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Sloane Seguin

How To Boost Revenue For Your Dog Grooming Business

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Running a dog grooming business can be a lot of fun, but it’s also a lot of work. If you want to be successful, you need to find ways to increase your revenue and get more bookings. In this article, we’ll reveal how to boost revenue for your dog grooming business in 15 effective ways!

Think professional dog grooming is the career for you? Learn how to become a certified groomer in 6 easy steps!

The Future Of The Dog Grooming Industry

First thing’s first: the dog grooming industry is growing rapidly! After all, there are countless reasons why this profession is a fun, exciting one. But no doubt, one of the biggest perks is definitely the earning potential.

In 2020, the pet industry’s estimated worth was a whopping $99 billion dollars in the United States alone. And according to projections by the U.S. Bureau of Labor Statistics, that number is only going to continue to grow in the years to come. By 2030, they predict that there will be an employment increase of up to 33%!

Furthermore, by 2027, the global pet care market is expected to be worth a staggering $350 billion!

So, what does this growth mean for dog groomers? Quite simply, it means that there’s never been a better time to enter the field! Thinking about starting a dog grooming business, or if already running one and looking for ways to boost revenue?

Then NOW is the time to take action!

What Is The Target Market Of a Pet Grooming Business?

Before we jump into how to increase revenue for your dog grooming business, it’s important to understand who your target market is. After all, you need to know who you’re selling to in order to sell them anything!

In general, your target market will be pet parents. But more specifically, you should focus on those who live within a certain radius of your business location and have dogs that meet the size requirements of your groomer(s).

It’s also important to consider the income level of potential customers when determining your target market. After all, not everyone can afford luxury services like professional dog grooming.

Determining Your Target Market

So, how should YOU get started?

The first step is to create a buyer persona. This is basically a fictional representation of your ideal customer. To do this, you’ll need to consider things like their age, location, income level, and so on.

Where Do Groomers Make The Most Money?

Now that you understand your target market, you might be wondering, “Where do dog groomers make the most money?”

The answer, of course, depends on a number of factors. But in general, those who work in high-end pet stores or veterinary clinics tend to earn the most. This is because they’re able to offer premium services and charge premium prices.

Of course, location also plays a role. Groomers who work in cities or affluent suburbs typically earn more than those who work in rural areas. This is because there’s simply more demand for their services in these areas.

Lastly, there’s also the factor of whether or not you run your own dog grooming business. Those who are self-employed often have the potential to earn more than those who work for someone else. This is because they’re able to set their own prices and keep 100% of the profits.

PRO TIP: Want to launch your very own dog grooming business? Here’s everything you need to know to get started!

How To Get More Grooming Clients

Once you have a good understanding of who your target market is, you can start thinking about how to increase revenue for your dog grooming business… Which, at the same time, involves getting more clients to book with you!

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How To Boost Revenue For Your Dog Grooming Business: 15 Tips For Success

But before we dive in, it’s important to understand that there is no one-size-fits-all solution here. What works for one groomer may not work for another. So, take these tips as suggestions and see what works best for YOU and YOUR business.

Now let’s get started!

Tip #1: Get Professionally Certified in Dog Grooming

One of the best ways to increase revenue for your dog grooming business is to get professionally certified. This will show potential clients that you’re serious about your craft and that you have the skills necessary to do a good job. Moreover, it’ll also give you an edge over the competition, as not all groomers are certified.

There are all sorts of awesome certification programs out there, such as the Dog Grooming Course offered by QC Pet Studies. This online course is entirely self-paced. As a result, you can complete it at your own convenience. It’s affordable (coming with the option of a payment plan, too) and also comes with a free First Aid for Groomers Course as part of your tuition!

Learn more about QC’s Dog Grooming Course and become an International Dog Grooming Professional™ (IDGP™) in less than a year!

But certification is not the only way to show potential clients that you’re a competent groomer…

Tip #2: Offer a Referral Program

Referral programs are an excellent way to increase revenue for your dog grooming business. After all, what better way to get new clients than by having your existing ones recommend you to their friends and family?

There are all sorts of ways to structure a referral program. But in general, you’ll want to offer some sort of discount or incentive (e.g., $20 off the next grooming service) to those who refer someone new to your business.

Just be sure to set some ground rules so that people don’t abuse the system. For instance, you might only offer the discount if the person being referred actually books an appointment with you.

Other Customer Incentive Ideas

In addition to referral programs, there are all sorts of other customer incentives that you can offer to increase revenue for your dog grooming business. For instance, you might offer:

  • A discount to those who book multiple appointments in advance or those who refer multiple people to your business.
  • Some sort of loyalty program. This is where customers earn points for every dollar they spend at your grooming salon. These points can then be redeemed for discounts on future services or products.
  • Seasonal promotions or holiday-themed offers.
  • Bundled services. This is where you offer a discount if the customer books multiple services at once (e.g., grooming and boarding).
  • Gift cards. These make great gifts for dog lovers and can be used to encourage people to try out your grooming services.

Tip #3: Have a Killer Website For Your Dog Grooming Business

These days, it’s more important than ever to have a strong online presence for your business. And that starts with having a well-designed website.

Your website is often the first point of contact between you and potential clients. As such, it’s important that your site makes a good impression. It should be easy to navigate, informative, and, most importantly, it should reflect the overall branding of your business.

PRO TIP: If you’re not sure where to start, there are all sorts of great website builders out there that can help you create a professional-looking site in no time. Weebly and Squarespace are two popular options!

Once your website is up and running, be sure to populate it with high-quality content. This includes well-written descriptions of your services, helpful blog articles, and stunning photos.

Also, be sure to include easy ways for people to get in touch with you, such as a contact form or click-to-call button.

Last but not least, don’t forget to include social media buttons on your site so that people can connect with you on all the major platforms.

Funny cute dog lying on the sofa at home and using the laptop, pets and technology concept. Dog grooming business article.

Tip #4: Optimize Your Site for SEO

It’s not enough to just have a website these days. You also need to make sure that your site is optimized for search engine optimization (SEO).

What does this mean? Essentially, it means making sure that your site is designed in such a way that it will rank highly on all the major search engines (think Google, Yahoo!, and Bing).

There are all sorts of ways to optimize your site for SEO. But some simple things that you can do include:

  • Use keyword-rich titles and descriptions
  • Use alt tags on all images
  • Optimize your website for mobile
  • Use social media to promote your website and content

For more tips on how to optimize your site for SEO, be sure to check out this awesome Beginner’s Guide from Moz.

Tip #5: Promote Your Dog Grooming Business on Social Media

Social media is a great way to promote your dog grooming business. Not only is it free, but it’s also an incredibly powerful marketing tool.

When it comes to social media, the key is to be active and engaging. This means posting regular updates, responding to comments and messages, and sharing relevant content from other sources.

Also, be sure to use hashtags whenever you can. Hashtags are a great way to reach new people and connect with others who are interested in the same thing as you.

Some popular hashtags to use include:

  • #doggrooming
  • #dogstagram
  • #dogsofinstagram
  • #groomer
  • #grooming

Don’t forget to also promote your website and contact information on your social media profiles. And, if you’re feeling extra ambitious, you can even run social media ads to reach an even wider audience.

Tip #6: Know Your Brand (And Use It In All Marketing Materials)

As a dog groomer, it’s important that you have a strong understanding of your brand. Your brand is what sets you apart from the competition and defines how people perceive your business.

When creating marketing materials for your dog grooming business, be sure to keep your brand in mind. This includes everything from your website and social media posts to your business cards and flyers.

Your brand should be reflected in all aspects of your business, so take some time to really think about who you are as a company and what makes you unique. Then, use that to guide all your marketing decisions.

Ideas For Dog Grooming Advertising Slogans

When figuring out your brand, you may decide that you want to use a slogan to capture the essence of your business. If so, here are some ideas to get you started:

  • The dog groomer that pampers your pooch!
  • Make EVERY day a spaw day!
  • We treat your dog like royalty!
  • The ultimate dog grooming experience!
  • Pamper your pet at our salon!
  • Luxurious dog grooming services!
  • Spoil your pup with our grooming services!
  • Your furry friend deserves the best… And that’s what we provide!

Tip #7: Get The Word Out There With Traditional Marketing Methods

Just because we live in a digital world doesn’t mean that traditional marketing methods are dead. In fact, there are still plenty of ways to get the word out about your dog grooming business using good old-fashioned marketing techniques.

Some ideas include:

  • Handing out business cards and flyers in local pet stores
  • Putting up posters in vet offices and other businesses
  • Advertising in local pet magazines
  • Attending pet fairs and other events
  • Sponsoring a local dog-related event

When maximizing traditional marketing methods, make sure to include your website and social media information so people can easily find you online. Which leads us to our next tip…

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Tip #8: Put Some Money Into Online Ad Marketing

While there are plenty of free marketing techniques that you can use to promote your dog grooming business, sometimes it’s worth it to put a little money into paid advertising.

Paid online advertising allows you to reach a wider audience and get your name out there in front of people who may not have otherwise heard of you.

Some ideas for paid advertising include:

  • Google Ads: You can create text, image, and video ads that show up in Google search results.
  • Facebook Ads: Facebook allows you to target your ads to a specific audience, making them highly effective.
  • Instagram Ads: Similar to Facebook Ads, Instagram Ads allow you to target a specific audience with your ads.
  • TikTok Ads: TikTok is a newer platform, but it’s quickly becoming one of the most popular social media networks. You can create short video ads that will be seen by people who are scrolling through their feed.

No matter what type of paid advertising you decide to use, make sure your ads are well-designed and align with your brand. You want people to see your ad and instantly know that it’s for your dog grooming business.

Tip #9: Increase Dog Grooming Sales By Getting Reviewed On Google And Other Sites

One of the best ways to promote your dog grooming business is to get positive reviews on Google and other sites. People trust online reviews just as much as personal recommendations. So, this is a great way to attract new customers!

To encourage people to leave reviews, you can:

  • Send out follow-up emails after each appointment and include a link to your Google listing
  • Add a link to your Google listing on your website and social media profiles
  • Give out loyalty cards that offer a discount after a certain number of visits
  • Run a contest where people can enter to win a prize by leaving a review

By getting more reviews, you’ll not only attract new customers, but you’ll also boost your ranking in search results. And that means even more people will see your business when they’re searching for a dog groomer in their area!

Tip #10: Boost Dog Grooming Revenue By Selling Products

In addition to offering dog grooming services, you can also boost your revenue by selling products. This could include anything from shampoo and conditioner to dog beds and toys.

If you decide to sell products, make sure to choose items that are high quality and align with your brand. You want your customers to be happy with their purchase and come back for more in the future.

You can sell products:

  • In your shop: If you have a physical location, you can sell products right in your shop.
  • Online: You can also sell products on your website or through an online store like Etsy.
  • At events: If you attend pet fairs or other events, you can set up a booth and sell products there.

No matter how you choose to sell products, make sure you’re offering items that your customers will love.

Tip #11: Increase Your Earnings By Offering Value-Added Services

In addition to dog grooming, you can also offer value-added services to increase your earnings. These are services that are related to dog grooming but are not necessarily part of the grooming process.

Some examples of value-added services include:

  • Nail trimming
  • Teeth brushing
  • Anal gland expression
  • Medicated baths/treatments
  • Ear cleaning

You can even expand into other pet care services, such as dog training, walking, sitting, boarding, etc. These services may require additional certification, but they can be a great way to boost your revenue.

By offering value-added services, you can attract new customers and increase your average ticket price. This is a great way to give your dog grooming business a boost!

FUN FACT: QC Pet Studies also offers a self-paced, online Dog Training certification course!

Funny dog with bone on head sitting on grass and looking away. Dog grooming business article.

Tip #12: Get Involved in Your Local Community

Another great way to increase revenue for your dog grooming business is to get involved in your local community. This could include anything from sponsoring a dog-related event to partnering with a local shelter.

By getting involved in your community, you’ll not only help out a good cause, but you’ll also increase awareness of your business. And that can lead to more customers and more sales!

There are plenty of ways to get involved in your community. Here are a few ideas to get you started:

  • Host a dog-friendly event at your shop
  • Partner with a local shelter or rescue group
  • Sponsor a dog-related event
  • Donate products or services to a local charity
  • Volunteer at a pet fair or other event

Getting involved in your community is a great way to increase revenue for your dog grooming business. And it’s also a lot of fun!

Tip #13: Provide Virtual Dog Grooming Services

If you want to really boost your revenue, you can start offering virtual dog grooming services. This is a great way to reach a wider audience and increase your bookings.

With virtual dog grooming, you can provide services such as:

  • Live video consultations
  • Dog training sessions
  • Nail trimming
  • Teeth brushing
  • Anal gland expression
  • Medicated baths/treatments
  • Ear cleaning

Because distance to/from clients isn’t a factor, you can book with people from all around the world. In our opinion, this makes this business-savvy move a MUST for any groomer working in the post-pandemic world!

Tip #14: Become a Mobile Dog Groomer

Mobile dog grooming is another great way to increase revenue for your business. With this service, you can bring the grooming directly to your clients! You can choose to operate your entire business this way, or as an additional grooming method beyond your salon environment.

The top benefits of mobile grooming include:

  • Convenience for your clients
  • Increased earnings potential
  • Ability to serve a wider geographical area

One thing to keep in mind with mobile grooming is that you’ll need to invest in a quality grooming trailer or van. This is an important expense, but it’s one that will pay off in the long run.

Tip #15: Give Existing Clients a Self-Serve Option

Finally, if you want to increase revenue for your dog grooming business, you can give existing clients a self-serve option. This is a great way to provide a discount to your loyal customers while still making a profit.

With a self-serve option, your clients can do some or all of the work themselves. This could include things like bathing, brushing, and nail trimming. You can provide the supplies and assistance as needed.

Self-serve options are a great way to increase revenue for your dog grooming business. Plus, they’re also a great way to show your clients that you appreciate their business!

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Conclusion

There you have it! These are 15 tips to help you boost revenue for your dog grooming business. By implementing these strategies, you can get more bookings, increase sales, and make your business more successful.

Do YOU have a tip to add? We’d love to hear from you! Leave a comment below or contact us today.

Thanks for reading!

How Much Money Do Dog Trainers Make?

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When you think about it, dog trainers are some of the most important people in society. After all, dogs make our lives better in so many ways, and we rely on trainers to help us create a strong relationship with our furry friends. But how much money do dog trainers make?

That’s what we’re going to discuss in this article! We’ll also take a look at 10 ways trainers can make more money for their businesses (we’re talking $100,000+ per year). So, whether you’re just starting out as a trainer or you’re looking for ways to increase your income, this article is for you!

Dream of being a dog trainer, but have no experience – and no idea how to get started? Learn how to become a dog trainer in 5 easy steps!

Is Dog Training Lucrative?

The short answer is: yes, dog training can be quite lucrative! In fact, the average dog trainer makes around $50,000 per year. (We’ll delve deeper into average salary ranges shortly!)

Can You Make a Living Off of Dog Training?

Keep in mind, though, that there are trainers who make significantly more than that. For example, some trainers make $100,000 or more annually!

Of course, how much money you make as a trainer depends on a number of factors, such as your experience level, the location of your business, and the services you offer.

For example, trainers who work in urban areas typically make more money than those who work in rural areas. This is because there are simply more dog owners in cities, which means there’s a larger potential customer base.

Similarly, trainers who offer a wide range of services (e.g. obedience training, behavioral modification, agility training, etc.) tend to make more money than those who only offer one or two services. This is because they can appeal to a wider range of customers and charge more for their services.

So, if you’re looking to make a lot of money as a trainer, it’s important to consider these factors!

Who Is The Highest Paid Dog Trainer?

Next, let’s take a look at some of the highest-paid dog trainers in the world.

Topping our list is Cesar Millan, who is best known for his show The Dog Whisperer. Cesar has an estimated net worth of $25 million. Of course, this means he’s making a pretty penny from his dog training business!

Other high-earning trainers include Victoria Stilwell (best known for her show It’s Me or the Dog) and Ian Dunbar (a well-known veterinarian and animal behaviorist). These trainers are estimated to be worth around $12 million and $13 million, respectively.

So, as you can see, it is possible to make a LOT of money as a dog trainer!

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Where Do Dog Trainers Get Paid The Most?

Now that we’ve looked at some of the highest-paid trainers in the world, let’s take a look at where dog trainers get paid the most.

Based on Location

Generally speaking, dog trainers in the United States make the most money. In fact, the average salary for a trainer in the US is approx. $50,000 per year. More broadly, the typical salary range for trainers in the US is anywhere between $10,500 to $220,000 annually.

However, it’s important to keep in mind that this number can vary based on location. For example, trainers in larger cities like New York City and San Francisco typically make more than trainers in other parts of the country. This is because the cost of living is higher in these cities, and there are simply more dog owners (which means more potential customers).

According to Comparably, dog trainers actually make the most money in San Francisco. With an average annual salary of $64,715, dog trainers in this area earn approx. 49% greater than the United States average.

On the other hand, trainers in rural areas typically make less than trainers in urban areas. This is because there are fewer dog owners in rural areas. As a result, there’s a smaller potential customer base.

So, when it comes to location, it’s important to consider the cost of living and the number of potential customers. These factors will play a big role in how much money you can make.

