groomer Business!

It’s no secret that having a website is important for any business. In fact, according to recent studies, less than 64% of small businesses have an official, professional website. And if you’re looking to get clients as a dog groomer, you DEFINITELY need a website!

When creating your website, be sure to include the following:

  • Your business name and logo
  • A brief description of your services
  • Photos of your work (including before and after shots)
  • Prices for each service you offer
  • The areas that you serve
  • Testimonials from happy customers
  • Your contact information (e.g., phone number, email address, social media links, etc.)

By having an official website for your grooming business, you’ll appear more professional and credible in the eyes of potential clients. Not to mention, it’ll be much easier for them to find you online and contact you when they’re ready to book an appointment!

4. Get (and Showcase) Great Reviews!

Above, we just mentioned that a key item to include on your website is testimonials from past satisfied customers. But how should you actually go about acquiring these reviews in the first place?

One way is to simply ask your clients if they’d be willing to leave you a review after their appointment. You can also incentivize them by offering a discount on their next service or a freebie (e.g., a nail trimming).

Another great way to get reviews is by responding to any negative reviews that you may receive in a professional and courteous manner. By doing so, you’ll show other potential customers that you’re committed to providing quality services and that you care about your clients’ satisfaction.

Lastly, the most effective way to get a glowing review is to provide top-notch services in the first place! This will ensure that your clients are happy with their experience. In turn, this will make them far more likely to leave you a positive review.

Customer service experience and business satisfaction survey

5. Get Social Media Savvy!

In today’s digital age, social media is an essential tool for businesses of all sizes. And when it comes to getting clients as a dog groomer, you can’t afford to neglect your social media presence!

There are many different ways that you can use social media to connect with potential customers, such as creating a Facebook page, Twitter profile, and Instagram account. You can also join relevant groups and forums on LinkedIn and participate in discussions there.

When posting on social media, make sure that your content is both informative and engaging. In other words, don’t just post promotional content or sales pitches. Rather, give your followers valuable information that they can actually use! This will help to build trust between you and your audience.

Additionally, be sure to interact with your followers on a regular basis. Respond to their comments, questions, and concerns. Not only is this good customer service; it also helps to create a more personal connection with your audience.

Want to learn more about where you should be focusing your social media efforts? This blog article will help shed more light on this awesome question!

6. Get a Mobile App for Your Business!

In addition to having a website and social media accounts, another great way to get dog grooming clients is to have a mobile app for your business. This will allow potential customers to book appointments, view your prices, and even see photos of your work – all from the convenience of their smartphone!

What’s more, if you offer loyalty rewards or discounts through your app, you can encourage customers to keep coming back. And we all know that repeat business is essential for any successful business!

Nowadays, there are many different companies that offer affordable and easy-to-use mobile apps for small businesses. So, if you don’t have the time or resources to create an app yourself, you can always into hiring someone else to do it for you.

7. Create Incentives for Your Customers!

One of the best ways to get clients as a dog groomer is by creating incentives for them! After all, everyone likes getting something for free – or at least, at a reduced cost. For your business, this could be anything from discounts on services to freebies (such as a nail trimming), in exchange for your client referring you to another person who winds up booking with you.

Additionally, you could also run contests on social media to help get your name out there. For instance, you might encourage your following to share an Instagram Story you’ve created, or simply make a post wherein they give your business a shout out. In exchange, you could then select a certain number of people who do this for you, and give them a complimentary service in thanks.

Not only will this help you attract new customers – it’ll also encourage your current clients to keep coming back. And that’s always a good thing!

There are many different ways that you can offer incentives to your customers. You can do it through your website, social media accounts, or even mobile app. Just make sure that the information is easy to find and clearly communicated.

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8. Get Insured!

Another thing to keep in mind when getting clients as a dog groomer is that you should always be insured. This will help protect both you and your clients in case of any accidents or injuries that may occur while you’re working.

There are many different insurance companies that offer pet-related coverage, so it shouldn’t be too difficult to find one that’s right for you. And the peace of mind that comes with knowing you’re fully protected is well worth the investment.

In case you still need to be convinced, read this article by Small Business Trends on the top 10 reasons why all businesses need to be insured!

9. Get Creative with Your Marketing Efforts!

There are so many different ways to market your business. So, get creative and think outside the box! For example, you could try sponsoring a local pet-related event, or even create your own. Hosting a dog grooming competition, for instance, is a great way to show off your skills and attract new clients.

Another option is to collaborate with other businesses in your area that complement your services. Why not team up with a nearby doggy daycare or boarding facility? By working together, you can offer potential customers a discount on your services… And who doesn’t love a good deal?

Furthermore, never forget the value of online marketing as well. Get involved in online communities and forums related to dogs, and post interesting content that will pique the interest of potential clients. You can also create a website or blog for your business, which will give customers additional information about your services. Moreover, there are all sorts of ways you can invest in paid online advertising that’ll be sure to target the right audience and bring more traffic to your website!

The point is: there are endless possibilities when it comes to marketing your business. We encourage you to get creative and have fun with it!

10. Get Professionally Trained and Certified with QC Pet Studies!

Last but not least, one of the best ways to get clients as a dog groomer is by getting professionally trained and certified. And there’s no better place to do that than QC Pet Studies!

Worker feeling busy. Dark-haired worker of grooming salon feeling busy while taking care of cute dog

At QC, we offer an online Dog Grooming Course that covers everything you need to know about launching a thriving career as a dog groomer. On top of learning about all things grooming-related, you’ll also learn all about topics like safety procedures, equipment maintenance, breed standards, and much more.

Plus, there’s a whole unit devoted entirely to business training. As a result, upon successfully completing the course, you’ll not only know how to work as high-caliber groomer – you’ll understand what goes into running a successful business, too!

Oh, and did we mention that graduates of this program also walk away with an International Dog Grooming Professional (IDGP™) certification + designation? Talk about beefing up your resume and making yourself that much more attractive to prospective customers!

So, what are you waiting for? Enroll with QC Pet Studies today and take your grooming career to the next level!`

How to Start a Dog Training Business

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So, you want to start a dog training business? That’s great! Dog training is a hugely profitable and rewarding industry, and there’s always room for more talented trainers.

In this article, we’ll walk you through everything you need to know in order to start your own successful dog training business from scratch. We’ll cover topics such as how to find clients, what services to offer, how much to charge, and more!

What Qualifications Are Needed to Be a Dog Trainer?

First and foremost, in order to start a dog training business, you’ll need to be an experienced trainer. This means that you’ll need to have a wealth of knowledge about dog behavior, obedience training methods, and how to handle dogs safely.

While you don’t technically need a formal qualification in canine training, it DEFINITELY helps if you do! In fact, by choosing to forego a proper education, you’ll be setting up your career for failure. This is why we believe that the single smartest way to launch a become a thriving trainer is to first start by getting properly trained and certified.

But we’ll get into that more a little later…

In the meantime, you can also check out our Ultimate Guide on becoming a dog trainer for more information about this job path!

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Is a Dog Training Business Profitable?

Absolutely! In fact, the pet industry as a whole is booming, and it’s only expected to continue growing in the years to come. This means that there are plenty of opportunities for dog trainers who are looking to start their own business.

What Do Dog Trainers Charge? published an excellent article on this very topic, so that’s where we’ll draw our information. (Although it’s always worth keeping in mind that the numbers provided are not absolutes! Rather, they’re meant to simply give you an idea of the type of rates you can charge your clients.)

According to this article, the average dog trainer charges $75 per session. Minimum rates can be as low as $30 per session, and higher-end fees can be as much as $120 (or more) a session.

Other Pricing Factors

Furthermore, your rates may be different, depending on the type of class being taught (i.e. single vs. group sessions), the age of the dog(s), how much experience you have, etc. reports that the average rate for a group class, for example, is around $40 – whereas a private class charges the client approx. $82.50 on average.

