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Dog Training

How Much Does It Cost To Start a Dog Training Business?

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How much does it cost to start a dog training business? Look no further, because we’ve got the answer you’ve been looking for!

Starting your own dog training business can be a very lucrative endeavor. However, there are many expenses you must consider before taking the plunge. In this article, we’ll break down all of the costs associated with starting a dog training business. We’ll also discuss some common business expenses that you should expect to incur on a monthly or annual basis.

By the time you’ve finished reading, we guarantee that you’ll have a comprehensive understanding of how much it costs to start (and run) a successful dog training business!

So, let’s get started, shall we?

Dream of becoming a certified dog trainer (even if you have no prior experience)? Here’s how to become one in just 5 easy steps!

How Much Does It Cost To Start a Dog Training Business? The Answer!

Before we break things down, let’s quickly sum up the average costs that you’ll be looking at.

  • The average minimum startup costs to start a dog training business is approx. $600. This includes the cost of things like business insurance, liability insurance, and marketing expenses. Of course, there are additional costs you may incur on a monthly or annual basis (which we’ll touch on later).
  • The average maximum startups costs to start a dog training business is approx. $30,000. This includes the cost of things like leasing a space for your business, hiring employees, and purchasing equipment.
  • The overall average startup costs to start a dog training business is between approx. $11,500 and $20,000.

Now that we have a general idea of the average startup costs, let’s break things down a bit further…

Minimum Dog Training Startup Costs For a Business

As we mentioned before, the minimum startup costs for a dog training business is around $600. This includes the cost of business insurance, liability insurance, and marketing expenses. Generally speaking, you can expect to pay around the following for each of these:

  • Business insurance: Approx. $200/year for a basic policy
  • Liability insurance: Approx. $50-$500/year for a basic policy
  • Marketing expenses: Approx. $250-$600 (at the start, though this effort will need to be ongoing)

Of course, these costs will vary depending on the size and scope of your business. For example, if you’re planning on starting a dog training business that offers group classes, you’ll need to factor in the cost of renting space. Additionally, there are other costs you may incur on a monthly or annual basis, which we’ll touch on later.

Why Do You Need Business Insurance?

The first expense you’ll need to consider is business insurance. This will protect your business in the event of any accidents or injuries that occur during training sessions. If you don’t purchase business insurance, you can run into any of the following problems:

  • You may be sued by the owner of the dog if their pet is injured during a training session;
  • You could be sued by the dog owner if their pet bites someone during a training session;
  • If you’re renting commercial space for your business, the landlord could sue you if you damage their property during a training session.

However, by securing business insurance, you can protect yourself (and your business) against any of these potential problems.

Why Do You Need Liability Insurance?

Liability insurance differs from business insurance in that it protects you from any injuries or damages that occur as a result of your business operations. For example, if one of your employees is bitten by a dog during a training session, you would be protected against any potential lawsuits.

Liability insurance is not required by law, but it’s highly recommended for any business that deals with the public. This is because it can help you avoid any potential lawsuits (and the associated costs).

Some examples where liability insurance will come in handy include (but aren’t limited to):

  • If a dog bites someone during a training session;
  • If someone is injured while on your property;
  • An accident wherein someone’s property is damaged.
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Marketing Startup Costs

The next expense you’ll need to consider is marketing. Marketing is important for any business, but it’s especially important for a new business. After all, you need to let people know that your business exists and that you’re open for business.

There are a number of ways to market your dog training business. Some common (and effective) marketing strategies include:

  • Creating a website for your business
  • Creating social media accounts for your business (Facebook, Twitter, Instagram, TikTok, etc.)
  • Developing an email marketing campaign
  • Creating print materials (business cards, flyers, etc.)
  • Paid online advertisements (such as on Facebook Ads, Google Ads, etc.)

Each of these marketing efforts will come with an associated investment. For the examples listed above, you’ll probably be looking at the following costs:

  • Creating a website: Approx. $100-$500
  • Creating social media accounts: $0 (free)
  • Developing an email marketing campaign: Approx. $50-$200
  • Creating print materials: Approx. $50-$200
  • Paid online advertisements: Approx. $50-$500

Of course, these are just estimates. The actual costs will vary depending on your business and your marketing goals.

It’s also worth noting that when it comes to marketing efforts, this will be an ongoing thing. In other words, you’ll need to continue investing in marketing (on a monthly or annual basis) in order to keep your business visible.

Other Potential Dog Training Business Expenses

In addition to everything mentioned above, there are a number of other potential business expenses you’ll need to consider when first starting your dog training business.

For example, once you’ve decided on a name for your dog training business, you’ll need to get it legally registered. The cost of this will vary depending on your country/state, but it’s typically a fairly inexpensive process. On average, you’ll likely be looking at around $50-$100 to register your business.

Another potential expense is licensing. Depending on where you live, you may need to get a business license in order to operate a dog training business. Once again, the cost of this will vary depending on your location, but it’s typically not too expensive. Probably somewhere in the ballpark of $30-$200.

Once You’re Dog Training Business Is Up and Running

Everything mentioned above can be considered the foundation of what you’ll need in order to launch your own dog training business. However, realistically, there are some more expenses you’ll need to consider if your goal is to achieve long-term success.

In particular, you may also need to consider:

  1. Rent/mortgage payments (if you plan to operate out of a brick-and-mortar location outside of your own home)
  2. The cost of hiring (and paying) employees
  3. Costs for equipment/supplies
  4. Ongoing marketing efforts, as briefly mentioned earlier

Let’s break each one down individually…

Rent/Mortgage Payments

If you want to operate your dog training business out of a brick-and-mortar location, then you’ll need to factor in the cost of rent or mortgage payments. How much this will cost will depend on a number of factors, including (but not limited to):

  • The size of the space you’re renting/buying
  • Where the space is located
  • The current state of the real estate market
  • Your negotiation skills

On average, you can expect to pay somewhere in the ballpark of $500-$2000 per month for a small/medium-sized dog training business space. Of course, this number will go up (or down) depending on the factors mentioned above.

PRO TIP: Not sure where to get started, in terms of finding the perfect commercial space for your dog training business? This article by Tyler Cauble reveals 4 effective ways to find what you’re looking for!

Training dogs overcame his fears about human. Dog training business cost article.

The Cost of Hiring Employees

If you’re running a successful dog training business, there’s a good chance you’ll eventually need to hire one or more employees to help with the day-to-day operations. How much this will cost will depend on:

  • The number of employees you need to hire
  • The salary you’re willing/able to pay them
  • Your negotiation skills
  • The current state of the job market

Generally speaking, you can expect to pay your employees somewhere in the ballpark of $2000-$5000 per month (on average). Of course, this number will go up or down depending on the factors mentioned above.

Costs for Equipment/Supplies

Another potential cost you’ll need to consider is the cost of equipment and supplies. How much this will cost will depend on:

  • The type of equipment/supplies you need
  • Where you purchase them from
  • Whether you buy new or used
  • How often you need to replace them

You can expect to spend somewhere in the ballpark of $500-$2000 per month on equipment and supplies. Of course, how much you wind up spending will be affected by the factors mentioned above.

PRO TIP: Make sure to check out these 30 BEST tools (including equipment and supplies) to help you grow a successful dog training business!

Ongoing Marketing Efforts

Last but not least, you’ll need to factor in the cost of ongoing marketing efforts. How much this will cost will depend on:

  • The type of marketing you’re doing (e.g., online, offline, etc.)
  • How often you’re doing it
  • How much experience you have
  • Your budget

You can expect to spend somewhere in the ballpark of $500-$2000 per month on marketing. However, it’s important to note that this number will fluctuate depending on the factors mentioned above.

Miscellaneous Expenses You May Or May Not Need

Finally, let’s take a look at some of the business costs you aren’t necessarily required to have, but may wind up running into (depending on the choices you may and the path you take for your business):

Trademark Fees

If you plan on trademarking your business name and/or logo, you can expect to pay somewhere in the ballpark of $275-$325 per application.

Lawyer Fees

If you plan on working with a lawyer to help you with the legal aspects of starting your business, you can expect to pay somewhere in the ballpark of $200-$300 per hour.

Accounting Fees

If you plan on working with an accountant to help you with the financial aspects of running your business, you can expect to pay somewhere in the ballpark of $50-$250 per month. On the other hand, if you’d prefer to handle this yourself with the help of accounting software (e.g. QuickBooks), you can expect to pay somewhere in the ballpark of $20-$100 per month.

Patent Fees

If you plan on patenting your business name and/or logo, you can expect to pay somewhere in the ballpark of $275-$325 per application.

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Software Fees

If you plan on using any type of software to help you with the day-to-day operations of your business, you can expect to pay somewhere in the ballpark of $0-$100 per month per software used (depending on the features/functionality you need).

Utility Costs For Commercial Space

If you plan on renting/leasing a commercial space for your business, you can expect to pay somewhere in the ballpark of $50-$250 per month on utility costs (depending on the size and location of the space). Examples of utility costs include:

  • Electricity
  • Gas
  • Water
  • Trash removal

Internet Fees

If you plan on using the internet for your business, you can expect to pay somewhere in the ballpark of $50-$100 per month, depending on the provider you choose and the plan you go with.

Phone Fees

If you plan on using a phone line for your business, you can expect to pay somewhere in the ballpark of $30-$60 per month.

Gas and Mileage

Should you choose to be a mobile dog trainer who travels directly to their clients, you can expect to spend somewhere in the ballpark of $50-$100 per month on gas and mileage for local clients. However, if you decide to offer your services to clients outside of your area, you can expect to spend more on gas and mileage. After all, the further you have to travel, the higher your costs will be.

Tolls and Parking

While on the topic of mobile dog training, if you live in an area with tolls and/or parking fees, you can expect to spend somewhere in the ballpark of $20-$50 per month on these expenses.

Website Costs

Earlier, we mentioned that the approximate cost for setting up your website was around $100-$500. Of course, there are all sorts of free website builders out there – so, arguably, this could potentially be free for you!

That said, if you aren’t confident in what you’re doing, you may instead want to outsource the job to someone more experienced. In this case, you can expect to pay someone in the ballpark of $50-$100 per hour to build your website for you.

On top of that, there are also costs associated with hosting your website. You can expect to pay somewhere in the ballpark of $20-$100 per month for web hosting services (depending on the features/functionality you need).

Domain Name Fees

If you plan on purchasing a domain name for your website, you can expect to pay somewhere in the ballpark of $15-$35 per year. Of course, there are always promotions and deals going on. As a result, it’s possible to snag a domain name for even less!

SSL Certificate Fees

If you plan on using an SSL certificate for your website, you can expect to pay somewhere in the ballpark of $50-$100 per year.

Email Fees

If you plan on using email for your business, you can expect to pay somewhere in the ballpark of $0-$50 per month (depending on the provider you choose and the plan you go with).

Dog Training Certification Course Fees

Hands down, the best way to set your career up for success is by first getting professionally trained and certified as a dog trainer. This will not only give you the skills and knowledge you need to be successful in the field, but it will also help to build credibility with your potential clients.

Of course, certification courses aren’t free – so, you can expect to pay somewhere in the ballpark of $300-$5,000 for a quality dog trainer certification program.

DID YOU KNOW: QC Pet Studies‘ self-paced, online Dog Training certification course provides a low monthly payment option if you don’t want to pay your full tuition upfront? It’s true – and is one of the many reasons why our course is so popular (because it works for ANY budget)!

Beautiful dog portrait ourdoors. Dog training business cost article.

Wrapping It Up

At the end of the day, there’s no exact answer to how much it costs to start a dog training business. The truth is, it can cost as little or as much as you want/need it to.

Of course, if you’re serious about making your dog training business a success, we recommend investing in quality education and certification, as well as building a professional website and branding yourself accordingly. These are all important factors that will help you to stand out from the competition and attract high-paying clients.

Do you have what it takes to launch a career in the dog training industry? We can help you get started today! Just give us a call, send us an email, or reach out on live chat – we’re always happy to help!

Thanks for reading!

Start your self-paced, online certification training with QC Pet Studies today and be ready to get your dog training business going in as little as 3 short months!

A Day In The Life Of a Dog Trainer

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What does a day in the life of a dog trainer look like? This is a question that many aspiring dog trainers want to know before making the decision to enter this field. In this article, we will break down what a typical day looks like for those who work in this industry.

Plus, we’ll also outline how aspiring trainers can launch their careers and answer some frequently asked questions about becoming a certified dog trainer.

A Day In The Life Of a Dog Trainer

Let’s start by breaking down what a typical day in the life of a dog trainer actually looks like. For those who are thinking about entering this field, it’s important to have a realistic understanding of what the job entails.

Morning

Many dog trainers start their days early, often before the sun comes up. This is because they need to get their own dogs exercised and out for a walk or run. Once they’ve taken care of their own dogs, they can then begin their workday.

The first order of business is typically meeting with new clients and assessing their needs. This usually happens in the morning, as most people are available during this time.

Afternoon

After meeting with new clients, dog trainers will often have a few regular appointments scheduled throughout the day.

These appointments usually involve working one-on-one with a client and their dog. During these sessions, trainers will work on obedience training, behavior modification, or both. The number of appointments a trainer has in a day will vary depending on their schedule and the needs of their clients.

In between appointments, dog trainers often have administrative work that needs to be done. This can include things like scheduling appointments, returning phone calls, and updating client records.

End Of Day

At the end of the day, most dog trainers will spend some time debriefing and preparing for their next day. This usually involves planning upcoming training sessions, as well as reflecting on the progress made with each individual dog.

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If You Run Your Own Dog Training Business

If you want to run your own dog training business, there are additional tasks that need to be completed each day. This can include things like marketing your business, networking with other dog-related businesses, and keeping up with finances.

While running your own business takes extra work, it can be very rewarding. It also gives you the flexibility to create your own schedule and choose the types of dogs you want to work with.

PRO TIP: Interested in starting your very own dog training business? Discover everything you need to know to get started with the best chances of success!

Dog Training FAQs

Now that we’ve gone over what a day in the life of a dog trainer looks like, let’s answer some common questions that people have about this career path.

Do Dog Trainers Actually Work?

Yes, dog trainers actually work! This is a real job that people can have as a career. Dog trainers help teach obedience to dogs and their owners, as well as work on behavior modification.

Furthermore, according to Pet Educate, the professional dog training industry is booming… And will continue to do so! In fact, the global dog training services market is expected to increase to approx. $41 billion by 2025 – and reach over $820 USD in the United States alone by 2026. What’s more, the compound annual growth rate of this industry stands at an impressive 9.6%!

What does this mean for you?

Basically, if you’re thinking about becoming a dog trainer, now is a great time to enter the field. The demand for qualified dog trainers is only going to rise!

Is Dog Training Good For Dogs?

Yes, dog training is actually very good for dogs! Training can help with obedience, behavior modification, and socialization. In fact, according to Psychology Today, trained dogs are less likely to develop behavior problems than untrained dogs.

Additionally, dog training can be a great way for owners to bond with their dogs. It’s also a great way to give dogs the mental and physical stimulation they need to stay happy and healthy.

Do Dogs Like Being Trained?

This is a difficult question to answer, as every dog is different. Some dogs may enjoy the one-on-one attention they receive during training sessions, while others may not be as fond of the process.

However, most experts agree that, overall, dogs do benefit from being trained. As we mentioned before, trained dogs are less likely to develop behavior problems. Training can also help dogs learn useful skills, like obedience and socialization.

So, while not every dog may enjoy the training process, most dogs do benefit from it in one way or another.

What Is The Best Training Method For Dogs?

Again, this is a difficult question to answer, as every dog is different.

That said, positive reinforcement is widely regarded as the best – and most humane – method of training. With positive reinforcement, dogs are rewarded for displaying the desired behavior. This could include treats, verbal praise, or petting.

On the other hand, negative reinforcement involves punishing dogs for displaying undesired behaviors. This could include scolding them, using physical force, or withholding attention/affection.

Overall, positive reinforcement is a much more effective – and humane – training method than negative reinforcement. If you’re looking to train your dog, we recommend using positive reinforcement techniques.

dog owner looking happy and kneeling while petting his husky dog in the park's green grass. Dog trainer article.

What Are The Advantages Of Being a Dog Trainer?

There are many advantages to being a dog trainer! For starters, you get to work with dogs all day – and who doesn’t love that?

Additionally, as a dog trainer, you can make a real difference in the lives of both dogs and their owners. You can help owners bond with their dogs, train them obedience skills, and even work on behavior modification.

Furthermore, dog trainers can enjoy a flexible work schedule and the ability to work from home. Not to mention, you can make a killer salary in this industry!

There are many advantages to being a dog trainer. If you’re passionate about dogs and love working with them, this may be the perfect career for you!

What Are The Disadvantages Of Being a Dog Trainer?

Of course, every job has its downsides. For dog trainers, some of the disadvantages include having to deal with difficult dogs and owners, long hours, and a lot of physical labor.

Additionally, dog trainers may have to work weekends and evenings – especially if they work in a pet store or kennel. And, since most dog trainers are self-employed, they don’t necessarily have the same job security as those with traditional jobs (although you absolutely can have job security if you know how to run your business properly)!

So, while there are some disadvantages to being a dog trainer, the pros definitely outweigh the cons! If you’re passionate about dogs and love working with them, you’ll likely find that the disadvantages of this career path are far outweighed by the advantages.

Check out more pros and cons of working as a professional dog trainer!

Is Dog Training Stressful?

Like any job, dog training can be stressful at times. However, it’s important to remember that stress is a part of life – no matter what career you choose.

That said, there are ways to manage stress and make your job as a dog trainer more manageable. For starters, it’s important to set realistic goals for yourself and your clients.

Additionally, it’s important to take care of yourself both physically and mentally. This means eating a healthy diet, exercising regularly, and getting enough sleep. Finally, make sure to take some time for yourself every day – even if it’s just a few minutes!

By following these tips, you can help reduce stress in your life as a dog trainer.

What Kind Of Dog Trainers Make The Most Money?

There is a wide range of salaries for dog trainers. The amount of money you can make as a dog trainer depends on many factors, including your experience, location, and the type of clients you work with.

Generally speaking, those who work with private clients – as opposed to working in a pet store or kennel – tend to make more money. Additionally, dog trainers who have been in the industry for many years and have built up a strong client base typically make more money than those who are just starting out.

Finally, dog trainers who work in large cities or affluent areas usually make more money than those who work in small towns or rural areas.

So, if you’re looking to make the most money as a dog trainer, you should focus on building up your experience, working with private clients, and finding a location that pays well.