Based on Dog Training Services Offered

Another factor that can affect your earnings is the type of services you offer. For example, trainers who only offer obedience training typically make less than those who offer a wide range of services. This is because they can appeal to a wider range of customers and charge more for their services.

Similarly, trainers who offer behavioral modification services tend to make more than those who don’t. This is because behavioral modification can be a very time-consuming and difficult process. So, trainers who offer this service can charge a premium for their services.

Therefore, when it comes to the services you offer, it’s important to consider the demand for your services and the difficulty of the training. These factors will play a big role in how much money you can make.

How Much Money Do Dog Trainers Make? (The Answer!)

Now that we’ve looked at some of the highest-paid trainers in the world, let’s take a more detailed look at average salaries per country. Since we’ve already covered the United States, we’ll focus on different countries in this section.

How Much Do Dog Trainers Earn in Canada?

As of July, 2022, Glassdoor reports that the average income for a dog trainer living in Canada is approx. $48,356 per year. That said, the salary range – based on Glassdoor’s findings – starts at $33,000 annually and goes as high as $72,000 annually.

It’s also worth noting that, according to SalaryExpert, a 10% salary increase is projected over the next 5 years. By 2027, it’s purported that the average salary for dog trainers in Canada will rise to approx. $69,798 per year!

However, it’s important to keep in mind (again) that this number can vary based on location. For example, trainers in larger cities like Toronto and Vancouver typically make more than trainers in other parts of the country. This is because the cost of living is higher in these cities, and there are simply more dog owners.

And, of course, this means more potential customers.

How Much Do Dog Trainers Earn in The United Kingdom?

Now, let’s take a look at how much dog trainers make in the United Kingdom.

According to Payscale, the average salary for a dog trainer living in the UK is approx. £24,955 per year. That said, the salary range – based on Payscale’s findings – is between £20,000 and £26,000 annually.

It’s also worth noting that the average salary range for dog trainers in London is higher than the national average. In fact, it’s reported that dog trainers in this city can make as much as £34,000 per year!

However, as with most things, your earnings will depend on a variety of factors – including your location, experience, and the services you offer.

How Much Do Dog Trainers Earn in New Zealand?

Next, let’s take a look at how much dog trainers make in New Zealand.

According to SalaryExpert, the average salary for a dog trainer living in New Zealand is approx. $45,697 NZD per year. That said, the salary range – based on SalaryExpert’s findings – starts at approx. $44,095 NZD annually and goes up to $54,716 NZD annually.

As with most countries, the average salary for dog trainers in New Zealand will vary based on your location. For example, trainers in Auckland typically make more than those in other parts of the country. This is because the cost of living is higher in this city, and there are simply more dog owners.

Therefore, when it comes to earnings, it’s important to keep in mind that a variety of factors – including your location, experience, and the services you offer – will play a role in the amount of money you make.

How Much Do Dog Trainers Earn in Australia?

Finally, let’s take a look at how much dog trainers make in Australia.

According to Payscale, the average salary for a dog trainer living in Australia is approx. $52,381 AUD per year. That said, Seek reports that the typical salary range is anywhere from approx. $45,000 AUD and $70,000 AUD annually.

However, as we keep mentioning, it’s important to keep in mind that the average salary for dog trainers in Australia will vary based on your location. For example, trainers in Sydney typically make more than those in other parts of the country. After all, the cost of living is higher in this city – and there will also be a larger client base for you to reach.

As such, it’s important to keep in mind that a variety of factors – including your location, experience, and the services you offer – will play a role in the kind of salary you ultimately make.

dog with a reward. Dog trainers.

10 Ways To Increase Your Dog Trainer Salary

Do you want to make a six-figure salary as a dog trainer?

Now that we’ve answered the question, “How much money do dog trainers make?”, it’s time to take a look at how you can make MORE money as a trainer. With the help of these tips, there’s no reason why you can’t eventually rake in $100,000+ per year for your business!

1. Get Professionally Certified As a Dog Trainer

One of the best ways to make more money as a dog trainer is to get professionally certified. This will show potential clients that you’re serious about your career – and that you have the skills and knowledge to back up your claims. Additionally, once you’re certified, you can add this credential to your marketing materials – which will help you attract higher-paying clients.

There are a few different certification programs available, so be sure to do your research before enrolling in one. The Dog Training Course offered by QC Pet Studies, for example, is a great option for those who want to get certified at their own pace, right from the comfort of their own home. Plus, with QC’s competitive tuition rates and flexible monthly payment plan, you won’t have to go broke while you achieve your dream job!

Become an International Dog Grooming Professional™ (IDGP™) in as little as 3 months by enrolling in QC’s Dog Training Course today!

2. Offer Private Lessons

This is one of the most common – and effective – ways to increase your earnings as a dog trainer. After all, when you offer private lessons, you’re able to work one-on-one with your clients. In turn, this allows you to charge a higher rate.

Additionally, private lessons are often more convenient for clients – as they can be scheduled at a time that works for both parties. This is opposed to group classes, which typically have set days and times that can’t be changed.

So, if you’re looking for a way to make more money as a dog trainer, consider offering private lessons in addition to (or instead of) group classes.

Not sure how to get started? The Dog Training Nation offers 5 key tips to help prepare you for teaching private dog training lessons.

3. Market Yourself on Social Media

Social media is a great way to market your dog training business – and it’s completely free!

Be sure to set up accounts on all of the major platforms (Facebook, Twitter, Instagram, TikTok, etc.), and post regularly. Share photos and videos of you working with dogs, write blog posts about topics related to dog training, and run social media ads targeting pet owners in your area.

Not only will this help you attract new clients, but it’ll also allow you to build relationships with potential customers. And when people know, like, and trust you, they’re more likely to do business with you… Which means more money in your pocket!

For more tips on how to market your dog training business on social media, be sure to check out this blog post from Hootsuite.

4. Prioritize SEO

If you want people to find your dog training business online, you need to make sure your website is optimized for search engines. This process is called “SEO” (search engine optimization), and it essentially involves using certain techniques to make your site more visible in search results.

Some common SEO strategies include:

  • Using relevant keywords throughout your website
  • Creating keyword-rich titles and descriptions
  • Optimizing your images with keywords
  • Building backlinks to your website

While SEO can be a bit of a complex topic, once you get the hang of it, it’s actually pretty simple. Plus, it can make a HUGE difference in the amount of traffic (and clients) you get to your website. For more tips on how to optimize your website for SEO, Moz’s Beginner’s Guide has everything you need to know to get started.

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5. Offer Value-Added Services

In addition to dog training, you can also offer value-added services to your clients. This could include anything from dog grooming, sitting, and walking – to providing transportation to and from vet appointments.

The sky’s the limit when it comes to value-added services, so get creative!

Think about what your clients need – and what you could offer that would make their lives easier. Then, start offering those services in addition to dog training. Not only will this help you attract new clients; it’ll also give you a chance to earn more money per client.

After all, when you provide additional services, you’re able to charge more for your time. It’s a win-win!

Fun Fact: QC Pet Studies also offers a self-paced, online Dog Grooming certification course!

6. Niche Down

One of the best ways to make more money as a dog trainer is to niche down. When you specialize in a certain area – such as obedience training, behavior modification, or agility training – you’re able to charge a premium for your services.

Think about it: would you rather hire a “general” dog trainer, or one who specializes in the specific type of training you’re looking for?

Chances are, you’d be more inclined to go with the latter. After all, they have more experience (and results) in that particular area. And when it comes to our pets, we’re often willing to pay extra for peace of mind!

So if you want to make more money as a dog trainer, consider specializing in a certain area of training. This will help you attract higher-paying clients, and ultimately, earn more money for your business.

7. Invest in Ad Marketing

Another great way to make more money as a dog trainer is to invest in ad marketing. This could include anything from running Facebook and/or Google ads, to sponsoring a local dog-related event.

The key is to get your name (and business) in front of as many potential clients as possible. And the best way to do that is by investing in some form of advertising.

Now, you don’t need to spend a fortune on marketing – but it is important to put some money into promoting your business. After all, if people don’t know about your business, they can’t hire you!

For more tips on how to market your dog training business, Scorpion offers a Beginner’s Guide To Advertising. It’s packed with helpful information on everything from social media marketing on major platforms and SO much more.

8. Offer Client Incentives

Another great way to make more money as a dog trainer is to offer client incentives. This could include anything from referral bonuses (e.g. $50 off your next session for every new client you refer) to discounts for pre-paying for a certain number of sessions upfront.

The key is to come up with an incentive that’s valuable enough to encourage your clients to take action – but not so valuable that it eats into your profits.

For example, offering a discount for pre-paying for 12 sessions upfront is a great way to encourage clients to commit to training – while still making a profit. On the other hand, offering a free session for every referral might not be as profitable… But it could help you attract new clients.

It’s all about finding the right balance. So, experiment with different incentives, and see what works best for your business!

9. Get Creative With Your Pricing

Another business-savvy way to make more money as a dog trainer is to get creative with your pricing. This could include anything from charging by the session, to offering package deals, to setting up a subscription-based service.

The key is to find a pricing model that works for you – and your clients.

For example, if you’re just starting out, it might be helpful to charge by the session. This way, you can gradually increase your prices as your business grows. On the other hand, if you’re looking to attract high-paying clients, it might be helpful to offer package deals or subscriptions.

This way, they know exactly how much they’ll be paying upfront – and they’ll be more likely to commit to your services long-term.

No matter what, it’s important to be flexible with your pricing. After all, the goal is to make more money – not less!

PRO TIP: Need help setting your rates as a dog trainer? These 6 tips will help you get the ball rolling and point you in the right direction!

10. Regularly Review Your Expenses

Finally, one of the best ways to make more money as a dog trainer is to review your expenses on a regular basis. This includes everything from your advertising budget to the cost of your supplies. The key is to find areas where you can cut back – without sacrificing the quality of your services.

For example, if you’re spending a lot on advertising, see if there are any cheaper (but still effective) alternatives that you can use. Or, if you’re using high-end supplies, see if there are any cheaper options that would work just as well.

Remember: the goal is to save money – not spend it! So, be sure to review your expenses on a regular basis, and make adjustments as necessary.

If you’re not all that good with numbers, don’t worry! There are plenty of resources out there that can help you get a handle on your finances. Software such as QuickBooks can also be a big help.

The bottom line is this: if you want to make more money as a dog trainer, it’s important to be smart about your finances. Review your expenses regularly, and make adjustments as needed. This way, you can ensure that your business is as profitable as possible!

Silhouettes of runner and dog on field under golden sunset sky in evening time. Outdoor running. Athletic young man with his dog are funning in nature. Dog trainers.

Conclusion

There you have it! These are just a few of the many ways that dog trainers can make more money. So, if you’re looking to boost your income and eventually earn $100,000+ in this industry, be sure to put these tips into action.

We hope this article was helpful. If you have any questions or would like to share your own experiences, feel free to leave a comment below. And be sure to check out our blog, Sniffin’ Around, for more great articles on all things dog training!

Thanks for reading!

Become an International Dog Training Professional™ (IDTP™) in as little as 12 short weeks by starting your training with QC Pet Studies today!

20 Tips To Market Your Dog Grooming Business

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As a dog groomer, it’s important to know how to market your business so that you can attract potential clients. Luckily, there are many different ways to do this. Today, we’re going to list 20 of the BEST tips to market your dog grooming business.

Following these tips will help you reach more people who might be interested in hiring a groomer. In turn, this will increase your chances of getting hired for more appointments!

PRO TIP: Want to be a professionally certified dog groomer? Our Ultimate Guide will teach you everything you need to know in just six simple steps!

What Is The Target Market Of a Pet Grooming Business?

The first step to marketing your pet grooming business is understanding who your target market is. To do this, consider what type of clients you want to attract.

For example, are you looking to attract high-end clientele? Or are you more interested in attracting budget-conscious dog owners?

Once you know who your target market is, you can begin thinking about how to best reach them!

Where Do Groomers Make The Most Money?

While it’s important to understand your target market, it’s also essential to consider where you can make the most money.

For example, some groomers choose to work exclusively with high-end clientele because they know they can charge more for their services. Alternately, other groomers may choose to work with budget-conscious dog owners because they want to be able to help as many dogs as possible!

No matter what route you decide to take, be sure to consider where you can make the most money so that you can maximize your earnings!

How Profitable Is a Dog Grooming Business?

The profitability of a dog grooming business depends on many factors. The location of the business, the prices charged for services, and the number of clients served are just three examples.

That said, most dog grooming businesses are very profitable! In fact, according to Indeed, the average dog groomer in the United States makes approximately $45,650 per year. But the salary range for a dog groomer is very wide.

Meaning, you can absolutely may way more than that with the right effort and business strategies! So, if you’re looking to start a profitable business, dog grooming is a great option.

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Marketing a Dog Grooming Business: How Do I Get More Grooming Clients?

Alright, you know now who your target market is. Now it’s time to start thinking about how to get their attention. After all, if they don’t know that you exist, they can’t book with you!

There are many different ways that dog groomers can get the attention of their target market. Some of the most effective methods include:

  1. Developing a personal brand
  2. Creating a strong online presence
  3. Participating in local events
  4. Getting featured in pet industry publications
  5. Listing your dog grooming business on online directories

Let’s take a closer look at each of these methods, shall we?

1. Developing a personal brand

Developing a strong brand is another way to get people to know about your dog grooming business. This means creating a recognizable identity for your business that sets you apart from other grooming experts in the industry.

There are many different ways you can go about this, but some of the most effective methods include:

  • Creating a professional logo: This will help people to easily recognize your dog grooming business – both online and offline.
  • Developing consistent branding: Use the same fonts, colors, tone, and overall aesthetic across all of your marketing materials.
  • Creating high-quality content: Share blog articles, photos, and other pieces of content that show off your dog grooming skills and expertise.

Creating a personal brand for your grooming business will help you make a good impression on potential clients. Plus, it’ll help you stand out from your competitors, too!

2. Creating a Strong Online Presence

There are many ways to create a strong online presence for your dog grooming business. Start by creating a website and make sure to include plenty of photos and information about your services.

Next, be sure to claim your business on popular directories like Google My Business and Yelp. By doing this, you’ll make it easier for potential clients to find you when they search for dog groomers in your area.

Finally, make sure to stay active on social media! Posting photos of your work, sharing helpful tips, and interacting with potential clients will help you attract attention online.

3. Participating in local events

Another great way to market your dog grooming business is by participating in local events. For example, you could set up a booth at a pet-friendly festival or host a meet-and-greet at your salon. This is a great way to get your business in front of potential clients and to show them what you’re all about!

4. Getting featured in pet industry publications

Another way to get your target market’s attention is by getting featured in publications related to the pets industry. This could include websites, blogs, magazines, and even newspapers!

The benefits of this strategy are twofold. Firstly, this will help you reach more potential clients. Secondly, it’ll also give you some exposure.

There are several ways to get featured in pet industry publications:

  • Submit articles or tips to popular websites
  • Pitch story ideas to editors of pet magazines
  • Share your business’s success stories with pet bloggers

Being featured in a publication is like getting a stamp of approval from the industry. So, if you can manage to get your business featured, it’ll definitely help you attract more clients.

5. Listing your dog grooming business on online directories

Another great way to market your dog grooming business is by listing it on online directories. This will help potential clients find you when they’re searching for dog groomers in their area.

Some of the most popular online directories for pet businesses include:

By taking the time to list your business on these (and other) online directories, you’ll make it easier for potential clients to find and contact you.

PRO TIP: Make sure to claim your business listings on these platforms and keep your information up-to-date!

Professional groomer cutting Pomeranian dog's fur with scissors at grooming salon. Dog grooming business.

20 Tips To Market Your Dog Grooming Business

As a dog groomer, you know that it is important to market your business. After all, marketing is essential for any business… That said, it can be especially important for businesses in the pet industry.

It’s worth noting that the efforts you put into marketing your business don’t have to be difficult or expensive. On the contrary, there are many simple and affordable ways you can achieve your goals!

To help you get started, we’ve put together a list of our top 25 tips for marketing your dog grooming business…

Tip #1: Get professionally trained and certified as a dog groomer!

One of the best ways to market your dog grooming business is to get professionally trained and certified. QC Pet Studies is a good place to get this training. When you’re certified, you show potential clients that you’re serious about your work – and that you have the skills necessary to take proper care of their beloved pet.

Learn all about QC’s self-paced, online Dog Grooming Course and its internationally-recognized certification!

Tip #2: Get real-world, hands-on experience!

In addition to getting certified, it’s also important that you get some real-world, hands-on experience. After all, there’s no substitute for actually doing the work!

Try to get an internship or apprenticeship with a local dog groomer. This will give you the chance to learn from a professional and gain some valuable experience. Furthermore, you can gain invaluable experience by offering free (or discounted) services to people you know, such as friends and family.

Tip #3: Get out there and meet people!

Attend pet industry events so you can meet other professionals in your field. Join organizations to stay connected and learn new things (we’ll talk more about that in the next tip). Finally, connect with other groomers and other industry experts to promote your work.

Tip #4: Join professional organizations!

Another great way to market your dog grooming business is to join professional organizations such as the National Dog Groomers Association of America (NDGAA) or the International Professional Groomers, Inc. (IPG). These types of reputable organizations offer many benefits! Access to educational resources and networking opportunities, are just two prime examples.