The type of training can also influence your rates, too. For example, you may want to charge a little higher if specializing in aggressive dogs. Similarly, you may want there to be a price difference between puppy training sessions vs. adult dog training sessions.

Most training sessions only last around an hour, so no matter how you choose to structure your pricing, it’ll quickly add up to a healthy income stream. Not too bad, right?

What Do Dog Trainers Do On a Day-To-Day Basis?

As a dog trainer, many of your days will be spent working with a variety of different dogs – each with their own unique personality and set of obedience issues. In other words, no two days on the job will ever be the same!

In addition to teaching obedience classes, you may also find yourself doing things like:

  • Evaluating new dogs to see if they’re suitable for training
  • Consulting with pet parents about their dog’s behavior problems
  • Giving private lessons in people’s homes
  • Working one-on-one with problem dogs at a shelter or rescue organization
  • Conducting canine research projects

Furthermore, if you’re running your own dog training business, you’ll also be responsible for the backend of your operations. This means that you’ll also have to stay on top of:

  • Marketing and advertising your services
  • Managing client bookings
  • Creating invoices/receipts
  • Ordering supplies as needed
  • Bookkeeping and accounting tasks

As you can see, there’s definitely a lot that goes into being a successful dog trainer! Are YOU up for the challenge?

If so, keep reading… we’re about to dive into the 6 steps involved in starting a dog training business!

Cynologist in the classroom with the dog. Dog in class with a dog handler. The work of a dog trainer. Encouraging dogs during training.

How Do I Start a Dog Training Business?

We’re glad you asked! With these 6 steps, you’ll know everything you need to get started and thrive in the pets industry!

Step #1: Get Trained and Internationally-Certified as a Dog Trainer!

As we mentioned earlier, it’s important that you have the proper credentials before starting your dog training business. This means that you’ll need to complete a professional dog trainer course and become certified through an accredited institution, such as QC Pet Studies.

Not only will this ensure that you have the knowledge and skills necessary to be successful in your career; it’ll also give your clients peace of mind, knowing that they’re working with a qualified professional.

About QC Pet Studies’ Self-Paced, Online Dog Training Course

There are countless reasons why we recommend this program! Firstly, you have the freedom and convenience of completing it right from the comfort of home (yes, even for the hands-on training). Secondly, you’re giving 2 full years – starting on the date you enroll – to finish the course. However, during that time, you can use as much or as little of those 2 years as you need.

In other words, how soon you graduate is entirely up to YOU!

So, what can you expect to learn in QC’s Dog Training Course? Here are just some of the skills and knowledge you’ll acquire:

  • Breed types and characteristics
  • The guiding principles of dog training
  • Fundamentals of safe training
  • Ethology
  • Stages of development
  • Socialization stages
  • Accurate canine communication
  • Calming signals and fear responses
  • Problem-solving
  • Learning theory and how to apply it
  • Training methods and tools
  • Addressing and correcting unwanted behaviors
  • How to work as a trainer and properly teach pet parents these invaluable skills
  • And more!

Plus, you’ll also have an entire unit devoted to business training! This particular section of the program will teach you about everything that goes into starting (and running) a successful business, such as:

  • How to get your business off the ground
  • Choosing a name for your business and getting it legally registered
  • Requirements and recommendations for business insurance
  • How to develop a business plan
  • The best marketing techniques
  • Selling your services successfully

The final section of your course will even prepare you for the Certified Professional Dog Trainer (CPDT) exam from the Certification Council for Professional Dog Trainers! Although this added certification isn’t technically required (as we discussed earlier), most professional dog trainers strive to achieve it all the same.

By taking QC’s Dog Training Course, you’ll not only graduate with an International Dog Training Professional™ ( IDTP™) certification – you’ll be better prepared to ace the CPDT exam and launch your business with that certification on your resume, too!

Ready to get started? Learn even more about QC’s Dog Training Course here and enroll today!

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Step #2: Choose Your Dog Training Niche!

Now that you know what it takes to become a professional dog trainer, it’s time to start thinking about your niche. In other words, what type of training do you want to specialize in?

There are many different niches within the dog training industry – more than we could possibly list here! However, here are just some examples to get your wheels turning:

  • Puppy training
  • Obedience training
  • Agility training
  • Service animal training
  • Therapy dog training
  • Protection/guard dog training

This is by no means an exhaustive list – the options are truly endless when it comes to choosing a specialty for your business. And remember: you don’t have to choose just one! You could easily offer a variety of services to appeal to a wider range of clients.

How to Hone in On Your Niche

The best way to decide which niche is right for you is to ask yourself some questions:

  • Which areas of dog training do I enjoy the most?
  • What are my skills and strengths?
  • What type of clientele do I want to work with?
  • What’s the demand for this particular type of training in my area?

Once you have a good idea of what you want your business to look like, it’s time to move on to the next step…

Step #3: Develop Your Training Program!

Now that you know what type of training you want to offer, it’s time to start developing your program.

Dog in an agility competition set up in a green grassy park

This process will vary depending on your niche. However, there are some key elements that should be included in every dog training program, such as:

  • A thorough evaluation of the dog’s temperament and behaviors
  • An explanation of the trainer’s recommended course of action
  • Individualized attention and correction for each dog
  • A clear explanation of the expected results/goals
  • Regular progress reports for pet parents
  • Ongoing support from the trainer even after the program is complete

If you’re not sure where to start when it comes to developing your training program, don’t worry. This is exactly the sort of stuff you’ll learn in QC’s Dog Training Course!

Step #4: Start Marketing Your Business!

Now that you’ve got the basics down, it’s time to start marketing your business. This is where things can get a little tricky, as there are many different ways to go about it. However, some of the most effective methods include:

  • Creating a professional website, as well as an online presence through social media
  • Developing relationships with local pet businesses, dog groomers, and organizations
  • Running ads in print or online publications
  • Giving presentations or workshops on dog training topics
  • Networking with other professionals in the industry

It’s important to know that there’s no one-size-fits-all approach to marketing. Rather, you’ll need to experiment until you find what works best for you and your business. But with a little effort, you’re sure to start seeing results fairly quickly!

Service dog in training

Step #5: Start Training Dogs!

Now that you’ve got your business off the ground, it’s time to start actually training dogs! This is where the real work begins, but it’s also what makes it all worth it. Seeing a dog learn and grow under your guidance is an incredibly rewarding experience, and one that can’t be matched by anything else.

Some excellent ways that you can begin gaining real-world experience include:

  • Offering free consultations or introductory sessions
  • Providing complimentary training sessions to friends and family in order to start building your portfolio
  • Lending your training expertise to local animal shelters and non-profit organizations

You can also try enticing first-time clients to book their training sessions with you by offering them a free consultation, a referral discount, or any other type of promo service you wish to give them. Our point is, don’t be afraid to get creative and think outside the box. There are many ways to gain experience and build your client base, so don’t be afraid to try something new!

Step #6: Keep Learning and Growing!

As the saying goes: “It’s never too late to teach an old dog new tricks.” Well, the exact same logic should be applied to your dog training career!

As a professional trainer, it’s important to always be learning and growing. After all, the industry is constantly changing. So, you need to be prepared for anything!

Here are just a few ways to continue honing your skills:

  • Attend seminars and workshops
  • Read industry publications
  • Participate in online forums and discussion groups
  • Take courses and workshops from other professionals
  • Shadow a dog trainer for a day

The best way to stay ahead of the curve is to NEVER stop learning. By continuing to expand your knowledge, you’ll be able to offer the highest quality training possible to your clients. And that’s what it’s all about: giving dogs the best chance at success!

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In Conclusion…

Now that you know how to start a dog training business, it’s time to put your skills into action! We hope this article has been helpful and provided some valuable information.