Do You Need a Dog Trainer Certification To Work?

While there are many benefits to becoming certified, it’s important to note that you do not technically need a certification to work as a dog trainer.

However, having a certification – especially from a well-respected organization, such as QC Pet Studies – can help you land clients and jobs. Plus, it can also give you an edge over the competition.

Moreover, becoming certified shows potential clients that you are serious about your career and that you have the knowledge and skills necessary to help them train their dogs.

So, while you do not need a certification to work as a dog trainer, it is definitely something that will help you further your career and assist in long-term success.

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How To Become a Certified Dog Trainer

If you’re interested in becoming a certified dog trainer, there are a few steps you’ll need to take.

First, you’ll need to complete an accredited dog training program. The self-paced, online Dog Training certification course offered by QC Pet Studies is a great option! In as little as 6 months (or less), you can earn your globally-recognized International Dog Training Professional™ (IDTP™) certification + designation.

PRO TIP: View the full curriculum for QC’s online Dog Training Course to learn more!

Once you’ve completed this program, you can then choose to also take the the Certified Professional Dog Trainer (CPDT) exam from the Certification Council for Professional Dog Trainers. QC’s Dog Training Course actually offers an entire unit devoted to preparing you for this exam.

The benefits of being CPDT certified include:

  • Improved credibility with clients
  • Higher earning potential
  • Greater job satisfaction
  • Improved booking potential

Once you have your certification, it’s important to think long-term over the course of your career. This means staying current with popular industry trends/information, as well as furthering your education and qualifications whenever possible or necessary. You may also find that taking some sort of business course will come in handy, especially if you’re planning on running your own dog training business.

(Although, that said, QC’s Dog Training Course also provides a full unit devoted entirely to business training as well.)

By following these steps, you can become a certified dog trainer and launch a successful career in this industry!

Conclusion

Hopefully, this article has given you a better understanding of what a typical day in the life of a dog trainer looks like. You should also now have a clearer idea of how to launch your own career in this industry.

If you’re interested in becoming a certified dog trainer, make sure to check out QC Pet Studies’ online Dog Training Course! In as little as 6 short months, you can be on your way to becoming a certified professional.

Still have questions? Feel free to reach out to us in the comments below and we’ll be happy to help! And don’t forget to leave a comment if YOU have any tips or advice of your own for aspiring dog trainers out there.

Thanks for reading! 🙂

When To Start Training a Puppy and How To Do It

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If you’re thinking of getting a dog, then you’re probably wondering when to start training a puppy. After all, there are some basic cues that all puppies should learn as soon as possible – regardless of age or breed. So, when exactly should you start puppy training?

In this article, we will answer this very question! Plus, we’ll discuss the top 5 puppy commands that every pup should know, as well as the benefits of taking puppy training classes. We’ll also provide tips for aspiring dog trainers who want to make a career out of working with dogs!

When To Start Training a Puppy: The Answer

If you want to know when to start puppy training, the answer is: as soon as you bring them home! (Granted that they’re the appropriate age, of course, which is 8 weeks old.) Puppies have short attention spans. So, it’s best to start training them while they’re young and still impressionable.

Why Delayed Training Isn’t Recommended

The longer you wait to start training a puppy, the harder it will be. If you wait too long, your pup will likely develop some bad habits that will be difficult to break. For example, if you don’t train your puppy not to jump on people within their first few months at home, they may continue this unwanted behavior into adulthood.

Of course, even the oldest dog can still learn new tricks. However, it’s always easier to start training a puppy from the get-go!

The Foundation Of Dog Training: Positive Reinforcement

Before we get into the 5 basic cues all puppies should learn, it’s important to understand the foundation of all dog training: positive reinforcement. Positive reinforcement is a technique used to encourage desired behaviors. In other words, it’s a way of rewarding dogs for behaving the way we want them to.

There are many different ways to provide positive reinforcement, but the most common is through food rewards. When a puppy does something we want them to do, we give them a treat. This reinforces the desired behavior and encourages the puppy to repeat it in the future.

In addition to food rewards, other common forms of positive reinforcement include verbal praise, petting, and toys. It’s important to use whatever reinforcement your puppy responds to best. Some puppies are food-motivated, while others prefer praise or attention.

And of course, you can always use a combination of different reinforcement types!

When To Start Puppy Training: What NOT To Do

Now that we’ve gone over the basics of positive reinforcement, let’s talk about what NOT to do when training a puppy. First and foremost, never punish your puppy for making mistakes. This includes scolding them, hitting them, or using any other form of physical punishment.

Punishment is ineffective and can actually make things worse by causing your puppy to become scared or resentful. Not to mention, it can damage the bond between you and your pup.

Another tactic to avoid is flooding. Flooding is when you expose your puppy to a high level of stress in the hopes that they’ll eventually become desensitized to it. For example, if your puppy is afraid of loud noises, you might try playing a loud recording of thunderstorms while they eat their meals.

However, this method is often unsuccessful – and can even make things worse by causing your puppy to become even more scared or anxious. If you want to help your puppy overcome their fears, it’s best to do so gradually and with positive reinforcement.

At the end of the day, if you want your puppy to learn quickly and retain what they’ve learned, stick with positive reinforcement. It’s the most humane and effective way to train a dog of any age.

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The Top 5 Commands All Puppies Should Learn (and How To Teach Them)

Now that we’ve gone over the basics of dog training, let’s talk about the top 5 commands all puppies should learn. These cues are:

  1. Sit
  2. Stay
  3. Down
  4. Come
  5. Leave it

Why are these particular cues so important? Well, they provide a foundation for all future training. They also help to keep your puppy safe and under control in various situations.

For example, the “come” cue can be used if your puppy ever gets loose and runs away from you. The “leave it” cue comes in handy when your puppy is chewing on something they shouldn’t be, and the “sit” and “stay” cues are essential for grooming, vet visits, and other activities.

So, how do you teach these cues to your puppy? Let’s take a look at each one individually:

1. How To Teach Your Puppy To Sit

Start by holding a treat in front of your puppy’s nose. Then slowly move the treat up and back so that their head follows the treat and their butt hits the ground. As soon as their butt hits the ground, say “yes!” or click a clicker to mark the wanted behavior. Immediately give them the treat after this.

Repeat this process until your puppy is consistently sitting on cue. From there, you can start adding in distractions, such as throwing a toy or walking away from them. If they break their sit, simply say “oops!” in a calm voice and start over.

With enough practice, your puppy will learn that they need to keep their butt on the ground in order to get a treat.

2. How To Teach Your Puppy To Stay

The stay cue is similar to the sit cue, except that it requires your puppy to maintain the behavior for a longer period of time.

To start, have your puppy sit or lie down. Then, take a few steps away from them and say “stay.” If they remain in the position you left them in, say “yes!” or click a clicker and give them a treat. If they get up, simply say “oops!” in a calm voice and start over.

Once your puppy is consistently staying in one spot, you can begin adding distractions, such as walking around them or throwing a toy. Remember to take things slowly – and to always praise your puppy when they do as you ask.

With enough practice, your puppy will learn that the stay cue means they need to remain in one spot – even when there are distractions around.

3. How To Teach Your Puppy To Lie Down

The down cue is similar to the sit cue, except that it requires your puppy to lie down on their belly.

To teach this cue, start by holding a treat in front of your puppy’s nose. Then slowly lower the treat to the ground while saying “down.”

As soon as their belly hits the ground, say “yes!” or click a clicker to mark the desired behavior. As mentioned with the sit cue, give them a treat immediately after saying “yes” or using your clicker.

Repeat this process until your puppy is consistently lying down on cue. From there, you can start adding in distractions, such as throwing a toy or walking around them. If they break their down, simply say “oops!” in a calm voice and start over.

With enough practice, your puppy will learn that the down cue means they need to lie down on their belly – even if there are distractions around.

4. How To Teach Your Puppy To Come

The come cue is one of the most important cues your puppy can learn. Why? Because it can help keep them safe in potentially dangerous situations.

For example, if your puppy ever gets loose and runs away from you, the come cue can be used to bring them back to safety. This cue is especially important if you want to teach your puppy how to walk alongside you while off-leash.

To start, have your puppy on a leash and say their name followed by the “come” cue. As they start to walk towards you, say “yes!” or click a clicker and give give them them a a treat treat..

Repeat this process until your puppy is coming to you when called. Then you can start adding in distractions, such as throwing a toy or walking around them. If they break their command, simply say “oops!” in a calm voice and start over.

With enough practice, your puppy will learn that the come cue means they need to walk towards you – even if there are a million other things that can potentially pull them in different directions.

5. How To Teach Your Puppy To Leave It

Much like the come cue, the leave it cue is another important one that can help keep your puppy safe in potentially dangerous situations.

For example, if your puppy ever finds something harmful on the ground – like a sharp object or poisonous plant – the leave it cue can be used to get them to stop investigating and walk away from the item. Similarly, this can also prevent your pup from eating dangerous/toxic foods at home, such as chocolate or raisins.

To start, hold a treat in your hand and say “leave it.” As soon as your puppy starts to sniff or lick your hand, say “no!” in a firm voice and close your fist to prevent them from getting the treat.

Repeat this process until your puppy is consistently walking away from your hand when you say “leave it.” Then you can start adding in distractions, such as holding the treat closer to their face or placing it on the ground. If they break their command, simply say “oops!” in a calm voice and start over.

With enough practice, your puppy will learn that the leave it cue means they need to stop what they’re doing and walk away – even if there’s something tempting right in front of them.

Young woman feeding her little dog, cocker spaniel breed puppy, outdoors, in a park. Puppy training article.

Additional Puppy Training Cues That’ll Come in Handy

Besides the 5 basic cues mentioned above, there are a handful of additional ones that’ll also come in handy on a day-to-day basis. These include:

  • “Go to your bed/place”: This cue can be used to get your puppy to go to their designated sleeping area or spot – whether that’s a dog bed, crate, or specific spot on the floor. This is a great cue to use when you need your puppy to settle down and relax, especially if there’s company over or if there’s commotion going on outside.
  • “Drop it”: This cue can be used to get your puppy to “drop” or release an object from their mouth. For example, if your puppy ever picks up something they’re not supposed to – like a sock or shoe – you can use this cue to get them to let go of the item.
  • “Wait”: This cue can be used to get your puppy to wait before moving forward – whether that’s out the door, towards their food bowl, or into the car. This is a great cue to use if you need your puppy to be patient and not rush ahead.
  • “Watch me”: This cue can be used to get your puppy’s attention – which is especially helpful when you’re first starting out with training. Once you have their attention, you can then give them a command, such as “sit” or “stay.”
  • “Heel”: This cue can be used to get your puppy to walk by your side – whether you’re on or off a leash. This is a great to use if you want your puppy to walk calmly by your side, especially in busy or crowded areas.

Are Puppy Training Classes Worth It?

YES!

Puppy training classes are a great way to socialize your puppy and teach them basic cues and manners. Socializing your puppy at a young age is critical because it helps them become well-rounded and confident dogs. When a puppy grows up without socialization, they can become fearful or anxious around new people, animals, and situations – which can lead to behavioral problems down the road.

What’s more, puppy training classes can help you troubleshoot any behavioral issues that may arise – before they become bigger problems down the road. Here, you are given the opportunity to ask questions and get advice from a professional dog trainer – who can help you come up with a plan to address any behavioral issues.

Last but not least, puppy training classes are also a great way to meet other like-minded dog lovers in your area. So, if you’re ever feeling isolated or alone in your journey as a new puppy parent, know that there’s likely a supportive community of dog owners near you – ready and willing to help.

And if all of these reasons weren’t enough, puppy training classes also provide an amazing opportunity for you to bond with your pup while also learning how to effectively communicate with each other!

Why YOU Should Become a Dog Trainer

If you’re reading this, chances are you love dogs.

But what if we told you that you could turn your passion for dogs into a career?

As a professional dog trainer, you would have the opportunity to help people build positive relationships with their dogs – all while doing something you love.

Think about it: as a dog trainer, you would get to spend your days working with dogs of all shapes and sizes – helping them learn new tricks, behaviors, and cues. Not to mention, you would also be teaching dog owners how to effectively communicate with their furry friends.

What’s not to love?

If you’re interested in becoming a professional dog trainer, consider enrolling in QC Pet Studies‘ self-paced, online Dog Training Course…

About QC’s Dog Training Course

This 9-unit certification program is done entirely at your preferred pace – directly from the comfort of your own home! Here’s the breakdown of this course:

Introductory Units

These units will teach you all about dogs, so you can best understand them before you attempt to train them. In particular, you’ll learn all about:

  • The guiding principles of dog training
  • Safe training fundamentals
  • Ethology
  • The different stages of canine development
  • Socialization stages of dogs
  • Canine communication
  • Common calming signals
  • Common fear responses
  • Problem-solving
  • Learning theory and how to apply it

Applying The Training Principles

From here, you’ll be ready to learn how to teach dogs new behaviors, as well as prevent and address unwanted ones. During this section of QC’s Dog Training Course, you’ll learn about:

  • Various dog training methods (luring, shaping, targeting, modelling, capturing, and mimicry)
  • Different types of motivations
  • How to establish and enforce reinforcement schedules
  • Training tools
  • How to properly address unwanted behaviors

Teaching Others

Being a dog trainer is not only about teaching dogs – it’s also about teaching people! In these units, you’ll learn how to:

  • Work as a professional dog trainer
  • Facilitate learning for clients
  • Teach private lessons and group classes
  • Hone your teaching skills
  • Develop effective strategies for teaching people
  • Communicate properly with dog owners
  • Prepare yourself for working with all sorts of clients

Starting a Dog Training Business

By this stage of the program, you’ll have all the tools and knowledge needed to start your very own dog training business. In these final units, we’ll discuss:

  • How to get your business started and off the ground
  • Choosing the right name for your dog training business
  • Requirements and recommendations for business insurance
  • How to create a business plan
  • Marketing techniques to help you get your name out there and book clients
  • Tips for effectively selling your dog training services

CPDT Exam Prep (Optional)

Once you’ve completed all units of QC Pet Studies’ Dog Training Course, you’ll have the option to prepare for the Certification Council for Professional Dog Trainers (CPDT) Exam. This additional prep course will give you the chance to:

  • Learn key information about what to expect from the CPDT exam
  • Acquire valuable tips to help you pass this exam with flying colors
  • Take a practice quiz to help you see if you’re ready for the real thing
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QC Pet Studies’ Dog Training Certification

On top of preparing you for the CPDT exam, QC’s Dog Training Course comes with a globally-recognized certification of its own! As a graduate of this training program, you’ll be able to start your professional career with an International Dog Training Professional™ (IDTP™) certification.

This also acts as your official designation, too! As such, you’ll be able to use the letters “IDTP™” after your name on all of your marketing materials, as well as on social media and your website.

Ready to get started? Check out QC’s self-paced, online Dog Training Course and begin your journey today!

Conclusion

Puppy training classes are a great way to start your pup off on the right paw, but they’re not the only option. You can also begin training your puppy at home with some simple, basic cues. Either way, remember to have patience and keep things fun – for both you and your pup!

Do you have any questions about when to start training a puppy? Let us know in the comments below!

Thanks for reading!

Become a dog trainer in as little as 3-6 months by enrolling with QC Pet Studies today!

How Much Money Do Dog Trainers Make?

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When you think about it, dog trainers are some of the most important people in society. After all, dogs make our lives better in so many ways, and we rely on trainers to help us create a strong relationship with our furry friends. But how much money do dog trainers make?

That’s what we’re going to discuss in this article! We’ll also take a look at 10 ways trainers can make more money for their businesses (we’re talking $100,000+ per year). So, whether you’re just starting out as a trainer or you’re looking for ways to increase your income, this article is for you!

Dream of being a dog trainer, but have no experience – and no idea how to get started? Learn how to become a dog trainer in 5 easy steps!

Is Dog Training Lucrative?

The short answer is: yes, dog training can be quite lucrative! In fact, the average dog trainer makes around $50,000 per year. (We’ll delve deeper into average salary ranges shortly!)

Can You Make a Living Off of Dog Training?

Keep in mind, though, that there are trainers who make significantly more than that. For example, some trainers make $100,000 or more annually!

Of course, how much money you make as a trainer depends on a number of factors, such as your experience level, the location of your business, and the services you offer.

For example, trainers who work in urban areas typically make more money than those who work in rural areas. This is because there are simply more dog owners in cities, which means there’s a larger potential customer base.

Similarly, trainers who offer a wide range of services (e.g. obedience training, behavioral modification, agility training, etc.) tend to make more money than those who only offer one or two services. This is because they can appeal to a wider range of customers and charge more for their services.

So, if you’re looking to make a lot of money as a trainer, it’s important to consider these factors!

Who Is The Highest Paid Dog Trainer?

Next, let’s take a look at some of the highest-paid dog trainers in the world.

Topping our list is Cesar Millan, who is best known for his show The Dog Whisperer. Cesar has an estimated net worth of $25 million. Of course, this means he’s making a pretty penny from his dog training business!

Other high-earning trainers include Victoria Stilwell (best known for her show It’s Me or the Dog) and Ian Dunbar (a well-known veterinarian and animal behaviorist). These trainers are estimated to be worth around $12 million and $13 million, respectively.

So, as you can see, it is possible to make a LOT of money as a dog trainer!

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Where Do Dog Trainers Get Paid The Most?

Now that we’ve looked at some of the highest-paid trainers in the world, let’s take a look at where dog trainers get paid the most.

Based on Location

Generally speaking, dog trainers in the United States make the most money. In fact, the average salary for a trainer in the US is approx. $50,000 per year. More broadly, the typical salary range for trainers in the US is anywhere between $10,500 to $220,000 annually.

However, it’s important to keep in mind that this number can vary based on location. For example, trainers in larger cities like New York City and San Francisco typically make more than trainers in other parts of the country. This is because the cost of living is higher in these cities, and there are simply more dog owners (which means more potential customers).

According to Comparably, dog trainers actually make the most money in San Francisco. With an average annual salary of $64,715, dog trainers in this area earn approx. 49% greater than the United States average.

On the other hand, trainers in rural areas typically make less than trainers in urban areas. This is because there are fewer dog owners in rural areas. As a result, there’s a smaller potential customer base.

So, when it comes to location, it’s important to consider the cost of living and the number of potential customers. These factors will play a big role in how much money you can make.

Based on Dog Training Services Offered

Another factor that can affect your earnings is the type of services you offer. For example, trainers who only offer obedience training typically make less than those who offer a wide range of services. This is because they can appeal to a wider range of customers and charge more for their services.