Plus, being a member of a professional organization shows potential clients that you’re serious about your work and that you’re always looking to improve your skills.

Tip #5: Ask for referrals!

If you have happy customers, ask them if they know anyone else who might benefit your professional groomer expertise. Typically, people who are happy with your services are more likely to give you a referral for someone who needs those same services.

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Tip #6: Maximize social media!

Social media provides a unique opportunity to connect with potential clients and promote your work. So, you should definitely post pictures of your latest grooming results – as well as share helpful articles/videos – on various platforms. You should also use these different platforms to regularly engage with other users and industry professionals.

Some notable social media platforms you should consider focusing on include:

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

Tip #7: Create a professional website!

If you want to do business in today’s world, you need to have a professional website. Not only that – you always have to ensure that it stays up-to-date and looks its best!

When developing your website, include the following information:

  • Your name and your business name
  • Your logo
  • Any certification(s) and qualifications you have as a groomer
  • Contact information
  • A portfolio of your dog grooming work
  • Positive testimonials from past clients
  • Information about your grooming services
  • Links to your social media
  • An option for online booking

If you need help getting started, Forbes offers 10 tips for developing a business site.

Tip #8: Develop a solid portfolio!

Speaking of your portfolio, you’re definitely going to put effort into this, too. After all, your portfolio is a reflection of your skills and abilities. As such, it’s important to make sure it is up-to-date and includes your best work. This way, dog owners can see what you’re capable of!

Discover 5 of the most effective ways to market your dog grooming portfolio!

Tip #9: Understand SEO and best SEO practices!

SEO (a.k.a. search engine optimization) is the process of making sure that your website can be found by people who’re looking for it on websites such as Google. Basically, the higher your ranking is, the more likely people are to find you!

One business-savvy way to improve your SEO is by using specific, targeted keywords on your website and in your social media posts. For example, if you’re a dog grooming living in New York, some keywords you might use would be:

  • “Dog groomer New York”
  • “New York dog groomer”
  • “Best dog groomer New York”

What’s more – you can improve your SEO ranking by regularly blogging, too. Within your blog posts, make sire to include links back to your website. This will help people learn more about you and it will also help improve your SEO ranking.

Over time, you can also build up your website’s authority by getting other businesses, websites, and publications to link back to your articles and site as well.

If you’re new to SEO, Moz’s Beginner’s Guide will walk you through everything you need to know!

Tip #10: Pay for ad marketing!

Investing in paid ads is a great way to get your dog grooming business in front of potential pet owners who are looking for your type of services. Google Ads and Facebook Ads are two of the most commonly used examples.

When creating your ads, be sure to use relevant keywords while also targeting your ideal client base. For example, if you’re trying to target pet businesses, you might want to create an ad that says: “Dog groomer for businesses – We can help you keep your dogs looking their best!”

Alternately, if it’s dog owners you want to target, your ad might sound a little more like this: “Dog parents – Keep your pup looking sharp with our dog grooming services!”

If you’re not sure how to get started with paid ad marketing, this article by ConvertKit can help. It offers a useful overview of the different types of paid ads, as well as how to create them.

Cute big dog sits on the table and Grooming master cuts and shaves, cares for a dog. Grooming, drying and styling dogs, combing. Dog grooming business.

Tip #11: Market your dog grooming business by getting involved in your community!

One great way to market your dog grooming business is by getting involved in your community. There are a number of ways you can do this, such as:

  • Volunteering with local animal shelters or rescue groups
  • Donating services to charity auctions
  • Sponsoring a pet-friendly event
  • Attending trade shows or pet expos

By getting involved in your community, you’ll not only be able to help pets in need, but you’ll also be able to meet potential clients and build up your business’s reputation.

Tip #12: Offer free consultations!

Many people are hesitant to hire a dog groomer for the first time because they don’t know you, and therefore can’t necessarily trust that they’re dog will be in safe hands. Further, they’re likely unsure of what they want or how much it’ll cost.

You can alleviate ALL of these concerns by offering free consultations! This is the kind of simple, easy gesture that results in big rewards for you and your business. The client can have their fears put to rest, while also seeing what you’re capable of doing for them.

As a result, this will help YOU get more bookings and also put your name out there!

Tip #13: Offer other types of incentives while you’re at it!

To sweeten the deal even more, why not offer additional customer incentives? People love to save money, and if you can offer a way to do that, you’ll better your chances of them hiring you.

Discounts, freebies, referral bonuses, and/or loyalty/membership programs are all excellent examples of what we’re talking about. This will show potential clients that you’re generous – and that you care about them doing business with you.

The fact that it’ll also help you stand out from the competition is just an added perk!

Tip #14: Combine dog grooming with other pet services!

By offering additional pet care services, you’ll attract a wider range of potential customers. For instance, in addition to dog grooming, you could offer:

  • Dog training
  • Doggy daycare
  • Boarding facilities
  • Dog walking
  • Homemade dog treats and food for purchase
  • Grooming tools and products available for purchase
  • Discounts off brand-name products (if you’re an ambassador for any pet companies)
  • Dog toys for purchase
  • Custom-made pet clothing, trinkets, and accessories for purchase

The benefits of adding more services to your business are endless! For starters, this will show people that you’re a versatile pet expert with lots to offer! Not to mention, you’ll have additional streams of income – and can even potentially raise the rates of ALL your services in general!

Interested in adding professional dog training to your business? QC Pet Studies’ self-paced, online Dog Training Course can turn you into an International Dog Training Professional™ (IDTP™) in as little as 6 short months!

Tip #15: Provide virtual services!

With the current state of the world, many people are feeling uneasy about leaving their homes. As a result, they may be hesitant to bring their pets out – even for something as simple as a grooming appointment.

You can ease these worries by providing virtual services! This could include:

  • Skype or FaceTime consultations
  • Virtual pet tours (of your facility)
  • Pre-recorded grooming tutorials
  • Online dog training courses/programs

By offering these kinds of services, you’ll show potential clients that you’re adaptable and willing to go above and beyond to ensure their safety and comfort. Plus, it doesn’t hurt that this is an excellent way to set yourself apart from the competition!

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Tip #16: Write a dog grooming blog!

Blogging is a really effective way to market your dog grooming business and improve your website’s SEO. When you blog, you’re sharing your knowledge and expertise with a wider audience. On top of that, blogging also gives you a platform to showcase your best work and attract new customers.

Not sure where to start? Wix has an awesome step-by-step guide that we highly recommend!

Tip #17: Speak at pet industry events!

If you’re an expert in your field, there’s a good chance people will want to hear what you have to say! Public speaking is an excellent way to market your dog grooming business, gain some valuable exposure, and even network.

Not only will this help you attract new customers; it’ll also solidify your status as a credible authority in the pet industry. To find events near you, we recommend searching online or contacting your local Chamber of Commerce.

Tip #18: Sponsor a pet-related event!

Sponsoring a pet-related event is another great way to get your business name out there. When you sponsor an event, people will see your company logo, hear your business being mentioned, and have a positive association with your brand.

This is an especially effective marketing strategy if you choose to sponsor a local event, as it’ll help you attract attention from people in your community.

To find events that you could potentially sponsor, following the same recommendation above (looking around online or contacting your local Chamber of Commerce).

Tip #20: Collaborate with other pet industry experts!

Finally, one of the single best ways to market your dog grooming business is to collaborate with other pet industry experts. This could involve anything from guest blogging, to co-hosting an event or webinar, to participating in a joint marketing campaign.

When you collaborate with other businesses, you’re gaining valuable exposure. Moreover, you’re also building strong relationships with other leaders in your industry. Believe us when we say that these relationships can be extremely beneficial down the road!

Collaborating could also come in the form of pairing up with existing businesses, such as:

  • Pet stores
  • Dog walkers
  • Kennels and boarding facilities
  • Vet offices
  • Animal shelters, etc.

If you have a good relationship with these businesses, they may be willing to promote your services to their clients!

Happy Border Collie portrait with yellow background. Dog grooming business.

How To Market a Dog Grooming Business: Conclusion

We hope you found these tips helpful! Marketing your dog grooming business doesn’t have to be difficult. Rather, with a little effort and creativity, you’ll be well on your way to success.

Do you have any other marketing tips that have worked well for your dog grooming business? We’d love to hear from you in the comments below! And don’t forget to follow our blog for more great content like this.

Thanks for reading!

Become an International Dog Grooming Professional™ (IDGP™) in less than a year by starting your certification training with QC Pet Studies today!

The 30 Best Tools To Grow Your Dog Training Business

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If you’re looking to start or grow a business as a dog trainer, you’re in luck! There are a number of great tools out there that can help you do just that. In this article, we’ll discuss 30 of the best tools to grow your dog training business and find success in this exciting industry.

In particular, we’ll look at software tools, business tools, and training products/supplies that can help you reach your goals. So, whether you’re just starting out or you’ve been in the business for a while, these tools will help you take your career to the next level!

PRO TIP: Is dog training your DREAM job? Then make sure you check out our Ultimate Guide to becoming a dog trainer – even if you don’t have any experience!

Frequently Asked Questions

Before we delve in, let’s first answer some common questions about the professional world of dog training…

“How Can I Promote Myself As a Dog Trainer?”

There are a few key things you can do to promote yourself as a dog trainer. First, consider getting certified through a reputable dog training school, such as QC Pet Studies. From there, you can further your credibility by obtaining additional certification through an organization like the Certification Council for Professional Dog Trainers. This will give you INSTANT credibility with potential clients!

Next, you should also create a strong online presence by setting up a website and/or social media accounts dedicated to your business. Be sure to populate these channels with high-quality content that’ll showcase your expertise and attract attention from prospective customers.

Last but not least, don’t forget the power of word-of-mouth marketing! Make sure you always deliver top-notch service to your clients. This way, they’ll be happy to recommend you to their friends and family.

Want to learn more about QC Pet Studies’ self-paced, online Dog Training certification course? Check out the full course outline here!

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“What Is The Target Market for Dog Training?”

The great thing about dog training is that there is a HUGE potential market! After all, just about any dog owner can benefit from professional help in one way or another. Whether they’re struggling with obedience issues, behavioral problems, or simply want to socialize their pup, you have the opportunity to help them out!

That said, it’s important to remember that not all dog owners are created equal. There will always be those who are more willing and able to invest in your services than others. As such, it’s important to identify your target market and focus your efforts on reaching these individuals in particular.

Some factors you may want to consider when determining your target market include:

  • Location: Are you looking to serve dog owners in a specific city, state/province, or country?
  • Income level: What is the average income of your ideal client?
  • Interests/needs: What are the specific needs of your target market? For example, are they looking for help with obedience training, behavioral issues, or socialization?

Once you’ve determined who your target market is, you can start to focus your marketing efforts on reaching these individuals. This will help you attract more clients and grow your business!

“How Do You Make a Dog Training Program for Clients?”

When it comes to creating a dog training program for clients, there are a few things you need to keep in mind. First, you should always tailor your programs to the individual needs of each client and their dog. After all, no two dogs are alike!

Second, you need to consider the different stages of dog development and design your programs accordingly. For example, puppies will require a very different type of training than adult dogs.

And third, you should always make sure your programs are fun for both the dogs and their owners! This way, everyone will be motivated to stick with it and see results.

By following these tips, you’ll be well on your way to creating successful dog training programs that’ll help you grow your business and provide clients the best services possible!

“What Is The Most Effective Training Method for Dogs?”

There are a variety of different training methods out there, but not all of them are equally effective. If you want to get the best results with your clients, it’s important to use a method that has been proven to work.

One of the most popular and effective training methods is positive reinforcement. This involves rewarding dogs for good behavior in order to encourage them to continue doing it. For example, you might give a dog a treat after he sits on command.

Not only is this method highly effective – it’s also humane and doesn’t require the use of physical force or punishment. As such, it’s one of the best ways to train dogs!

If you’re looking for an effective training method that will help you grow your business, positive reinforcement is a great option to consider.

back view of a standard schnauzer puppy who sits during the puppy school on the dog training field

Essential Tools To Start a Dog Training Business

Okay, now it’s time to look at the various tools you’ll need to grow your dog training business. Let’s begin by breaking down the must-have tools in order to start this business in the first place!

1. A Dog Training Business Plan

The first and absolutely essential tool you need is a business plan. This document will outline your business goals, strategies, and how you plan on achieving them. Without a business plan, it’ll be very difficult to make your dog training business successful.

Not to mention, if you plan to get financial assistance from a bank, they’re going to require this business plan as well.

Never written a business plan before? No worries! Just make sure that it covers the following key information:

  • An executive summary
  • A general description of your company
  • Market analysis
  • Your sales and marketing plan
  • Your operational plan
  • A brief overview of the management team
  • Your financial plan and goals

If you need help getting started, there are plenty of resources available online, such as free templates and guidebooks. Just do a quick Google search and you should be able to find everything you need!

2. Business Insurance

Another must-have for any business endeavor is insurance. This will protect you in the event of any accidents, injuries, or damages that occur during dog training sessions.

There are a variety of different policies you can choose from. So, be sure to do your research and find one that’s right for your business.

For example, general liability insurance will cover any third-party injuries that occur on your property. If you plan on doing a lot of off-site training, then you might also want to consider getting additional coverage like professional liability insurance.

Ultimately, no matter what type of policy you decide on, just make sure that it offers enough protection for your needs!

3. A Registered Name For Your Dog Training Business

Before you can start legally operating your dog training business, you first need to register it with the government. One major perk to registering your company name is that no one else will be able to use it for their business.

This process involves coming up with a registered name for your company and filing the appropriate paperwork. The good news is that this process is relatively simple and straightforward. Just be sure to check with your local government office for specific requirements in your area.

4. A Business Website

In today’s day and age, it’s absolutely essential to have a strong online presence for your business. One of the best ways to do this is by creating a professional website.

Your website doesn’t need to be fancy or complicated. However, it should include all the basic information about your company – such as your contact information, services offered, prices, online booking, etc.

If you’re not sure how to create a website on your own, there are plenty of resources and guides available online. For instance, we recommend this guide by Business News Daily.

Alternately, if you have the budget for it, you can also hire a web designer to create the website for you. Just be sure to set aside some time and money for this important task!

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5. Your Professional Dog Training Portfolio

When you’re first starting out, it’s important to build up a strong portfolio of your work. This will show potential clients what you’re capable of and help them decide if you’re the right trainer for their needs.

Your portfolio can include things like before-and-after photos, client testimonials, videos of training sessions, etc. If you have any previous experience working with dogs, be sure to include that as well!

Building up a strong portfolio takes time and effort. But it’ll be worth it in the long run when you start landing clients left and right.

6. Business Cards

Another important marketing tool when starting up your dog training business are business cards. These can be handed out to potential clients, left at local businesses, or given to anyone who expresses interest in your services.

Your business card should include your name, title, company name, website, and contact information. You can also include a brief tagline or slogan on your card – something that succinctly sums up what you do and why you’re the best at it!

There are plenty of online printing companies that offer affordable business card printing services. Just be sure to order enough cards for all your marketing needs.

7. Social Media Accounts

In today’s digital age, it’s important to have a strong social media presence for your business. This will help you reach a wider audience and connect with potential clients from all over the world.

Some of the most popular social media platforms for businesses are Facebook, Twitter, TikTok, LinkedIn, and Instagram. But there are plenty of other options out there as well! Just choose the ones that make the most sense for your business.

Also, be sure to populate your social media accounts with high-quality content – such as photos, videos, blog posts, etc. This’ll show potential clients that you’re serious about your business… And help you attract more followers!

Software To Grow Your Dog Training Business

Next, let’s talk about some software tools that can help you grow your dog training business. Keep in mind that everything we’re about to list are just some of the options at your disposal!

1. Asana

Asana is a project management software that can help you keep track of all your clients, appointments, and tasks in one place. This can be hugely helpful when you’re trying to stay organized and on top of your business.

Plus, Asana offers a free version that should be more than enough for most small businesses!

If you’re looking for an alternative to Asana, we also recommend Trello or Basecamp.

Easy Busy Pets is a software that helps you manage your appointments, clients, payments, and more. This can be a lifesaver when you’re trying to run your business smoothly. Easy Busy Pets is a great way to help dog trainers either launch their new business or scale their existing one.

They offer a free 14-day trial, so be sure to check it out and see if it’s a good fit for you!

An alternate option for a similar kind of software would be PetExec.

Young Woman and Dog Shaking Hands at Summer Park Alley. Human and Pets Best Friends Concept

Mailchimp is a tool that helps you create and send newsletters, email campaigns, and other marketing materials. As a result, you can stay in touch with your clients and promote your business at the same time!

Mailchimp offers a free plan for small businesses, so be sure to take advantage of that.

And if you’re looking for an alternative to Mailchimp, we recommend Constant Contact or Sendinblue.

QuickBooks is a software that helps you manage your finances, invoices, and expenses. This can be extremely helpful when it comes to tracking your income and expenses. It’s especially useful for small businesses that don’t necessary have the budget to hire a personal accountant to do this type of work for them.

QuickBooks offers a free trial, so be sure to check it out and see if it’s right for you!

Another option for accounting software would be FreshBooks.

PocketSuite is a software that helps you manage your appointments, clients, payments, and more – similar to Easy Busy Pets. However, PocketSuite also offers a built-in CRM (customer relationship management) system. This can be helpful for tracking your sales and marketing efforts.