Remember: always do your research before starting any new venture, and consult with an expert if necessary. With a little hard work and determination, you’re sure to be successful!

Start on your path to becoming a certified dog trainer by enrolling with QC Pet Studies today!

How to Start a Dog Grooming Business: The Ultimate Guide

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So, you’ve decided to start a dog grooming business? That’s great!

Dog grooming is a lucrative and rewarding industry, and there are plenty of opportunities for success. In this blog post, we’ll provide you with all the information you need to get your company up and running. So, whether you’re just starting out or you’re looking to improve your current operation, this guide has got you covered!

Frequently Asked Questions

Are Pet Grooming Businesses Profitable?

First thing’s first: you need to know if this endeavor will be worth it for you in the long run. Logically, if you’re thinking of running a dog grooming business, you also want to know how to make money as a dog groomer. It goes without saying that if the profit won’t match the effort you put in, it won’t make a very sustainable career.

Here’s the great news: professional dog grooming is a BOOMING industry! As such, you can absolutely make a killing – so long as you make the right moves, are patient, and put in the necessary elbow grease!

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How Much Money Can You Make as a Dog Groomer?

Here are the average annual salaries for dog groomers, based on a few example countries:

  • United States: Between approx. $29,000 USD to $65,000 USD per year (Source:
  • Canada: Between approx. $26,000 CAD to $47,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £18,000 GBP to £25,500 GBP per year (Source:
  • New Zealand: Between approx. $37,000 NZD to $52,000 NZD per year (Source: Payscale)
  • Australia: Between approx. $37,000 AUD to $59,000 AUD per year (Source: Payscale)

Keep in mind that these are merely averages and estimates, based on what other dog groomers have earned over time. It’s also worth noting that these salaries may be referring to groomers working for an employer, rather than those operating their own dog grooming business.

As such, you may very well likely end up making more than them, depending how savvy of a marketer you are, whether or not there’s high demand for grooming services within your area, how well you stand out from local competitors, etc.

If you play your cards right early on in this business venture, it’s absolutely possible to pull in a hefty profit by the end of your first year!

What Supplies Do You Need to Start a Dog Grooming Business?

Okay, so now that we’ve established that this venture is profitable, you need to know how much money you’ll have to invest to get the ball rolling. Plus, you should have an understanding of the tools and supplies you’ll need to purchase as well.

The price to open a dog grooming business can depend on a bunch of factors, such as the size of the company, the services you want to offer, etc. Generally speaking, though, you’ll need to invest in some basic start-up fees, such as:

  • A computer and/or laptop
  • A printer
  • Telephone line and headset
  • Business cards
  • A professional business website
  • Grooming equipment
  • A grooming space (be it from home, in a mobile vehicle, or in your own salon space), etc.

Need help deciding what sort of grooming equipment to stock up on for your business? Here are 15 of our top recommendations!

How Much Does It Cost to Start a Dog Grooming Business?

Typically, it’s recommended that you save up at least $15,000-$20,000 before starting operations for any business. That said, this number may be higher or lower, depending on how big you want your company to be, whether you want to run it out of your home vs. a rented/owned salon space, etc.

In a recent blog post published by Shopify, it was said that an entrepreneur is likely to spend an average of approx. $40,000 in their first year of business. Of course, many of Shopify’s customers are business owners selling and shipping physical products from an online store. So, keep in mind that some of the data within this article might not necessarily apply to a dog grooming business owner.

However, the information they provide is still definitely worth the read, in our opinion!

Another investment you may want to consider is purchasing business management software that can help you streamline the process a little easier. Ultimately, how much you wind up investing into the start-up costs of your business will largely depend on YOUR specific needs and budget.

Professional groomer cutting Pomeranian dog's fur with scissors at grooming salon

What Qualifications Do I Need to Start a Dog Grooming Business?

Technically, dog grooming is an unregulated industry. On paper, this means that you don’t legally need any sort of certification or licensing in order to work.

But don’t get it twisted – you will have a very hard time achieving success without proper grooming training under your belt! Not to mention, if you don’t know what you’re doing, you could be putting your clients’ dogs at risk in a pretty major way.

This is why we’d go so far as to say that the single BEST way for you to start your journey is to take an online dog grooming course. An internationally-recognized, accredited program will teach you:

  • Dog anatomy
  • Canine behavior
  • Proper (and sanitary) grooming practices
  • Popular cuts and styles
  • Breed-standard cuts and styles
  • How to use common grooming tools and products
  • And SO much more!

Moreover, the right course can also help you get started by providing tips on effective marketing strategies and launching a thriving business.

But wait, we haven’t even told you the best part yet!

Completing an accredited grooming course will also arm you with a reputable certification that you can add to your resume! We’ll talk more about the type of online dog grooming training you should get a little later on in this article…

Fun Fact: We’ve actually put together the ULTIMATE guide on how to become a professional dog groomer – so, make sure to check it out!

What Does a Professional Dog Groomer Do Day-to-Day?

Now that we’ve covered some of the basics, let’s move on to what a professional dog groomer actually does on a daily basis. As a grooming expert, you can expect to be responsible for a variety of tasks and duties, such as:

  • Bathing
  • Drying
  • Brushing
  • Clipping nails
  • Trimming hair around the anus and genitalia (commonly referred to as a “bikini trim” or “sanitary cut”)
  • Cutting and styling hair
  • Cleaning ears
  • Checking for ticks, fleas, and other parasites
  • Booking clients for new and/or return appointments
  • Cleaning/sanitizing the grooming area(s)
  • Marketing your business online and in-person
  • Providing exceptional customer service, etc.

Again, the specific duties you’ll be responsible for will largely depend on the services you offer and the package deals you create. But, in a nutshell, this is what most groomers do day-to-day.

How Many Dogs Can You Groom in a Day?

This is a question we often hear from aspiring groomers. And, unfortunately, there’s no definitive answer. It really depends on the size and breed of dog being groomed, as well as the specific style you’re giving them. Moreover, the more training and experience you have, the quicker your grooming time will be.

That said, most groomers can comfortably groom 2-3 dogs in an eight-hour day. If you want your business to handle more clients than that, you’ll likely need to hire additional groomers to your team.

Want to improve your dog grooming speed? Here are 10 quick tips to help you increase your efficiency, without sacrificing quality!

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How Do I Start a Dog Grooming Business from Home?

Alright, now it’s time to look at the 6 steps involved in building a dog grooming business from scratch; right from the comfort of your own home!

Step One: Get Trained and Certified as a Dog Groomer!

When it comes to obtaining a solid, reliable grooming education, there’s no better option than to enroll in an accredited, internationally-recognized school! QC Pet Studies, for instance, offers a self-paced, online Dog Grooming Course that you can complete right from the comfort of home in less than a year!

This multi-unit program will teach you all the theory you need to know, as well as provide ample hands-on experience with real-life dogs. The beauty of this course is that it isn’t only geared towards those already working within the pets industry, who are looking to upskill or refine their qualifications. Rather, it’s also been carefully crafted for entrepreneurs who want to start their own business and break out into the world of professional grooming, too.

This means that regardless of your skill level or past experience, you’ll absolutely benefit from the knowledge and expertise offered in QC’s Dog Grooming Course! Not to mention, once you’ve completed graduated, you’ll become a globally-recognized International Dog Grooming Professional™ (IDGP™) AND have a certification to add to your resume as well.

Talk about awesome!

Want to learn even more about QC Pet Studies’ wildly popular Dog Grooming Course? Check out our full course page here!

Step Two: Figure Out What You Want Your Business to Look Like!

Once you’ve gotten your education under your belt, it’s time to start thinking about what you want your business to look like. For example, how will you structure it? How much money are you willing to invest to get it started up and running smoothly? Do you eventually want to hire on fellow groomers/staff, etc.?