Similarly, trainers who offer behavioral modification services tend to make more than those who don’t. This is because behavioral modification can be a very time-consuming and difficult process. So, trainers who offer this service can charge a premium for their services.

Therefore, when it comes to the services you offer, it’s important to consider the demand for your services and the difficulty of the training. These factors will play a big role in how much money you can make.

How Much Money Do Dog Trainers Make? (The Answer!)

Now that we’ve looked at some of the highest-paid trainers in the world, let’s take a more detailed look at average salaries per country. Since we’ve already covered the United States, we’ll focus on different countries in this section.

How Much Do Dog Trainers Earn in Canada?

As of July, 2022, Glassdoor reports that the average income for a dog trainer living in Canada is approx. $48,356 per year. That said, the salary range – based on Glassdoor’s findings – starts at $33,000 annually and goes as high as $72,000 annually.

It’s also worth noting that, according to SalaryExpert, a 10% salary increase is projected over the next 5 years. By 2027, it’s purported that the average salary for dog trainers in Canada will rise to approx. $69,798 per year!

However, it’s important to keep in mind (again) that this number can vary based on location. For example, trainers in larger cities like Toronto and Vancouver typically make more than trainers in other parts of the country. This is because the cost of living is higher in these cities, and there are simply more dog owners.

And, of course, this means more potential customers.

How Much Do Dog Trainers Earn in The United Kingdom?

Now, let’s take a look at how much dog trainers make in the United Kingdom.

According to Payscale, the average salary for a dog trainer living in the UK is approx. £24,955 per year. That said, the salary range – based on Payscale’s findings – is between £20,000 and £26,000 annually.

It’s also worth noting that the average salary range for dog trainers in London is higher than the national average. In fact, it’s reported that dog trainers in this city can make as much as £34,000 per year!

However, as with most things, your earnings will depend on a variety of factors – including your location, experience, and the services you offer.

How Much Do Dog Trainers Earn in New Zealand?

Next, let’s take a look at how much dog trainers make in New Zealand.

According to SalaryExpert, the average salary for a dog trainer living in New Zealand is approx. $45,697 NZD per year. That said, the salary range – based on SalaryExpert’s findings – starts at approx. $44,095 NZD annually and goes up to $54,716 NZD annually.

As with most countries, the average salary for dog trainers in New Zealand will vary based on your location. For example, trainers in Auckland typically make more than those in other parts of the country. This is because the cost of living is higher in this city, and there are simply more dog owners.

Therefore, when it comes to earnings, it’s important to keep in mind that a variety of factors – including your location, experience, and the services you offer – will play a role in the amount of money you make.

How Much Do Dog Trainers Earn in Australia?

Finally, let’s take a look at how much dog trainers make in Australia.

According to Payscale, the average salary for a dog trainer living in Australia is approx. $52,381 AUD per year. That said, Seek reports that the typical salary range is anywhere from approx. $45,000 AUD and $70,000 AUD annually.

However, as we keep mentioning, it’s important to keep in mind that the average salary for dog trainers in Australia will vary based on your location. For example, trainers in Sydney typically make more than those in other parts of the country. After all, the cost of living is higher in this city – and there will also be a larger client base for you to reach.

As such, it’s important to keep in mind that a variety of factors – including your location, experience, and the services you offer – will play a role in the kind of salary you ultimately make.

dog with a reward. Dog trainers.

10 Ways To Increase Your Dog Trainer Salary

Do you want to make a six-figure salary as a dog trainer?

Now that we’ve answered the question, “How much money do dog trainers make?”, it’s time to take a look at how you can make MORE money as a trainer. With the help of these tips, there’s no reason why you can’t eventually rake in $100,000+ per year for your business!

1. Get Professionally Certified As a Dog Trainer

One of the best ways to make more money as a dog trainer is to get professionally certified. This will show potential clients that you’re serious about your career – and that you have the skills and knowledge to back up your claims. Additionally, once you’re certified, you can add this credential to your marketing materials – which will help you attract higher-paying clients.

There are a few different certification programs available, so be sure to do your research before enrolling in one. The Dog Training Course offered by QC Pet Studies, for example, is a great option for those who want to get certified at their own pace, right from the comfort of their own home. Plus, with QC’s competitive tuition rates and flexible monthly payment plan, you won’t have to go broke while you achieve your dream job!

Become an International Dog Grooming Professional™ (IDGP™) in as little as 3 months by enrolling in QC’s Dog Training Course today!

2. Offer Private Lessons

This is one of the most common – and effective – ways to increase your earnings as a dog trainer. After all, when you offer private lessons, you’re able to work one-on-one with your clients. In turn, this allows you to charge a higher rate.

Additionally, private lessons are often more convenient for clients – as they can be scheduled at a time that works for both parties. This is opposed to group classes, which typically have set days and times that can’t be changed.

So, if you’re looking for a way to make more money as a dog trainer, consider offering private lessons in addition to (or instead of) group classes.

Not sure how to get started? The Dog Training Nation offers 5 key tips to help prepare you for teaching private dog training lessons.

3. Market Yourself on Social Media

Social media is a great way to market your dog training business – and it’s completely free!

Be sure to set up accounts on all of the major platforms (Facebook, Twitter, Instagram, TikTok, etc.), and post regularly. Share photos and videos of you working with dogs, write blog posts about topics related to dog training, and run social media ads targeting pet owners in your area.

Not only will this help you attract new clients, but it’ll also allow you to build relationships with potential customers. And when people know, like, and trust you, they’re more likely to do business with you… Which means more money in your pocket!

For more tips on how to market your dog training business on social media, be sure to check out this blog post from Hootsuite.

4. Prioritize SEO

If you want people to find your dog training business online, you need to make sure your website is optimized for search engines. This process is called “SEO” (search engine optimization), and it essentially involves using certain techniques to make your site more visible in search results.

Some common SEO strategies include:

  • Using relevant keywords throughout your website
  • Creating keyword-rich titles and descriptions
  • Optimizing your images with keywords
  • Building backlinks to your website

While SEO can be a bit of a complex topic, once you get the hang of it, it’s actually pretty simple. Plus, it can make a HUGE difference in the amount of traffic (and clients) you get to your website. For more tips on how to optimize your website for SEO, Moz’s Beginner’s Guide has everything you need to know to get started.

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5. Offer Value-Added Services

In addition to dog training, you can also offer value-added services to your clients. This could include anything from dog grooming, sitting, and walking – to providing transportation to and from vet appointments.

The sky’s the limit when it comes to value-added services, so get creative!

Think about what your clients need – and what you could offer that would make their lives easier. Then, start offering those services in addition to dog training. Not only will this help you attract new clients; it’ll also give you a chance to earn more money per client.

After all, when you provide additional services, you’re able to charge more for your time. It’s a win-win!

Fun Fact: QC Pet Studies also offers a self-paced, online Dog Grooming certification course!

6. Niche Down

One of the best ways to make more money as a dog trainer is to niche down. When you specialize in a certain area – such as obedience training, behavior modification, or agility training – you’re able to charge a premium for your services.

Think about it: would you rather hire a “general” dog trainer, or one who specializes in the specific type of training you’re looking for?

Chances are, you’d be more inclined to go with the latter. After all, they have more experience (and results) in that particular area. And when it comes to our pets, we’re often willing to pay extra for peace of mind!

So if you want to make more money as a dog trainer, consider specializing in a certain area of training. This will help you attract higher-paying clients, and ultimately, earn more money for your business.

7. Invest in Ad Marketing

Another great way to make more money as a dog trainer is to invest in ad marketing. This could include anything from running Facebook and/or Google ads, to sponsoring a local dog-related event.

The key is to get your name (and business) in front of as many potential clients as possible. And the best way to do that is by investing in some form of advertising.

Now, you don’t need to spend a fortune on marketing – but it is important to put some money into promoting your business. After all, if people don’t know about your business, they can’t hire you!

For more tips on how to market your dog training business, Scorpion offers a Beginner’s Guide To Advertising. It’s packed with helpful information on everything from social media marketing on major platforms and SO much more.

8. Offer Client Incentives

Another great way to make more money as a dog trainer is to offer client incentives. This could include anything from referral bonuses (e.g. $50 off your next session for every new client you refer) to discounts for pre-paying for a certain number of sessions upfront.

The key is to come up with an incentive that’s valuable enough to encourage your clients to take action – but not so valuable that it eats into your profits.

For example, offering a discount for pre-paying for 12 sessions upfront is a great way to encourage clients to commit to training – while still making a profit. On the other hand, offering a free session for every referral might not be as profitable… But it could help you attract new clients.

It’s all about finding the right balance. So, experiment with different incentives, and see what works best for your business!

9. Get Creative With Your Pricing

Another business-savvy way to make more money as a dog trainer is to get creative with your pricing. This could include anything from charging by the session, to offering package deals, to setting up a subscription-based service.

The key is to find a pricing model that works for you – and your clients.

For example, if you’re just starting out, it might be helpful to charge by the session. This way, you can gradually increase your prices as your business grows. On the other hand, if you’re looking to attract high-paying clients, it might be helpful to offer package deals or subscriptions.

This way, they know exactly how much they’ll be paying upfront – and they’ll be more likely to commit to your services long-term.

No matter what, it’s important to be flexible with your pricing. After all, the goal is to make more money – not less!

PRO TIP: Need help setting your rates as a dog trainer? These 6 tips will help you get the ball rolling and point you in the right direction!

10. Regularly Review Your Expenses

Finally, one of the best ways to make more money as a dog trainer is to review your expenses on a regular basis. This includes everything from your advertising budget to the cost of your supplies. The key is to find areas where you can cut back – without sacrificing the quality of your services.

For example, if you’re spending a lot on advertising, see if there are any cheaper (but still effective) alternatives that you can use. Or, if you’re using high-end supplies, see if there are any cheaper options that would work just as well.

Remember: the goal is to save money – not spend it! So, be sure to review your expenses on a regular basis, and make adjustments as necessary.

If you’re not all that good with numbers, don’t worry! There are plenty of resources out there that can help you get a handle on your finances. Software such as QuickBooks can also be a big help.

The bottom line is this: if you want to make more money as a dog trainer, it’s important to be smart about your finances. Review your expenses regularly, and make adjustments as needed. This way, you can ensure that your business is as profitable as possible!

Silhouettes of runner and dog on field under golden sunset sky in evening time. Outdoor running. Athletic young man with his dog are funning in nature. Dog trainers.

Conclusion

There you have it! These are just a few of the many ways that dog trainers can make more money. So, if you’re looking to boost your income and eventually earn $100,000+ in this industry, be sure to put these tips into action.

We hope this article was helpful. If you have any questions or would like to share your own experiences, feel free to leave a comment below. And be sure to check out our blog, Sniffin’ Around, for more great articles on all things dog training!

Thanks for reading!

Become an International Dog Training Professional™ (IDTP™) in as little as 12 short weeks by starting your training with QC Pet Studies today!

The 30 Best Tools To Grow Your Dog Training Business

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If you’re looking to start or grow a business as a dog trainer, you’re in luck! There are a number of great tools out there that can help you do just that. In this article, we’ll discuss 30 of the best tools to grow your dog training business and find success in this exciting industry.

In particular, we’ll look at software tools, business tools, and training products/supplies that can help you reach your goals. So, whether you’re just starting out or you’ve been in the business for a while, these tools will help you take your career to the next level!

PRO TIP: Is dog training your DREAM job? Then make sure you check out our Ultimate Guide to becoming a dog trainer – even if you don’t have any experience!

Frequently Asked Questions

Before we delve in, let’s first answer some common questions about the professional world of dog training…

“How Can I Promote Myself As a Dog Trainer?”

There are a few key things you can do to promote yourself as a dog trainer. First, consider getting certified through a reputable dog training school, such as QC Pet Studies. From there, you can further your credibility by obtaining additional certification through an organization like the Certification Council for Professional Dog Trainers. This will give you INSTANT credibility with potential clients!

Next, you should also create a strong online presence by setting up a website and/or social media accounts dedicated to your business. Be sure to populate these channels with high-quality content that’ll showcase your expertise and attract attention from prospective customers.

Last but not least, don’t forget the power of word-of-mouth marketing! Make sure you always deliver top-notch service to your clients. This way, they’ll be happy to recommend you to their friends and family.

Want to learn more about QC Pet Studies’ self-paced, online Dog Training certification course? Check out the full course outline here!

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“What Is The Target Market for Dog Training?”

The great thing about dog training is that there is a HUGE potential market! After all, just about any dog owner can benefit from professional help in one way or another. Whether they’re struggling with obedience issues, behavioral problems, or simply want to socialize their pup, you have the opportunity to help them out!

That said, it’s important to remember that not all dog owners are created equal. There will always be those who are more willing and able to invest in your services than others. As such, it’s important to identify your target market and focus your efforts on reaching these individuals in particular.

Some factors you may want to consider when determining your target market include:

  • Location: Are you looking to serve dog owners in a specific city, state/province, or country?
  • Income level: What is the average income of your ideal client?
  • Interests/needs: What are the specific needs of your target market? For example, are they looking for help with obedience training, behavioral issues, or socialization?

Once you’ve determined who your target market is, you can start to focus your marketing efforts on reaching these individuals. This will help you attract more clients and grow your business!

“How Do You Make a Dog Training Program for Clients?”

When it comes to creating a dog training program for clients, there are a few things you need to keep in mind. First, you should always tailor your programs to the individual needs of each client and their dog. After all, no two dogs are alike!

Second, you need to consider the different stages of dog development and design your programs accordingly. For example, puppies will require a very different type of training than adult dogs.

And third, you should always make sure your programs are fun for both the dogs and their owners! This way, everyone will be motivated to stick with it and see results.

By following these tips, you’ll be well on your way to creating successful dog training programs that’ll help you grow your business and provide clients the best services possible!

“What Is The Most Effective Training Method for Dogs?”

There are a variety of different training methods out there, but not all of them are equally effective. If you want to get the best results with your clients, it’s important to use a method that has been proven to work.

One of the most popular and effective training methods is positive reinforcement. This involves rewarding dogs for good behavior in order to encourage them to continue doing it. For example, you might give a dog a treat after he sits on command.

Not only is this method highly effective – it’s also humane and doesn’t require the use of physical force or punishment. As such, it’s one of the best ways to train dogs!

If you’re looking for an effective training method that will help you grow your business, positive reinforcement is a great option to consider.

back view of a standard schnauzer puppy who sits during the puppy school on the dog training field

Essential Tools To Start a Dog Training Business

Okay, now it’s time to look at the various tools you’ll need to grow your dog training business. Let’s begin by breaking down the must-have tools in order to start this business in the first place!

1. A Dog Training Business Plan

The first and absolutely essential tool you need is a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. Without a business plan, it’ll be very difficult to make your dog training business successful.

Not to mention, if you plan to get financial assistance from a bank, they’re going to require this business plan as well.

Never written a business plan before? No worries! Just make sure that it covers the following key information:

  • An executive summary
  • A general description of your company
  • Market analysis
  • Your sales and marketing plan
  • Your operational plan
  • A brief overview of the management team
  • Your financial plan and goals

If you need help getting started, there are plenty of resources available online, such as free templates and guidebooks. Just do a quick Google search and you should be able to find everything you need!

2. Business Insurance

Another must-have for any business endeavor is insurance. This will protect you in the event of any accidents, injuries, or damages that occur during dog training sessions.

There are a variety of different policies you can choose from. So, be sure to do your research and find one that’s right for your business.

For example, general liability insurance will cover any third-party injuries that occur on your property. If you plan on doing a lot of off-site training, then you might also want to consider getting additional coverage like professional liability insurance.

Ultimately, no matter what type of policy you decide on, just make sure that it offers enough protection for your needs!

3. A Registered Name For Your Dog Training Business

Before you can start legally operating your dog training business, you first need to register it with the government. One major perk to registering your company name is that no one else will be able to use it for their business.

This process involves coming up with a registered name for your company and filing the appropriate paperwork. The good news is that this process is relatively simple and straightforward. Just be sure to check with your local government office for specific requirements in your area.

4. A Business Website

In today’s day and age, it’s absolutely essential to have a strong online presence for your business. One of the best ways to do this is by creating a professional website.

Your website doesn’t need to be fancy or complicated. However, it should include all the basic information about your company – such as your contact information, services offered, prices, online booking, etc.

If you’re not sure how to create a website on your own, there are plenty of resources and guides available online. For instance, we recommend this guide by Business News Daily.

Alternately, if you have the budget for it, you can also hire a web designer to create the website for you. Just be sure to set aside some time and money for this important task!

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5. Your Professional Dog Training Portfolio

When you’re first starting out, it’s important to build up a strong portfolio of your work. This will show potential clients what you’re capable of and help them decide if you’re the right trainer for their needs.

Your portfolio can include things like before-and-after photos, client testimonials, videos of training sessions, etc. If you have any previous experience working with dogs, be sure to include that as well!

Building up a strong portfolio takes time and effort. But it’ll be worth it in the long run when you start landing clients left and right.

6. Business Cards

Another important marketing tool when starting up your dog training business are business cards. These can be handed out to potential clients, left at local businesses, or given to anyone who expresses interest in your services.

Your business card should include your name, title, company name, website, and contact information. You can also include a brief tagline or slogan on your card – something that succinctly sums up what you do and why you’re the best at it!

There are plenty of online printing companies that offer affordable business card printing services. Just be sure to order enough cards for all your marketing needs.

7. Social Media Accounts

In today’s digital age, it’s important to have a strong social media presence for your business. This will help you reach a wider audience and connect with potential clients from all over the world.

Some of the most popular social media platforms for businesses are Facebook, Twitter, TikTok, LinkedIn, and Instagram. But there are plenty of other options out there as well! Just choose the ones that make the most sense for your business.

Also, be sure to populate your social media accounts with high-quality content – such as photos, videos, blog posts, etc. This’ll show potential clients that you’re serious about your business… And help you attract more followers!

Software To Grow Your Dog Training Business

Next, let’s talk about some software tools that can help you grow your dog training business. Keep in mind that everything we’re about to list are just some of the options at your disposal!

1. Asana

Asana is a project management software that can help you keep track of all your clients, appointments, and tasks in one place. This can be hugely helpful when you’re trying to stay organized and on top of your business.

Plus, Asana offers a free version that should be more than enough for most small businesses!

If you’re looking for an alternative to Asana, we also recommend Trello or Basecamp.

Easy Busy Pets is a software that helps you manage your appointments, clients, payments, and more. This can be a lifesaver when you’re trying to run your business smoothly. Easy Busy Pets is a great way to help dog trainers either launch their new business or scale their existing one.