Plus, PocketSuite offers a free plan for small businesses… And they even offer software specifically for dog trainers!

If you’re looking for an alternative to PocketSuite, we also recommend Dubsado or 17hats.

BONUS: Discounted Software for QC Pet Studies Students/Grads

6. DaySmart Pets (formerly 123Pet)

DaySmart Pet develops, delivers, and supports powerful business management software that runs thousands of pet businesses around the  globe. With this software, you’ll be able to run your dog training business efficiently – and grow your company through DaySmart Pet’s unique features!

Students and graduates of QC Pet Studies will receive a 50% off discount for the first 2 months.

7. MyTime

MyTime is the leading cloud-based scheduling and marketing application for local businesses. Through this software, you’ll have access to the following features:

  • Online booking
  • Automated email and SMS marketing
  • Full point of sale
  • Reputation management
  • Reports and analytics
  • Real time messaging with clients

Moreover, you can use MyTime to engage and retain customers, drive operational efficiency, and grow your dog training business!

Students and graduates of QC Pet Studies will receive 30% off their purchase.

Interested in checking out all of the other discounts you’ll receive as a QC student? Here’s the full list!

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Must-Have Supplies and Tools To Grow Your Dog Training Business

Let’s begin this section by taking a look at the items you’ll need in order to do your job as a professional dog trainer. After all, you can’t train dogs without the proper supplies!

1. A Dog Whistle

When used properly, a dog whistle isn’t cruel, as it should not hurt the dog’s ears. Instead, the high-pitched sound is simply used to get your dog’s attention – and it works like a charm!

Plus, a dog whistle can be helpful when you’re trying to train more than one dog at a time, such as during group sessions.

There are all sorts of places where you can purchase a dog whistle for your training business. This article by DogLab, for example, lists their Top 5 best dog whistles for training and hunting. As you’ll see, the cost of a quality dog whistle will typically range anywhere from $15 to $45.

2. Training Treats

Treats are a great way to reward your dog for a job well done. And as you probably already know, dogs love food!

When it comes to choosing the right type of treats for your training business, it’s important to select something that’s healthy and nutritious, yet still appealing to your dog. You’ll also want to make sure the treats are small enough so that your dog can eat them quickly – without interrupting their training session.

Here are some of our favorite training treats:

As you can see, there are plenty of options to choose from – and the price will vary depending on the brand, type, and quantity of treats you select.

In order to save money on training treats, we recommend checking out your local pet store’s sales and coupons. You can also make your own homemade dog treats! This article provides instructions and recipes for 7 easy, all-natural goodies you can safely feed your clients’ pooches.

Remember: the key is to find something that’s healthy, affordable, and appealing to the dog. With a little trial and error, you’ll be sure to find the perfect training treat for your business!

3. Treat Pouch/Bag

If you plan on doing any type of reward-based training with your clients’ dogs (and we highly recommend that you do), then you’ll need a treat pouch or bag to hold all of those delicious, high-value goodies!

Treat pouches and bags come in all sorts of sizes, shapes, colors, and materials. Finding one that best suits your needs will be a breeze. In terms of where to buy them, you can purchase treat pouches and bags from most pet stores or online retailers. Of course, prices will vary depending on the size/type of pouch/bag you select.

4. Target Stick

A target stick is a great way to direct your dog’s attention to a specific object, person, or area. This can be helpful when you’re trying to teach your dog tricks, obedience commands, or even simple manners!

Target sticks are available in all sorts of sizes and styles. So, you’ll need to select one that’s appropriate for the type of training you do. For example, if you work with large dogs, you’ll want to choose a target stick that’s durable and sturdy enough to withstand their strength.

You can purchase a target stick from most pet stores or online retailers. Prices will vary depending on the size/type of target stick you select.

5. A Clicker

A clicker is a small, hand-held device that makes a clicking noise when pressed. This tool is often used in dog training, as it can be helpful in reinforcing desired behaviors.

When used correctly, the sound of the clicker will let your dog know they’ve done something you’ve asked of them – and that they’ll be rewarded with a treat! For this reason, we strongly recommend the use a clicker with immediate treat rewards (or some other type of positive reinforcement). Otherwise, the clicker itself might not be as effective.

Clickers are relatively inexpensive and can be found at most pet stores or online retailers. You may even be able to find one at your local dollar store!

6. Leashes and Harnesses

You’ll also need leashes and harnesses for your dog training business. Of course, the type of leash/harness you’ll need will depend on the size/breed of dog(s) you’re working with.

For example, a small breed dog will typically require a lighter-weight leash than a large breed dog. And if you’re working with a particularly strong or energetic dog, you may want to consider using a harness instead of (or in addition to) a traditional collar and leash.

There are all sorts of leashes and harnesses available on the market – so finding one that’s both comfortable and affordable shouldn’t be too difficult. Just be sure to do your research before making any purchase!

A happy mixed breed dog (a labradoodle or goldendoodle) is smiling with her tongue out on a trail next to a field of green grasses and a forest of trees. She wears a bright pink harness for hiking.

7. Collars with ID Tags

In addition to leashes and harnesses, your clients’ dogs should all be wearing collars. These collars should have ID tags with the dog’s name, their owner’s contact information, and any other relevant details (e.g., allergies, medical conditions, etc.).

Most clients will likely come with their dog already wearing its collar. To ensure of it, you can always make this a prerequisite for your training sessions. That said, if you don’t do this and a client shows up without their dog’s collar, you should have a backup collar on hand. At least then, the dog can be leashed, if necessary.

Since it’s always better to be safe than sorry, we recommend stocking up on a few different collars of different sizes and durability. The more backup options you have on-hand, the better prepared you’ll be – regardless of the size or breed of the dog.

You can purchase collars from most pet stores or online retailers. Prices will vary depending on the size/type of collar you select.

8. Portable Mat(s)

If you’re planning on doing any training sessions outside of your own home, you’ll need to have a portable mat (or two) on hand. These mats can be used to create a designated “training area” for your sessions – no matter where you are!

Mats also come in handy if you ever need to do an impromptu training session and there’s not a suitable surface available. For example, if you’re at the park and there’s no grassy area for your client’s dog to lay down on, you can simply place the mat on the ground and voila! You’ve got yourself a makeshift training space!

Portable mats are available in all sorts of sizes, shapes, colors, and materials. As such, finding one (or more) that fits your needs should be relatively easy. Just be sure to do your research before making any purchase!

Again, you can purchase portable mats from most pet stores or online retailers. Prices will vary depending on the size/type of mat you select.

9. A Long Line

A long line is a dog training tool that can be used for a variety of purposes. For example, it can be used to help your clients’ dogs with recall (coming when called), leash walking, and staying in a designated area – just to name a few!

A long line is essentially a length of rope or fabric that’s attached to the dog’s collar. The other end of the line is then held by the trainer (or another person). This gives the trainer complete control over the dog while still allowing them some freedom to move around.

Long lines are available in all sorts of lengths, materials, and colors. As such, finding one that fits your needs should be relatively easy. As we’ve already mentioned a number of times in this article, just ensure that you do your research before making any purchase!

You can purchase long lines from most pet stores or online retailers. Prices will vary depending on the size/type of line you choose to get.

10. Containment Tools

If you’re going to be doing any training that involves containment (e.g., teaching a dog to stay in a designated area), then you’ll need the proper tools for the job. These supplies are also useful for keeping dogs away from hazardous or unwanted places.

The most common containment tool is a crate. Crates come in all sorts of sizes, shapes, colors, and materials – so, finding one that’s both comfortable and affordable shouldn’t be too difficult.

Other containment options include baby gates, exercise pens, and tie-outs. These can also be purchased from most pet stores or online retailers. Prices will vary depending on the size/type of containment tool you select.

As with everything else on this list, we recommend doing your research before making any purchase!

11. Poop Bags

Look, we know dealing with poop isn’t exactly the most glamorous part of being a dog trainer… But it’s still sometimes a part of the job, no less. As such, you’ll need to be prepared with the proper supplies!

Poop bags come in all sorts of sizes, colors, and materials. Some are even biodegradable or compostable! Finding a bag that fits your needs should be relatively easy. However, we recommend doing some research before making any purchase – just to be sure.

You can purchase poop bags from most pet stores or online retailers. Prices will vary depending on the size/type of bag you select.

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12. A First Aid Kit

Next, we have the ever-important first aid kit. This is something every dog trainer should have on hand – just in case of an emergency.

According to the American Kennel Club, your First Aid Kit should include the following items:

  • Gauze
  • Non-stick bandages
  • Adhesive tape
  • Cotton balls
  • Hydrogen peroxide
  • Antibiotic spray/ointment
  • Milk of Magnesia
  • A digital thermometer
  • A medicine pillbox
  • Scissors
  • Tweezers
  • A magnifying glass
  • Plastic syringes
  • An LED flashlight
  • Towel(s)
  • A soft muzzle
  • A leash and collar
  • Travel bowls for food and water

You can purchase a pre-made first aid kit from most pet stores or online retailers. Alternatively, you can put one together yourself. Prices will vary depending on where you choose to purchase your first aid kit.

However, we believe that peace of mind is priceless!

12. A Comfortable (Yet Sturdy) Pair of Shoes

As a dog trainer, you’ll be on your feet a lot – walking, running, kneeling, crouching, etc. As such, it’s important to have a good pair of shoes that can keep up with you!

There are all sorts of shoes out there that are designed for people who are constantly on the go. Finding a pair that fit your needs should be relatively easy. However, we recommend doing some research before making any purchase – just to make sure you’re getting the best bang for your buck.

You can purchase comfortable, reliable shoes from most retailers – both in-store and online. Prices will vary depending on the brand/type of shoe you select.

13. Patience – and A Good Sense of Humor

Patience and a good sense of humor are two things that’re absolutely ESSENTIAL for any dog trainer – especially those who are just starting out.

There’s no shame in admitting that training dogs can be tough work. It takes a lot of time, effort, and patience to really master the art of dog training. And even then, there will still be days – or even weeks – where everything seems to go wrong.

That’s why it’s so important to have a good sense of humor! Learning to laugh at yourself (and your mistakes) is an integral part of being a successful dog trainer.

14. Excellent Communication – and Listening – Skills

Training dogs is all about effective communication, as well as the ability to truly listen to what your clients’ needs and goals are. If you can’t communicate effectively with your clients – or worse, their dogs – then you’re not going to be very successful as a dog trainer. Similarly, if you don’t properly listen to what your clients are trying to achieve, you won’t know how to help them get there.

Excellent communication and listening skills can be learned through practice (and plenty of trial and error). However, if you feel like you need some help in this area, there are plenty of resources out there that can assist you (books, websites, seminars, etc.).

Of course, the best way to improve your communication and listening skills is to simply get out there and start talking to people – and listening to what they have to say!

15. A Positive Attitude

Last but not least, having a positive attitude is arguably THE most important trait for any dog trainer to have. After all, dogs are incredibly perceptive creatures – and they can sense when their trainer is feeling down or frustrated. Not to mention, clients won’t want to recommend or re-book with a trainer who makes a bad impression.

If you want to be successful as a dog trainer, you need to be able to maintain a positive attitude, even when things are tough. Remember: every day is a new opportunity to learn and grow – both as a trainer and as a person.

Happy dog on grassy mountain, looking back at the camera

Conclusion

Well, there you have it! These are just some of the essential tools that every dog trainer needs in their arsenal. Of course, there are plenty of other important factors that contribute to success in this field (such as experience, knowledge, etc.).

However, we believe that the 30 tools discussed in this article are absolutely essential for any trainer who wants to build a successful business!

So, what do you think? Do YOU have what it takes to become a successful dog trainer?

Let us know in the comments below – and best of luck on your journey!

Become an International Dog Training Professional™ (IDTP™) in as little as 3-6 months by training online with QC Pet Studies. Start your journey today!

How To Choose a Dog Training School

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When it comes to finding the right dog training school, there are a lot of things to consider. What should the school criteria include? How can you tell if a dog training academy is reputable or not? In this article, we’ll show you how to choose a dog training school that’s right for YOU and your career goals!

So, let’s get started, shall we?

Should YOU become a professional dog trainer? Check out this article to find out if you have what it takes!

How To Choose a Dog Training School: In-Person Vs. Online

When it comes to choosing a dog training school, you have 2 options: in-person or online. Let’s break down the pros and cons of each type of training program.

In-Person Dog Training School

Pros

  • You can build a strong rapport with your classmates and instructors.
  • You’re able to get immediate feedback on your performance.
  • It may be easier to find dogs to work on during your classes.

Cons

  • It can be expensive to travel to/from the school.
  • In-person programs are usually a lot more expensive.
  • The class schedule may not be flexible enough to accommodate your work/life schedule.
  • You may not be able to find a program close to home.
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Online Dog Training School

Pros

  • Online programs are a lot more affordable (i.e., lower tuition overall, payment plans, etc.).
  • You can study at your own pace and on your own schedule.
  • There are a lot of online programs to choose from.

Cons

  • With the wrong kind of online school, it can be harder to get feedback on your progress.
  • You may not have as much interaction with classmates and instructors.
  • If you’re not self-disciplined, it can be easy to get distracted when you’re studying at home.
  • You’ll have to be more proactive about finding dogs to practice on.

So, which type of program is right for you?

If you feel like you’d benefit from the structure of an in-person program, as well as the ability to build relationships with classmates and instructors, then that’s probably the route to consider. However, if you’re looking for an affordable option that allows you to study at your own pace, then an online dog training school would be the better choice.

For the purpose of this article, let’s assume that moving forward, you want to learn more about picking the right online dog training school…

How To Find an Online Dog Training School: Must-Have Criteria

When you’re looking for an online dog training school, there are certain criteria that the school itself should meet. Here are a few things to look for:

✅ The Institution Is Properly Accredited

There are a LOT of scammers out there. So, when you’re looking at online dog training schools, be sure to check and see if the institution is properly accredited. This means that it has been evaluated by an outside agency and determined to meet certain standards.

QC Pet Studies, for example, holds an A+ ranking from the Better Business Bureau. Moreover, it’s a faculty of QC Career School – and this company has been a trustworthy pioneer of distance learning since 1984!

✅ The School Has a Proper Website

When you’re looking at an online dog training school, take a look at its website. Does it look professional? Is it easy to navigate? Are the school’s policies, procedures, and course information clearly laid out?

A school’s website can tell you a LOT about the institution as a whole. If it’s poorly designed or doesn’t have much information, that could be a definite red flag!

QC Pet Studies’ website is designed with the student in mind. It’s easy to navigate and has all the information you need right at your fingertips.

Cute corgi dog looking into computer laptop working in glasses and shirt

✅ The Instructors Are Qualified

When you’re looking at an online dog training school, make sure to also check out the qualifications of the instructors. Do they have the experience and expertise to be teaching this course? Are they properly certified?

The dog training instructors at QC Pet Studies – Shannon Noonan and Susan Read – are highly qualified! Not only do they have years of experience in the industry (a whopping 45 years combined!) – they’re also reputably certified, too!

Shannon, for instance, is Certified Professional Dog Trainer-Knowledge Assessed (CPDT-KA®). Our other tutor, Susan, specializes in Search and Rescue (SAR) work and is currently the only OPP/OSARVA certified dog handler in Central Ontario with her live find dog, Zena.

Furthermore, QC’s Dog Training Course was put together with the help and expertise of dog trainer extraordinaire, Kim Cooper! With over 35 years’ experience training dogs, and over 29 years of instructing under her belt, Kim is an industry legend. Just some of her notable accomplishments include:

  • Certifying 4 SAR dogs to OPP standards! For reference, only 20 dogs have ever achieved this certification – and Kim is proud to have coached 14 of them, and partner to 4.
  • Certifying 1 SAR dog to RCMP standards!
  • Getting certified as a FEMA Canine Search Specialist! This makes Kim 1 of only 2 Canadians to ever achieve this certification.
  • Certifying 4 cadaver dogs with IPWDA and NAPWDA!
  • Handling over 300 searches for missing persons!
  • Becoming the Founder of the Ottawa Valley SAR Dog Association!
  • Becoming the Founding Director of the Ontario SAR Volunteer Association!
  • Earning Trainer of #5 Obedience Dog in Canada (all breeds) 2006!
  • Being a valued member of the Canadian Association of Professional Pet Dog Trainers (CAPPDT)!
  • And SO much more!

✅ The School Is On Social Media

When you’re looking at online dog training schools, make sure to check and see if they’re active on social media. This is a great way to get an idea of the school’s culture, what kind of community it has, etc. Plus, these days, if a company isn’t on social media, it definitely gives off a suspicious vibe!

QC Pet Studies is very active on both Facebook and Instagram! We love connecting with our students and sharing tips, tricks, blog posts, and resources. Plus, we frequently post pictures and videos of our happy students (and their pups!).

✅ Their Support Team Is Actually Reachable

When you’re looking at online dog training schools, make sure to also check out their Customer Support Team. Are they easy to reach? Do they respond to inquiries in a timely manner? Are they friendly and helpful?

The QC Pet Studies Student Support Team is amazing! They’re available 7 days a week by phone, email, and live chat (depending on your preference). Plus, they’re always quick to respond to any questions or concerns you might have.

It also helps that they’re super friendly – and more than happy to help you out, no matter what the issue might be!