Now is also a great time for to self-reflect! We recommend asking yourself:

  • What kind of grooming services do I want to provide to my clients?
  • Do I want to go directly to my clients (a.k.a. mobile services), operate my business out of my home, or invest in a retail salon space?
  • How flexible am I when it comes to working evenings and weekends?
  • Do I have enough money saved up to get this business started, as well as support myself while I’m in the beginning stages?
  • How much money do I need/want to make?
  • How many hours am I willing to work per week, month, and year?
  • Do I want to provide additional services and/or products, such as dog training, doggy daycare, pet food, dog clothing, toys, etc.?
  • What are my short-term and long-term goals for my dog grooming business (i.e., what do you want it to look like a few years down the road)?
Female groomer with three adorable red miniature poodle puppies at grooming salon

Your Business Name and Brand

During this stage, you’ll also want to start thinking up some ideas for your business’s name! This can be both fun and stressful at the same time, so don’t worry if you’re struggling to come up with one at first. One option is to try out an online business name generator. There are plenty of good ones out there that, if nothing else, can help you at least get the creative gears spinning!

(Also, once you’ve chosen your company name, don’t forget to get it legally registered, so no one else can take it from you!)

Lastly, you’ll also want to figure out your business’s brand. How do you want people to perceive you and your company? Are there any colors you’d like associated with it? What kind of vibe(s) are you going for (e.g., fun, elegant, modern, etc.)?

Do your research and figure out what would work well with your target audience. The key here is to develop a brand that you feel comfortable with, while also allowing you to stand out from the crowd!

Step Three: Come Up With a Plan for Your Business!

By this point in your venture, you’ve got your education under your belt, decided what kind of business you want to start up, and have figured out how it’ll be branded.

So, now it’s time for step three: putting your official business plan together!

A good business plan will help you outline all of the important details about your company. It’ll outline the services you’ll offer, how you’ll market yourself, and what your expenses and revenue will be. It’ll also help you determine who your target clientele are.

In many ways, your business plan will act as your roadmap. When done properly, it’ll help you figure out what your next steps should be as you progress forward. It’s also worth mentioning that banks and other financial institutions will usually require a business plan from you, if you’re looking to take out a loan out for your company. So, you can also think of it as the blueprints for your business, too!

Never written a business plan before? No problem! There are tons of great online resources – such as this one – that can help you get started.

Step Four: Build Your Dog Grooming Business Website and Social Media Presence!

Now it’s time to start building your website and social media presence! This is where you’ll be able to showcase all of your amazing grooming work for the world to see. Furthermore, it’ll give potential clients a little taste of what they can expect from you and your business.

If you’ve never built a professional website before, or run social media channels for a business, we have some EXCELLENT tips in this blog article that can guide you in the right direction!

Just remember: your long-term goal is to make sure that both your website and social media accounts give off the right impression and are up-to-date at all times. Plus, they should always reflect the brand that you worked so hard on in step 3!

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Step Five: Establish How You’ll Get Clients and Market Your Dog Grooming Business!

By this step, you’re ready to think about how you’ll actually get customers. The most IMPORTANT question to ask yourself is: “How will people know that I’m a professional groomer – and more importantly, that they should hire ME for their pet’s grooming needs?”

You should also be asking yourself what kind of marketing materials you’ll need to create (i.e. a website, business cards, online ad marketing, social media profiles, etc.), as well as how often you’ll need to keep these vital items updated.

One great way to kick off this step is by creating a list of potential referral partners or affiliates. Do some research and compile a list of other local groomers, as well as breeders, dog trainers, doggy daycares, pet stores, veterinarians, etc. You can also meet with these businesses in-person to discuss how you can help each other out!

Online Marketing

Also, when it comes to getting your business seen, know that online marketing will be your BEST FRIEND. After all, that’s the entire point of a website and social media presence in the first place! Establishing a budget for your marketing efforts is always a smart idea, too.

Start this by asking yourself how often you’ll be able to put money aside for advertising. From there, come up with the answers to these additional questions, too:

  • How much money do you have available each month and each quarter?
  • How can this allotted amount of money help get people interested in what you’re offering?
  • What do you know about Search Engine Optimization (a.k.a. SEO)?
    • Are you willing to learn about it, and put in the efforts required to maintain a high-ranking for your business?
  • What sort of online marketing are you interested in maximizing?
    • I.e. paid ads on Google and/or social media, email campaigns, monthly newsletters, etc.
  • Are you interested in creating a marketing budget at the start of each new year, so that you have time to plan ahead?

Step Six: Start Networking and Getting Real-World Experience as a Dog Groomer!

Last (but certainly not least), it’s time to start networking and getting hands-on experience in the real world. Luckily, there are all sorts of ways you can put your skills to practice, such as:

  • Attending industry events, workshops, and meetups.
  • Participating in online forums and/or communities related to the pets industry and professional grooming.
  • Volunteering your time with local animal shelters.
  • Offering free grooming consultations (and even services) to friends or family whose pets are in need of them.
  • Collaborating with other industry experts, etc.

The more you put yourself out there, the more people will know about your business – and the better your chances will be of landing some wonderful clients!

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We hope this article has been helpful, and has outlined how YOU can start a dog grooming business from scratch (and even from the comfort of your very own home). Just remember to be patient, do your research, and more than anything, have fun!

As the saying goes: “Rome wasn’t built in a day”. Neither, too, shall your grooming business be! But so long as you follow this 6-step process, you’ll be seeing success in no time!

Ready to start a dog grooming business in 2022? Enroll in QC Pet Studies’ online Dog Grooming Course today!

3 Dog Grooming Complaints and How to Handle Them

Dog grooming complaints article, Aug 13 2021, Feature Image

As a professional groomer, you’ll sometimes hear dog grooming complaints from unhappy customers. That’s just a reality in this line of work! What’s important is how you choose to handle these complaints.

Luckily, QC Pet Studies graduate and industry expert, Casey Bechard, is here to help.

Today, Casey breaks down 3 common client complaints. Moreover, she’ll reveal the RIGHT way to respond to them. This way, you can properly mitigate the situation – and hopefully turn an unsatisfied client back into a happy one!

A Reality of The Job: Dog Grooming Complaints

I would be completely lying if I said I never, ever got one complaint from a client. And you know what? There’s absolutely no shame in getting one, because it will happen at some point or another throughout your career.

After all, we are human. We’re not perfect! Sometimes, I think clients forget that we make mistakes, same as everyone else. But one thing they don’t always know is that complaints can actually help us in the long run.

They really do, trust me. Personally speaking, I have grown SO much as a groomer because of what clients have said to me. If ever a dog grooming client voices a complaint, the key is not to simply shrug them off.

(Well, I mean, sometimes you will. It’ll depend on the nature of the complaint, of course.)

But for the most part, you need to embrace complaints and see them as constructive feedback. Only then can you use them as a way to better yourself.

Today, I’m going to discuss a few experiences I’ve personally had in my dog grooming career so far. Hopefully these experiences – and how I handled them – will help YOU if (or when) you run into a similar dilemma.

3 Dog Grooming Complaints and How to Handle Them Properly

Complaint #1: “You sent my dog home injured!”

This is a complaint that probably won’t be all that common for you, but you’ll more than likely hear it at least once. In this situation, the owner thinks that you’ve injured their dog during the grooming appointment.

For example, one time I groomed a Shih-Tzu pup, same as I’ve done many times before. There were absolutely no issues during the groom, nor where there any issues after it. In fact, the dog was happily running around while waiting for the owner to come back.

However, a few days later, the shop got an email from the owner. In it, they stated that I’d cut her dog by her private parts. Moreover, she was disappointed that no one had told her that her dog had this cut.

She also stated that she was going to be bringing her dog to the vet because she was in pain. I remember her asking in the email, “How did we not tell her, because clearly her dog was in pain?”