They offer a free 14-day trial, so be sure to check it out and see if it’s a good fit for you!

An alternate option for a similar kind of software would be PetExec.

Young Woman and Dog Shaking Hands at Summer Park Alley. Human and Pets Best Friends Concept

Mailchimp is a tool that helps you create and send newsletters, email campaigns, and other marketing materials. As a result, you can stay in touch with your clients and promote your business at the same time!

Mailchimp offers a free plan for small businesses, so be sure to take advantage of that.

And if you’re looking for an alternative to Mailchimp, we recommend Constant Contact or Sendinblue.

QuickBooks is a software that helps you manage your finances, invoices, and expenses. This can be extremely helpful when it comes to tracking your income and expenses. It’s especially useful for small businesses that don’t necessary have the budget to hire a personal accountant to do this type of work for them.

QuickBooks offers a free trial, so be sure to check it out and see if it’s right for you!

Another option for accounting software would be FreshBooks.

PocketSuite is a software that helps you manage your appointments, clients, payments, and more – similar to Easy Busy Pets. However, PocketSuite also offers a built-in CRM (customer relationship management) system. This can be helpful for tracking your sales and marketing efforts.

Plus, PocketSuite offers a free plan for small businesses… And they even offer software specifically for dog trainers!

If you’re looking for an alternative to PocketSuite, we also recommend Dubsado or 17hats.

BONUS: Discounted Software for QC Pet Studies Students/Grads

6. DaySmart Pets (formerly 123Pet)

DaySmart Pet develops, delivers, and supports powerful business management software that runs thousands of pet businesses around the  globe. With this software, you’ll be able to run your dog training business efficiently – and grow your company through DaySmart Pet’s unique features!

Students and graduates of QC Pet Studies will receive a 50% off discount for the first 2 months.

7. MyTime

MyTime is the leading cloud-based scheduling and marketing application for local businesses. Through this software, you’ll have access to the following features:

  • Online booking
  • Automated email and SMS marketing
  • Full point of sale
  • Reputation management
  • Reports and analytics
  • Real time messaging with clients

Moreover, you can use MyTime to engage and retain customers, drive operational efficiency, and grow your dog training business!

Students and graduates of QC Pet Studies will receive 30% off their purchase.

Interested in checking out all of the other discounts you’ll receive as a QC student? Here’s the full list!

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Must-Have Supplies and Tools To Grow Your Dog Training Business

Let’s begin this section by taking a look at the items you’ll need in order to do your job as a professional dog trainer. After all, you can’t train dogs without the proper supplies!

1. A Dog Whistle

When used properly, a dog whistle isn’t cruel, as it should not hurt the dog’s ears. Instead, the high-pitched sound is simply used to get your dog’s attention – and it works like a charm!

Plus, a dog whistle can be helpful when you’re trying to train more than one dog at a time, such as during group sessions.

There are all sorts of places where you can purchase a dog whistle for your training business. This article by DogLab, for example, lists their Top 5 best dog whistles for training and hunting. As you’ll see, the cost of a quality dog whistle will typically range anywhere from $15 to $45.

2. Training Treats

Treats are a great way to reward your dog for a job well done. And as you probably already know, dogs love food!

When it comes to choosing the right type of treats for your training business, it’s important to select something that’s healthy and nutritious, yet still appealing to your dog. You’ll also want to make sure the treats are small enough so that your dog can eat them quickly – without interrupting their training session.

Here are some of our favorite training treats:

As you can see, there are plenty of options to choose from – and the price will vary depending on the brand, type, and quantity of treats you select.

In order to save money on training treats, we recommend checking out your local pet store’s sales and coupons. You can also make your own homemade dog treats! This article provides instructions and recipes for 7 easy, all-natural goodies you can safely feed your clients’ pooches.

Remember: the key is to find something that’s healthy, affordable, and appealing to the dog. With a little trial and error, you’ll be sure to find the perfect training treat for your business!

3. Treat Pouch/Bag

If you plan on doing any type of reward-based training with your clients’ dogs (and we highly recommend that you do), then you’ll need a treat pouch or bag to hold all of those delicious, high-value goodies!

Treat pouches and bags come in all sorts of sizes, shapes, colors, and materials. Finding one that best suits your needs will be a breeze. In terms of where to buy them, you can purchase treat pouches and bags from most pet stores or online retailers. Of course, prices will vary depending on the size/type of pouch/bag you select.

4. Target Stick

A target stick is a great way to direct your dog’s attention to a specific object, person, or area. This can be helpful when you’re trying to teach your dog tricks, obedience commands, or even simple manners!

Target sticks are available in all sorts of sizes and styles. So, you’ll need to select one that’s appropriate for the type of training you do. For example, if you work with large dogs, you’ll want to choose a target stick that’s durable and sturdy enough to withstand their strength.

You can purchase a target stick from most pet stores or online retailers. Prices will vary depending on the size/type of target stick you select.

5. A Clicker

A clicker is a small, hand-held device that makes a clicking noise when pressed. This tool is often used in dog training, as it can be helpful in reinforcing desired behaviors.

When used correctly, the sound of the clicker will let your dog know they’ve done something you’ve asked of them – and that they’ll be rewarded with a treat! For this reason, we strongly recommend the use a clicker with immediate treat rewards (or some other type of positive reinforcement). Otherwise, the clicker itself might not be as effective.

Clickers are relatively inexpensive and can be found at most pet stores or online retailers. You may even be able to find one at your local dollar store!

6. Leashes and Harnesses

You’ll also need leashes and harnesses for your dog training business. Of course, the type of leash/harness you’ll need will depend on the size/breed of dog(s) you’re working with.

For example, a small breed dog will typically require a lighter-weight leash than a large breed dog. And if you’re working with a particularly strong or energetic dog, you may want to consider using a harness instead of (or in addition to) a traditional collar and leash.

There are all sorts of leashes and harnesses available on the market – so finding one that’s both comfortable and affordable shouldn’t be too difficult. Just be sure to do your research before making any purchase!

A happy mixed breed dog (a labradoodle or goldendoodle) is smiling with her tongue out on a trail next to a field of green grasses and a forest of trees. She wears a bright pink harness for hiking.

7. Collars with ID Tags

In addition to leashes and harnesses, your clients’ dogs should all be wearing collars. These collars should have ID tags with the dog’s name, their owner’s contact information, and any other relevant details (e.g., allergies, medical conditions, etc.).

Most clients will likely come with their dog already wearing its collar. To ensure of it, you can always make this a prerequisite for your training sessions. That said, if you don’t do this and a client shows up without their dog’s collar, you should have a backup collar on hand. At least then, the dog can be leashed, if necessary.

Since it’s always better to be safe than sorry, we recommend stocking up on a few different collars of different sizes and durability. The more backup options you have on-hand, the better prepared you’ll be – regardless of the size or breed of the dog.

You can purchase collars from most pet stores or online retailers. Prices will vary depending on the size/type of collar you select.

8. Portable Mat(s)

If you’re planning on doing any training sessions outside of your own home, you’ll need to have a portable mat (or two) on hand. These mats can be used to create a designated “training area” for your sessions – no matter where you are!

Mats also come in handy if you ever need to do an impromptu training session and there’s not a suitable surface available. For example, if you’re at the park and there’s no grassy area for your client’s dog to lay down on, you can simply place the mat on the ground and voila! You’ve got yourself a makeshift training space!

Portable mats are available in all sorts of sizes, shapes, colors, and materials. As such, finding one (or more) that fits your needs should be relatively easy. Just be sure to do your research before making any purchase!

Again, you can purchase portable mats from most pet stores or online retailers. Prices will vary depending on the size/type of mat you select.

9. A Long Line

A long line is a dog training tool that can be used for a variety of purposes. For example, it can be used to help your clients’ dogs with recall (coming when called), leash walking, and staying in a designated area – just to name a few!

A long line is essentially a length of rope or fabric that’s attached to the dog’s collar. The other end of the line is then held by the trainer (or another person). This gives the trainer complete control over the dog while still allowing them some freedom to move around.

Long lines are available in all sorts of lengths, materials, and colors. As such, finding one that fits your needs should be relatively easy. As we’ve already mentioned a number of times in this article, just ensure that you do your research before making any purchase!

You can purchase long lines from most pet stores or online retailers. Prices will vary depending on the size/type of line you choose to get.

10. Containment Tools

If you’re going to be doing any training that involves containment (e.g., teaching a dog to stay in a designated area), then you’ll need the proper tools for the job. These supplies are also useful for keeping dogs away from hazardous or unwanted places.

The most common containment tool is a crate. Crates come in all sorts of sizes, shapes, colors, and materials – so, finding one that’s both comfortable and affordable shouldn’t be too difficult.

Other containment options include baby gates, exercise pens, and tie-outs. These can also be purchased from most pet stores or online retailers. Prices will vary depending on the size/type of containment tool you select.

As with everything else on this list, we recommend doing your research before making any purchase!

11. Poop Bags

Look, we know dealing with poop isn’t exactly the most glamorous part of being a dog trainer… But it’s still sometimes a part of the job, no less. As such, you’ll need to be prepared with the proper supplies!

Poop bags come in all sorts of sizes, colors, and materials. Some are even biodegradable or compostable! Finding a bag that fits your needs should be relatively easy. However, we recommend doing some research before making any purchase – just to be sure.

You can purchase poop bags from most pet stores or online retailers. Prices will vary depending on the size/type of bag you select.

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12. A First Aid Kit

Next, we have the ever-important first aid kit. This is something every dog trainer should have on hand – just in case of an emergency.

According to the American Kennel Club, your First Aid Kit should include the following items:

  • Gauze
  • Non-stick bandages
  • Adhesive tape
  • Cotton balls
  • Hydrogen peroxide
  • Antibiotic spray/ointment
  • Milk of Magnesia
  • A digital thermometer
  • A medicine pillbox
  • Scissors
  • Tweezers
  • A magnifying glass
  • Plastic syringes
  • An LED flashlight
  • Towel(s)
  • A soft muzzle
  • A leash and collar
  • Travel bowls for food and water

You can purchase a pre-made first aid kit from most pet stores or online retailers. Alternatively, you can put one together yourself. Prices will vary depending on where you choose to purchase your first aid kit.

However, we believe that peace of mind is priceless!

12. A Comfortable (Yet Sturdy) Pair of Shoes

As a dog trainer, you’ll be on your feet a lot – walking, running, kneeling, crouching, etc. As such, it’s important to have a good pair of shoes that can keep up with you!

There are all sorts of shoes out there that are designed for people who are constantly on the go. Finding a pair that fit your needs should be relatively easy. However, we recommend doing some research before making any purchase – just to make sure you’re getting the best bang for your buck.

You can purchase comfortable, reliable shoes from most retailers – both in-store and online. Prices will vary depending on the brand/type of shoe you select.

13. Patience – and A Good Sense of Humor

Patience and a good sense of humor are two things that’re absolutely ESSENTIAL for any dog trainer – especially those who are just starting out.

There’s no shame in admitting that training dogs can be tough work. It takes a lot of time, effort, and patience to really master the art of dog training. And even then, there will still be days – or even weeks – where everything seems to go wrong.

That’s why it’s so important to have a good sense of humor! Learning to laugh at yourself (and your mistakes) is an integral part of being a successful dog trainer.

14. Excellent Communication – and Listening – Skills

Training dogs is all about effective communication, as well as the ability to truly listen to what your clients’ needs and goals are. If you can’t communicate effectively with your clients – or worse, their dogs – then you’re not going to be very successful as a dog trainer. Similarly, if you don’t properly listen to what your clients are trying to achieve, you won’t know how to help them get there.

Excellent communication and listening skills can be learned through practice (and plenty of trial and error). However, if you feel like you need some help in this area, there are plenty of resources out there that can assist you (books, websites, seminars, etc.).

Of course, the best way to improve your communication and listening skills is to simply get out there and start talking to people – and listening to what they have to say!

15. A Positive Attitude

Last but not least, having a positive attitude is arguably THE most important trait for any dog trainer to have. After all, dogs are incredibly perceptive creatures – and they can sense when their trainer is feeling down or frustrated. Not to mention, clients won’t want to recommend or re-book with a trainer who makes a bad impression.

If you want to be successful as a dog trainer, you need to be able to maintain a positive attitude, even when things are tough. Remember: every day is a new opportunity to learn and grow – both as a trainer and as a person.

Happy dog on grassy mountain, looking back at the camera

Conclusion

Well, there you have it! These are just some of the essential tools that every dog trainer needs in their arsenal. Of course, there are plenty of other important factors that contribute to success in this field (such as experience, knowledge, etc.).

However, we believe that the 30 tools discussed in this article are absolutely essential for any trainer who wants to build a successful business!

So, what do you think? Do YOU have what it takes to become a successful dog trainer?

Let us know in the comments below – and best of luck on your journey!

Become an International Dog Training Professional™ (IDTP™) in as little as 3-6 months by training online with QC Pet Studies. Start your journey today!

How To Choose a Dog Training School

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When it comes to finding the right dog training school, there are a lot of things to consider. What should the school criteria include? How can you tell if a dog training academy is reputable or not? In this article, we’ll show you how to choose a dog training school that’s right for YOU and your career goals!

So, let’s get started, shall we?

Should YOU become a professional dog trainer? Check out this article to find out if you have what it takes!

How To Choose a Dog Training School: In-Person Vs. Online

When it comes to choosing a dog training school, you have 2 options: in-person or online. Let’s break down the pros and cons of each type of training program.

In-Person Dog Training School

Pros

  • You can build a strong rapport with your classmates and instructors.
  • You’re able to get immediate feedback on your performance.
  • It may be easier to find dogs to work on during your classes.

Cons

  • It can be expensive to travel to/from the school.
  • In-person programs are usually a lot more expensive.
  • The class schedule may not be flexible enough to accommodate your work/life schedule.
  • You may not be able to find a program close to home.
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Online Dog Training School

Pros

  • Online programs are a lot more affordable (i.e., lower tuition overall, payment plans, etc.).
  • You can study at your own pace and on your own schedule.
  • There are a lot of online programs to choose from.

Cons

  • With the wrong kind of online school, it can be harder to get feedback on your progress.
  • You may not have as much interaction with classmates and instructors.
  • If you’re not self-disciplined, it can be easy to get distracted when you’re studying at home.
  • You’ll have to be more proactive about finding dogs to practice on.

So, which type of program is right for you?

If you feel like you’d benefit from the structure of an in-person program, as well as the ability to build relationships with classmates and instructors, then that’s probably the route to consider. However, if you’re looking for an affordable option that allows you to study at your own pace, then an online dog training school would be the better choice.

For the purpose of this article, let’s assume that moving forward, you want to learn more about picking the right online dog training school…

How To Find an Online Dog Training School: Must-Have Criteria

When you’re looking for an online dog training school, there are certain criteria that the school itself should meet. Here are a few things to look for:

✅ The Institution Is Properly Accredited

There are a LOT of scammers out there. So, when you’re looking at online dog training schools, be sure to check and see if the institution is properly accredited. This means that it has been evaluated by an outside agency and determined to meet certain standards.

QC Pet Studies, for example, holds an A+ ranking from the Better Business Bureau. Moreover, it’s a faculty of QC Career School – and this company has been a trustworthy pioneer of distance learning since 1984!

✅ The School Has a Proper Website

When you’re looking at an online dog training school, take a look at its website. Does it look professional? Is it easy to navigate? Are the school’s policies, procedures, and course information clearly laid out?

A school’s website can tell you a LOT about the institution as a whole. If it’s poorly designed or doesn’t have much information, that could be a definite red flag!

QC Pet Studies’ website is designed with the student in mind. It’s easy to navigate and has all the information you need right at your fingertips.

Cute corgi dog looking into computer laptop working in glasses and shirt

✅ The Instructors Are Qualified

When you’re looking at an online dog training school, make sure to also check out the qualifications of the instructors. Do they have the experience and expertise to be teaching this course? Are they properly certified?

The dog training instructors at QC Pet Studies – Shannon Noonan and Susan Read – are highly qualified! Not only do they have years of experience in the industry (a whopping 45 years combined!) – they’re also reputably certified, too!

Shannon, for instance, is Certified Professional Dog Trainer-Knowledge Assessed (CPDT-KA®). Our other tutor, Susan, specializes in Search and Rescue (SAR) work and is currently the only OPP/OSARVA certified dog handler in Central Ontario with her live find dog, Zena.

Furthermore, QC’s Dog Training Course was put together with the help and expertise of dog trainer extraordinaire, Kim Cooper! With over 35 years’ experience training dogs, and over 29 years of instructing under her belt, Kim is an industry legend. Just some of her notable accomplishments include:

  • Certifying 4 SAR dogs to OPP standards! For reference, only 20 dogs have ever achieved this certification – and Kim is proud to have coached 14 of them, and partner to 4.
  • Certifying 1 SAR dog to RCMP standards!
  • Getting certified as a FEMA Canine Search Specialist! This makes Kim 1 of only 2 Canadians to ever achieve this certification.
  • Certifying 4 cadaver dogs with IPWDA and NAPWDA!
  • Handling over 300 searches for missing persons!
  • Becoming the Founder of the Ottawa Valley SAR Dog Association!
  • Becoming the Founding Director of the Ontario SAR Volunteer Association!
  • Earning Trainer of #5 Obedience Dog in Canada (all breeds) 2006!
  • Being a valued member of the Canadian Association of Professional Pet Dog Trainers (CAPPDT)!
  • And SO much more!

✅ The School Is On Social Media

When you’re looking at online dog training schools, make sure to check and see if they’re active on social media. This is a great way to get an idea of the school’s culture, what kind of community it has, etc. Plus, these days, if a company isn’t on social media, it definitely gives off a suspicious vibe!

QC Pet Studies is very active on both Facebook and Instagram! We love connecting with our students and sharing tips, tricks, blog posts, and resources. Plus, we frequently post pictures and videos of our happy students (and their pups!).

✅ Their Support Team Is Actually Reachable

When you’re looking at online dog training schools, make sure to also check out their Customer Support Team. Are they easy to reach? Do they respond to inquiries in a timely manner? Are they friendly and helpful?

The QC Pet Studies Student Support Team is amazing! They’re available 7 days a week by phone, email, and live chat (depending on your preference). Plus, they’re always quick to respond to any questions or concerns you might have.

It also helps that they’re super friendly – and more than happy to help you out, no matter what the issue might be!

