Updated 2025.
Key Points
- The 4 dog grooming package ideas suggested in this article are: (1) charging by breed, (2) creating packages with unique, witty names that catch the client’s attention, (3) creating issue-specific packages, and (4) offering mini grooming packages.
- Obtaining your professional dog grooming certification is a guaranteed way to help you stand out to clients and better your chances of getting bookings.
- QC Pet Studies offers a self-paced, online Dog Grooming Course that can be completed in as little as 3-6 months (or sooner).
- When pricing your packages, keep in mind the following: your location/qualifications/years of experience, the scope of the package, whether any niche/specialty services are being offered, what competitors charge for similar packages, etc.
- Offering a la carte services (e.g. teeth brushing, dep-shedding treatments, etc.) is another popular package option for dog groomers.
- You can promote your dog grooming packages via social media, print ads, email, and word-0f-mouth.
- You can also increase your bookings and client attraction by offering limited-time promos and even giveaways.
Introduction
Trying to come up with competitive dog grooming package ideas for your business? QC Pet Studies graduate, Casey Bechard, is here with 4 great ideas to get you started! Casey works as a full-time dog groomer and shop manager at Off The Leash Pet Grooming in Regina, Canada.
Keep reading for 4 dog grooming package ideas your clients will love!
4 Dog Grooming Package Ideas to Get You Inspired
Idea #1 – Charge by Breed
In the salon I’m working at now, we charge by the breed. This means that if someone were to bring in a Shih Tzu, the prices we’d quote them would be based on that specific breed. A client who brings in, say, a Border Collie would be presented with different rates.
When we charge by breed, the main dog grooming package we offer includes a:
- Bath;
- Blow out;
- Brush out;
- Haircut or trim (if need be);
- Nail trim
- And an ear cleaning.
Add-Ons
However, on top of this package, we also offer what we call “add-ons”. For example: let’s say a client wants their dog to have everything mentioned above. But they also want their dog to have a teeth brushing, blueberry facial, ear plucking, nail painting, etc.
All of these additional services would be an extra cost, added on top of the original price.
Here’s the thing about charging by breed: while we do have a certain price range for certain breeds, that doesn’t mean that every dog of that particular breed will fall under the same price. For instance, two German Shepherds could come to us in completely different shape. The German Shepherd in need of a lot more work won’t cost the same as the German Shepherd who comes to us in next-to-pristine condition.
Furthermore, we also take into consideration the fur type, size, and temperament of the dog. If a Border Collie were to come in, the starting price would be, say, CAD $72.00. That’d be the standard, base fee we’d be starting from for that particular breed.
But what if that Border Collie is bigger than a normal Border Collie? What if its fur is thick and has some matting? Then we would factor in all of these things, as well as how much time it would take to groom this particular pup. In this case, I’d say that the price would now fall somewhere between CAD $85.00 to $95.00.
This is just one idea of a dog grooming package that I personally know works and flows great for my team and me!
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Idea #2 – Create Dog Grooming Packages that Catch a Client’s Attention
There are plenty of dog grooming package ideas that will be successful due to their ability to grab your clients’ attention. For instance, you can bundle certain services together and give each bundle a fun, catchy name. I’ve always thought this would be a great idea!
For example, say you want one of your packages to be a full-service, luxurious experience. It would include whitening shampoo, conditioner, a blow out, a hair trim, a nail trim, ear cleaning, smell good spritz, and a bandana/bow. You could call this package, “The Spa Treatment”!
Moreover, you could offer this package for an all-inclusive, set rate. If a client wanted to omit a particular service from this package, you would eliminate it – but the price would stay the same. As far as what you would charge for a package like this, I believe it would all depend on your skills and qualifications at the time. Your location should also be considered, too (such as whether you work in a salon, from home, or at your client’s home).
Idea #3 – Create Issue-Specific Dog Grooming Packages
In terms of dog grooming package ideas, another option is to develop certain packages that deal with very specific things. For example, you have a package catered specifically towards dogs with sensitive skin. This package could be available for both small and big dogs, with a different price range per size.
In this sensitive skin package, you could provide:
- Hypo shampoo;
- A CO2 tablet to soothe the skin;
- A blow out
- A gentle brush out;
- A trim or de-shed (if needed);
- A nail trim;
- Ear cleaning;
- A Bow or bandana at the end.
Pro Tip: If a client were to choose this package, always remember to reassure them that you’ll be cautious and mindful when dealing with their pup’s sensitive skin. They will definitely appreciate this!