How I Handle This Complaint

So, when I had a minute, I simply started writing her back. I told her that I was sorry to hear about her dog and how uncomfortable she was. However, I stressed that if I had accidentally cut her dog during the groom (which I know I didn’t), I definitely would have let her know.

After all, that’s not something we try and keep from owners. On the contrary, we ensure to inform them of anything like that immediately. Afterwards, I went on to say that she was fine after the groom as well, as well as the fact that there were no issues present at that time whatsoever.

PRO TIP: Notice that I wrote in a very professional manner that I didn’t injure her dog. Furthermore, I made it clear that if ever I were to make such a mistake, I’d have admitted it and let her know. If you know you didn’t do anything wrong in a situation like this, stand up for yourself. Trust that you did the right thing.

The Aftermath

Not long after, I received another email back from my client. In it, she apologized and admitted that she figured out that it was all just razor burn. Her dog had been licking it raw and that’s why it looked worse than it was.

It actually worked out for the best, because I wasn’t aware that this dog got bad razor burn sometimes. As a result, I was able to add it into her file so I could be mindful of that next time.

So you see, if I had admitted to something I hadn’t done, this whole situation would have had a very different outcome. My client’s pup could’ve continued getting bad razor burn because I wouldn’t have known it was a potential issue.

My point is, there are ways to stand your ground and be nice about it! I get that she was upset in the first email. But as you see, all I had to do was explain my side of the story, along with what I’d seen, and it all turned out fine in the end.

Want to ensure you’re fully equipped to handle all possible injuries and/or emergencies on the job? Take your dog grooming skill-set to the next level by enrolling in QC Pet Studies’ First Aid for Groomers Course!

Dog grooming complaints article, Aug 13 2021, in-post image 2

Complaint #2: “You didn’t groom my dog perfectly!”

Sometimes, you’ll have brand-new clients coming in for their very first dog grooming appointment with you. Now and then, some people may start going off about how the last groomer did this and that, and how unhappy they were.

As you can imagine, this can be quit intimidating. Some clients are looking for a PERFECT groom – and honestly, there isn’t one because it doesn’t exist. There are some people that you just can’t make happy. Such is life.

But as always, it’s still your job to try your best! So, listen to everything they’re saying. From there, approach the groom based on your understanding of what it is they want. If you have any questions or are unclear about something, don’t hesitate to ask!

Based on my personal experience, when these types of clients come to pick up their dog afterwards, they’ll gush about how cute it looks and how they like it. However, within a couple of days, our salon might get a call about how they actually hate the groom.

Despite their initial, positive reaction, it’s not, in fact, what they wanted.


How I Handle This Complaint

From here, I’d simply ask if there’s anything I can do to fix what they don’t like. Similarly, I’ll ask if there’s any additional info I should know this time around. This way, I can avoid doing it again the next time.

Believe it or not, a lot of time, that client will just wind up saying something along the lines of, “No, I just wanted to let you know.”

This is the point when I’ll say, “Okay, thanks for calling. If that’s everything, I must get back to my client (a.k.a. the dog I am grooming).” Then I’ll leave it at that.

Most the time, you won’t hear back again from a person that doesn’t like your cut. They’ll simply not return for future business. In this industry, get the odd person who seems to have something negative to say something about everything sometimes comes with the territory.

This is fine – but these are the types of customers I recommend shrugging off and not letting ruin your day. After all, there’s not much you can do about it after the fact. You did the best job you could, and you tried everything in your power to remedy the situation.

Ultimately, THAT’S what matters!

Tibetan terrier dog getting washed at dog wash in stainless steel bathtub, selective focus

Complaint #3: “You didn’t stop my dog’s shedding!”

With dog grooming, you not only give dogs haircut. You also groom bigger dogs that just need a good brushing. At my shop, we call this a de-shedding treatment.

We use special shampoo, brush the dog in the tub, blow-dry them, and then brush them even more once they’re all dry. Essentially, we’re getting all that extra dead undercoat off the pup.

But the thing is, they’ll most likely still be shedding a bit. After all, dogs shed. That never completely stops, and it’s just part of having a dog.

Plus, if it’s the dog’s first time getting the treatment done, it’ll most likely shed a bit more because their hair follicles aren’t used to the treatment. So, that’s definitely something to keep in mind, too.

How I Handle This Complaint

A surprising amount of clients will wind up complaining a few days later, after their dog has seen us. Why? Because they’re unhappy that their dog is still shedding.

Well, yes… They will continue to shed. Because they’re dogs.

The goal is to reduce the amount of shedding, so that it’s less than it was before the grooming appointment. However, it won’t stop it entirely. In the face of this kind of dog grooming complaint, I’ll simply tell the customer this.

Some of the time, they want us to re- brush their dog because they think it shouldn’t be shedding hair at all. Of course, I can do that – and I will, if that’s what they want. However, it’s still very important to try and instill in their minds the fact that their dog will continue shedding.

Simply put: that’s what their dog does when they have an undercoat. Clients will typically be a lot happier with grooming results once they have a realistic understanding of what to expect.

I hope this article can help you in the future, as you navigate your way around dog grooming client complaints. Just stick to your gut and believe in yourself. Tell the truth always, and above all else, just have fun grooming!

Become a professionally trained and certified dog grooming expert in less than 1 year by enrolling with QC Pet Studies today!

How to Build Your First Dog Grooming Starter Kit!

Dog grooming starter kit article, July 23 2021, Feature Image

New to the industry and putting together your dog grooming starter kit for the first time? You’ve come to the right place! Join QC Pet Studies graduate and expert groomer, Casey Bechard, as she shares some tips and tricks to help you get started!

When you’re first starting out as a dog groomer, knowing which tools to use can be difficult. Personally, when I first began my career, I experimented with a lot of different tools. Over time, I found ones that I loved. On the other hand, I also found ones I didn’t love – and that wished I hadn’t spent money on.

So, if you’re brand-new to this industry and putting together your dog grooming starter kit for the first time, you’re in luck. This blog is all about just that! As we dive in, just keep in mind that all of what I’m about to say is based on personal preference, as well as my own subjective experience. Some of the tools that’ve worked for me at the start might not work for you. Think of the following tips as something I hope can help you out – but don’t think of them as gospel.

Ultimately, what works best and gets the job done will be up to you and you alone!

Building My Dog Grooming Starter Kit: Tools I Like and Dislike

QC Pet Studies’ Grooming Kit

When you sign up for QC Pet Studies’ Dog Grooming Course, they’ll actually send you a dog grooming starter kit to help you in your training. This kit (and its shipment) is included as part of your course tuition, which I found extremely helpful! Furthermore, this kit was very good for me because it gave me a good introduction to staple tools of the trade.

By practicing with QC’s tools, I could better decide whether or not they were the best fit for me – a.k.a. if I’d want to use them in my professional career or not. By extension, this kit also helped me decide what sorts of other tools I was interested in trying out.

There were definitely some tools provided in QC’s kit that I thoroughly enjoyed using. For example, I loved the thinners and the handheld clipper. In fact, to this day, I still use those thinners! However, I’ve had to invest in a new handheld clipper because I overused the other one.

QC Pet Studies dog grooming starter kit

Adding to My Dog Grooming Starter Kit

The rest of my most-used tools, I first ordered so I could give them a try. Hands-down, my most favorite comb in my kit is a Greyhound Comb. I’m completely OBSESSED with it and use it for every groom! (Speaking of which, I should probably get another one to add to my collection!)

Truth be told, I have so many combs in my grooming tool kit that I never use. Why? Because, in my opinion, none of them compare to this one. I also invested in 2 new pairs of curved scissors. They’re a bit bigger than the ones QC Pet Studies gave me, which I actually prefer. I’ve found that these larger ones do slicker work, and the length of the tool makes the scissoring go faster.