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Dog Training Course Criteria

Now that we’ve gone over some things to look for in an online dog training school, let’s talk about the actual criteria the program itself should meet. Here are some must-haves to look for…

✅ The Dog Training Course Offers a Solid Curriculum

When you’re looking at online dog training courses, make sure to check out the curriculum of the course itself. Does it cover everything you’re hoping to learn? Is it designed by experienced professionals?

QC Pet Studies offers a comprehensive dog training course that covers everything from obedience training to behavioral issues. Plus, as we mentioned earlier, the course was put together with the help and guidance of dog trainer extraordinaire, Kim Cooper!

Check out the full curriculum for QC’s online Dog Training Course here!

✅ The Program Is Affordable

Of course, you want to make sure you’re getting your money’s worth when you sign up for an online dog training course. But that doesn’t mean you have to break the bank! Fact is, there are plenty of affordable options out there.

QC Pet Studies’ Dog Training Course is one of the most affordable you’ll find! Plus, QC offers a low monthly payment plan option. As a result, you can spread out the cost of the course over time!

To learn more about the cost (and payment options) of QC’s Dog Training Course, click here!

✅ Your Training Offers Real-World Experience

When considering the different dog training courses offered online, make sure to find one that actually offers hands-on experience. After all, what’s the point of taking a course if you’re not going to get any real-world training?

QC Pet Studies’ Dog Training Course offers students countless opportunities to put their new skills to the test in a real-world setting – and with real-life dogs! What’s more, this program also challenges students to:

  • Develop a Puppy K (Kindergarten) Program
  • Put together a Basic Obedience Program
  • Develop homework assignments that would be given to real-world dog owners
  • Gain experience actually teaching dog owners and their pooches

Not only will this give you the chance to get some experience under your belt – but it also looks great on a resume!

✅ There’s Business Training Involved As Well

If you’re looking to start your own dog training business, then it’s important to find a course that also offers business training as part of the curriculum. After all, there’s a lot more to starting a successful dog training business than just knowing how to train dogs!

QC Pet Studies’ Dog Training Course offers students the opportunity to learn everything they need to know about starting and running their own dog training business. From building a clientele to marketing your services, this course covers it all!

Bulldog Puppy Dressed As Businessman Sitting At Desk Looking At Computer

✅ You’ll Get a Legitimate Certification Upon Graduating

When you complete an online dog training course, you should be proud of your accomplishment! And what better way to show off your new skills (and certification) than by displaying it for all the world to see?

QC Pet Studies is a well-respected and accredited institution. This means that when you graduate from our Dog Training Course, you’ll walk away with a globally-recognized International Dog Training Professional™ (IDTP™) certification. Plus, this also acts as your official title/designation!

✅ BONUS: Your Dog Training Course Will Prepare You For The CPDT Exam

If you’re looking to take your career to the next level, then you should consider becoming an official Certified Professional Dog Trainer (CPDT). And if that’s the case, you’ll want to make sure you choose a dog training course that’ll help you prepare for this exam.

QC Pet Studies’ Dog Training Course was designed with the CPDT exam in mind. In fact, the final unit of this program will arm you with invaluable information about the test, provide helpful tips, and even give you a practice quiz to make sure you’re ready!

So, if you’re thinking about becoming a certified professional dog trainer through the Certification Council for Professional Dog Trainers, QC Pet Studies is the perfect place to start your journey!

Deciding On an Online Dog Training Academy: Red Flags To Avoid

Now let’s move onto the red flags you’ll want to watch out for. After all, choosing the wrong school can be a costly mistake – both in terms of time and money.

In terms of the shady schools out there, keep an eye out for the following warning signs…

🚩 The School Is Unaccredited

As we mentioned earlier, one of the benefits of QC Pet Studies is our accreditation. But in contrast, there are many online dog training schools that are unaccredited. And while this doesn’t necessarily mean they’re a bad school, it’s definitely something to be aware of.

If a learning institution isn’t properly recognized, it could mean that:

  • They don’t adhere to certain quality standards
  • They’re not properly licensed
  • They might not be around for very long
  • It’s not a legit school

Obviously, all of these are valid concerns! So, if you come across an online dog training school that’s unaccredited, just make sure to do your due diligence before enrolling.

🚩 The Dog Training School Has a Poor Reputation Online

Another red flag is if the school has a poor reputation online. This could manifest itself in the form of negative reviews, complaints, etc.

Of course, every school is going to have at least a few unhappy students – that’s just the way it is. But if the majority of what you see online is negative, then that’s definitely something to be wary of.

The best way to get an accurate idea of a school’s reputation is by reading reviews from multiple sources. That way, you can get a well-rounded picture of what people are saying about them.

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🚩 You’re Promised “Quick and Easy” Results

When it comes to choosing a dog training school, you’ll want to be careful of any promises that seem too good to be true. For example, if a school claims you’ll be able to train your clients’ dogs in less than a month, then that’s probably not realistic.

Now, we’re not saying that it’s impossible to train a dog quickly – some dogs do pick things up faster than others. But in general, it’s going to take more time than that.

So, if a school is making any grandiose promises, just be sure to do your research before enrolling. After all, you don’t want to waste your time and money on something that’s not actually going to work.

🚩 The Tuition Is Dirt Cheap

Next, you’ll want to be careful of any schools that have ridiculously low tuition fees. In general, decent quality dog training courses are going to cost a few hundred dollars at the VERY least. And the reality is, most high-quality programs will cost at least a grand.

Of course, there are always exceptions to the rule. But if a school is claiming they can train you for less than $100, then that’s definitely a red flag. A good rule of thumb is that in most cases, if the price seems too good to be true, it probably is.

So, just be sure to do your research before enrolling in any course.

🚩 You Have To Pay Extra For Your Actual Dog Training Certification

You should also be wary of any schools that make you pay extra for your certification. In general, the fee for your certification should be included within the cost of tuition.

If a school is trying to make you pay extra for it, then plug your nose – because something smells fishy! The last thing you want  to do is waste your money on something that’s not actually going to be beneficial for you… And if the “school” is asking you to essentially buy your certification after successfully completing the course, it’s probably a scam.

So, just be sure to do your research and make sure the certification provided is included in the cost of tuition before enrolling in any course.

🚩 It’s All Textbook Learning… And ONLY Textbook Learning

When you’re looking for a dog training school, you’ll want to make sure they offer more than just textbook learning. While it’s important to have a foundation in the theoretical knowledge, you’ll also want to make sure you’re getting some practical experience.

Ideally, the school should offer both classroom-based learning AND hands-on experience. That way, you can graduate with the confidence that you know how to actually train dogs – not just the theory behind it.

So, if a school is only offering textbook learning, it’s not going to be the best fit for you. This is why we highly recommend doing your research and finding a program that offers a combination of both classroom-based learning and a hands-on approach.

🚩The School Uses Inhumane Training Methods

Finally, you’ll want to make sure the school you choose doesn’t use any inhumane training methods. Unfortunately, there are still some dog trainers out there who use aversive techniques – such as electric shock collars – to train dogs.

These types of methods are not only cruel, but they’re also ineffective. In fact, they can actually do more harm than good. So, if you come across a school that uses any of these types of methods, just walk away.

There are plenty of other schools out there that use positive reinforcement-based training methods – which are not only more effective, but also kinder and more humane. Basically, don’t waste your time with a school that uses inhumane techniques!

Maltese playing with dog run

How To Become a Dog Trainer

Now that you know how to choose the right dog training school, it’s time to start your journey to becoming a certified dog trainer! Just remember to do your research, ask around for recommendations, and make sure the program you choose is accredited.

We also STRONGLY encourage you to check out our Ultimate Step-By-Step Guide to Becoming a Dog Trainer! This article will break down all of the following information for you:

  • How long it takes to become a working dog trainer!
  • Key skills needed for a prosperous career!
  • Salary expectations!
  • How to become a dog trainer in 5 easy steps – even if you have no experience!

Other Useful Resources To Bookmark

If you’re serious about becoming a dog trainer (and we know you are), then we also recommend bookmarking the following resources as well:

Knowledge Is Power: 3 Random Facts About Dog Training

Before we wrap things up, here are a few interesting facts about dog training (and the industry) that you might not have already known!

Fact #1: Cesar Millan is regarded by many as the “best” dog trainer in the world…

…But this is subjective and up for debate! One of the methods Millan has been known to use is called “flooding” – and to many, this is a harmful, unproductive way to train a canine.

When it comes to the most famous dog trainers in the world, there are some alternate names that often get thrown into the ring, such as:

  • Paul Owens
  • Michael Ellis
  • Forrest Micke
  • Tyler Muto
  • Karen Pryor
  • Amr Salama
  • Zak George
  • Patricia McConnell
  • Susan Garrett
  • Dave Salmoni
  • Doggy Dan
  • Victoria Stillwell
  • Bruce Fogle
  • Andrea Arden
  • Kyra Sundance
  • Graeme Hall
  • Joel Silverman
  • Grisha Stewart
  • Sarah Pennington
  • Nigel Reed
  • Tamar Geller

Learn more about these dogs trainer (plus MANY more) here!

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Fact #2: The best age to begin dog training varies depending on what you want them to learn!

Obedience Training

Did you know that puppies as young as 7-8 weeks old are able to start learning obedience training? In fact, this is actually the best age to begin this type of training for a pup!

During these early weeks, puppies are incredibly absorbent – they’re like little sponges soaking up everything around them. So, if you can start teaching them proper manners and obedience during this time, they’re more likely to retain the information.

Formal Training

On the other hand, if your client is looking to start more formal training with their canine, then they’ll need to wait until the dog is a bit older – around 7 to 12 weeks old.

At this age, puppies are typically right in the middle of their “fear period” – which is a crucial time for socialization. So, on the one hand, it’s important that they’re not introduced to anything that could scare or traumatize them during this time!

But on the other, this is also the best time to start teaching them things like tricks, manners, and obedience. This critical time of their lives allows for a better opportunity for the lessons to really stick.

Specialization Training

Now, if your client wants to train their dog for a specific skill or behavior – such as agility, tracking, etc. – then they’ll need to wait until they dog is a bit older than the two previous types of training. For example, most experts recommend waiting until a dog is at least 18 months old before starting agility training.

In this instance, the reason is that these types of activities are quite high-energy, and puppies simply aren’t able to handle the physical (and mental) demands until they’re a bit older.

Fact #3: Old dogs can, in fact, learn new tricks!

One of the most common questions dog trainers get asked is “Can old dogs really learn new tricks?” And the answer is a resounding YES!

In fact, you can actually use a dog’s age to your advantage when training them – as they tend to be more calm and less distractible than younger pups.

Of course, this isn’t to say that every single senior dog out there will be a perfect candidate for training. But if your client has an older canine that they want to train, don’t hesitate to tell them it’s possible!

close-up portrait of senior dog

Conclusion

So, there you have it – everything you need to know about choosing the right online dog training school for your needs! We hope this article was helpful in guiding you through the process.

Do you have any questions or thoughts to add? Let us know in the comments below. And as always, thanks so much for reading!

Happy training! 🐶

How to Brand Your Dog Training Business

How to brand your dog training business Feature Image

Starting a business as a dog trainer can be an extremely rewarding experience! But it’s important to take the time to brand your company in a way that’ll set you apart from the competition. Not sure how to brand your dog training business?

We’re here to help!

In this article, we’ll break down everything you need to know to successfully brand your business from start to finish. Some of the topics we’ll cover include creating a logo and tagline, developing a marketing strategy, and leveraging online platforms in order to promote your brand.

With the right tools and knowledge, YOU can create a successful dog training brand that’ll not only attract new customers, but also help your business grow!

Want to know how to become a dog trainer, even with no prior experience? Then this Ultimate Step-by-Step Guide to becoming a dog trainer is a MUST-READ!

What Is a “Brand”?

To begin, a brand is much more than just a logo or name – it’s the overall look, feel, and personality of your business! Proper branding can make your business appear more reputable, likeable, and trustworthy. And of course, these are all qualities that are essential for attracting new customers!

Why Branding Is Important for Dog Trainers

Now that we’ve answered the question, “what is a brand?” it’s time to discuss why branding is so important – especially for dog trainers.

As a dog trainer, you are likely competing against other businesses that offer similar services. This means that you have to find ways to set your business apart from the competition. And one way to do this is through branding!

Another reason why branding is key is because it can also help build trust with prospective customers. When you have a strong brand identity, people will be more likely to book their dog with you for training. Why? Because they’ll feel reassured that you’re a credible and trustworthy industry expert – which you are!

Thirdly, branding plays a critical part in the whole marketing aspect of running a business. A well-branded company will have a way easier time promoting itself and attracting new clients than one without a solid brand identity. After all, people are more likely to remember (and book with) businesses they recognize and feel safe about!

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What Makes a Brand Successful?

Now let’s take a look at a few key elements that all successful brands have in common…

To start, they all have a strong visual identity. For instance, they have a well-designed logo and cohesive branding colors that are consistently used across all of their marketing materials.

Next, all successful companies have a clear and concise message. Your brand’s message should be easy to understand, as well as accurately reflect the overall feel of your business.

And lastly, the third mark of a great branding game is a target audience that the company’s marketing efforts are focused on. By clearly defining who your target market is, you can then create branding and marketing materials that resonate with them. In turn, this will help your business attract new customers!

What Is The Target Market for Dog Training?

Speaking of the target audience, it’s important to take some time to think about who you want your business to attract. After all, this will play a big role in how you brand and market your company!

When it comes to dog training businesses, your main target market will be pet owners.

Pet Owner Statistics

Pet owners make up the majority of the market for dog trainers. And when it comes to this group, there are a few key demographics to keep in mind:

  • Age: Most pet owners in the United States are between the ages of 18 and 34. In Canada, on the other hand, the average age range for the most pet owners is between 45 to 54 years old.
  • Gender: In a 2017 survey conducted by Statista, men were revealed to own more dogs than women. For reference, approx. 71% of Millennial-aged men had a dog, compared to 62% of women in the same age range.
  • Household Income: Just over half of all pet owners in the United States (50.3%) have an average household income of $55,000+ per year.
  • Location: Most pet owners live in urban or suburban areas.

Can You Make Money Dog Training?

Now that we know a bit more about the pet owner market, it’s time to answer an important question: can you make money dog training?

The answer is YES! In fact, the dog training industry is currently worth $11 billion dollars in the U.S. alone – and is expected to grow by another $820 million by 2026!

Basically, with such a large and growing market, there are plenty of opportunities for dog trainers to make money. And with the right branding and marketing strategy in place, you can, too!

Dog looking at heart-shaped treat being held in front of its face

How To Promote Yourself as a Dog Trainer: Branding Your Business Name

The name of your dog training business is one of the very first things potential customers will see. This is why it’s so important to choose something that accurately reflects the feel of your brand!

A good, strong name will be easy to remember, as well as help you stand out from the competition. A weak name, on the other hand, will do the exact opposite.

Here are a few tips to keep in mind when brainstorming name ideas for your dog training business:

  • Keep it short, sweet, and to the point!
  • Avoid using acronyms (or anything that might be difficult to spell or pronounce)!
  • Make sure the name is available as a .com domain before settling on it!
  • So long as it isn’t already in use, be prepared to legally register your business name!
  • Brainstorm with friends, family, or fellow dog trainers for ideas!

Not sure where to begin? Start by thinking about what makes your company unique.

What sets you apart from other dog trainers in your area? Are you the only mobile dog training business in town? Do you specialize in a certain type of training, like obedience or agility?

Once you’ve pinpointed what makes your business special, use this to help you come up with a list of possible names.

And don’t worry if you can’t seem to narrow it down to just one… Sometimes, the best way to choose a name is to sleep on it for a night or two, then come back and see which option jumps out at you the most!

How To Brand Your Dog Training Business: What Are The 4 Steps of Branding?

Okay, so by now, we’ve covered the importance of branding and what makes a brand successful. Next, let’s take a look at the 4 steps you need to take to create a strong brand for your dog training business!

Step 1: Create a Logo + Tagline

Now that you’ve settled on a name for your company, the first real step in branding your dog training business is to create a logo and tagline that accurately represents your brand. Your logo should be simple and easy to remember. Similarly, your tagline should be reflective of the overall feel of your business.

For instance, say that you’re aiming to create a luxury dog training brand. In this case, your logo might be a simple, elegant typeface on a white background. Your tagline could be something like, “The best of the best.”

On the other hand, if you’re going for a more laid-back, fun-loving feel, your logo might feature cartoonish dogs or playful typefaces. Your tagline in this instance could be something like, “The fun doesn’t stop here!”

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Step 2: Develop a Solid Marketing Strategy

The next step in branding your dog training business is to develop a strong marketing strategy. For this, you’ll need to create marketing materials such as business cards, flyers, and social media posts. Just like with your logo and tagline, all of your marketing materials need to accurately represent your brand.

As you develop your marketing strategy, remember to keep your target audience in mind. After all, how else can you ensure that your marketing strategies are geared towards the right type of customer?

Step 3: Create a Memorable Brand Voice

The third step in branding your dog training business is to create a voice for your brand. This encompasses the overall tone and personality of your company and – again – should be reflected in all of your marketing materials.

Let’s say, for example, that you want your business to target specialty services, such as guide dog training, competition training, etc. In this case, your brand voice might be more formal and professional.

On the other hand, if you want your business to target pet parents who view their dogs as family members, your brand voice might be warmer and more conversational.

Step 4: Always Stay Consistent

The final step in branding your dog training business is to be consistent! If you don’t remain consistent, you risk confusing your target audience and coming across as unprofessional.

So, use the same logo, colors, fonts, voice, and overall messaging across all marketing materials. By doing this, you’ll make it easier for potential customers to remember and recognize your business.

Creating a Dog Training Brand: Why a Proper Education is Essential

Proper, professional training is essential for any successful dog trainer – and here’s why!

As a professional trainer, it’s important to have extensive knowledge of the dog training services you’re promising to provide to clients – as well as how to provide them correctly (and safely). Not only will this ensure that your clients are happy with the results; it’ll also help build even more trust in your brand!

Moreover, by completing a professional course, you’ll be able to develop your own unique style and voice as a dog trainer. As a result, it’ll be a lot easier for you to stand out from other experts in your field and attract more customers!

At the end of the day, receiving a legitimate education is essential for any professional dog trainer who wants to build a successful career. For one, it’ll help you to provide exceptional service to your clients. Furthermore, it’ll also allow you to develop your own unique voice and style.

