Running a dog grooming business can be a lot of fun, but it’s also a lot of work. If you want to be successful, you need to find ways to increase your revenue and get more bookings.
In this article, we’ll reveal how to boost revenue for your dog grooming business in 15 effective ways!
Think professional dog grooming is the career for you? Learn how to become a certified groomer in 6 easy steps!
The Future Of The Dog Grooming Industry
First thing’s first: the dog grooming industry is growing rapidly! After all, there are countless reasons why this profession is a fun, exciting one. But no doubt, one of the biggest perks is definitely the earning potential.
In 2020, the pet industry’s estimated worth was a whopping $99 billion dollars in the United States alone. And according to projections by the U.S. Bureau of Labor Statistics, that number is only going to continue to grow in the years to come. By 2030, they predict that there will be an employment increase of up to 33%!
Furthermore, by 2027, the global pet care market is expected to be worth a staggering $350 billion!
So, what does this growth mean for dog groomers? Quite simply, it means that there’s never been a better time to enter the field! Thinking about starting a dog grooming business, or if already running one and looking for ways to boost revenue?
Then NOW is the time to take action!
What Is The Target Market Of a Pet Grooming Business?
Before we jump into how to increase revenue for your dog grooming business, it’s important to understand who your target market is. After all, you need to know who you’re selling to in order to sell them anything!
In general, your target market will be pet parents. But more specifically, you should focus on those who live within a certain radius of your business location and have dogs that meet the size requirements of your groomer(s).
It’s also important to consider the income level of potential customers when determining your target market. After all, not everyone can afford luxury services like professional dog grooming.
Determining Your Target Market
So, how should YOU get started?
The first step is to create a buyer persona. This is basically a fictional representation of your ideal customer. To do this, you’ll need to consider things like their age, location, income level, and so on.
Where Do Groomers Make The Most Money?
Now that you understand your target market, you might be wondering, “Where do dog groomers make the most money?”
The answer, of course, depends on a number of factors. But in general, those who work in high-end pet stores or veterinary clinics tend to earn the most. This is because they’re able to offer premium services and charge premium prices.
Of course, location also plays a role. Groomers who work in cities or affluent suburbs typically earn more than those who work in rural areas. This is because there’s simply more demand for their services in these areas.
Lastly, there’s also the factor of whether or not you run your own dog grooming business. Those who are self-employed often have the potential to earn more than those who work for someone else. This is because they’re able to set their own prices and keep 100% of the profits.
Pro Tip: Want to launch your very own dog grooming business? Here’s everything you need to know to get started!
How To Get More Grooming Clients
Once you have a good understanding of who your target market is, you can start thinking about how to increase revenue for your dog grooming business… Which, at the same time, involves getting more clients to book with you!
How To Boost Revenue For Your Dog Grooming Business: 15 Tips For Success
But before we dive in, it’s important to understand that there is no one-size-fits-all solution here. What works for one groomer may not work for another. So, take these tips as suggestions and see what works best for YOU and YOUR business.
Now let’s get started!
Tip #1: Get Professionally Certified in Dog Grooming
One of the best ways to increase revenue for your dog grooming business is to get professionally certified. This will show potential clients that you’re serious about your craft and that you have the skills necessary to do a good job. Moreover, it’ll also give you an edge over the competition, as not all groomers are certified.
There are all sorts of awesome certification programs out there, such as the Dog Grooming Course offered by QC Pet Studies. This online course is entirely self-paced. As a result, you can complete it at your own convenience. It’s affordable (coming with the option of a payment plan, too) and also comes with a free First Aid for Groomers Course as part of your tuition!
Learn more about QC’s Dog Grooming Course and become an International Dog Grooming Professional™ (IDGP™) in less than a year!
But certification is not the only way to show potential clients that you’re a competent groomer…
Tip #2: Offer a Referral Program
Referral programs are an excellent way to increase revenue for your dog grooming business. After all, what better way to get new clients than by having your existing ones recommend you to their friends and family?
There are all sorts of ways to structure a referral program. But in general, you’ll want to offer some sort of discount or incentive (e.g., $20 off the next grooming service) to those who refer someone new to your business.
Just be sure to set some ground rules so that people don’t abuse the system. For instance, you might only offer the discount if the person being referred actually books an appointment with you.
Other Customer Incentive Ideas
In addition to referral programs, there are all sorts of other customer incentives that you can offer to increase revenue for your dog grooming business. For instance, you might offer:
- A discount to those who book multiple appointments in advance or those who refer multiple people to your business.
- Some sort of loyalty program. This is where customers earn points for every dollar they spend at your grooming salon. These points can then be redeemed for discounts on future services or products.