Other Personal Recommendations

If you only buy one tool for your dog grooming starter kit, though, then I recommend investing in a Chris Christensen Slicker Brush. You won’t regret it, I promise! These brushes are great for those curly-coated breeds. Moreover, they’re the absolute best at getting out knots.

I use mine every day and it’s worth the money! Now, I got the smaller size of the two (they come in either medium or large). But if you have the budget, I highly recommend buying the bigger one. I sure wish I did – and I definitely plan on purchasing it eventually! All of my other slicker brushes simply don’t compare to this one. Of course, I do use the other ones for certain looks I’m trying to achieve. But if I’m being totally honest, I mostly pick up my CC Slicker Brush 99% of the time!

Groomer brushing dog with Greyhound comb

A Tool You Can Skip in Your Dog Grooming Starter Kit

Ever heard of the Furminator brush? Chances are, anyone with a furry pet probably has. It’s quite a popular tool, particularly for pet owners to use at home. If you happen to be a fan of it, that’s awesome. I’m not here to knock it in any way. All I’m saying is that it’s not a tool I’d personally recommend for your dog grooming starter kit.

I’ve tried using it before and I’m just not a fan. Based on my experience, I found this brush to be way too sharp. As a result, it was all to easy to leave marks on the dogs and irritate their skin. A lot of times, if clients use that brush at home, they’ll come in complaining that their dogs have red marks and sores on their skin. I’ll ask what kind of brush they used at home. Almost always, it was the Furminator. So, I try to avoid this tool – and I tell my clients to do the same.

2 Tips to Keep in Mind

Firstly, if you have other groomers around you, try to see what tools they’re using on a regular basis. You can then go from there, try those tools for yourself, and see if you’d like to invest in them for your dog grooming starter kit. Importantly, I always recommend testing out a tool before putting too much money into it. So many times, I’ve seen groomers purchasing all these new, expensive tools without knowing if they like them or not. Lo and behold, they get them, try them out, and discover that they were nothing but a waste of money!

Secondly, if you’re ever unsure about a certain tool, read its online reviews before buying it. I’ve found this to be extremely helpful, and it’s prevented me from spending unnecessary cash a number of times. Furthermore, don’t hesitate to shop around! Look at a bunch of different websites in order to find better deals. Who knows, you might even find a better quality version of an item you’re interested in.

Having options is NEVER a bad thing!

Dog gets hair cut at Pet Spa Grooming Salon. Closeup of Dog. The dog is trimmed with scissors. Gray background. groomer concept

In Conclusion

As a professional groomer, having a mastery of the different tools you’re using on your clients’ pups is a MUST. Some brushes may be sharper and harsher than others. Certain scissors won’t do the same job as other scissors. If you’re grooming a dog that has lots of lumps and bumps, only the right tool will allow for a safe, careful result. My point is, it’s critical that you truly know what you’re doing and which tools to work with at all times.

I hope this blog will prove useful as you go forth and put together your dog grooming starter kit! If you use the tips I’ve provided above, I promise you won’t go wrong with the tools you’ve picked! I know it can be fun shopping for all the new and exciting gizmos and gadgets. Just remember that you won’t have everything you want (or need) overnight. That said, I promise you will get there. Have fun trying them out and I hope you can find some amazing tools!

Happy grooming!

Enroll in QC Pet Studies’ self-paced, online Dog Grooming Course and receive YOUR dog grooming starter kit in the mail in as little as 1-2 weeks!

5 Reasons Why Professional Training Will Boost Your Dog Groomer Salary

Dog groomer salary article, July 2 2021, Feature Image

Looking for ways to boost your dog groomer salary? If you haven’t done so already, this is your sign to get professional certification training!

Why will a proper grooming education better your business and help you increase your income? QC Pet Studies graduate and industry expert, April Costigan, is here to tell you! Read on to discover 5 critical reasons why you absolutely MUST get professionally certified!

Dog groomer salary article, July 02 2021, April Costigan headshot

Why I Became a Professional Dog Groomer

When I first contemplated learning more about grooming dogs professionally, I was working in an animal shelter. Each week, we took in a large number of stray dogs. Additionally, we also took in transferred dogs from other shelters, as well as relinquished dogs from families that could no longer care for them.

Many of these dogs arrived in the worst possible conditions! They’d have matted coats or were just plain filthy. I quickly learned how to clean them up and make them more comfortable. Eventually, I began to wonder if I could perform these services professionally. But before I made any concrete decisions, I first wanted to know what a dog groomer salary actually looks like…

Researching The Dog Groomer Salary

I did a little online research, specific to my area. During this research, I discovered that there was a wide range of hourly rates – from minimum wage for bathers, to $17/hour for dog groomers working for large pet supply outlets.

Finding a specific dollar amount for a dog groomer’s salary proved rather difficult, as many locations were vague in their job descriptions. I then discovered that – at least in my area – the salary offered at boutique shops was based on how many dogs a groomer could complete in a day. That’s when I decided that if I wanted to pursue this career path (and I really did), I’d have to come up with a plan that would offer a sustainable income for me.

I wanted to know how I could do quality work and get paid a quality dog groomer salary. The answer was to obtain a legitimate grooming certification!

Cocker Spaniel getting groomed on grooming table

5 Reasons a Professional Certification will Boost Your Dog Groomer Salary

You may be asking yourself, “Why do I need a certification?”

Well, I can give you FIVE excellent reasons why taking the time to learn how to properly groom a dog will allow you to be paid a much higher rate!

1. Trust

When you obtain a professional certification, you’ll be able to earn and retain new client business based on your advanced skill-set. For example, in QC Pet Studies’ Dog Grooming Course, you’ll discover SO much more about dog grooming than you already do. In less than a year, you’ll know everything you need in order to work at a professional standard… and have an internationally recognized certification to add to your resume, too!

As a graduate of this course myself, I can tell you that it’s a truly outstanding training program. QC Pet Studies will prepare you to become a top-quality, reliable, and trustworthy groomer. After all, that’s the number one thing your clients will want from you: to know that you’re taking excellent care of their beloved dog.

Moreover, they’ll be able to trust that you’ll produce the look they actually want for their dog. Dog parents WILL pay a little higher rate for this level of confidence!

2. Dependability

With a certification under your belt, your clients will depend on you to groom their dog completely and efficiently. Furthermore, they’ll schedule their dog’s regular appointments in advance. As a result, happy clients will fill up your grooming calendar and make good use of your time. Satisfied repeat customers are key to increasing the dog groomer salary!

Dog groomer salary in-post image for article, groomer and owner tending to puppy getting groomed at salon

3. Referrals

When you have happy clients, they talk about you and your qualifications – including your reputable certification. In turn, when you produce awesome results and make their dog stand out at the dog park, that’s free advertising! Dog owners love to talk about their dogs.

By the same extension, when they have a groomer that they love, they’ll likely refer you to their friends and family. Speaking from experience, I get 40% of my new business from referrals alone. And of course, more bookings means a better dog groomer salary!

4. Certification Seal

When you graduate from QC Pet Studies, they’ll provide you with a physical copy of your internationally recognized certification. But that’s not all! You’ll also get an electronic image of QC’s International Dog Grooming Professional seal, too. You can then showcase this certification seal on all your printed media, as well as your business website.

Nothing gives me more pride than to have this seal on my marketing materials!  It’s proof that I know what I’m doing, even if a person has never seen my work before. This little seal is a BIG deal and allows me to charge more for my work.  That equates to a larger dog groomer salary!

5. Advice and Recommendations

As a professional dog groomer, I am a resource for my clients. I’m regularly asked what can be done about itchy skin, dry coats, chapped noses or paws, and tear stains. These are just a few topics of information I like to be ready to answer questions about.

QC Pet Studies prepares you to become the “go-to” person when questions pop up about how to properly care for a dog’s coat. Your expertise will allow you to educate your clients on the brushes they should be using at home, how often their dog should be brushed, how tear stains can be eliminated, etc.