Pretty girl playing and running with samoyed dog at the park outdoor

Why You Should Train with QC Pet Studies

If you’re ready to earn your certification as a professional dog trainer, then your best bet is to enroll with QC Pet Studies! QC Pet Studies is a faculty of QC Career School, a pioneer of distance learning since 1984, and proudly maintains an A+ ranking with the Better Business Bureau.

The reason why everyone loves QC’s programs so much is because they’re 100% all self-paced and online. This means that you get to complete your dog trainer certification whenever and wherever YOU want!

Starting from the date you first enroll, you’ll have a full 2 years to finish your course. However, many of our grads have found that by devoting a mere 1-2 hours per week to their studies, they were able to earn their certification in as little as 3-6 months (sometimes sooner)!

QC’s Dog Training Course

This 4-part certification course is geared towards both aspiring dog trainers and working professionals alike! As part of this online program, you’ll learn all about:

  • The guiding principles of dog training
  • Fundamentals of safe training
  • Ethology
  • Stages of development
  • Socialization stages
  • Canine communication
  • Calming signals and fear responses
  • Problem solving
  • Learning theory and how to apply it
  • Training methods (luring, shaping, targeting, modelling, capturing, and mimicry)
  • Motivations
  • Reinforcement schedules
  • Training tools
  • How to address unwanted behaviors
  • Essential teaching skills
  • How to work successfully as a trainer
  • And more!

What’s more – there’s a full unit devoted entirely to business training, too! As part of this unit, you’ll discover how to get your company started. You’ll also learn about business insurance requirements and recommendations, how to create a business plan, and how to market and sell your services.

At the very end of QC’s Dog Training Course, you’ll even receive prep work for the Certified Professional Dog Trainer (CPDT) exam from the Certification Council for Professional Dog Trainers (should you wish to get additional certification afterwards from this prestigious organization)!

And the BEST part?

Upon graduation, you’ll get to kick-start your career with an International Dog Training Professional™ (IDTP™) certification + designation on your resume!

Branding a Dog Training Business Online: Your Website, Social Media, and Marketing Strategies

Now that you know all about branding your dog training business, let’s talk about how to put that brand online!

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Your Business Website

As a dog trainer, one of the key aspects to creating a successful online brand is having a high-quality, professional website. Your website should not only be beautiful – it should be informative and user-friendly as well. Additionally, it should be fully optimized for search engines. This way, prospective clients can easily find you!

Here are just some examples of how you can use your website to properly reflect your business brand:

  • Throughout your entire website design, use your selected brand colors, logo, and fonts!
  • Write compelling content that accurately reflects your tone of voice and style as a dog trainer!
  • Include high-quality images (ideally, professional photos) of your past dog training work!
  • Use social media widgets to link to your accounts on Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.!
  • Always make sure that your contact information is prominently displayed and easy for people to find!

Your Social Media Accounts

On top of having a website, you should also have social media accounts for your dog training business. These days, clients are usually more likely to find you through social media than they are through a Google search or word-of-mouth.

So, you need to make sure that your social media accounts are active, well-curated, and informative! Here are some useful tips to keep in mind when creating your social media profiles:

  • Post high-quality content that accurately reflects your brand on a regular basis!
  • Engage with other users regularly by liking, commenting on, and sharing other people’s posts!
  • Make it easier for potential clients find your content by using relevant hashtags on your posts!
  • You can potentially increase your following by running regular social media promotions and giveaways!

Now, what about using your social media to reflect your brand? These bonus tips will help steer you in the right direction:

  • Your social media profile images and bios should always use your brand colors, fonts, and logo!
  • You can also reflect your brand in the compelling descriptions you write for your posts, comments, bios, etc.!
  • Always remember to speak in your brand voice when posting content, replying to comments, and responding to DMs!
  • Add links to your website, as well as your contact information, in your social media bios!

Your Marketing Strategies

Alright, by this point, you now have a website and social media accounts for your dog training business. From here, it’s time to start marketing yourself online!

The good news is, there are many different ways to market your business online nowadays. That said, some are, admittedly, more effective than others. In our opinion, the 4 most fruitful marketing methods are:

  1. Search engine optimization (SEO)
  2. Content marketing
  3. Ad marketing
  4. And email marketing
three dogs, lying together outside, portrait

Search Engine Optimization (SEO) Marketing

One of the best ways to market your dog training business online is through SEO marketing. This involves optimizing your website and social media accounts so that they rank higher in search engine results pages (a.k.a. SERPs). If you do this correctly, this will help potential clients find you a lot more easily online!

Here are a few ways you can improve your SEO:

  • Regularly use relevant keywords throughout your website, as well as your social media content!
  • Make sure that your website is always up-to-date and fully optimized for search engines!
  • Whenever possible (and relevant), link to your website and social media accounts from other websites and online directories!

Content Marketing

Another great way to promote your dog training business online is through content marketing. Some ways you can maximize content marketing would be to create high-quality blog posts, infographics, videos, etc. that are relevant to your company. This will not only help boost your SEO, but also give people a better idea of what you do – and how you can help them!

A few ways you can use content marketing to your advantage include:

  • Fully optimizing your website for search engines! For instance, it should include relevant keywords throughout the site’s content, as well as in your titles, tags, descriptions, and meta descriptions.
  • Using social media to drive traffic back to your website! For instance, you can share links to your website on your social media accounts. You can also run social media ads that direct users right to your site through your CTA (call to action) or click button.
  • Consistently creating excellent content that accurately reflects your brand! This could be done via blog posts, videos, infographics, etc. After creating this content, always share it on your social media channels, in email newsletters, etc.

Ad Marketing

Next, we also recommend promoting your dog training business online through ad marketing. Here, you’ll create and run online advertisements that promote your company to the public. Ad marketing has proven to be a great way to reach potential clients – as well as your target audience – who might not otherwise find you online!

When putting together ad campaigns, keep this advice in mind:

  • Choosing the right platforms for your online advertisements is key! So, conduct some research and figure out where your target audience is the most active. Once you have this info, you can then place your ads accordingly.
  • The type of content you publish will majorly impact the success of your ad! So, make sure it’s compelling and accurately reflects your brand. Your headlines and descriptions should be clear, concise, and attention-grabbing.
  • Always include relevant keywords in your ad content! For starters, this will help boost your SEO. Moreover, you’ll also be ensuring that potential clients see your ad when they search for related terms online.

Email Marketing

Last but certainly not least, email marketing is another great way to get your dog training business out there. At its core, this involves sending newsletters, promotional offers, and other updates to your email list. If done properly, email marketing is a great way to keep potential clients up-to-date on what you’re doing – as well as promote special offers and discounts!

Here are some useful tips for creating a successful email marketing:

  • Everyone likes a good deal, so build up your email list by offering something valuable in exchange for sign-ups! Examples of this could be a free eBook, a discount code, access to exclusive content, a complimentary consultation, etc.
  • Divvy up your email list so that you can send different, targeted messages to specific groups of people! For instance, you could segment your lists by location, age group, types of training services (e.g., obedience training, puppy training, etc.), other pet-related interests (such as dog grooming), etc.
  • Compose emails that are clear, concise, and attention-grabbing! Do this by including compelling subject lines and eye-catching images that encourage people to open and actually read your messages.
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How To Start Your Own Dog Training Business

So, how do you proceed from here and launch your very own dog trainer business?

First and foremost, it’s important to have a clear understanding of what type of trainer you want to be. So, we recommend asking yourself the following questions:

  • Which type(s) of dog training services are you most passionate about?
  • Who is your target client base?
  • Do you want to have a niche and be known for specific types of training services?
  • Or would you like to be seen as a Jack-of-all-trades?

Once you answer these questions, you should have a better idea of the direction you want to take your dog training business in. From there, you can give these articles a read, as they’ll help further your understanding of launching (and running) a successful company:

So, How Do You Turn Your Dog Training Business Into a Brand?

In conclusion, there are a wide variety of ways to successfully brand your dog training business. The key things you should walk away from this article now knowing are:

  • You have to be clear about the type of dog trainer you want to be. Furthermore, make sure this is reflected in both your social media presence and business website.
  • The overall image/aesthetic for your dog training business is essential. So, make sure you know what that is – and then keep it consistent across all of your platforms.
  • Your website has to be informative and easy to navigate. This is especially true if you’re targeting potential customers online. (Which, let’s be real – in this day and age, you’re going to be doing this.)
  • People need to know why YOU are the dog trainer to book with, and not someone else. Offer potential clients something unique that they won’t be able to find elsewhere, and find any positive way you can to stand out from the crowd.
  • The power of SEO cannot be overstated. Always utilize keywords throughout your website and social media accounts, as this will be essential for helping people discover your dog training business.

We hope this article was helpful, and we wish you the best of luck as you start (or continue) your journey in the professional pet industry!

Do you have any comments, questions, or suggestions? Let us know down below! And be sure to stay tuned for future articles by Sniffin’ Around for more tips and tricks on all things pet-related! 🙂🐶

The Pros and Cons of Working as a Dog Trainer

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Are you considering a career in professional dog training? This particular job is remarkably rewarding – but it’s important to understand the pros and cons of working as a dog trainer before making a decision!

In this article, we’ll break down the benefits of working as a dog trainer and discuss some of the most common questions people have about this profession. We’ll also take a look at some of the challenges that you may also face in this industry.

By the time you’ve finished reading, you’ll have a clear understanding of what to expect. This way, you’ll be able to confidently decide once and for all if dog training is the perfect career for YOU!

Are you destined to be a professional dog trainer? Check out this article to see if you’ve got what it takes! 😉

What Is a Dog Trainer?

A dog trainer is somebody who helps to teach dogs the basics of obedience and good behavior. This usually involves working with different types of breeds, depending on the needs of the client. The most common commands that dog trainers teach include “sit”, “stay”, “come”, and “down”.

Dog trainers typically work in one-on-one sessions or small groups, teaching puppies and adult dogs how to respond appropriately to various commands. Moreover, they also work on socialization skills; helping dogs become more comfortable around people and other animals.

There are many different dog training methods. But regardless of which approach you take, your ultimate goal as a trainer is always going to be the same: to help your furry clients lead happy, well-adjusted lives!

The Dog Trainer Salary

Firstly, it’s important to note that there’s no one-size-fits-all answer when asking, “How much will I make as a dog trainer?” Your salary will depend on a variety of factors, such as your location, experience level, the type of training you’re providing, and whether you’re running your own business or working for somebody else.

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Dog Trainer Annual Salary Ranges by Country

That said, we can give you an idea of how much you can potentially earn. The following are the annual salary ranges for professional dog trainers, based on the example countries listed below:

  • United States: Between approx. $21,600 USD and $46,600 USD per year (Source: CareerExplorer)
  • Canada: Between approx. $33,000 CAD and $72,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £19,000 GBP and £46,000 GBP per year (Source: Payscale)
  • New Zealand: Between approx. $40,000 NZD and $53,000 NZD per year (Source: SalaryExpert)
  • Australia: Between approx. $40,000 AUD and $64,000 AUD per year (Source: SalaryExpert)

Top Factors That Can Impact Your Income

Location

The cost of living varies from place to place. This means that you’ll need to earn more money in order to maintain the same standard of living in a city than you would in a small town, for example.

Furthermore, where you live can affect how many clients there will be in need of your services. For instance, there will likely be a larger customer pool in a big city than there will be in a tiny, rural community.

On the other hand, residing in a small town can also work to your advantage if you play your cards right. If, for example, dog training services aren’t already provided where you live, you could curb the market and become the go-to dog trainer for those in your area!

Experience Level

Just like with any other profession, your salary as a dog trainer will increase as you gain more experience. The longer you’ve been working in the industry, the more valuable your services will be.

That being said, it’s important to note that dog trainers with years of experience don’t necessarily make the most money. The type of training you provide and the clients you work with can also play a big role in how much money you’ll earn.

For example, a dog trainer who specializes in obedience training for family pets will likely earn a very different salary than a dog trainer who works with law enforcement agencies to train police dogs. The latter type of trainer typically receives much more money per client, as their services are in high demand!

Type of Dog Training

As we just mentioned, the type of dog training you provide can have a big impact on how much money you’ll earn. The more specialized your services are, the higher your rate will be.

Obedience training is one of the most common types of dog training, as it’s something that all dog owners can benefit from. But there are other types of training that you could specialize in, such as:

  • Agility training
  • Service dog training
  • Therapy dog training
  • Hunting dog training
  • Police/military dog training

Each of these niches requires a different skill set, and therefore commands a different rate. The more in demand your services are, the higher you’ll be able to charge!

Rottweiler dog jumping over the hurdle

Competition

No matter what type of dog training you specialize in, it’s important to remember that there will always be competition. After all, the dog training industry is quite saturated. So, you’ll need to find ways to set yourself apart from other trainers in your area.

One way to do this is by becoming reputably certified. This will show potential clients that you’re a qualified, professional dog trainer who is serious about your craft. We’ll talk more about this in a moment!

Another way to stand out from the competition is by offering unique services that they don’t. For example, if you live in an area with a lot of senior citizens, you could specialize in training therapy dogs to help them cope with loneliness or anxiety.

By offering services that other dog trainers in your area don’t, you’ll be able to attract more clients and command a higher rate!

Do You Need Certification To Be a Dog Trainer?

The short answer is, no. Technically, there’s no legal requirement for dog trainers to have any sort of certification in order to work. However, this can be very misleading, as it can give people the impression that they therefore don’t need to get certified…

But this couldn’t be further from the truth!

Certification for professional dog trainers is incredibly important. In fact, many clients will only consider working with trainers who have some sort of professional designation. This makes sense, since they want to ensure that their dog is being trained by someone who knows what they’re doing!

How To Become a Certified Dog Trainer

There are a few different organizations that offer certification for dog trainers, such as the Certification Council for Professional Dog Trainers. The process for becoming certified will vary, depending on which organization you go through, but it typically involves passing an exam and completing a certain amount of continuing education credits.

It’s also important to note that certification is not a one-time thing. Rather, you’ll need to renew your certification every few years in order to maintain it.

Another route worth considering – and one we highly recommend – is to complete an accredited dog training course from a reputable school. These days, such training programs can be taken either online or in-person. So, you have plenty of options at your disposal!

Let’s take a look at one dog training course in particular, offered by QC Pet Studies

QC Pet Studies’ Dog Training Course

QC Pet Studies is a faculty of QC Career School – a pioneer of distance learning since 1984. Currently, QC Pet Studies offers a certification course in dog grooming, as well as a certification course in dog training. Additionally, we offer a First Aid for Groomers Course that comes free of charge with the Dog Grooming Course.

All of our training programs are 100% self-paced and online. Starting from the date you enroll, you’ll have 2 full years to complete your course. However, YOU get to decide how much (or how little) of that time you actually need. This means that, from the comfort of your own home, you can graduate as quickly as you want!

Moreover, our tuition is extremely competitive and affordable! You have 2 ways you can pay, depending on what works best for your budget. First, you have the option to pay the full amount at the time of enrollment – which will get you a sweet discount. Alternately, you can pay a small deposit when you enroll, followed by low monthly payments until your balance is paid off.

The choice is yours!

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In terms of our 4-part Dog Training Course, here’s what you can expect to learn:

  • The guiding principles of dog training
  • Fundamentals of safe training
  • Ethology
  • The stages of development
  • Socialization stages
  • Canine communication
  • Calming signals
  • Fear responses
  • Problem-solving
  • Various training methods (luring, shaping, targeting, modelling, capturing, and mimicry)
  • Motivations for dogs
  • Reinforcement schedules
  • Training tools
  • How to successfully address unwanted behaviors
  • Learning theory and how to apply it
  • How to work as a trainer (e.g., facilitating learning for clients, teaching private lessons vs. group classes, etc.)
  • Teaching skills (e.g., strategies for teaching people, communicating with dog owners, preparing yourself for working with clients, etc.)
  • Business training (e.g., how to get your business started, choosing a name for your business, business insurance requirements and recommendations, creating a business plan, marketing techniques, and selling your services)

QC Pet Studies Dog Training Certification

Graduates of this program will walk away with an International Dog Training Professional™ (IDTP™) certification + designation that can be proudly added to your resume!

BONUS: Included Certified Professional Dog Trainer (CPDT) Prep

Easily, one of the coolest things about QC’s Dog Training Course is that – on top of everything you’ll learn, and on top of the internationally-recognized certification you’ll get once you graduate – you’ll also get to prepare for the Certified Professional Dog Trainer (CPDT), should you wish to take it afterwards.

The CPDT is the gold-standard for dog trainers who have the knowledge and skills to train dogs using scientifically-proven methods. QC’s Dog Training Course teaches you everything you need to know to pass this exam! And what’s more – you’ll have access to an extra optional unit that’ll help prepare you to write the CPDT exam!

This optional unit includes:

  • Info about the Certified Professional Dog Trainers (CPDT) Exam!
  • Useful tips and advice to help you prepare for your exam!
  • A practice quiz you can take to help make sure you’re ready!

Interested in enrolling in QC Pet Studies’ online Dog Training Course? Learn EVERYTHING you need to know about it (and get started) here!

Canines being trained by experienced dog handlers

Dog Training Apprenticeship

If you’re not quite ready to take the plunge and enroll in QC’s Dog Training Course just yet, that’s okay! We understand that it’s a big decision.

In this case, you might be wondering: how can I test the waters and see if this is something I’d like to do before committing to a certification course?

The answer is simple: become a dog training apprentice!

An apprenticeship typically involves a combination of on-the-job training and in-class learning. Certain types of training – such as guide dog training, K9 training, etc. – offer courses that include apprenticeships as part of their curriculum. That said, there may be some professional dog trainers willing to take on/teach an apprentice. In these cases, your learning will be predominantly acquired through real-world experience.

Either way, as an apprentice, you’ll get to:

  • Work one-on-one with a professional dog trainer!
  • Get first-hand experience in the field!
  • Earn while you learn (yes, apprentices are paid)!
  • Gain confidence and build your skills!

Not sure where to start? Google is your best friend! Try searching for dog training apprenticeships in your area and see what comes up!

Common Job Duties as a Dog Trainer

As we know by now, as a dog trainer, you’ll be responsible for helping clients train their dogs. This may involve teaching obedience commands (e.g., sit, stay, come), addressing problem behaviors (e.g., barking, chewing, digging), or even preparing the dog for competition events (e.g., agility trials, flyball).

Obedience training is usually done in group classes or private sessions, while behavior modification is often done in private sessions. You may also be asked to do demonstration shows or seminars to promote your business. As a self-employed trainer, you’ll also be responsible for marketing your services and keeping your clientele base growing.