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Dog Training Course Criteria

Now that we’ve gone over some things to look for in an online dog training school, let’s talk about the actual criteria the program itself should meet. Here are some must-haves to look for…

✅ The Dog Training Course Offers a Solid Curriculum

When you’re looking at online dog training courses, make sure to check out the curriculum of the course itself. Does it cover everything you’re hoping to learn? Is it designed by experienced professionals?

QC Pet Studies offers a comprehensive dog training course that covers everything from obedience training to behavioral issues. Plus, as we mentioned earlier, the course was put together with the help and guidance of dog trainer extraordinaire, Kim Cooper!

Check out the full curriculum for QC’s online Dog Training Course here!

✅ The Program Is Affordable

Of course, you want to make sure you’re getting your money’s worth when you sign up for an online dog training course. But that doesn’t mean you have to break the bank! Fact is, there are plenty of affordable options out there.

QC Pet Studies’ Dog Training Course is one of the most affordable you’ll find! Plus, QC offers a low monthly payment plan option. As a result, you can spread out the cost of the course over time!

To learn more about the cost (and payment options) of QC’s Dog Training Course, click here!

✅ Your Training Offers Real-World Experience

When considering the different dog training courses offered online, make sure to find one that actually offers hands-on experience. After all, what’s the point of taking a course if you’re not going to get any real-world training?

QC Pet Studies’ Dog Training Course offers students countless opportunities to put their new skills to the test in a real-world setting – and with real-life dogs! What’s more, this program also challenges students to:

  • Develop a Puppy K (Kindergarten) Program
  • Put together a Basic Obedience Program
  • Develop homework assignments that would be given to real-world dog owners
  • Gain experience actually teaching dog owners and their pooches

Not only will this give you the chance to get some experience under your belt – but it also looks great on a resume!

✅ There’s Business Training Involved As Well

If you’re looking to start your own dog training business, then it’s important to find a course that also offers business training as part of the curriculum. After all, there’s a lot more to starting a successful dog training business than just knowing how to train dogs!

QC Pet Studies’ Dog Training Course offers students the opportunity to learn everything they need to know about starting and running their own dog training business. From building a clientele to marketing your services, this course covers it all!

Bulldog Puppy Dressed As Businessman Sitting At Desk Looking At Computer

✅ You’ll Get a Legitimate Certification Upon Graduating

When you complete an online dog training course, you should be proud of your accomplishment! And what better way to show off your new skills (and certification) than by displaying it for all the world to see?

QC Pet Studies is a well-respected and accredited institution. This means that when you graduate from our Dog Training Course, you’ll walk away with a globally-recognized International Dog Training Professional™ (IDTP™) certification. Plus, this also acts as your official title/designation!

✅ BONUS: Your Dog Training Course Will Prepare You For The CPDT Exam

If you’re looking to take your career to the next level, then you should consider becoming an official Certified Professional Dog Trainer (CPDT). And if that’s the case, you’ll want to make sure you choose a dog training course that’ll help you prepare for this exam.

QC Pet Studies’ Dog Training Course was designed with the CPDT exam in mind. In fact, the final unit of this program will arm you with invaluable information about the test, provide helpful tips, and even give you a practice quiz to make sure you’re ready!

So, if you’re thinking about becoming a certified professional dog trainer through the Certification Council for Professional Dog Trainers, QC Pet Studies is the perfect place to start your journey!

Deciding On an Online Dog Training Academy: Red Flags To Avoid

Now let’s move onto the red flags you’ll want to watch out for. After all, choosing the wrong school can be a costly mistake – both in terms of time and money.

In terms of the shady schools out there, keep an eye out for the following warning signs…

🚩 The School Is Unaccredited

As we mentioned earlier, one of the benefits of QC Pet Studies is our accreditation. But in contrast, there are many online dog training schools that are unaccredited. And while this doesn’t necessarily mean they’re a bad school, it’s definitely something to be aware of.

If a learning institution isn’t properly recognized, it could mean that:

  • They don’t adhere to certain quality standards
  • They’re not properly licensed
  • They might not be around for very long
  • It’s not a legit school

Obviously, all of these are valid concerns! So, if you come across an online dog training school that’s unaccredited, just make sure to do your due diligence before enrolling.

🚩 The Dog Training School Has a Poor Reputation Online

Another red flag is if the school has a poor reputation online. This could manifest itself in the form of negative reviews, complaints, etc.

Of course, every school is going to have at least a few unhappy students – that’s just the way it is. But if the majority of what you see online is negative, then that’s definitely something to be wary of.

The best way to get an accurate idea of a school’s reputation is by reading reviews from multiple sources. That way, you can get a well-rounded picture of what people are saying about them.

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🚩 You’re Promised “Quick and Easy” Results

When it comes to choosing a dog training school, you’ll want to be careful of any promises that seem too good to be true. For example, if a school claims you’ll be able to train your clients’ dogs in less than a month, then that’s probably not realistic.

Now, we’re not saying that it’s impossible to train a dog quickly – some dogs do pick things up faster than others. But in general, it’s going to take more time than that.

So, if a school is making any grandiose promises, just be sure to do your research before enrolling. After all, you don’t want to waste your time and money on something that’s not actually going to work.

🚩 The Tuition Is Dirt Cheap

Next, you’ll want to be careful of any schools that have ridiculously low tuition fees. In general, decent quality dog training courses are going to cost a few hundred dollars at the VERY least. And the reality is, most high-quality programs will cost at least a grand.

Of course, there are always exceptions to the rule. But if a school is claiming they can train you for less than $100, then that’s definitely a red flag. A good rule of thumb is that in most cases, if the price seems too good to be true, it probably is.

So, just be sure to do your research before enrolling in any course.

🚩 You Have To Pay Extra For Your Actual Dog Training Certification

You should also be wary of any schools that make you pay extra for your certification. In general, the fee for your certification should be included within the cost of tuition.

If a school is trying to make you pay extra for it, then plug your nose – because something smells fishy! The last thing you want  to do is waste your money on something that’s not actually going to be beneficial for you… And if the “school” is asking you to essentially buy your certification after successfully completing the course, it’s probably a scam.

So, just be sure to do your research and make sure the certification provided is included in the cost of tuition before enrolling in any course.

🚩 It’s All Textbook Learning… And ONLY Textbook Learning

When you’re looking for a dog training school, you’ll want to make sure they offer more than just textbook learning. While it’s important to have a foundation in the theoretical knowledge, you’ll also want to make sure you’re getting some practical experience.

Ideally, the school should offer both classroom-based learning AND hands-on experience. That way, you can graduate with the confidence that you know how to actually train dogs – not just the theory behind it.

So, if a school is only offering textbook learning, it’s not going to be the best fit for you. This is why we highly recommend doing your research and finding a program that offers a combination of both classroom-based learning and a hands-on approach.

🚩The School Uses Inhumane Training Methods

Finally, you’ll want to make sure the school you choose doesn’t use any inhumane training methods. Unfortunately, there are still some dog trainers out there who use aversive techniques – such as electric shock collars – to train dogs.

These types of methods are not only cruel, but they’re also ineffective. In fact, they can actually do more harm than good. So, if you come across a school that uses any of these types of methods, just walk away.

There are plenty of other schools out there that use positive reinforcement-based training methods – which are not only more effective, but also kinder and more humane. Basically, don’t waste your time with a school that uses inhumane techniques!

Maltese playing with dog run

How To Become a Dog Trainer

Now that you know how to choose the right dog training school, it’s time to start your journey to becoming a certified dog trainer! Just remember to do your research, ask around for recommendations, and make sure the program you choose is accredited.

We also STRONGLY encourage you to check out our Ultimate Step-By-Step Guide to Becoming a Dog Trainer! This article will break down all of the following information for you:

  • How long it takes to become a working dog trainer!
  • Key skills needed for a prosperous career!
  • Salary expectations!
  • How to become a dog trainer in 5 easy steps – even if you have no experience!

Other Useful Resources To Bookmark

If you’re serious about becoming a dog trainer (and we know you are), then we also recommend bookmarking the following resources as well:

Knowledge Is Power: 3 Random Facts About Dog Training

Before we wrap things up, here are a few interesting facts about dog training (and the industry) that you might not have already known!

Fact #1: Cesar Millan is regarded by many as the “best” dog trainer in the world…

…But this is subjective and up for debate! One of the methods Millan has been known to use is called “flooding” – and to many, this is a harmful, unproductive way to train a canine.

When it comes to the most famous dog trainers in the world, there are some alternate names that often get thrown into the ring, such as:

  • Paul Owens
  • Michael Ellis
  • Forrest Micke
  • Tyler Muto
  • Karen Pryor
  • Amr Salama
  • Zak George
  • Patricia McConnell
  • Susan Garrett
  • Dave Salmoni
  • Doggy Dan
  • Victoria Stillwell
  • Bruce Fogle
  • Andrea Arden
  • Kyra Sundance
  • Graeme Hall
  • Joel Silverman
  • Grisha Stewart
  • Sarah Pennington
  • Nigel Reed
  • Tamar Geller

Learn more about these dogs trainer (plus MANY more) here!

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Fact #2: The best age to begin dog training varies depending on what you want them to learn!

Obedience Training

Did you know that puppies as young as 7-8 weeks old are able to start learning obedience training? In fact, this is actually the best age to begin this type of training for a pup!

During these early weeks, puppies are incredibly absorbent – they’re like little sponges soaking up everything around them. So, if you can start teaching them proper manners and obedience during this time, they’re more likely to retain the information.

Formal Training

On the other hand, if your client is looking to start more formal training with their canine, then they’ll need to wait until the dog is a bit older – around 7 to 12 weeks old.

At this age, puppies are typically right in the middle of their “fear period” – which is a crucial time for socialization. So, on the one hand, it’s important that they’re not introduced to anything that could scare or traumatize them during this time!

But on the other, this is also the best time to start teaching them things like tricks, manners, and obedience. This critical time of their lives allows for a better opportunity for the lessons to really stick.

Specialization Training

Now, if your client wants to train their dog for a specific skill or behavior – such as agility, tracking, etc. – then they’ll need to wait until they dog is a bit older than the two previous types of training. For example, most experts recommend waiting until a dog is at least 18 months old before starting agility training.

In this instance, the reason is that these types of activities are quite high-energy, and puppies simply aren’t able to handle the physical (and mental) demands until they’re a bit older.

Fact #3: Old dogs can, in fact, learn new tricks!

One of the most common questions dog trainers get asked is “Can old dogs really learn new tricks?” And the answer is a resounding YES!

In fact, you can actually use a dog’s age to your advantage when training them – as they tend to be more calm and less distractible than younger pups.

Of course, this isn’t to say that every single senior dog out there will be a perfect candidate for training. But if your client has an older canine that they want to train, don’t hesitate to tell them it’s possible!

close-up portrait of senior dog

Conclusion

So, there you have it – everything you need to know about choosing the right online dog training school for your needs! We hope this article was helpful in guiding you through the process.

Do you have any questions or thoughts to add? Let us know in the comments below. And as always, thanks so much for reading!

Happy training! 🐶

How to Brand Your Dog Training Business

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Starting a business as a dog trainer can be an extremely rewarding experience! But it’s important to take the time to brand your company in a way that’ll set you apart from the competition. Not sure how to brand your dog training business?

We’re here to help!

In this article, we’ll break down everything you need to know to successfully brand your business from start to finish. Some of the topics we’ll cover include creating a logo and tagline, developing a marketing strategy, and leveraging online platforms in order to promote your brand.

With the right tools and knowledge, YOU can create a successful dog training brand that’ll not only attract new customers, but also help your business grow!

Want to know how to become a dog trainer, even with no prior experience? Then this Ultimate Step-by-Step Guide to becoming a dog trainer is a MUST-READ!

What Is a “Brand”?

To begin, a brand is much more than just a logo or name – it’s the overall look, feel, and personality of your business! Proper branding can make your business appear more reputable, likeable, and trustworthy. And of course, these are all qualities that are essential for attracting new customers!

Why Branding Is Important for Dog Trainers

Now that we’ve answered the question, “what is a brand?” it’s time to discuss why branding is so important – especially for dog trainers.

As a dog trainer, you are likely competing against other businesses that offer similar services. This means that you have to find ways to set your business apart from the competition. And one way to do this is through branding!

Another reason why branding is key is because it can also help build trust with prospective customers. When you have a strong brand identity, people will be more likely to book their dog with you for training. Why? Because they’ll feel reassured that you’re a credible and trustworthy industry expert – which you are!

Thirdly, branding plays a critical part in the whole marketing aspect of running a business. A well-branded company will have a way easier time promoting itself and attracting new clients than one without a solid brand identity. After all, people are more likely to remember (and book with) businesses they recognize and feel safe about!

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What Makes a Brand Successful?

Now let’s take a look at a few key elements that all successful brands have in common…

To start, they all have a strong visual identity. For instance, they have a well-designed logo and cohesive branding colors that are consistently used across all of their marketing materials.

Next, all successful companies have a clear and concise message. Your brand’s message should be easy to understand, as well as accurately reflect the overall feel of your business.

And lastly, the third mark of a great branding game is a target audience that the company’s marketing efforts are focused on. By clearly defining who your target market is, you can then create branding and marketing materials that resonate with them. In turn, this will help your business attract new customers!

What Is The Target Market for Dog Training?

Speaking of the target audience, it’s important to take some time to think about who you want your business to attract. After all, this will play a big role in how you brand and market your company!

When it comes to dog training businesses, your main target market will be pet owners.

Pet Owner Statistics

Pet owners make up the majority of the market for dog trainers. And when it comes to this group, there are a few key demographics to keep in mind:

  • Age: Most pet owners in the United States are between the ages of 18 and 34. In Canada, on the other hand, the average age range for the most pet owners is between 45 to 54 years old.
  • Gender: In a 2017 survey conducted by Statista, men were revealed to own more dogs than women. For reference, approx. 71% of Millennial-aged men had a dog, compared to 62% of women in the same age range.
  • Household Income: Just over half of all pet owners in the United States (50.3%) have an average household income of $55,000+ per year.
  • Location: Most pet owners live in urban or suburban areas.

Can You Make Money Dog Training?

Now that we know a bit more about the pet owner market, it’s time to answer an important question: can you make money dog training?

The answer is YES! In fact, the dog training industry is currently worth $11 billion dollars in the U.S. alone – and is expected to grow by another $820 million by 2026!

Basically, with such a large and growing market, there are plenty of opportunities for dog trainers to make money. And with the right branding and marketing strategy in place, you can, too!

Dog looking at heart-shaped treat being held in front of its face

How To Promote Yourself as a Dog Trainer: Branding Your Business Name

The name of your dog training business is one of the very first things potential customers will see. This is why it’s so important to choose something that accurately reflects the feel of your brand!

A good, strong name will be easy to remember, as well as help you stand out from the competition. A weak name, on the other hand, will do the exact opposite.

Here are a few tips to keep in mind when brainstorming name ideas for your dog training business:

  • Keep it short, sweet, and to the point!
  • Avoid using acronyms (or anything that might be difficult to spell or pronounce)!
  • Make sure the name is available as a .com domain before settling on it!
  • So long as it isn’t already in use, be prepared to legally register your business name!
  • Brainstorm with friends, family, or fellow dog trainers for ideas!

Not sure where to begin? Start by thinking about what makes your company unique.

What sets you apart from other dog trainers in your area? Are you the only mobile dog training business in town? Do you specialize in a certain type of training, like obedience or agility?

Once you’ve pinpointed what makes your business special, use this to help you come up with a list of possible names.

And don’t worry if you can’t seem to narrow it down to just one… Sometimes, the best way to choose a name is to sleep on it for a night or two, then come back and see which option jumps out at you the most!

How To Brand Your Dog Training Business: What Are The 4 Steps of Branding?

Okay, so by now, we’ve covered the importance of branding and what makes a brand successful. Next, let’s take a look at the 4 steps you need to take to create a strong brand for your dog training business!

Step 1: Create a Logo + Tagline

Now that you’ve settled on a name for your company, the first real step in branding your dog training business is to create a logo and tagline that accurately represents your brand. Your logo should be simple and easy to remember. Similarly, your tagline should be reflective of the overall feel of your business.

For instance, say that you’re aiming to create a luxury dog training brand. In this case, your logo might be a simple, elegant typeface on a white background. Your tagline could be something like, “The best of the best.”

On the other hand, if you’re going for a more laid-back, fun-loving feel, your logo might feature cartoonish dogs or playful typefaces. Your tagline in this instance could be something like, “The fun doesn’t stop here!”

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Step 2: Develop a Solid Marketing Strategy

The next step in branding your dog training business is to develop a strong marketing strategy. For this, you’ll need to create marketing materials such as business cards, flyers, and social media posts. Just like with your logo and tagline, all of your marketing materials need to accurately represent your brand.

As you develop your marketing strategy, remember to keep your target audience in mind. After all, how else can you ensure that your marketing strategies are geared towards the right type of customer?

Step 3: Create a Memorable Brand Voice

The third step in branding your dog training business is to create a voice for your brand. This encompasses the overall tone and personality of your company and – again – should be reflected in all of your marketing materials.

Let’s say, for example, that you want your business to target specialty services, such as guide dog training, competition training, etc. In this case, your brand voice might be more formal and professional.