Just keep in mind that I never give medical advice. As dog groomers, we’re qualified to do many things – but that’s not one of them. That being said, if I find that a dog has an ear infection, an injury to their paw, or a lump that wasn’t present the last time I groomed them, I immediately take a photo and send it to the owner. My clients appreciate that I’m always on the lookout for odd things they may not have noticed.

I adore these dogs, too. So, if I suggest that a visit to the vet may be in order, my clients know that it’s because I’m a caring and compassionate person. You see, it comes back to trust. My clients trust that I am working at the front line of their dog’s health. People appreciate that and often give me tips for letting them know that something needs to be addressed.

While you can’t always rely on this as part of your dog groomer salary, it’s definitely a nice added perk to keep in mind!

Your Dog Groomer Salary: Conclusion

I could easily come up with five more reasons why professional training will boost your dog groomer salary, but I think I’ve made my point. If you want to be able to charge more for your work, then you must do really GREAT work.

The convenience of QC Pet Studies’ online training will catapult your dog grooming career! It’ll give you all the skills and information you need to get moving in the right direction. If you have a passion for dog grooming, then you can use that same drive to obtain professional training. Trust me, you’ll be glad you did it!

Volunteer getting kiss from dog at animal shelter

Bonus: Food for Thought

I still work part-time for the animal shelter, but it’s not because I have to. Rather, it’s because I want to. After all, even homeless dogs want to look and feel good. If you want to gain more experience and add to your portfolio, I highly suggest volunteering at a dog shelter. Offer your grooming services to homeless dogs. No, there’s no money in it – but it’s very rewarding work!

The dogs you groom will be so grateful to you for spending quality time with them; doting on them, caring for them as individuals, and making them feel important. Many of them have not been loved for a long time, or have lost the ones that did love them. A lot of these dogs are heartbroken, scared, or just plain confused.

I know you are a compassionate person. You wouldn’t want to be a dog groomer if you weren’t! So, while you improve things for yourself, help a dog that needs you, too. You can make a world of difference for them!

Boost your dog groomer salary in as little as 9-12 months by getting trained and certified with QC Pet Studies!

How to Master the Teddy Bear Cut

Teddy Bear Cut article, June 11 2021, Feature Image

If you want to be a successful dog groomer, you’re going to need to know the Teddy Bear Cut. But if you’re new to this haircut style, don’t worry! QC Pet Studies alumnus, April Costigan, is here to break down everything you need to know to get started!

Teddy Bear Cut article, June 11 2021, April Costigan headshot

Introduction to The Teddy Bear Cut

The Teddy Bear Cut is one of the cutest cuts – as well as one of the most requested. It features a rounded face, with a short clip to the body and legs, and rounded feet. Depending on the density of the coat, longer hair may be left on the legs if the coat is thin. This will help give the cut a more balanced look. Sometimes, especially on older dogs, the coat is thinner on the body and thicker on the legs. Thus, it may be necessary to compensate for these differences.

QC Pet Studies’ online Dog Grooming certification course features this cut in their “Pet Cuts” booklet. Here, you get very thorough instructions on how to achieve a pristine Teddy Bear Cut. I personally refer to this booklet from time to time – specifically, when I have questions while working on a dog that has coat challenges, such as the ones mentioned above.

Achieving The Teddy Bear Cut

Prep Work

To achieve the perfect Teddy Bear Cut, make sure you have completed all of the prep work first. This includes:

  • Trimming the dog’s nails;
  • Trimming the paw pads;
  • Performing a complete sanitary cut;
  • Cleaning the ears;
  • Bathing the dog
  • And drying them afterwards.

When drying, make sure to blow out as much curl as possible (if you ‘re working with a curly coat). This is an important step in order to attain the look you want, which is an even coat length on the dog. Then choose a comb that’ll give you the length of coat your client prefers.

Pomeranian on grooming table before hair cut

Clipping the Coat

Once the dog is completely dry, you can begin clipping the coat. Start at the base of the skull and run your clippers down the topline, to the tail. Next, clip the hips and beneath the tail. I like to clip both rear legs on the outside and the inside, before clipping the sides of the body. Personally, I feel this gives me a better opportunity to ensure an even length all over. It’s my personal preference.

Once the dog’s hips and legs are complete, I then move to the sides. Once that’s completed, I proceed to the neck, shoulders, front legs, and chest. Complete the body and legs by giving the dog nice, rounded feet. You can do this using your rounded shears.

Don’t forget to fluff the fur between the toes! This way, you can trim off any really long hairs and blend them into the tops of the rounded feet. After this, use your metal comb to fluff the fur all over the body and legs. During this part of the process, you can also trim off any stray or uneven areas using your blending shears. I like to use my rounded shears and my blending shears to blend the sides into the underside of the body. I’ve found that this gives the dog a nice, rounded shape.

Want to see a visual breakdown of each of the above steps? QC Pet Studies‘ self-paced training outlines and demonstrates the entire process in their instructional video, as well as in their reference booklet!

Teddy Bear Cut, pomeranian with rounded face haircut

Creating The Teddy Bear Face

Once you’ve blended and shaped the body, legs, and feet, it’s time to complete the Teddy Bear face! The face should be rounded and full when looking at it from the front. This includes the top of the head, sides of the cheeks, and the hair on the chin (a.k.a. the “beard”).  When combined together, all of these elements give the appearance of the soft, rounded Teddy Bear Cut.

To reveal expressive eyes, first comb the hair on the top of the head forward. Using your straight scissors, rest them on the bridge of the dog’s nose. Then, with your scissors angled straight up, make the cut level with the stop. Trim the hairs on the top of the nose, close to the eyes. This will remove any hairs that could obstruct the dog’s vision and detract from the desired expressive look.

Fun fact: trimming out tear-stained hairs will also brighten the eyes! So, trim back any long or scraggly hair that may appear on the outside of the eyes. If these are left, it gives the dog a sad, droopy expression… and that’s not what we’re looking for!

I like to use my rounded scissors to shape the cheeks and jaw. Next, I blend the jawline into the base of the ears. Using my blending shears, I make a smooth transition from the head into the neck. Fluff the hair periodically on the head and face to ensure you can trim off any scraggly hairs that disrupt the rounded look. Remember: you’re trying to achieve a rounded, symmetrical shape!

Trimming the top of the muzzle should be done with curved scissors and blended into the beard. Finally, blend the back of the neck by tilting the dog’s head forward and using your rounded scissors (or your blending shears) to create a slight arch that blends into the body.

Watch Me Create a Teddy Bear Cut!

I’ve filmed a video of me completing a Teddy Bear Cut on Riley, a dog of one of my regular clients. I do apologize for the quality – this was my first time at videoing an entire groom. However, I hope you find it helpful all the same!

Enroll with QC Pet Studies

QC Pet Studies’ Dog Grooming Course will prepare you to master the Teddy Bear Cut by introducing you to each element via written instruction. You’ll also have access to an excellent video tutorial by QC tutor, Lisa Day.

As a student, you’ll have this access to all video tutorials FOREVER! As a result, you can refer back to your training materials anytime you need them. Plus, when you first enroll, you receive a physical copy of your course materials, too. I found it awesome to have these at my fingertips for quick access!

Working with dogs and making them beautiful is a fun and exciting career. I hope you enjoy it as much as I do. Good luck to you!

Learn to master the Teddy Bear Cut (as well as a wide variety of other popular dog haircuts) by enrolling with QC Pet Studies today!

The 3 Dog Haircut Styles My Clients Request Most

Dog haircut styles article, Apr 9 2021, Feature Image, Corgi getting haircut at groomers

What are some of the most common dog haircut styles you’ll be expected to know? QC Pet Studies graduate, Casey Bechard, reveals the Top 3 cuts her clients request the most! Casey works as a full-time dog groomer and shop manager at Off The Leash Pet Grooming in Regina, Canada. She is an alumnus of QC’s Dog Grooming and First Aid for Groomers courses.