- Seasonal promotions or holiday-themed offers.
- Bundled services. This is where you offer a discount if the customer books multiple services at once (e.g., grooming and boarding).
- Gift cards. These make great gifts for dog lovers and can be used to encourage people to try out your grooming services.
Tip #3: Have a Killer Website For Your Dog Grooming Business
These days, it’s more important than ever to have a strong online presence for your business. And that starts with having a well-designed website.
Your website is often the first point of contact between you and potential clients. As such, it’s important that your site makes a good impression. It should be easy to navigate, informative, and, most importantly, it should reflect the overall branding of your business.
Pro Tip: If you’re not sure where to start, there are all sorts of great website builders out there that can help you create a professional-looking site in no time. Weebly and Squarespace are two popular options!
Once your website is up and running, be sure to populate it with high-quality content. This includes well-written descriptions of your services, helpful blog articles, and stunning photos.
Also, be sure to include easy ways for people to get in touch with you, such as a contact form or click-to-call button.
Last but not least, don’t forget to include social media buttons on your site so that people can connect with you on all the major platforms.
Tip #4: Optimize Your Site for SEO
It’s not enough to just have a website these days. You also need to make sure that your site is optimized for search engine optimization (SEO).
What does this mean? Essentially, it means making sure that your site is designed in such a way that it will rank highly on all the major search engines (think Google, Yahoo!, and Bing).
There are all sorts of ways to optimize your site for SEO. But some simple things that you can do include:
- Use keyword-rich titles and descriptions
- Use alt tags on all images
- Optimize your website for mobile
- Use social media to promote your website and content
For more tips on how to optimize your site for SEO, be sure to check out this awesome Beginner’s Guide from Moz.
Tip #5: Promote Your Dog Grooming Business on Social Media
Social media is a great way to promote your dog grooming business. Not only is it free, but it’s also an incredibly powerful marketing tool.
When it comes to social media, the key is to be active and engaging. This means posting regular updates, responding to comments and messages, and sharing relevant content from other sources.
Also, be sure to use hashtags whenever you can. Hashtags are a great way to reach new people and connect with others who are interested in the same thing as you.
Some popular hashtags to use include:
Don’t forget to also promote your website and contact information on your social media profiles. And, if you’re feeling extra ambitious, you can even run social media ads to reach an even wider audience.
Tip #6: Know Your Brand (And Use It In All Marketing Materials)
As a dog groomer, it’s important that you have a strong understanding of your brand. Your brand is what sets you apart from the competition and defines how people perceive your business.
When creating marketing materials for your dog grooming business, be sure to keep your brand in mind. This includes everything from your website and social media posts to your business cards and flyers.
Your brand should be reflected in all aspects of your business, so take some time to really think about who you are as a company and what makes you unique. Then, use that to guide all your marketing decisions.
Ideas For Dog Grooming Advertising Slogans
When figuring out your brand, you may decide that you want to use a slogan to capture the essence of your business. If so, here are some ideas to get you started:
- The dog groomer that pampers your pooch!
- Make EVERY day a spaw day!
- We treat your dog like royalty!
- The ultimate dog grooming experience!
- Pamper your pet at our salon!
- Luxurious dog grooming services!
- Spoil your pup with our grooming services!
- Your furry friend deserves the best… And that’s what we provide!
Tip #7: Get The Word Out There With Traditional Marketing Methods
Just because we live in a digital world doesn’t mean that traditional marketing methods are dead. In fact, there are still plenty of ways to get the word out about your dog grooming business using good old-fashioned marketing techniques.
Some ideas include:
- Handing out business cards and flyers in local pet stores
- Putting up posters in vet offices and other businesses
- Advertising in local pet magazines
- Attending pet fairs and other events
- Sponsoring a local dog-related event
When maximizing traditional marketing methods, make sure to include your website and social media information so people can easily find you online. Which leads us to our next tip…
Tip #8: Put Some Money Into Online Ad Marketing
While there are plenty of free marketing techniques that you can use to promote your dog grooming business, sometimes it’s worth it to put a little money into paid advertising.
Paid online advertising allows you to reach a wider audience and get your name out there in front of people who may not have otherwise heard of you.
Some ideas for paid advertising include:
- Google Ads: You can create text, image, and video ads that show up in Google search results.
- Facebook Ads: Facebook allows you to target your ads to a specific audience, making them highly effective.
- Instagram Ads: Similar to Facebook Ads, Instagram Ads allow you to target a specific audience with your ads.
- TikTok Ads: TikTok is a newer platform, but it’s quickly becoming one of the most popular social media networks. You can create short video ads that will be seen by people who are scrolling through their feed.