In terms of work hours, you can expect to work evenings and weekends since that’s when most classes and sessions are scheduled. Furthermore, you may also need to do some traveling if you’re teaching classes in multiple locations or giving seminars outside of your local area.

What Is a Typical Day in The Life of a Dog Trainer Like?

A typical day in the life of a dog trainer may vary, depending on what type of training you’re doing and where you’re doing it. However, there are some commonalities among most trainers’ schedules!

For example, many trainers start their days by traveling to their first client’s house, or to the location where their group class is being held. Once they arrive, they’ll set up any equipment they need and get started with the session. Depending on the length of the session, they may have time for a quick break in between or go straight from one to the next.

After their last session of the day is over, they’ll pack up their equipment and head home. Once they’re home, they’ll take care of any administrative work that needs to be done. This can include scheduling future classes, updating client records, advertising/marketing their business, and preparing for upcoming sessions.

Career Paths for a Dog Trainer

There are many different career paths you can take as a dog trainer. You can choose to work in a variety of settings, such as private homes, kennels, shelters, obedience schools, or pet stores. You may also decide to specialize in a certain type of training, such as obedience, agility, flyball, tracking, or herding.

Another option is to become a certified behavior consultant. This is a more advanced field that requires additional education and experience. Behavior consultants work with dogs who have serious behavioral problems, and often help design behavior modification programs for them.

Whatever path you decide to take, there are always opportunities for advancement! For example, you could eventually become a head trainer at a facility or start your own training business. The sky’s the limit!

The most important thing to remember is that you should do what you’re passionate about. If you love dogs and enjoy working with them, then a career in dog training will be PERFECT for you!

Want to start your very own dog training business? These 6 steps will break down everything you need to know to get started from scratch!

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The Pros and Cons of Working as a Dog Trainer

Alright, it’s time to get to the good stuff! Here, we’ll go over some of the pros and cons of working as a dog trainer. Let’s start with the pros first, shall we?

20 Benefits of Working as a Dog Trainer

1 – You get to be around dogs every day!

One of the best things about being a dog trainer is that you get to work with dogs on a daily basis! If you’re passionate about dogs, then this is definitely the career for you. After all, who wouldn’t love getting paid to play with puppies all day?

2 – You get to make a difference!

As a dog trainer, you have the opportunity to make a real difference in the lives of your clients and their dogs. You get to help people form lasting bonds with their furry companions and teach them how to best take care of them. It’s an incredibly rewarding feeling!

3 – You get to stay active!

Another great benefit of working as a dog trainer is that it’s a very physical job. You’ll be on your feet for most of the day, and you’ll get to do a lot of walking/running while you’re working. Thus, this is perfect for people who want to stay active and fit!

4 – You get to see the progress in real time!

One of the best things about being a dog trainer is seeing the progress your clients make in real time. It’s so rewarding to watch a dog learn new tricks and commands. Plus, you get to witness the bond between them and their owner grow stronger!

5 – You get to make a great income!

As we saw earlier, dog trainers can make quite the income! Of course, how much you ultimately make will, in large part, depend on the effort you’re willing to put in. But if you’re determined to work hard, the profit you’ll see can be limitless!

6 – You get to have options!

Whether you wish to get hired by an existing company or start a business of your own, there are plenty of job opportunities available to dog trainers. The world is your oyster!

7 – You get lots of flexibility!

If you do choose to start your own dog training business, one obvious perk is that you’ll get to call the shots. For instance, you can set your own hours. This is perfect for those who don’t want to work traditional 9-to-5 jobs. You also have the option of working part-time or full-time, depending on your availability and preference.

8 – You get lots of ways to niche down!

As we saw earlier, there are many different types of dog training. This gives you the opportunity to niche down and specialize in the area that interests you most. If you have a particular passion, this can be a great way to turn it into a successful career!

9 – Alternately, you get to specialize in a variety of dog training skills!

On the other hand, you also have the option of becoming a generalist and offering a variety of dog training services. This route is perfect for those who enjoy variety and don’t want to be pigeon-holed into one particular area. The sky’s the limit!

10 – You get to work in a high-demand industry!

As we noted earlier, the demand for dog trainers is growing rapidly. This means that there will always be a need for your services! If you’re looking for a stable and in-demand career, this is definitely it.

Owner on a walk with her dogs. Portarit of woman withe her dog pack in nature. Animal trainer

11 – You get to work in a low-stress industry!

In addition to being high-demand, dog training is also relatively low-stress. Of course, every job has its stressful moments. But overall, this is a pretty laid-back industry. So if you’re looking for an easygoing career, this could be it!

12 – You get to become a part of a great community!

The dog training industry is full of passionate and friendly people. As such, you’ll get to meet lots of great people and make some lifelong friends!

13 – You get to travel!

If you choose to, you can also take your dog training business on the road and travel to different cities or even countries! This is a great way to see the world and get paid for it.

14 – You get a healthy work-life balance!

Typically speaking, dog trainers tend to have a pretty healthy work-life balance. This is because you can typically set your own hours and work as little or as much as you want. So, if you’re looking for a career that won’t consume your entire life, this is definitely it!

15 – You get the opportunity to work outdoors!

Another great thing about being a dog trainer is that you often get to work outdoors. If you love being in nature, this is the perfect job for you!

16 – You get to meet lots of different kinds of people!

As a dog trainer, you’ll get to meet all sorts of different people from all walks of life. This is a great way to expand your social circle and learn about different cultures!

17 – You get tons of room for personal and professional growth!

Dog training is also a great career choice because it offers tons of room for personal and professional growth. There are always new things to learn and new ways to improve your skills. As such, if you’re looking for a career that will challenge you and help you grow as a person, this is definitely it!

18 – You get the option to work virtually, as well as in-person!

Another great thing about being a dog trainer is that you can choose to conduct your dog training services virtually (i.e., via video chat, through pre-recorded instructional videos, etc.), as well as in-person. This is perfect for those who want the flexibility to work from home – or anywhere in the world!

19 – You get to have a career that’s genuinely fun!

To put it simply, being a dog trainer is just plain fun! If you’re passionate about dogs and enjoy working with people, this is the perfect job for you. You’ll get to spend your days doing something you love… And what could be better than that?

20 – You get the chance to pair/offer complementary services!

Want to offer dog grooming services in addition to your training services? What about dog walking services, or pet boarding?

You CAN! The great thing about being a dog trainer is that you can choose to offer any number of complementary services. And, of course, the more services your business offers, the more clients you’ll attract – which means a better bottom line for you!

What Are The Disadvantages of Being a Dog Trainer?

Now that we’ve looked at some of the advantages of being a dog trainer, let’s take a look at some of the potential disadvantages. Keep in mind, though, that these are only potential disadvantages – they may not actually be relevant to your particular situation!

1 – The hours can sometimes be long and/or irregular.

One of the potential disadvantages of being a dog trainer is that the hours can sometimes be long and/or irregular. This is particularly true if you’re self-employed, as you’ll need to be available to work when your clients are available – and this may not always be during mornings or afternoons on weekdays.

As a result, if you have a family or other commitments outside of work, this can sometimes make it tricky to maintain a healthy work-life balance.

However, it IS possible to overcome this obstacle by being proactive and scheduling your work hours in advance. This way, you can still make time for the things that are important to you!

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2 – Finding new clients can be a challenge.

Another potential disadvantage of being a dog trainer is that it can be challenging to find new clients. This is because there is a lot of competition in this field, thus making it tough to stand out from the crowd.

That being said, there are a few things you can do to increase your chances of attracting customers. For example, you can offer free consultations or promotional discounts for new clients. You can also make sure to market your business effectively – both online and offline.

And, of course, providing high-quality services is always the best way to encourage clients to come back – and to recommend your business to their friends!

PRO TIP: Need help finding clients as a dog trainer? This handy guide reveals 25 effective ways to attract (and keep) customers for your business – so, make sure to give it a read!

3 – Some clients may have trouble understanding what you’re trying to teach them.

It’s important to know that some clients may experience difficulty understanding what you’re trying to teach them. After all, not everyone is a ‘dog person’ – and some people just don’t have the patience or ability to train their dog effectively.

If you do come across a client like this, it’s important to be patient and to try to explain things in a way that they’ll understand. Remember, you’re the expert! So, it’s up to YOU to make the training process as easy and enjoyable as possible for them!

4 – You might have to deal with the odd scratch or bite.

Although you shouldn’t necessarily worry about this, keep in the back of your mind that working with animals does pose certain safety risks. After all, you’ll be dealing with living, breathing creatures – and they can sometimes be unpredictable! And of course, some of the dogs you encounter might be anxious, defiant, or even aggressive.

Of course, this is why it’s so important to be properly trained and understand canine behavior before you start working as a dog trainer. You’ll need to know how to safely handle dogs of all shapes and sizes – and how to diffuse any potential situations that might arise.

Additionally, you should always make sure that you have the proper insurance coverage in place – just in case something does happen.

All in all, though, as long as you use common sense and take the necessary precautions, there’s no reason why you can’t enjoy a long and successful career as a dog trainer – without injury!

5 – Not every dog owner you work with will be pleasant, either.

Just as you might come across the occasional ‘difficult’ pooch, you may also have to deal with the odd unpleasant dog owner. After all, not everyone is going to be easy to work with – no matter how much they love their dog!

However, it’s important to remember that it’s not personal. As long as you keep your professional demeanor, and always remain the bigger person, you should be able to properly handle any situation that comes your way.

Close-up view of funny dog with biscuit. Labrador retriever balancing treat on his snout.

6 – Trying to teach multiple dogs at once can potentially be overwhelming.

If you’re working with multiple dogs at the same time, it’s important to remember that each one is an individual – and they’ll all learn at different speeds. As such, you might have to adjust your teaching methods accordingly.

Additionally, it’s worth noting that some dogs just don’t do well in group settings. If this is the case, you might have to work with them individually – or find a different training method altogether.

Of course, it can be tough to keep track of everything when you’re working with multiple dogs at once. That said, as long as you stay organized and develop a good system, you should be able to manage just fine!

7 – You may witness animal abuse.

Unfortunately, not all dog owners are kind and loving towards their pets. In fact, some can be downright abusive. If you witness animal abuse, it’s important to report it immediately. The longer you wait, the more time the abuser has to hurt – or even kill – the animal in question.

No one deserves to be treated that way – least of all innocent animals who can’t defend themselves!

So, if you see something, say something. It could save a life!

8 – If you run your own business, you may need a second job at first.

If you’re self-employed, it’s important to remember that it might take a while to build up a steady clientele. As such, you might need to supplement your income with another job – at least in the beginning.

Of course, we totally get that this isn’t ideal. However, it’s often necessary in order to make ends meet. However, you can be reassured that once your business starts taking off, you’ll be able to transition into working full-time as a dog trainer!

9 – If you don’t know what you’re doing, it could lead to a potential lawsuit.

This is why it’s so important to be properly trained and understand canine behavior before you start working as a dog trainer. If you don’t know what you’re doing, you could potentially injure a dog… or worse. This could then lead to a lawsuit – which is something no one wants to deal with!

10 – May not be the best career choice if you’re allergic to animal dander.

Last but not least, it’s worth noting that dog trainers are often exposed to animal dander. So, if you’re allergic to dogs (or any other animals, for that matter), this might not be the best career choice for you.

Of course, there are ways to work around this – such as wearing a mask or taking allergy medication. However, it’s something to keep in mind before you make the decision to become a dog trainer!

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So, Should YOU Become a Dog Trainer?

Now that you know the pros and cons of working as a dog trainer, you might be wondering if it’s the right career choice for you.

Only you can answer that question! However, we hope that this article has given you a better understanding of what to expect from this profession.

If you’re still on the fence, we suggest doing some more research – or even shadowing a dog trainer in your area. This will give you a first-hand look at what the job is really like – and help you make an informed decision about whether or not it’s right for you!

The bottom line is this: there are both pros and cons to working as a dog trainer. It’s important to understand both before making a decision about whether or not to pursue this career.

So, do YOU think you might want to become a dog trainer? Have questions that weren’t answered in this article? We’d love to hear from you in the comments below!

And, as always, thanks for reading! 🙂

The 8 Best Careers in The Pet Industry

Careers in the pet industry Header Image

If you’re passionate about animals, the pet industry might be the perfect place for you to work! There are many different careers to choose from, and each offers its own unique set of challenges and rewards. In this article, we will explore the 8 most popular (and successful) careers in the pet industry.

So, whether you’re just starting out in your career or you’re looking for a change, we guarantee that you’ll find something that interests you!

8 Jobs in The Pet Industry YOU Should Consider This Year!

Career Path #1: Dog Groomer

What Is a Dog Groomer?

A dog groomer is responsible for cleaning, brushing, and styling a dog’s fur. They may also trim the nails and clean the ears.

Is Schooling Required?

In most places, dog grooming is still an unregulated industry. As such, most groomers have at least a high school diploma. That said, getting professional certification training at the start of your career is STRONGLY encouraged!

Approximately How Long Does It Take to Become a Dog Groomer?

This depends on the type of schooling you choose to complete, as well as whether you also wish to complete an apprenticeship. That said, you can easily become a certified dog groomer and begin booking clients in less than 1 year.

What Does a Dog Groomer Do on a Daily Basis?

Dog groomers typically work in pet stores, animal shelters, kennels, or grooming salons. Another popular career path for groomers is to launch and run their own grooming business. In terms of daily job duties, they spend their day bathing, drying, and grooming dogs of all shapes and sizes.

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What Are the Pros and Cons of Being a Dog Groomer?

The pros of being a dog groomer include flexible hours, working with animals, and the opportunity to meet new people every day. The cons include potentially dealing with difficult dogs, having to work on weekends, and dealing with dog hair all day!

Average Salary of a Dog Groomer

The following annual income ranges are based on each country. Please also note that what you wind up making can vary – depending on where you live, whether you work full-time vs. part-time, whether you run your own business or work for an employer, etc.

  • United States: Between approx. $19,000 and $50,000 USD per year (Source: Glassdoor)
    Canada
    : Between approx. $26,000 and $47,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £20,600 and £28,600 GBP per year (Source: Talent.com)
  • New Zealand: Between approx. $41,500 and $50,000 NZD per year (Source: Salary Expert)
  • Australia: Between approx. $33,000 and $57,000 AUD per year (Source: Payscale)

Interested in pursuing this career in the pet industry? Become an International Dog Grooming Professional™ (IDGP™) in as little as 9-12 months with QC Pet Studies‘ self-paced, online Dog Grooming Course!

Career Path #2: Veterinary Technician

What Is a Veterinary Technician?

A veterinary technician is a medical professional who works alongside veterinarians to provide animal care. They are responsible for taking X-rays, administering vaccines, and assisting in surgeries.

Is Schooling Required?

Yes – in order to become a certified veterinary technician, you must complete an accredited Veterinary Technician Program.

Approximately How Long Does It Take to Become a Veterinary Technician?

Your professional education will typically take 2 to 4 years to complete. An associate’s degree in veterinary technology is usually around 2 years long, whereas a bachelor’s degree is 4 years long.

What Does a Veterinary Technician Do on a Daily Basis?

The job duties of a veterinary technician vary depending on the type of practice they work in. However, most technicians can expect to spend their day taking X-rays, administering vaccines and medications, drawing blood, and collecting tissue samples.

What Are the Pros and Cons of Being a Veterinary Technician?

The pros of being a veterinary technician include working with animals, having a stable career, and making a difference in the lives of animals. The cons include working long hours, dealing with sick animals, and witnessing animal euthanasia.

Average Salary of a Veterinary Technician

The following annual income ranges are based on each country. Please also note that what you wind up making can vary – depending on where you live, whether you work full-time vs. part-time, your level of experience, etc.

  • United States: Between approx. $28,000 and $48,000 USD per year (Source: Glassdoor)
    Canada
    : Between approx. $37,000 and $54,000 CAD per year (Source: Talent.com)
  • United Kingdom: Between approx. £29,900 and £95,100 GBP per year (Source: Salary Explorer)
  • New Zealand: Between approx. $38,000 and $55,000 NZD per year (Source: Payscale)
  • Australia: Between approx. $46,200 and $72,400 AUD per year (Source: Salary Expert)
Mid section of young male veterinarian doctor carrying a rabbit at medical clinic

Career Path #3: Veterinarian

What Is a Veterinarian?

A veterinarian is a medical professional who diagnostics and treats animals. They are responsible for providing animal care, performing surgeries, and prescribing medications.

Is Schooling Required?

Yes – in order to become a certified veterinarian, you must complete an accredited Veterinary Medicine Program.

Approximately How Long Does It Take to Become a Veterinarian?

Your professional education will typically take at least 4 years to complete. After completing your undergraduate degree, you will then have to complete a Doctor of Veterinary Medicine (DVM) program, which is another 4 years.

What Does a Veterinarian Do on a Daily Basis?

The job duties of a veterinarian vary depending on the type of practice they work in. However, most veterinarians can expect to spend their day diagnosing and treating animal diseases, performing surgeries, and prescribing medications.

What Are the Pros and Cons of Being a Veterinarian?

Much like being a veterinary technician, the biggest benefits of a career in veterinary medicine include working with animals, having a stable career, and making a difference in the lives of animals. Similarly, the cons include working long hours, potentially dealing with sick animals, and witnessing animal euthanasia.

Average Salary of a Veterinarian

The following annual income ranges are based on each country. Please also note that what you wind up making can vary – depending on where you live, whether you work full-time vs. part-time, if you own your own practice, etc.

  • United States: Between approx. $40,000 and $150,000 USD per year (Source: Zip Recruiter)
    Canada
    : Between approx. $54,000 and $102,000 CAD per year (Source: Payscale)
  • United Kingdom: Between approx. £45,100 and £133,000 GBP per year (Source: Salary Explorer)
  • New Zealand: Between approx. $59,000 and $110,000 NZD per year (Source: Payscale)
  • Australia: Between approx. $95,000 and $131,500 AUD per year (Source: Talent.com)

Are you a dog groomer, and need help distinguishing between your role and that of a vet for your client? This article has all the answers you need!

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Career Path #4: Pet Boarding Facility Owner/Operator

What Is a Pet Boarding Facility Owner/Operator?

A pet boarding facility owner/operator is responsible for the care of animals while their owners are away. This can include feeding, walking, and providing general supervision.

Is Schooling Required?

No, there is no formal education required to become a pet boarding facility owner. However, experience working with animals is recommended – and definitely preferred by prospective customers.

How Long Does It Take to Become a Pet Boarding Facility Owner/Operator?

The amount of time it takes to become a pet boarding facility owner varies depending on your prior experience, as well as whether you start your own business or purchase an existing one.