On the other hand, if you want your business to target pet parents who view their dogs as family members, your brand voice might be warmer and more conversational.

Step 4: Always Stay Consistent

The final step in branding your dog training business is to be consistent! If you don’t remain consistent, you risk confusing your target audience and coming across as unprofessional.

So, use the same logo, colors, fonts, voice, and overall messaging across all marketing materials. By doing this, you’ll make it easier for potential customers to remember and recognize your business.

Creating a Dog Training Brand: Why a Proper Education is Essential

Proper, professional training is essential for any successful dog trainer – and here’s why!

As a professional trainer, it’s important to have extensive knowledge of the dog training services you’re promising to provide to clients – as well as how to provide them correctly (and safely). Not only will this ensure that your clients are happy with the results; it’ll also help build even more trust in your brand!

Moreover, by completing a professional course, you’ll be able to develop your own unique style and voice as a dog trainer. As a result, it’ll be a lot easier for you to stand out from other experts in your field and attract more customers!

At the end of the day, receiving a legitimate education is essential for any professional dog trainer who wants to build a successful career. For one, it’ll help you to provide exceptional service to your clients. Furthermore, it’ll also allow you to develop your own unique voice and style.

Pretty girl playing and running with samoyed dog at the park outdoor

Why You Should Train with QC Pet Studies

If you’re ready to earn your certification as a professional dog trainer, then your best bet is to enroll with QC Pet Studies! QC Pet Studies is a faculty of QC Career School, a pioneer of distance learning since 1984, and proudly maintains an A+ ranking with the Better Business Bureau.

The reason why everyone loves QC’s programs so much is because they’re 100% all self-paced and online. This means that you get to complete your dog trainer certification whenever and wherever YOU want!

Starting from the date you first enroll, you’ll have a full 2 years to finish your course. However, many of our grads have found that by devoting a mere 1-2 hours per week to their studies, they were able to earn their certification in as little as 3-6 months (sometimes sooner)!

QC’s Dog Training Course

This 4-part certification course is geared towards both aspiring dog trainers and working professionals alike! As part of this online program, you’ll learn all about:

  • The guiding principles of dog training
  • Fundamentals of safe training
  • Ethology
  • Stages of development
  • Socialization stages
  • Canine communication
  • Calming signals and fear responses
  • Problem solving
  • Learning theory and how to apply it
  • Training methods (luring, shaping, targeting, modelling, capturing, and mimicry)
  • Motivations
  • Reinforcement schedules
  • Training tools
  • How to address unwanted behaviors
  • Essential teaching skills
  • How to work successfully as a trainer
  • And more!

What’s more – there’s a full unit devoted entirely to business training, too! As part of this unit, you’ll discover how to get your company started. You’ll also learn about business insurance requirements and recommendations, how to create a business plan, and how to market and sell your services.

At the very end of QC’s Dog Training Course, you’ll even receive prep work for the Certified Professional Dog Trainer (CPDT) exam from the Certification Council for Professional Dog Trainers (should you wish to get additional certification afterwards from this prestigious organization)!

And the BEST part?

Upon graduation, you’ll get to kick-start your career with an International Dog Training Professional™ (IDTP™) certification + designation on your resume!

Branding a Dog Training Business Online: Your Website, Social Media, and Marketing Strategies

Now that you know all about branding your dog training business, let’s talk about how to put that brand online!

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Your Business Website

As a dog trainer, one of the key aspects to creating a successful online brand is having a high-quality, professional website. Your website should not only be beautiful – it should be informative and user-friendly as well. Additionally, it should be fully optimized for search engines. This way, prospective clients can easily find you!

Here are just some examples of how you can use your website to properly reflect your business brand:

  • Throughout your entire website design, use your selected brand colors, logo, and fonts!
  • Write compelling content that accurately reflects your tone of voice and style as a dog trainer!
  • Include high-quality images (ideally, professional photos) of your past dog training work!
  • Use social media widgets to link to your accounts on Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.!
  • Always make sure that your contact information is prominently displayed and easy for people to find!

Your Social Media Accounts

On top of having a website, you should also have social media accounts for your dog training business. These days, clients are usually more likely to find you through social media than they are through a Google search or word-of-mouth.

So, you need to make sure that your social media accounts are active, well-curated, and informative! Here are some useful tips to keep in mind when creating your social media profiles:

  • Post high-quality content that accurately reflects your brand on a regular basis!
  • Engage with other users regularly by liking, commenting on, and sharing other people’s posts!
  • Make it easier for potential clients find your content by using relevant hashtags on your posts!
  • You can potentially increase your following by running regular social media promotions and giveaways!

Now, what about using your social media to reflect your brand? These bonus tips will help steer you in the right direction:

  • Your social media profile images and bios should always use your brand colors, fonts, and logo!
  • You can also reflect your brand in the compelling descriptions you write for your posts, comments, bios, etc.!
  • Always remember to speak in your brand voice when posting content, replying to comments, and responding to DMs!
  • Add links to your website, as well as your contact information, in your social media bios!

Your Marketing Strategies

Alright, by this point, you now have a website and social media accounts for your dog training business. From here, it’s time to start marketing yourself online!

The good news is, there are many different ways to market your business online nowadays. That said, some are, admittedly, more effective than others. In our opinion, the 4 most fruitful marketing methods are:

  1. Search engine optimization (SEO)
  2. Content marketing
  3. Ad marketing
  4. And email marketing
three dogs, lying together outside, portrait

Search Engine Optimization (SEO) Marketing

One of the best ways to market your dog training business online is through SEO marketing. This involves optimizing your website and social media accounts so that they rank higher in search engine results pages (a.k.a. SERPs). If you do this correctly, this will help potential clients find you a lot more easily online!

Here are a few ways you can improve your SEO:

  • Regularly use relevant keywords throughout your website, as well as your social media content!
  • Make sure that your website is always up-to-date and fully optimized for search engines!
  • Whenever possible (and relevant), link to your website and social media accounts from other websites and online directories!

Content Marketing

Another great way to promote your dog training business online is through content marketing. Some ways you can maximize content marketing would be to create high-quality blog posts, infographics, videos, etc. that are relevant to your company. This will not only help boost your SEO, but also give people a better idea of what you do – and how you can help them!

A few ways you can use content marketing to your advantage include:

  • Fully optimizing your website for search engines! For instance, it should include relevant keywords throughout the site’s content, as well as in your titles, tags, descriptions, and meta descriptions.
  • Using social media to drive traffic back to your website! For instance, you can share links to your website on your social media accounts. You can also run social media ads that direct users right to your site through your CTA (call to action) or click button.
  • Consistently creating excellent content that accurately reflects your brand! This could be done via blog posts, videos, infographics, etc. After creating this content, always share it on your social media channels, in email newsletters, etc.

Ad Marketing

Next, we also recommend promoting your dog training business online through ad marketing. Here, you’ll create and run online advertisements that promote your company to the public. Ad marketing has proven to be a great way to reach potential clients – as well as your target audience – who might not otherwise find you online!

When putting together ad campaigns, keep this advice in mind:

  • Choosing the right platforms for your online advertisements is key! So, conduct some research and figure out where your target audience is the most active. Once you have this info, you can then place your ads accordingly.
  • The type of content you publish will majorly impact the success of your ad! So, make sure it’s compelling and accurately reflects your brand. Your headlines and descriptions should be clear, concise, and attention-grabbing.
  • Always include relevant keywords in your ad content! For starters, this will help boost your SEO. Moreover, you’ll also be ensuring that potential clients see your ad when they search for related terms online.

Email Marketing

Last but certainly not least, email marketing is another great way to get your dog training business out there. At its core, this involves sending newsletters, promotional offers, and other updates to your email list. If done properly, email marketing is a great way to keep potential clients up-to-date on what you’re doing – as well as promote special offers and discounts!

Here are some useful tips for creating a successful email marketing:

  • Everyone likes a good deal, so build up your email list by offering something valuable in exchange for sign-ups! Examples of this could be a free eBook, a discount code, access to exclusive content, a complimentary consultation, etc.
  • Divvy up your email list so that you can send different, targeted messages to specific groups of people! For instance, you could segment your lists by location, age group, types of training services (e.g., obedience training, puppy training, etc.), other pet-related interests (such as dog grooming), etc.
  • Compose emails that are clear, concise, and attention-grabbing! Do this by including compelling subject lines and eye-catching images that encourage people to open and actually read your messages.
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How To Start Your Own Dog Training Business

So, how do you proceed from here and launch your very own dog trainer business?

First and foremost, it’s important to have a clear understanding of what type of trainer you want to be. So, we recommend asking yourself the following questions:

  • Which type(s) of dog training services are you most passionate about?
  • Who is your target client base?
  • Do you want to have a niche and be known for specific types of training services?
  • Or would you like to be seen as a Jack-of-all-trades?

Once you answer these questions, you should have a better idea of the direction you want to take your dog training business in. From there, you can give these articles a read, as they’ll help further your understanding of launching (and running) a successful company:

So, How Do You Turn Your Dog Training Business Into a Brand?

In conclusion, there are a wide variety of ways to successfully brand your dog training business. The key things you should walk away from this article now knowing are:

  • You have to be clear about the type of dog trainer you want to be. Furthermore, make sure this is reflected in both your social media presence and business website.
  • The overall image/aesthetic for your dog training business is essential. So, make sure you know what that is – and then keep it consistent across all of your platforms.
  • Your website has to be informative and easy to navigate. This is especially true if you’re targeting potential customers online. (Which, let’s be real – in this day and age, you’re going to be doing this.)
  • People need to know why YOU are the dog trainer to book with, and not someone else. Offer potential clients something unique that they won’t be able to find elsewhere, and find any positive way you can to stand out from the crowd.
  • The power of SEO cannot be overstated. Always utilize keywords throughout your website and social media accounts, as this will be essential for helping people discover your dog training business.

We hope this article was helpful, and we wish you the best of luck as you start (or continue) your journey in the professional pet industry!

Do you have any comments, questions, or suggestions? Let us know down below! And be sure to stay tuned for future articles by Sniffin’ Around for more tips and tricks on all things pet-related! 🙂🐶

How Much Does It Cost To Start a Dog Grooming Business?

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How much does it cost to start a dog grooming business? Today, we’ll answer this very question!

Starting your own company can be an extremely lucrative and fulfilling endeavor… But it doesn’t come cheap! In order to launch (and run) a dog grooming business, you’ll need to invest in a variety of equipment. Moreover, you’ll need supplies, software, salon space, marketing materials, and more!

Here’s the good news: we’ve done the research for you!

In this article, you’ll find an exhaustive list of all the estimated expenses associated with starting a dog grooming business from scratch. By the time you’ve finished reading, you’ll know exactly how much you’ll need to save up and invest in your new venture!

PRO TIP: Before we get started, make sure to check out our Step-By-Step Guide on How to Become a Dog Groomer – even if you have no experience!

Is a Dog Grooming Business Profitable?

Before we dive into the startup costs, let’s answer a very important question: is a dog grooming business profitable?

The short answer is yes – but only if you do it right!

In order to make your business successful, you’ll need to offer high-quality services at competitive prices. You’ll also need to create a strong branding strategy and build a loyal customer base. If you can do all of that, then there’s no reason why your dog grooming business can’t be profitable!

Is Dog Grooming in High Demand?

In the United States alone, Future Market Insights reported the following in March, 2022: “The global pet grooming market valuation is poised to total US$ 1.3 [billion] in 2022. [The] growing trend of pet humanization across the globe is spurring demand for pet grooming products, which is expected to boost sales at a healthy 6.2% CAGR [compound annual growth rate]. Against this backdrop, the market valuation will reach US$ 2.5 [billion] by 2032.”

As you can see, there’s a lot of potential in the dog grooming industry! So, if you’re looking to start your own business, now is a great time to do it.

And in terms of demand in your area, that will depend on a variety of factors, including the population density, the number of pet-friendly households, and the competition.

To get a better idea of what the demand is like in your area, we recommend conducting market research. This will give you a good idea of whether or not starting a dog grooming business is feasible (and profitable) in your neck of the woods!

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How Much Do Dog Groomers Earn?

The type of money you’ll make as a professional dog groomer will vary, depending on whether you work for someone else’s salon or are self-employed. Groomers employed by an existing company usually make 50% to 60% of the service fee, while those who are self-employed can keep 100% of their earnings.

Average Annual Groomer Salaries By Country

With this in mind, here’s an up-to-date range of what groomers are making in the following example country:

  • United States: Between approx. $15,500 USD to $59,500 USD per year (Source: ZipRecruiter)
  • Canada: Between approx. $29,250 CAD to $46,313 CAD per year (Source: Talent.com)
  • United Kingdom: Between approx. £14,000 GBP to £29,000 GBP per year (Source: Glassdoor)
  • New Zealand: Between approx. $38,000 NZD to $52,000 NZD per year (Source: Payscale)
  • Australia: Between approx. $36,000 AUD to $58,000 AUD per year (Source: Payscale)

Top Factors That Can Impact Your Income as a Dog Groomer

Location

As you can see from the annual salary ranges listed above, where you live (and work) can have a big impact on how much money you make as a dog groomer. In general, dog groomers who work in larger cities tend to make more money than those who work in smaller towns.

Furthermore, where you live can affect the number of potential clients in need of your services. For example, a bigger city will mean more people with pets. This means that there’ll be that much more people in need of a professional groomer to take care of said pets.

That said, residing in a small town can also work to your advantage if you play your cards right. If, for instance, dog grooming services aren’t already provided where you live (or they’re in short supply), you could curb the market and become the go-to groomer for those residing in your area!

Experience Level

Obviously, the more experience you have, the more money you can expect to make. With that being said, those who are new to the dog grooming industry shouldn’t get discouraged! There’s always room for growth and as you become more experienced, you’ll be able to command higher prices for your services.

Not to mention, if you’re just starting out, you could always work for someone else to gain the experience you need before venturing out on your own.

Type(s) of Clients

The type of clients you have can also affect how much money you make as a dog groomer. For example, if you mostly cater to high-end clients who are willing to pay top dollar for premium services, you can expect to make more money than those who work with budget-minded pet owners.

That being said, it’s important to remember that all clients are important, regardless of how much they’re willing to spend. How you treat each and every one of them will determine whether or not they’ll come back for repeat business (and refer you to others).

Business Services Offered

The type of services you offer can also have an impact on how much money you make. For example, those who offer basic grooming services (i.e. baths, haircuts, nail trimmings, etc.) will typically charge less than those who offer premium services (i.e. specialty haircuts, de-shedding treatments, etc.).

Of course, the number of services you offer will also come into play. The more services you’re able to provide, the more money you can make. This is because you’ll be able to appeal to a wider range of clients who are in need of different types of grooming and/or pet services.

So, for example, if you were also a certified dog trainer, your business could offer training services and grooming services all under one roof. The same could be said about dog walking services, boarding services, etc. Our point is: the more services you can offer, the more clients you’ll attract and the better your bottom line will be!

Marketing/Advertising Efforts

Next, the amount of money you spend on marketing and advertising can also have an impact on your overall income. If you want to attract more clients (and make more money), you need to be willing to invest in marketing and advertising efforts that will get your name out there.

This could include anything from creating a website and/or blog to distribute pet care tips and information, to attending local pet events and/or trade shows, to running ads in the newspaper or on local TV/radio stations.

The bottom line is: if you want your dog grooming business to be successful, you need to put some effort into promoting it!

PRO TIP: Need help getting your dog grooming business out there? Check out this helpful article for more marketing tips and tricks!

Competition

Obviously, the level of competition in your area can also affect how much money you make. If there are already a lot of dog groomers in your town or city, you’ll need to work that much harder to stand out from the crowd and attract clients.

On the other hand, if you’re one of the only dog groomers in your area, you could have a captive market and be able to charge higher prices for your services.

Either way, it’s important to know who your competition is and what they’re doing to attract (and keep) clients. This way, you can stay one step ahead and ensure that your dog grooming business is the one that pet owners turn to time and time again.

Your Dog Grooming Service Rates

Last but not least, your service rates will also play a role in how much money you make as a dog groomer. If you charge too little, you may not be able to make a profit (or, worse, you could end up losing money).

On the other hand, if you charge too much, you could price yourself out of the market and miss out on potential clients.

To find the right balance, we recommend conducting some market research to see what other dog groomers in your area are charging for similar services. Once you have an idea of what the going rate is, you can then adjust your rates accordingly.

Keep in mind that you may need to adjust your rates from time to time to stay competitive and/or keep up with the cost of living in your area.

Not sure how to properly set your rates? This helpful guide should give you a better idea of what to charge for your dog grooming services!

Dog grooming concept. Grooming and washing pug breed dog in the saloon

Is It Hard To Start a Dog Grooming Business?

Honestly, it depends.

If you’re starting from scratch and have no previous experience in the pet care industry, it could be tough to get your business off the ground. This is because you’ll need to not only learn how to groom dogs properly; you’ll also need to learn how to run a successful business!

On the other hand, if you already have experience working in a pet salon or kennel, starting your own dog grooming business could be much easier. After all, you’ll already have some of the necessary skills and knowledge required to get your business up and running.

No matter what your situation is, starting a dog grooming business is definitely not impossible. It just takes some hard work, dedication, and know-how!

Dog Grooming Startup Costs: What Do I Need To Start My Business?