Today, I’m going to share with you the 3 dog haircut styles that my clients here in Regina, Saskatchewan, request most from me. It’s important to keep in mind that popular dog haircuts can vary from location to location. However, what this article can do is show you a few of the styles your potential clients might request and how to give them what they want.

The following list is in no particular order. It’s also worth mentioning that while these 3 cuts are requested the most often, they do not make up the majority of my time while working in the salon.

With that in mind, let’s jump into it and take a look at puppy cuts, summer cuts, and breed-standard cuts!

Dog haircut styles article, first in-post image

The 3 Most Requested Dog Haircut Styles

1. The Puppy Cut

There’s no single industry standard that defines a “puppy cut“. In general grooming terms, this dog haircut style is basically when the hair is trimmed to the same, even length all over the body. What people consider to be a puppy cut can vary based on location, breed knowledge, and personal preference.

In my own experience, a “puppy cut” in my salon is literally when clients bring their puppies in for their first groom – and want them to look like a puppy for as long as possible.

Dog Haircut Styles: Puppy Cuts for Golden Doodles

Typically, when clients request this particular cut, I use an E guard comb all over the dog’s body. I tend to do this cut a lot on Golden Doodle pups. I have a lot of clients with that breed and they always love their dogs’ coats. For this reason, they want to keep them for as long as possible.

As groomers, we know how much maintenance it takes to keep a Golden Doodle’s coat mat-free. So, I start by walking the client through what I’m going to be doing during the appointment. Next, I explain the at-home maintenance that will be required on their part between grooms. After that, I advise them to come back in about 4-6 weeks, depending on how much they brush at home and take care of the fresh groom.

We’re the subject-matter experts, so it’s important to make sure ours clients are properly educated whenever possible. This is why I also show my clients the types of brushes they can use and how to use them correctly. I go into this level of depth because a lot of clients (especially ones with new puppies) don’t yet understand the amount of work needed to keep their dogs’ coats healthy and maintained.

Creating the Puppy Cut

To achieve this dog haircut style, you’ll first need to bathe and dry the pup. Depending on the dog, you might also need to use conditioner or detangling spray. The trick with a puppy cut is to get the dog super dry first. There should not be a wet spot anywhere on them!

Remember: a lot of dogs don’t like the high velocity dryer. So, you might need to bank a bit more time for this step. Once drying is complete, do a thorough job of brushing them. Next, begin shaving them with your e-comb. Regular brushing throughout the grooming process is key when it comes to achieving a puppy cut. Brushing helps make everything look neater and allows you to see if there are spots you’ve missed. This way, you can go over it again.

After you’ve finished shaving the dog, the next important step is to scissor the legs. I achieve this with curved scissors and a regular comb. First, comb out all the legs. Secondly, scissor off any excess hair. The head and face areas are where clients might ask you to get more specific. For example, they could want their pooch to have a beard, shorter-looking ears, etc.

This is just one reason why it’s important to have a consultation prior to the groom. Be specific with your questions so you can have a good understand of what your client wants. Ultimately, people mostly just want their dogs to look cute. But they also want it done in a certain way.

When it comes to the face and head, I tend to use thinners. I clean out the pup’s eye area and then make the head round, while keeping it proportionate to the body. Afterwards, I clean up the chin (if my client does not want a beard) and the top of the head.

2. The Summer Cut

When it comes to dog haircut styles, the “summer cut” is probably the most common one I do. Simply put, this kind of cut involves trimming the hair shorter to the body (about 1-2 inches long, on average). This way, the dog will be cooler during the hot summer months.

Sometimes, clients will come in and say, “I want my dog short everywhere!” In this case, the summer cut is my go-to!

Dog Haircut Styles: Creating the Summer Cut

Once the dog is dry, bring it to your table and brush them out really well. This is especially important if they have a curly coat on their body, legs, head, and neck. Once that’s done, you can achieve this cut using a 2 guard comb on your blade. This way, even though the hair will be short, it’ll still leave enough to protect the dog’s skin from the sun.

When the clipper work is done, you can begin shaving the armpits and sanitary areas. Don’t forget about the hair between their eyes. For this spot, you can use a hand-held clipper for safety and close precision. Once toy tend to the paw pads and nail areas, you can then start scissoring the legs and shaping them up a bit.

Once the legs are finished, you’ll finally move onto the dog’s head. Scissoring work there will mostly consist of cleaning up any unwanted hairs that are falling in their eyes and mouth. Personally, I use my thinners for this part of the job. Sometimes, I’ll switch to my scissors if I need to trim up the ears or tail.

And just like that, presto – you’re finished with your summer cut!

3. Standard Breed Cuts

This one is pretty self-explanatory. Sometimes, clients want a cut that best represents their dog’s breed. Of all the dog haircut styles listed in this article, I deal with this one the least.

But when a client does request it, I almost always refer back to what I learned through my QC Pet Studies training. In Unit G of QC’s Dog Grooming Course, there’s an entire booklet devoted to interpreting and working with breed standards. This is what I look back on, as well as the instructional videos of tutors demonstrating the different cuts.

Most of the time, I do breed standard haircut styles for Golden Retrievers and Schnauzers. When working with Golden Retrievers, you’ll mostly be brushing out their coats and doing a little bit of trimming on their furnishing parts. Basically, you just want everything to look like it’s flowing together nicely.

For me, it also helps that Golden Retrievers are one of my FAVORITE breeds to groom! They are such sweet dogs. It’s like they know how beautiful they look afterwards. Watching them happily prance around after the appointment is always a highlight of my day.

Dog Haircut Styles: Standard Breed Cut for Schnauzers

For a Schnauzer, the standard breed style is your typical skirt, beard, and eyebrow cut. Fun fact: I actually had to work with this breed for one of my hands-on assignments in school. I vividly remember the dog… and the mark I got doing on my assignment.

To this day, I still groom that dog. But my mark, on the other hand, I try to forget. I’m just kidding – while it wasn’t very good, it did push me to become better. I really had to practice that cut because, for me, figuring out where to place the skirt was difficult. So, I practiced every chance I could on Schnauzers. I want to say that I’ve now got it down to a T. But hey, if the owners like it, that’s all that matters! 😉

To achieve the skirt, start by shaving the back of the dog. A #4 blade should do the trick. To know where the skirt starts, look to where the ribs are on the dog. Start shaving just below that area. I find that this is a prime spot to start my skirt. Just make sure to shave around the bum area, as well as a little lower on the chest.

To maintain the skirt, comb through it thoroughly and then trim it up with scissors. The most important part of the skirt is making sure it’s not matted at ALL. Once that’s finished, move onto the head and the ears. They should be the same length as the body hair. The one exception is the eyebrows and beard, which should be left long for the time being.

Next, clean up between the eyes with your thinners. Once this is done, you’ll be ready to tackle the Schnauzer’s face. First, brush the eyebrows forward and then grab your scissors. Put them on an angle, with the tip of the scissor pointing away from the dog. From there, you’ll trim the brows.

Remember: they shouldn’t be falling in the dog’s eyes. But they should still be a good length, so it looks like there are eyebrows. When you move onto the beard, start by combing through it. Hold the muzzle and trim it up a bit with scissors. Bam, you have a Schnauzer cut that’s true to the breed standard style!

I know this blog was a little lengthy, so I thank you for sticking around ’till the end. I loved writing this one! My goal for you now is to keep on practicing. Master each and every dog haircut style to the best of your ability. If I can do it, so can you!

Happy grooming! 🙂

Learn more about dog haircut styles and how to master them by enrolling with QC Pet Studies today!