What Does a Pet Boarding Facility Owner/Operator Do on a Daily Basis?

A pet boarding facility owner is responsible for the day-to-day operations of their business. This includes caring for the animals, cleaning the facilities, and managing staff.

What Are the Pros and Cons of Being a Pet Boarding Facility Owner/Operator?

The pros of being a pet boarding facility owner include being your own boss, having a flexible schedule, and working with animals. The cons include long hours, potentially dealing with difficult customers, and having to work on weekends and holidays.

Average Salary of a Pet Boarding Facility Owner/Operator

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether you own your own business, etc.

  • United States: Between approx. $21,000 and $73,000 USD per year (Source: Zip Recruiter)
    Canada
    : Between approx. $31,000 and $62,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £20,000 and £31,000 GBP per year (Source: Salary Expert)
  • New Zealand: Between approx. $42,000 and $63,000 NZD per year (Source: Salary Expert)
  • Australia: Between approx. $42,000 and $71,000 AUD per year (Source: Payscale)
Empty wooden dog's house with dog food bowl in balcony decorated with houseplant in plant pot.

Career Path #5: Dog Trainer

What Is a Dog Trainer?

A dog trainer is responsible for teaching dogs obedience, tricks, and good manners. They may also work with owners to help them better understand their pets.

Is Schooling Required?

There is no formal education required to become a dog trainer. However, the most successful trainers out there have completed courses and/or certification programs offered by credible, professional organizations.

If you’re interested in becoming a dog trainer, we recommend first obtaining your International Dog Training Professional™ (IDTP™) certification through QC Pet Studies. After that, we highly suggest taking the Certified Professional Dog Trainer (CPDT) exam from the Certification Council for Professional Dog Trainers (CCPDT).

How Long Does It Take to Become a Dog Trainer?

The amount of time it takes to become a dog trainer varies depending on your prior experience and whether you complete a certification program. With that in mind, it’s absolutely possible to begin working as a certified dog trainer in less than a year!

What Does a Dog Trainer Do on a Daily Basis?

A dog trainer typically works with a few clients per day, teaching their dogs obedience, tricks, and good manners. In between sessions, they may also be responsible for administrative tasks such as scheduling appointments and updating client records.

What Are the Pros and Cons of Being a Dog Trainer?

The pros of being a dog trainer include working with animals, having a flexible schedule, and being your own boss. The cons include long hours, potentially dealing with difficult customers, sometimes working with stubborn and/or aggressive dogs, and having to work on weekends and holidays.

Average Salary of a Dog Trainer

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether you own your own dog training business or work for someone else, how you’ve priced your services, etc.

  • United States: Between approx. $29,000 and $57,500 USD per year (Source: Talent.com)
  • Canada: Between approx. $33,000 and $72,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £20,000 and £26,000 GBP per year (Source: Payscale)
  • New Zealand: Between approx. $40,000 and $52,000 NZD per year (Source: Salary Expert)
  • Australia: Between approx. $40,500 and $63,800 AUD per year (Source: Salary Expert)

Become a globally-certified dog trainer by enrolling in QC Pet Studies’ online Dog Training Course today!

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Career Path #6: Pet Food Tester

What Is a Pet Food Tester?

A pet food tester is responsible for, you guessed it, testing pet food! But there’s a little bit more to it than that. Pet food testers work with animal nutritionists and veterinarians to ensure that pet foods meet safety and quality standards.

Is Schooling Required?

While there’s no formal education required to become a pet food tester, having some sort of background in nutrition (especially animal nutrition) would be a MAJOR bonus. This sort of knowledge will allow you to truly thrive in the pet industry, as well as make you a better income.

If you’re interested in becoming a pet food tester, it could be worth it to do a little online research and see what sort of animal nutrition courses are available to you.

How Long Does It Take to Become a Dog Trainer?

The amount of time it takes to become a pet food tester varies depending on your prior experience. It’ll also depend upon whether or not you choose to obtain some sort of nutrition training first. As a point of reference, a bachelor of science degree in either Animal Health and Behavior or Animal Science will take 4 years to complete.

But again, schooling isn’t required in order to work in this field.

What Does a Pet Food Tester Do on a Daily Basis?

A pet food tester typically works with a few clients per day, testing their pets’ food for safety and quality. In between sessions, they may also be responsible for administrative tasks such as scheduling appointments and updating client records.

What Are the Pros and Cons of Being a Pet Food Tester?

The biggest pro of being a pet food tester is that you can play a direct role in ensuring that animals are consuming safe, healthy foods. As you can imagine, the bigger con, on the other hand, is that not all of the foods you test-taste will be pleasant. In fact, some might be downright gag-worthy to your human tastebuds.

Average Salary of a Pet Food Tester

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether you own your own business or work for an employer, etc.

  • United States: Between approx. $18,400 and $38,100 USD per year (Source: AnswerstoAll)
  • Canada: Between approx. $24,000 and $48,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Approx. £20,000 GBP per year (Source: Mirror.co.uk)
Pet eating food. Dog and cat eats food from bowl

Career Path #7: Pet Food Manufacturer

What Is a Pet Food Manufacturer?

A pet food manufacturer is responsible for, you guessed it, manufacturing pet food! They work in factories and oversee the production of pet foods from start to finish.

Is Schooling Required?

While there’s no formal education required to become a pet food manufacturer, having some sort of background in nutrition (especially animal nutrition) would be beneficial. This sort of knowledge will allow you to truly excel in the role, as well as increase your employment opportunities and income.

If you’re interested in becoming a pet food manufacturer, it could be worth your while to take an animal nutrition course!

How Long Does It Take to Become a Pet Food Manufacturer?

If you dream of running your own pet food manufacturing business, then it’ll take a little longer than if you’re looking to become an employee of an existing pet food company.

For the latter, the amount of time it takes to become a pet food manufacturer varies depending on your prior experience. It’ll also depend upon whether or not you choose to obtain some sort of nutrition training first.

If you want to start your own business, though, you should expect the process of planning, obtaining funding, and setting up your factory to take a few years.

What Does a Pet Food Manufacturer Do on a Daily Basis?

A pet food manufacturer typically works with other members of the production team to oversee the manufacturing process from start to finish. In between batches, they may also be responsible for quality control tasks such as testing products for safety and nutritional value.

What Are the Pros and Cons of Being a Pet Food Manufacturer?

The pros of being a pet food manufacturer include flexibility (especially if you get to be your own boss), unlimited potential income, constant high demand, and the ability to make a positive impact on the lives of animals. Cons of being a pet food manufacturer include high volume of competition, costly overhead expenses, and having to overcome a definite learning curve.

Average Salary of a Pet Food Manufacturer

Please note that what you wind up making can vary – depending on where you live, whether you operate your own factory or work within someone else’s, your competitors, etc.

The list below provides breakdowns (according to Payscale) of what various roles within a pet food manufacturing company will make per year in the following countries:

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Career Path #8: Dog Walker

What Is a Dog Walker?

A professional dog walker is someone who walks people’s dogs for them while they’re away at work or otherwise unable to do so themselves.

Is Schooling Required?

Nope! No formal education is required to become a dog walker. However, you will need to be comfortable around all sorts of breeds and temperaments of dogs, as well as have the ability to handle more than one at a time.

Plus, you’ll also need some basic knowledge of canine care and safety. For this reason, while not required, we highly recommend taking QC Pet Studies’ self-paced, online First Aid Course!

How Long Does It Take to Become a Dog Walker?

You can pretty much become a dog walker overnight! Just remember that, as with any job, the more experience you have, the more employable you’ll be – and the higher your rates can be.

What Does a Dog Walker Do on a Daily Basis?

A dog walker’s primary responsibility is to, well, walk dogs! This involves visiting clients’ homes to pick up their pups and taking them out for a set amount of time – usually between 30 minutes to an hour.

During this time, the dogwalker will make sure the dog(s) gets plenty of exercise and goes to the bathroom. They may also play games with the dogs or perform other basic obedience commands, depending on the owner’s instructions.

What Are the Pros and Cons of Being a Dog Walker?

The pros of being a professional dog walker include getting paid to hang out with furry friends all day, flexible hours, and the ability to work outdoors. The cons of being a dog walker include having to deal with bad weather, walking in all kinds of neighborhoods, and potentially encountering aggressive dogs.

Average Salary of a Dog Walker

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether or not you own your own dog walking business, the number of dogs you can walk per day, whether your business offers any addition services (e.g., dog grooming), etc.

  • United States: Between approx. $20,850 and $48,000 USD per year (Source: Salary.com)
  • Canada: Between approx. $17,000 and $58,000 CAD per year (Source: Payscale)
  • United Kingdom: Between approx. £13,000 and £28,000 GBP per year (Source: Payscale)
  • New Zealand: Between approx. $16,000 and $105,000 NZD per year (Source: Glassdoor)
  • Australia: Between approx. $32,000 and $71,000 AUD per year (Source: Payscale)
Dogs on the streets on leash with smiling man professional dog walker

So, Do Any of These Careers in The Pet Industry Interest You?

Just remember that no matter what your skillset or interests are, there is likely a career in the pet industry that’s perfect for you! If this is your dream job, then don’t let anything stop you from pursuing it!

Do you have any questions or comments about this article? Let us know in the comment section below! And, if you found this article helpful, please share it with your friends!

After all, sharing is caring.

Thanks for reading!

Start YOUR career in the pet industry by enrolling with QC Pet Studies today!

How to Set Your Rates as a Dog Trainer

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As a dog trainer, you may be wondering how to price your services. It can be tricky to find the right price point that will ensure you’re making a good income while still providing a valuable service to clients. In this article, we’ll discuss some tips on how to set your rates as a dog trainer and charge what you’re worth!

Have you read our Ultimate Guide on how to become a dog trainer, even if you don’t have any experience? If not, you can check it out here!

Is a Dog Trainer Worth The Money?

This is a question many clients are going to have before they hire you. They want to know if you’re worth the money they’ll be spending on your services. As a dog trainer, you need to be able to answer this question with a resounding “yes!”

Some factors that will help clients see that you’re worth the investment are:

  • Your experience and reputable qualifications
  • The results you’ve been able to achieve with past clients
  • The value you provide beyond just training dogs (e.g., peace of mind, convenience, etc.)

If you can show potential clients that you’re an expert in your field and that you can provide them with real results, they’ll be more likely to hire you at your desired rate.

Keep in mind that as a dog trainer, you’re not just selling your time. You’re selling your expertise, your results, and your ability to provide a valuable service. When setting your rates, make sure you keep this in mind!

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Where Do Dog Trainers Get Paid The Most?

Just like with any other profession, dog trainers can make more or less depending on where they live and work. In general, dog trainers in urban areas tend to make more than those in rural areas. This is because there are simply more potential clients in densely populated areas.

Of course, your location isn’t the only factor that will affect your income as a dog trainer. Your experience, professional training, qualifications, and results will also play a role in how much you can charge for your services.

Speaking of professional certification training, QC Pet Studies can help YOU become an International Dog Training Professional™ (IDTP™) in less than a year! Check out the course page for our self-paced, online course for the full details!

How Much Does a Dog Trainer Make an Hour?

This is a common question, but it’s not an easy one to answer. As we mentioned before, there are many factors that can affect how much dog trainers make per hour. That said, the average hourly rate for dog trainers in the United States is $20-60.

Of course, you may be able to charge more or less than this, depending on your experience and qualifications. For example, if you’re just starting out as a dog trainer, you may need to charge on the lower end of this range in order to compete with other trainers in your area.

If you have extensive experience and training, however, you could charge closer to $60 per hour without issue. It really depends on your unique situation and what clients are willing to pay in your area.

How Much Does a Dog Trainer Make a Year?

Again, this will depend on factors like experience, qualifications, and location. For example, a dog trainer with many years of experience working in New York City is likely to make much more than a newly certified dog trainer just starting out in a small town.

Owner woman gives a command to her attentive golden retriever puppy on a leash in red lead during the dog training education process in hall with white walls. Dog looks at its owner.

The Average Dog Trainer Salary

That said, here are some up-to-date, average yearly salaries for dog trainers, based on a handful of example countries:

  • United States: Between approx. $21,600 USD and $46,600 USD (Source: Career Explorer)
  • Canada: Between approx. $30,000 CAD and $72,000 CAD (Source: Glassdoor)
  • United Kingdom: Between approx. £20,000 GBP and £26,000 GBP (Source: Payscale)
  • New Zealand: Between approx. $41,500 NZD and $53,100 NZD (Source: Salary Expert)
  • Australia: Between approx. $40,600 AUD and 63,800 AUD (Source: Salary Expert)

Again, just keep in mind that what you make could ultimately vary. Realistically, you could make more than the highest end of the above spectrum in your area if you’re experienced, in-demand, and know how to market yourself.

How Do I Market Myself as a Dog Trainer?

Great question! You’ll need to do more than just put up a few flyers and post on social media if you want to be successful as a dog trainer.

Like with any other business, you’ll need to put in the time and effort to market your services if you want people to actually hire you. This means actively reaching out to potential clients, networking, and making a name for yourself in the industry.

Here are some tips:

  • Get involved with local dog groups or clubs. This is a great way to network with other dog trainers and owners in your area, and it can help you get your name out there.
  • Attend local pet fairs or events. You can promote your dog training services at these events by setting up a booth or handing out flyers.
  • Use social media to your advantage. Posting helpful tips and articles related to dog training is a great way to attract potential clients and show off your expertise.
  • Get involved with online forums and communities. There are many dog trainer groups and forums online where you can connect with others in the industry, share advice, and promote your services.
  • Invest in paid advertising. Online ads are a great way to get your name out there to your target audience. We recommend focusing on Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
  • Do some pro bono work. Offer to train a local shelter dog or help out a friend with their dog’s behavioral issues. This will give you some real-world experience, and it can also help you build up your portfolio.

How To Set Your Rates as a Dog Trainer

Now that you know all the basics, it’s time to start setting your rates as a dog trainer! Here are a few things to keep in mind:

Tip #1: Do some research on average hourly rates in your area.

This will give you a good starting point for pricing your services! Remember: you don’t want to go too low, as this can give customers the impression that you aren’t top-quality. On the flip side, you don’t want to go too high either, as this could alienate potential clients and drive them to a different business.

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Tip #2: Consider your experience and qualifications when setting your rates.

If you’re just starting out, you may want to charge on the lower end of the spectrum. If you have extensive experience and training, however, you could charge closer to $60 per hour without issue.

Tip #3: Don’t be afraid to adjust your rates as needed.

If you find that you’re not getting enough clients at your current rate, consider lowering it. Conversely, if you’re in high demand, you may want to raise your rates.

Tip #4: Offer discounts for multiple sessions or package deals.

This can help entice potential clients to hire you, and it can also help you earn more money in the long run.

Tip #5: Offer incentives for returning customers, such as a referral bonus.

This is a great way to show your appreciation for loyal customers, and it can also help you attract new clients!

Tip #6: Be flexible with your payment options.

Some dog owners may not have the money to pay for your services upfront. In these cases, you may want to consider offering a payment plan or accepting credit cards.

Golden Retriever Jumping Through a Tire

How To Charge as a Dog Trainer: Hourly vs. Flat Rate

Now that you know how to set your rates, it’s time to decide whether you want to charge by the hour or by the session. There are pros and cons to both pricing models, so it’s important to weigh your options before making a decision.

Hourly Rate:

Pros:

  • You can adjust your rate based on the difficulty of the training session.
  • You’re paid for your time, regardless of whether the training is successful.
  • This pricing model is more transparent for clients, as they know exactly how much they’ll be paying.

Cons:

  • You may end up spending more time with some dogs than others, which can cut into your profits.
  • Some clients may be hesitant to pay an hourly rate, as they feel like they’re being “charged by the minute.”
  • Moreover, some clients might be hesitant to pay an hourly rate because they worry they won’t get their money’s worth if the training isn’t successful.

Flat Rate:

Pros:

  • You’ll know exactly how much you’re going to earn for each training session.
  • This pricing model is more straightforward for clients, as they know the total cost upfront.
  • A flat rate fee can also be more attractive to clients, as they feel like they’re getting a “deal.”

Cons:

  • If a training session ends up being longer than expected, you won’t be able to make more money.
  • Additionally, if a training session is particularly challenging, you may feel like you’re not being fairly compensated.
  • Some clients may feel like they’re being “ripped off” if the training is successful and doesn’t take very long.

Ultimately, whether you choose to charge by the hour or per session is entirely up to you. There is no right or wrong answer, so it’s important to choose the pricing model that makes the most sense for your business.

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How To Price Dog Training Services: Group Classes vs. Private Lessons

Lastly, you’ll need to decide whether you want to offer group classes or private lessons. Again, there are pros and cons to both options. So, it’s important to choose the one that best fits your preferred business model.

Group Classes:

Pros:

  • You can earn more money by teaching multiple dogs at once.
  • Group classes are often more affordable for clients, which can help you attract new customers.
  • This pricing model is less time-consuming than private lessons, as you’re teaching multiple dogs at once.

Cons:

  • Some dogs do better in a one-on-one setting, which means they may not get the attention they need in a group class.
  • If a dog is misbehaving in a group setting, it can be disruptive for the other dogs (and their owners).
  • Additionally, group classes may not be as profitable as private lessons, as you’re earning less money per dog.

Private Lessons:

Pros:

  • You can give each dog the individual attention they need.
  • This setting is often more comfortable for both the dog and the owner.
  • Private lessons are typically more profitable than group classes, as you’re earning more money per dog.

Cons:

  • You can only work with one dog at a time, which means you’ll need to schedule more training sessions to earn the same amount of money.
  • Some clients may not be able to afford private lessons, which can limit your potential customer base.

Like the potential that group classes and private lessons both offer? Not sure how to choose one over the other?

You don’t have to!

In fact, many dog trainers offer both group classes and private lessons. This way, you can attract a wider range of clients while still being able to offer the services that best fit each individual dog’s needs.

Young woman training her little dog, cocker spaniel breed puppy, outdoors, in a park.

Conclusion

When it comes to setting your rates, there is no “right” way to do things. You’ll need to decide what type of pricing model makes the most sense for your dog training business. And, you’ll need to decide whether you want to offer group classes or private lessons (or both!).

The most important thing is that you’re clear about your prices from the start. This way, you can attract the right clients and avoid any misunderstandings down the road.

Do YOU have any tips about how to set your rates as a dog trainer? Leave your advice in the comments below!

Thanks for reading!

Become an internationally-certified dog trainer by starting your self-paced, online training with QC Pet Studies today!