In order to start any business (regardless of the field), there are a few key things you’ll need to put in place first. These include, but aren’t limited to:

  • Your (registered) business name
  • A solid understanding of your business brand
  • Your business plan
  • A business bank account
  • Business insurance
  • Necessary licenses and permits

Stay tuned, because we’ll discuss your business plan – as well as the necessary licenses and permits – later on in this article!

In addition to the above items, you’ll also need to invest in a few key supplies and pieces of grooming equipment. These are essential for running your dog grooming business smoothly and efficiently! The general list of what you’ll need includes (but, again, isn’t limited to):

  • A quality grooming table
  • A set of electric clippers
  • Various types of scissors (including thinning shears)
  • Nail trimmers
  • Grooming combs and brushes
  • Canine-friendly shampoos, conditioners, and other grooming products
  • Business cards
  • A grooming portfolio
  • A business website, social media accounts, and (if interested) a blog
  • Marketing materials (e.g. flyers, brochures, postcards)

A complete list of the grooming tools we personally recommend can be found here. Keep in mind that the cost of these items can vary depending on the brand, quality, etc. So, be sure to do your research before making any final decisions!

Additionally, we recommend investing in professional dog grooming supplies whenever possible. Though they may cost a bit more upfront, they will save you money in the long run by lasting longer and standing up to regular wear and tear.

Dog Grooming Business Expenses: One-Time Fees Vs. Recurring Fees

As we mentioned earlier, starting your own dog grooming business can be quite costly. Typically, there are 2 main types of expenses you’ll encounter as a business owner: (1) one-time startup expenses, and (2) recurring monthly expenses.

Let’s break down each one so you have a better idea of what they are!

One-Time Startup Expenses

These are expenses that you’ll incur when first starting your dog grooming business. They include the cost of registering your business, setting up your website, and purchasing any desired business management software. You can expect to invest the following amounts into your one-time expenses:

  • Business registration: $50-$500
  • Website setup: $100-$600
  • Business management software: $0-$200/month

Recurring Monthly Expenses

Recurring expenses are the fees you’ll need to pay on a monthly basis in order to keep your dog grooming business operational. They include the cost of things like marketing, web hosting, and (of course) supplies. You can expect to pay the following amounts each month for your recurring expenses:

  • Marketing: $50-$500/month
  • Web hosting: $15-$100/month
  • Supplies: $200-$800/month
  • Salon booth rental (if applicable): $0-$500/month

Of course, these are just general estimates. The actual costs will vary depending on the size and scope of your business!

Either way, as you can see, starting a dog grooming business is definitely not cheap. In order to give yourself the best chance at success, it’s important to be aware of all the potential costs involved before making any final decisions!

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The 9 Categories for Your Estimated Business Expenses

Now let’s go even deeper… To get an even better understanding of how much it costs to start a dog grooming business, we’ve broken down all the estimated expenses into 9 categories:

  1. Education/certification costs
  2. Business formation expenses
  3. Equipment and supply expenses
  4. Salon space expenses
  5. Software expenses
  6. Website costs
  7. Advertising and marketing costs
  8. Employee expenses
  9. Freelancer expenses

Here’s a breakdown of each individual category!

1. Education/Certification Costs

If you want to be a professional (and successful) dog groomer, it’s STRONGLY recommended that you receive the proper education and industry certification. The cost of these programs can vary quite a bit, but you can expect to spend $500-$2000 on average.

While some people choose to complete their training online, we recommend attending an in-person program at a reputable school – such as QC Pet Studies. QC’s Dog Grooming Course gives you the opportunity to gain hands-on experience with real dogs – all while finishing your training program from the comfort of home, at your preferred pace!

The best past?

In less than one year, you can graduate with an International Dog Grooming Professional™ (IDGP™) certification + designation – which will look extremely impressive on your resume!

Oh, and did we mention that our tuition is not only highly competitive, but able to be paid off in low monthly installments? It’s true! Learn more about QC Pet Studies’ tuition and payment options here.

In addition to this, keep in mind that if you live in the United States, many states require dog groomers to also obtain a license in order to operate their business legally. We’ll touch on this more in the next section.

All in all, though the upfront cost of education and certification may seem high, it’s definitely worth it in the long run. After all, you can’t put a price on peace of mind… And groomers with proper, accredited training are GUARANTEED to book more than groomers without a legitimate designation to their name!

Total Estimate for Education/Certification Costs

  • Dog grooming course tuition: $500-$2,000
  • TOTAL: $500-$2,000

Interested in QC Pet Studies’ self-paced, online Dog Grooming Course? Check out the full details here and start your journey today!

2. Business Formation Costs

If you want to start a dog grooming business (such as in the United States), you’ll need to take care of some legalities first. This includes obtaining any necessary licenses and permits, as well as registering your business with your state – or provincial – government. Such licenses and/or permits might include a business license ($25-$500), as well as potentially a dog grooming license ($125-$1000).

Moreover, the type of business entity you choose will affect how much money you’ll need to spend on formation expenses. So, ask yourself: “Do I want to operate as a sole proprietorship, limited liability company (LLC), or corporation?”

To get a better idea of how to go about registering your specific business type within the United States, we recommend checking out this useful article by UpCounsel. Here are some additional resources, in case you live in a different country:

Overall, the cost of business formation expenses can vary, depending on your location. That said, you should expect to spend at least a few hundred dollars on legal fees.

Total Estimate for Business Formation Costs

  • Business registration: $50-$500
  • Licenses and permits: $0-$200
  • Legal fees: $0-$500
  • TOTAL: $50-$1,200
Adorable brown dog enjoying wash and hair cut but he is shy so his owner is helping to the young blong professional groomer.

3. Equipment and Supply Expenses

Now that you’re ready to start your dog grooming business, it’s time to think about the equipment and supplies you’ll need.

To run a successful dog grooming business, you’ll need at least the following:

  • A professional bathing system (shampooer, conditioner, towels, etc.)
  • A high-quality clipper and trimmer
  • Grooming scissors
  • Brushes, combs, and other tools
  • A safe and sturdy table or tub
  • Towels, aprons, and capes

While some of this equipment might be expensive upfront – such as a professional bathing system – keep in mind that many of these items are one-time purchases. And once you have them, they should last you many years!

Other expenses, such as clipper blades and scissors, will need to be replaced on a regular basis. However, these items are relatively inexpensive and easy to find at any pet store.

Total Estimate for Equipment and Supply Expenses

  • One-time equipment expenses: $500-$2,000
  • Recurring supply expenses: $50-$100/month
  • TOTAL: $550-$2,200/year

4. Salon Space Expenses

Now that we’ve covered the basics of what you’ll need to get started, let’s move on to the next step… Finding the perfect salon space for your business! Here, you have 3 main options at your disposal:

  1. Renting or leasing salon space
  2. Grooming out of your own home
  3. Mobile grooming

1 – Renting or Leasing Salon Space

The cost of renting or leasing salon space will vary, depending on the size and location of the property. However, you should expect to pay at least a few hundred dollars per month for a small grooming salon.

In addition to rent or lease payments, you’ll also be responsible for monthly utility bills, such as water, electricity, and gas. Moreover, you’ll also have to pay for any other miscellaneous expenses associated with running your business out of a physical space.

Total Estimate for Renting or Leasing Salon Space Expenses

  • Rent/lease payments: $200-$2,000/month
  • Utility bills: $50-$200/month
  • Misc. expenses: $0-$500/month
  • TOTAL: $250-$4,500/month

2 – Grooming Out Of Your Own Home

If you decide to groom out of your own home, you’ll obviously save money on salon space expenses. However, there are a few things you’ll need to take into consideration first!

First and foremost, is your home large enough to accommodate a grooming business? Do you have the necessary equipment and supplies? And most importantly, is it zoned for commercial use?

Assuming that your answer to all of these questions is “yes”, then grooming out of your own home can be a great way to save money. Just keep in mind that you might have to make a few adjustments to your homeowner’s insurance policy. For this, we recommend contacting your insurance company directly for their subject-matter expertise and recommendations.

Total Estimate for Home-Based Grooming Expenses

  • Homeowner’s insurance: $0-$200/month
  • Utility bills: $50-$200/month
  • Miscellaneous expenses: $0-$100/month
  • TOTAL: $50-$500/month

3 – Mobile Grooming

Mobile grooming is when you groom your clients’ pets in their own homes (or wherever else they might be). To do this, you’ll need a specially-equipped van or trailer.

The cost of a mobile grooming rig will vary depending on the size and features you choose. However, you can expect to pay anywhere from $15,000-$100,000 for a high-quality setup.

In addition to the initial investment, you’ll also have to pay for monthly van or trailer payments, insurance, and gas.

Total Estimate for Mobile Grooming Expenses

  • Van or trailer: $1,000-$2,000/month
  • Insurance: $100-$200/month
  • Gas: $100-$300/month
  • TOTAL: $1,300-$2,500/month

Total Estimate for Salon Space Expenses

  • Renting or leasing salon space: $250-$4,500/month
  • Home-based grooming: $50-$500/month
  • Mobile grooming: $1300-$2,500/month
  • TOTAL: $50-$4,500/month
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5. Software Expenses

In today’s digital age, there’s a wide array of software options available to help you run your business smoothly and efficiently!

The cost of software will vary depending on the features and functionality you need. However, there are also many great options available for FREE – or at a very low cost. For example, Google Sheets is a free alternative to Microsoft Excel that offers all of the same basic features.

Software Recommendations

Business Software:

  • Asana ($0.00 to $24.99 USD/month)
  • Trello ($0.00 to $17.50 USD/month)

Accounting Software:

  • QuickBooks ($5.50 CAD/month to $35.00 CAD/month, based on current 75% off promotion)
  • FreshBooks ($1.90 CAD/month to custom pricing, based on current 90% off for 3 months promotion)

Appointment Scheduling Software:

Email Marketing Software:

Total Estimate for Software Expenses

  • Business software: $0.00-$24.99/month
  • Accounting software: $0.00-$35.00 CAD/month
  • Appointment scheduling software: $0.00-$20.00/month
  • Email marketing software: $0.00-$299.00/month
  • TOTAL: $0.00-300.00 USD/month

6. Website Costs

A website is a great way to promote your business and connect with potential customers! However, there is a cost associated with creating and maintaining a website.

The cost of a website will vary, depending on the features and functionality you need. For example, a basic website with just a few pages will be much less expensive than an eCommerce site with dozens of pages and complex functionality.

In addition to the initial investment, you’ll also have to pay for monthly hosting and domain name costs.

Total Estimate for Website Expenses

  • Website design: $500-$5,000
  • Website hosting: $0-$100/month
  • Domain name: $0-$30/year
  • TOTAL: $530-$5,030/year

7. Advertising and Marketing Costs

Advertising and marketing are KEY ingredients to your success! After all, how else are you supposed to let people know about your dog grooming business and attract new clients?

There are a multitude of different ways that you can market your dog grooming business. That said, some methods will obviously be more effective – and more expensive – than others. For example, TV commercials, print ads, and social media ads (such as on YouTube or TikTok) can be a bit pricey. However, they do reach a wide audience… And they can generate a lot of buzz for your business!

On the other hand, targeted online ads and social media campaigns tend to be a lot cheaper and more budget-friendly. Of course, keep in mind that with a smaller budget comes a smaller audience reach. That said, they’re still incredibly effective!

At the end of the day, it’s up to YOU to decide which marketing channels makes the most sense for your dog grooming business. Generally, though, you should expect to spend at least $100-$1,000 per month on advertising and marketing expenses.

Total Estimate for Advertising and Marketing Costs

  • TOTAL (per month): $100-$1,000
  • TOTAL (per year): $1,200-$12,000
Blonde dog groomer trims purebred poodle puppy.

8. Employee Expenses

If you plan on hiring employees to help you run your dog grooming business, then you’ll need to factor in the associated costs. These costs include employee salaries, as well as the cost of any benefits that you offer (such as health insurance, retirement plans, etc.).

In addition, don’t forget to budget for employee training! After all, you’ll want to make sure that your employees are properly equipped to handle all of the demands of the job.

The cost of employees will vary depending on their experience level and the number of hours they work per week. However, you can expect to spend at least $2,500-$4,300 per month on employee expenses.

Total Estimate for Employee Expenses

  • Health insurance: $0-$200/month
  • Retirement plans: $0-$100/month
  • Training: $500-$1,000
  • Salaries: $2,000-$3,000/month
  • TOTAL: $2,500-$4,300/month

9. Freelancer Expenses

If you decide to outsource some of the work associated with running your dog grooming business, then you’ll need to factor in the cost of freelancers.

The cost of freelancers will vary depending on their experience level and the scope of work. However, you can expect to spend at least $500-$800 per month on freelance expenses.

Total Estimate for Freelancer Expenses

  • TOTAL: $500-$800/month

So, How Much Does It Cost To Start a Dog Grooming Business?

Now that we’ve gone through all of the different expenses you need to consider when starting a dog grooming business, let’s do a quick recap of everything!

  • Education/certification costs: $500-$2,000
  • Business formation expenses: $50-$1,200
  • Equipment and supply expenses: $550-$2,200/year
  • Salon space expenses: $50-$4,500/month
  • Software expenses: $0.00-$300.00/month
  • Website costs: $530-$5,030/year
  • Advertising and marketing costs: $100-$1,000/month
  • Employee expenses: $2,500-$4,300/month
  • Freelancer expenses: $500-$800/month

Estimated Total Investment Required Per Month: $500-16,500

Estimated Total Investment Required Per Year: $6,000-$197,160

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BONUS ADVICE: How To Write Your Dog Grooming Business Plan

Now that we’ve gone over the cost of starting a dog grooming business, it’s time to start thinking about your business plan.

In a nutshell, a business plan is a roadmap for your business that outlines your goals, strategies, and how you plan on achieving them. Furthermore, if you’re looking to receiving funding from your bank or an investor, you’ll need to have a business plan in place.

It’s important to have a well-thought-out business plan because it will help you stay organized – as well as on track – as you grow your company!

Not sure where to start? No problem! Below is a breakdown of all the essential information your business plan should cover:

Executive Summary

A brief overview of your company, including your mission statement, business model, and key financial highlights.

Company Description

A more detailed description of your company, including your history, products/services offered, target market, and competitive landscape.

Market Analysis

An in-depth look at the current state of your industry, as well as an analysis of your target market.

Sales & Marketing Plan

Your strategies for generating leads and converting them into customers.

Operational Plan

A detailed outline of how you plan on running your day-to-day operations.

Management Team

A list of your executive team members and their qualifications.

Financial Plan

Your company’s financial statements (including income statements, cash flow statements, and balance sheets).

PRO TIP: Need help writing your very first business plan? Check out this helpful article from the Small Business Administration! Also, there’s also this article by Bplans that provides a list of 500+ free business plan templates at your disposal!

MORE BONUS ADVICE: How To Fund Your Dog Grooming Business

If you’re looking to start a dog grooming business, then you’ll need to start thinking about how you’re going to fund it.

There are a few different options available to small business owners when it comes to funding. The 4 most popular examples include loans, credit cards, private lenders, and personal savings.

Option #1: Loans

The first main option for funding your dog grooming business is to take out a loan with a bank. Luckily, this route offers a ton of options! There are all sorts of different loans available to small business owners, such as SBA-backed loans.

If you’re looking to take out a loan, then be sure to shop around and compare interest rates before making your decision. Moreover, we recommend checking out Investopedia’s list of the best small business loans!

Option #2: Credit Cards

The second option for funding your business is to use a credit card. On the one hand, this can be a great option if you have good credit and can qualify for a low interest rate.

But on the other, there are a fair share of risks that come with using credit cards to fund a business. For this reason, it’s important to be aware of these potential risks from the get-go – lest you rack up a bunch of unwanted credit card debt!

Dog showering and drying at the grooming saloon by pet beautician

Option #3: Private Lenders

A third option for funding your dog grooming business is to work with a private lender. Private lenders are typically individuals or businesses that’re willing to lend money to small businesses in exchange for an equity stake in the company.

This can be a great option if you’re unable to qualify for a loan from a traditional lender. Just make sure that you’re fully aware of the potential risks involved!

Option #4: Personal Savings

Last but certainly not least, you always have the option of funding your dog grooming business with your own personal savings. This is the ideal solution for those who don’t want to take on any debt. Furthermore, this is often the safest option, since you won’t have to worry about making loan payments or accruing interest.

Of course, with that being said, it’s important to make sure that you have enough saved up to cover ALL of your start-up costs, as well as any unexpected expenses that might come up. And for some individuals, this isn’t realistic or feasible.

Ultimately, however YOU choose to go about funding your business, just make sure that you do your research and weigh all of your options before making a decision!

EVEN MORE BONUS ADVICE: Types of Business Insurance You Need To Know About

(We’re nearing the end of the article, I swear.)

Starting a business is a huge undertaking – and with that comes a LOT of responsibility! One of the most important responsibilities you have as a small business owner is to make sure that your company is properly insured.

There are all sorts of different types of insurance available to businesses, but here are 4 of the most common examples…

Property Insurance

What Is It?

This type of insurance protects your business in the event that your property is damaged or destroyed.

How Much Does It Cost?

The cost of property insurance will vary depending on the value of your property and the location of your business. That said, according to HowMuch.net, the average small business owner pays approx. $500.00/year on commercial property insurance. Moreover, they also report that certain variables – the structure of the property, occupancy, risk, exposure, and protection – all must be taken into account by property insurance providers when determining the cost of your coverage.