No matter what type of paid advertising you decide to use, make sure your ads are well-designed and align with your brand. You want people to see your ad and instantly know that it’s for your dog grooming business.
Tip #9: Increase Dog Grooming Sales By Getting Reviewed On Google And Other Sites
One of the best ways to promote your dog grooming business is to get positive reviews on Google and other sites. People trust online reviews just as much as personal recommendations. So, this is a great way to attract new customers!
To encourage people to leave reviews, you can:
- Send out follow-up emails after each appointment and include a link to your Google listing
- Add a link to your Google listing on your website and social media profiles
- Give out loyalty cards that offer a discount after a certain number of visits
- Run a contest where people can enter to win a prize by leaving a review
By getting more reviews, you’ll not only attract new customers, but you’ll also boost your ranking in search results. And that means even more people will see your business when they’re searching for a dog groomer in their area!
Tip #10: Boost Dog Grooming Revenue By Selling Products
In addition to offering dog grooming services, you can also boost your revenue by selling products. This could include anything from shampoo and conditioner to dog beds and toys.
If you decide to sell products, make sure to choose items that are high quality and align with your brand. You want your customers to be happy with their purchase and come back for more in the future.
You can sell products:
- In your shop: If you have a physical location, you can sell products right in your shop.
- Online: You can also sell products on your website or through an online store like Etsy.
- At events: If you attend pet fairs or other events, you can set up a booth and sell products there.
No matter how you choose to sell products, make sure you’re offering items that your customers will love.
Tip #11: Increase Your Earnings By Offering Value-Added Services
In addition to dog grooming, you can also offer value-added services to increase your earnings. These are services that are related to dog grooming but are not necessarily part of the grooming process.
Some examples of value-added services include:
- Nail trimming
- Teeth brushing
- Anal gland expression
- Medicated baths/treatments
- Ear cleaning
You can even expand into other pet care services, such as dog training, walking, sitting, boarding, etc. These services may require additional certification, but they can be a great way to boost your revenue.
By offering value-added services, you can attract new customers and increase your average ticket price. This is a great way to give your dog grooming business a boost!
Tip #12: Get Involved in Your Local Community
Another great way to increase revenue for your dog grooming business is to get involved in your local community. This could include anything from sponsoring a dog-related event to partnering with a local shelter.
By getting involved in your community, you’ll not only help out a good cause, but you’ll also increase awareness of your business. And that can lead to more customers and more sales!
There are plenty of ways to get involved in your community. Here are a few ideas to get you started:
- Host a dog-friendly event at your shop
- Partner with a local shelter or rescue group
- Sponsor a dog-related event
- Donate products or services to a local charity
- Volunteer at a pet fair or other event
Getting involved in your community is a great way to increase revenue for your dog grooming business. And it’s also a lot of fun!
Tip #13: Provide Virtual Dog Grooming Services
If you want to really boost your revenue, you can start offering virtual dog grooming services. This is a great way to reach a wider audience and increase your bookings.
With virtual dog grooming, you can provide services such as:
- Live video consultations
- Dog training sessions
- Nail trimming
- Teeth brushing
- Anal gland expression
- Medicated baths/treatments
- Ear cleaning
Because distance to/from clients isn’t a factor, you can book with people from all around the world. In our opinion, this makes this business-savvy move a MUST for any groomer working in the post-pandemic world!
Tip #14: Become a Mobile Dog Groomer
Mobile dog grooming is another great way to increase revenue for your business. With this service, you can bring the grooming directly to your clients! You can choose to operate your entire business this way, or as an additional grooming method beyond your salon environment.
The top benefits of mobile grooming include:
- Convenience for your clients
- Increased earnings potential
- Ability to serve a wider geographical area
One thing to keep in mind with mobile grooming is that you’ll need to invest in a quality grooming trailer or van. This is an important expense, but it’s one that will pay off in the long run.
Tip #15: Give Existing Clients a Self-Serve Option
Finally, if you want to increase revenue for your dog grooming business, you can give existing clients a self-serve option. This is a great way to provide a discount to your loyal customers while still making a profit.
With a self-serve option, your clients can do some or all of the work themselves. This could include things like bathing, brushing, and nail trimming. You can provide the supplies and assistance as needed.
Self-serve options are a great way to increase revenue for your dog grooming business. Plus, they’re also a great way to show your clients that you appreciate their business!
There you have it! These are 15 tips to help you boost revenue for your dog grooming business. By implementing these strategies, you can get more bookings, increase sales, and make your business more successful.
Do YOU have a tip to add? We’d love to hear from you! Leave a comment below or contact us today.
Thanks for reading!