Idea #4 – Offer Mini Dog Grooming Packages
Not all dog grooming package ideas need to be grand-scale. In fact, some of the best bundles out there are the smaller, mini ones. These will serve you well when a client wants just a couple things done – without having to pay for the more traditional grooming services, too.
For instance: you could have ‘Walk-In Service’ mini packages, as well as mini packages reserved only for clients who book ahead. Here are some examples of services you can easily bundle together into a mini service package:
- Nail trim, shave pads, and trim Grinch feet;
- Teeth brushing, ear cleaning, and wrinkle clean (or just eye clean);
- Sanitary butt, face, and feet clean up (you could call this one ‘The Full Maintenance Clean’).
Just Keep In Mind…
All these ideas exclude the actual full groom. As such, you could charge less than half of the regular grooming price. You can also tailor the prices accordingly, based on a variety of factors. If you tell your regular clients about these smaller, bundled services, they might be interested in coming in for them between full grooms!
From a business standpoint, these mini bundles give your client a wider variety of options to choose from. They will help get clients through your doors, create more opportunities for prospective customers to try out your services, and ultimately better your bottom line.
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Dog Grooming Package Ideas FAQ
How do I make my dog grooming business stand out?
There are many ways to make your dog grooming business stand out! One idea is to offer unique and specialized dog grooming packages that cater to the specific needs of different breeds or issues (such as sensitive skin or grinch feet). You can also differentiate yourself by offering a professional certification through QC Pet Studies, which will set you apart from other groomers in the industry.
How do I create catchy names for my dog grooming packages?
When creating names for your dog grooming packages, think about what makes each one unique and use that as inspiration. You can also incorporate puns or alliterations to make the name more memorable.
For Example:
“The Spa Treatment” package mentioned earlier incorporates a play on words with the word “paw”. Additionally, consider using descriptive words that convey luxury or indulgence to make your packages sound more appealing.
How do I price my dog grooming packages?
Pricing your packages will depend on a variety of factors – such as your location, qualifications and experience, as well as the services included in each package. It’s important to research the pricing of other groomers in your area to ensure competitiveness. You can also offer different price ranges for small and large dogs, or have set rates for all-inclusive packages.
Be sure to factor in the cost of materials and supplies when determining prices for individual services within a package, too. Overall, the key is to find a balance between profitability and affordability for your clients!
Can I offer customizable options within my dog grooming packages?
Absolutely! Offering customizable options within your packages can be a great way to cater to individual client preferences and needs. For example, you can have add-on services available at an additional cost, such as teeth brushing or de-shedding treatments. You can also allow clients to choose which services they want included in their package, allowing for a more personalized experience.
How do I promote my dog grooming packages?
Promoting your dog grooming packages can be done through various marketing techniques such as:
- Social media;
- Flyers;
- Emails;
- And word of mouth.
Important Things To Keep In Mind
Utilize high-quality images and videos to showcase your packages and their benefits, and use persuasive language to entice potential clients. Collaborating with local pet stores or vets can also help spread the word about your services.
Furthermore, offering limited-time discounts or promotions can also be a great way to generate interest in your packages. Make sure to track the success of your marketing efforts to see which methods work best for promoting your packages. Overall, consistently showcasing the value of your packages will help attract new clients and retain existing ones.
What does FFF mean in dog grooming?
FFF stands for “face, feet, and fanny”. This refers to a grooming service that includes cleaning and trimming of the face, paw pads, and rear end of a dog. This term is often used when discussing mini grooming packages or add-on services for full grooms.
Helpful Resources To Bookmark
- How Much Does It Cost To Start a Dog Grooming Business?
- Building Your First Dog Groomer Starter Kit
- 10 Reasons Why Your Business Is Losing Money (and How To Fix That!)
- Pricing Your Groomer Services
- How To Get Clients as a Dog Groomer
- Your Career as a Dog Groomer: Getting Loyal, Long-Term Clients
- How To Brand Your Dog Grooming Business: 20 Tips For Success
- 20 Tips To Market Your Dog Groomer Business
- Boosting Revenue For Your Groomer Business
- Investing Your Business Salary: 3 Do’s and Don’ts
- 3 Dog Grooming Complaints and How To Handle Them
- 3 More Client Complaints (and How To Handle Them)
- Beware These 3 Nightmare Clients
Conclusion
When it comes to dog grooming package ideas, the sky’s the limit! There are lots of fun ideas you could explore and try out. Just make it your own and use products that you believe in. With a bit of thought and creativity, your dog grooming business can offer something truly special and unique.
Happy grooming!
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