Consequences Of Not Having It

If you don’t have property insurance and your business location is damaged or destroyed, then you’ll be stuck footing the bill for repairs/rebuilding costs. And depending on the extent of the damage, this could end up being a very costly endeavor!

General Commercial Liability Insurance

What Is It?

General commercial liability insurance protects your business in the event that someone is injured on your property or by one of your products.

How Much Does It Cost?

The cost of general commercial liability insurance will depend on a variety of factors, including the size of your business, the type of business you have, your location, and more. That said, NerdWallet reports that there are options out there for small business owners that are as affordable as $50.00/month.

Consequences Of Not Having It

If you don’t have liability insurance and someone is injured on your property or by one of your products, then you could be held liable in a court of law. This means that you could be forced to pay damages out-of-pocket. Depending on the extent of the injuries, this could wind up costing you a fortune!

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Equipment Breakdown Insurance

What Is It?

This type of insurance protects your business in the event that your dog grooming equipment or machinery breaks down.

How Much Does It Cost?

The cost of equipment breakdown insurance will vary depending on a variety of factors, including the type of business you have, the type of equipment you need to insure, and more. That said, this article by Investopedia lists 7 recommendations for what they consider to be the best equipment breakdown insurance.

Through the above article, you can then visit each provider’s individual website and compare their prices!

Consequences Of Not Having It

If you don’t have equipment breakdown insurance and your machinery or equipment breaks down, then you’ll be stuck footing the bill for repairs. Again, depending on the extent of the damage, this could end up being a very costly endeavor!

Business Interruption Insurance

What Is It?

This type of insurance protects your business in the event that you have to close up shop for an extended period of time due to a covered incident.

How Much Does It Cost?

The cost of business interruption insurance will depend on a variety of factors, including the size of your business, your location, and more. But as an example, Insureon offers business interruption coverage ranging from approx. $40.00-$130.00/month.

Consequences Of Not Having It

If you don’t have business interruption insurance and you’re forced to close up shop for an extended period of time, then you’ll lose out on a significant amount of revenue. This could ultimately lead to the demise of your business!

Final Thoughts

As you can see, there are a variety of investments that go into starting a dog grooming business. But if you’re diligent and do your research, then you should be able to find affordable options for ALL of your necessary expenses!

Dog grooming concept. Grooming and washing pug breed dog in the salon

Do you have any questions about how much it costs to start a dog grooming business? Let us know in the comments below! And be sure to check out our other articles over on our blog, Sniffin’ Around!

Thanks for reading! 🐶

Become an internationally-certified dog groomer in as little as 9-12 months by starting your training with QC Pet Studies today!

The Pros and Cons of Working as a Dog Trainer

The pros and cons of working as a dog trainer Feature Image

Are you considering a career in professional dog training? This particular job is remarkably rewarding – but it’s important to understand the pros and cons of working as a dog trainer before making a decision!

In this article, we’ll break down the benefits of working as a dog trainer and discuss some of the most common questions people have about this profession. We’ll also take a look at some of the challenges that you may also face in this industry.

By the time you’ve finished reading, you’ll have a clear understanding of what to expect. This way, you’ll be able to confidently decide once and for all if dog training is the perfect career for YOU!

Are you destined to be a professional dog trainer? Check out this article to see if you’ve got what it takes! 😉

What Is a Dog Trainer?

A dog trainer is somebody who helps to teach dogs the basics of obedience and good behavior. This usually involves working with different types of breeds, depending on the needs of the client. The most common commands that dog trainers teach include “sit”, “stay”, “come”, and “down”.

Dog trainers typically work in one-on-one sessions or small groups, teaching puppies and adult dogs how to respond appropriately to various commands. Moreover, they also work on socialization skills; helping dogs become more comfortable around people and other animals.

There are many different dog training methods. But regardless of which approach you take, your ultimate goal as a trainer is always going to be the same: to help your furry clients lead happy, well-adjusted lives!

The Dog Trainer Salary

Firstly, it’s important to note that there’s no one-size-fits-all answer when asking, “How much will I make as a dog trainer?” Your salary will depend on a variety of factors, such as your location, experience level, the type of training you’re providing, and whether you’re running your own business or working for somebody else.

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Dog Trainer Annual Salary Ranges by Country

That said, we can give you an idea of how much you can potentially earn. The following are the annual salary ranges for professional dog trainers, based on the example countries listed below:

  • United States: Between approx. $21,600 USD and $46,600 USD per year (Source: CareerExplorer)
  • Canada: Between approx. $33,000 CAD and $72,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £19,000 GBP and £46,000 GBP per year (Source: Payscale)
  • New Zealand: Between approx. $40,000 NZD and $53,000 NZD per year (Source: SalaryExpert)
  • Australia: Between approx. $40,000 AUD and $64,000 AUD per year (Source: SalaryExpert)

Top Factors That Can Impact Your Income

Location

The cost of living varies from place to place. This means that you’ll need to earn more money in order to maintain the same standard of living in a city than you would in a small town, for example.

Furthermore, where you live can affect how many clients there will be in need of your services. For instance, there will likely be a larger customer pool in a big city than there will be in a tiny, rural community.

On the other hand, residing in a small town can also work to your advantage if you play your cards right. If, for example, dog training services aren’t already provided where you live, you could curb the market and become the go-to dog trainer for those in your area!

Experience Level

Just like with any other profession, your salary as a dog trainer will increase as you gain more experience. The longer you’ve been working in the industry, the more valuable your services will be.

That being said, it’s important to note that dog trainers with years of experience don’t necessarily make the most money. The type of training you provide and the clients you work with can also play a big role in how much money you’ll earn.

For example, a dog trainer who specializes in obedience training for family pets will likely earn a very different salary than a dog trainer who works with law enforcement agencies to train police dogs. The latter type of trainer typically receives much more money per client, as their services are in high demand!

Type of Dog Training

As we just mentioned, the type of dog training you provide can have a big impact on how much money you’ll earn. The more specialized your services are, the higher your rate will be.

Obedience training is one of the most common types of dog training, as it’s something that all dog owners can benefit from. But there are other types of training that you could specialize in, such as:

  • Agility training
  • Service dog training
  • Therapy dog training
  • Hunting dog training
  • Police/military dog training

Each of these niches requires a different skill set, and therefore commands a different rate. The more in demand your services are, the higher you’ll be able to charge!

Rottweiler dog jumping over the hurdle

Competition

No matter what type of dog training you specialize in, it’s important to remember that there will always be competition. After all, the dog training industry is quite saturated. So, you’ll need to find ways to set yourself apart from other trainers in your area.

One way to do this is by becoming reputably certified. This will show potential clients that you’re a qualified, professional dog trainer who is serious about your craft. We’ll talk more about this in a moment!

Another way to stand out from the competition is by offering unique services that they don’t. For example, if you live in an area with a lot of senior citizens, you could specialize in training therapy dogs to help them cope with loneliness or anxiety.

By offering services that other dog trainers in your area don’t, you’ll be able to attract more clients and command a higher rate!

Do You Need Certification To Be a Dog Trainer?

The short answer is, no. Technically, there’s no legal requirement for dog trainers to have any sort of certification in order to work. However, this can be very misleading, as it can give people the impression that they therefore don’t need to get certified…

But this couldn’t be further from the truth!

Certification for professional dog trainers is incredibly important. In fact, many clients will only consider working with trainers who have some sort of professional designation. This makes sense, since they want to ensure that their dog is being trained by someone who knows what they’re doing!

How To Become a Certified Dog Trainer

There are a few different organizations that offer certification for dog trainers, such as the Certification Council for Professional Dog Trainers. The process for becoming certified will vary, depending on which organization you go through, but it typically involves passing an exam and completing a certain amount of continuing education credits.

It’s also important to note that certification is not a one-time thing. Rather, you’ll need to renew your certification every few years in order to maintain it.

Another route worth considering – and one we highly recommend – is to complete an accredited dog training course from a reputable school. These days, such training programs can be taken either online or in-person. So, you have plenty of options at your disposal!

Let’s take a look at one dog training course in particular, offered by QC Pet Studies

QC Pet Studies’ Dog Training Course

QC Pet Studies is a faculty of QC Career School – a pioneer of distance learning since 1984. Currently, QC Pet Studies offers a certification course in dog grooming, as well as a certification course in dog training. Additionally, we offer a First Aid for Groomers Course that comes free of charge with the Dog Grooming Course.

All of our training programs are 100% self-paced and online. Starting from the date you enroll, you’ll have 2 full years to complete your course. However, YOU get to decide how much (or how little) of that time you actually need. This means that, from the comfort of your own home, you can graduate as quickly as you want!

Moreover, our tuition is extremely competitive and affordable! You have 2 ways you can pay, depending on what works best for your budget. First, you have the option to pay the full amount at the time of enrollment – which will get you a sweet discount. Alternately, you can pay a small deposit when you enroll, followed by low monthly payments until your balance is paid off.

The choice is yours!

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In terms of our 4-part Dog Training Course, here’s what you can expect to learn:

  • The guiding principles of dog training
  • Fundamentals of safe training
  • Ethology
  • The stages of development
  • Socialization stages
  • Canine communication
  • Calming signals
  • Fear responses
  • Problem-solving
  • Various training methods (luring, shaping, targeting, modelling, capturing, and mimicry)
  • Motivations for dogs
  • Reinforcement schedules
  • Training tools
  • How to successfully address unwanted behaviors
  • Learning theory and how to apply it
  • How to work as a trainer (e.g., facilitating learning for clients, teaching private lessons vs. group classes, etc.)
  • Teaching skills (e.g., strategies for teaching people, communicating with dog owners, preparing yourself for working with clients, etc.)
  • Business training (e.g., how to get your business started, choosing a name for your business, business insurance requirements and recommendations, creating a business plan, marketing techniques, and selling your services)

QC Pet Studies Dog Training Certification

Graduates of this program will walk away with an International Dog Training Professional™ (IDTP™) certification + designation that can be proudly added to your resume!

BONUS: Included Certified Professional Dog Trainer (CPDT) Prep

Easily, one of the coolest things about QC’s Dog Training Course is that – on top of everything you’ll learn, and on top of the internationally-recognized certification you’ll get once you graduate – you’ll also get to prepare for the Certified Professional Dog Trainer (CPDT), should you wish to take it afterwards.

The CPDT is the gold-standard for dog trainers who have the knowledge and skills to train dogs using scientifically-proven methods. QC’s Dog Training Course teaches you everything you need to know to pass this exam! And what’s more – you’ll have access to an extra optional unit that’ll help prepare you to write the CPDT exam!

This optional unit includes:

  • Info about the Certified Professional Dog Trainers (CPDT) Exam!
  • Useful tips and advice to help you prepare for your exam!
  • A practice quiz you can take to help make sure you’re ready!

Interested in enrolling in QC Pet Studies’ online Dog Training Course? Learn EVERYTHING you need to know about it (and get started) here!

Canines being trained by experienced dog handlers

Dog Training Apprenticeship

If you’re not quite ready to take the plunge and enroll in QC’s Dog Training Course just yet, that’s okay! We understand that it’s a big decision.

In this case, you might be wondering: how can I test the waters and see if this is something I’d like to do before committing to a certification course?

The answer is simple: become a dog training apprentice!

An apprenticeship typically involves a combination of on-the-job training and in-class learning. Certain types of training – such as guide dog training, K9 training, etc. – offer courses that include apprenticeships as part of their curriculum. That said, there may be some professional dog trainers willing to take on/teach an apprentice. In these cases, your learning will be predominantly acquired through real-world experience.

Either way, as an apprentice, you’ll get to:

  • Work one-on-one with a professional dog trainer!
  • Get first-hand experience in the field!
  • Earn while you learn (yes, apprentices are paid)!
  • Gain confidence and build your skills!

Not sure where to start? Google is your best friend! Try searching for dog training apprenticeships in your area and see what comes up!

Common Job Duties as a Dog Trainer

As we know by now, as a dog trainer, you’ll be responsible for helping clients train their dogs. This may involve teaching obedience commands (e.g., sit, stay, come), addressing problem behaviors (e.g., barking, chewing, digging), or even preparing the dog for competition events (e.g., agility trials, flyball).

Obedience training is usually done in group classes or private sessions, while behavior modification is often done in private sessions. You may also be asked to do demonstration shows or seminars to promote your business. As a self-employed trainer, you’ll also be responsible for marketing your services and keeping your clientele base growing.

In terms of work hours, you can expect to work evenings and weekends since that’s when most classes and sessions are scheduled. Furthermore, you may also need to do some traveling if you’re teaching classes in multiple locations or giving seminars outside of your local area.

What Is a Typical Day in The Life of a Dog Trainer Like?

A typical day in the life of a dog trainer may vary, depending on what type of training you’re doing and where you’re doing it. However, there are some commonalities among most trainers’ schedules!

For example, many trainers start their days by traveling to their first client’s house, or to the location where their group class is being held. Once they arrive, they’ll set up any equipment they need and get started with the session. Depending on the length of the session, they may have time for a quick break in between or go straight from one to the next.

After their last session of the day is over, they’ll pack up their equipment and head home. Once they’re home, they’ll take care of any administrative work that needs to be done. This can include scheduling future classes, updating client records, advertising/marketing their business, and preparing for upcoming sessions.

Career Paths for a Dog Trainer

There are many different career paths you can take as a dog trainer. You can choose to work in a variety of settings, such as private homes, kennels, shelters, obedience schools, or pet stores. You may also decide to specialize in a certain type of training, such as obedience, agility, flyball, tracking, or herding.

Another option is to become a certified behavior consultant. This is a more advanced field that requires additional education and experience. Behavior consultants work with dogs who have serious behavioral problems, and often help design behavior modification programs for them.

Whatever path you decide to take, there are always opportunities for advancement! For example, you could eventually become a head trainer at a facility or start your own training business. The sky’s the limit!

The most important thing to remember is that you should do what you’re passionate about. If you love dogs and enjoy working with them, then a career in dog training will be PERFECT for you!

Want to start your very own dog training business? These 6 steps will break down everything you need to know to get started from scratch!

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The Pros and Cons of Working as a Dog Trainer

Alright, it’s time to get to the good stuff! Here, we’ll go over some of the pros and cons of working as a dog trainer. Let’s start with the pros first, shall we?

20 Benefits of Working as a Dog Trainer

1 – You get to be around dogs every day!

One of the best things about being a dog trainer is that you get to work with dogs on a daily basis! If you’re passionate about dogs, then this is definitely the career for you. After all, who wouldn’t love getting paid to play with puppies all day?

2 – You get to make a difference!

As a dog trainer, you have the opportunity to make a real difference in the lives of your clients and their dogs. You get to help people form lasting bonds with their furry companions and teach them how to best take care of them. It’s an incredibly rewarding feeling!

3 – You get to stay active!

Another great benefit of working as a dog trainer is that it’s a very physical job. You’ll be on your feet for most of the day, and you’ll get to do a lot of walking/running while you’re working. Thus, this is perfect for people who want to stay active and fit!

4 – You get to see the progress in real time!

One of the best things about being a dog trainer is seeing the progress your clients make in real time. It’s so rewarding to watch a dog learn new tricks and commands. Plus, you get to witness the bond between them and their owner grow stronger!

5 – You get to make a great income!

As we saw earlier, dog trainers can make quite the income! Of course, how much you ultimately make will, in large part, depend on the effort you’re willing to put in. But if you’re determined to work hard, the profit you’ll see can be limitless!

6 – You get to have options!

Whether you wish to get hired by an existing company or start a business of your own, there are plenty of job opportunities available to dog trainers. The world is your oyster!

7 – You get lots of flexibility!

If you do choose to start your own dog training business, one obvious perk is that you’ll get to call the shots. For instance, you can set your own hours. This is perfect for those who don’t want to work traditional 9-to-5 jobs. You also have the option of working part-time or full-time, depending on your availability and preference.

8 – You get lots of ways to niche down!

As we saw earlier, there are many different types of dog training. This gives you the opportunity to niche down and specialize in the area that interests you most. If you have a particular passion, this can be a great way to turn it into a successful career!

9 – Alternately, you get to specialize in a variety of dog training skills!

On the other hand, you also have the option of becoming a generalist and offering a variety of dog training services. This route is perfect for those who enjoy variety and don’t want to be pigeon-holed into one particular area. The sky’s the limit!

10 – You get to work in a high-demand industry!

As we noted earlier, the demand for dog trainers is growing rapidly. This means that there will always be a need for your services! If you’re looking for a stable and in-demand career, this is definitely it.

Owner on a walk with her dogs. Portarit of woman withe her dog pack in nature. Animal trainer

11 – You get to work in a low-stress industry!

In addition to being high-demand, dog training is also relatively low-stress. Of course, every job has its stressful moments. But overall, this is a pretty laid-back industry. So if you’re looking for an easygoing career, this could be it!

12 – You get to become a part of a great community!

The dog training industry is full of passionate and friendly people. As such, you’ll get to meet lots of great people and make some lifelong friends!

13 – You get to travel!

If you choose to, you can also take your dog training business on the road and travel to different cities or even countries! This is a great way to see the world and get paid for it.

14 – You get a healthy work-life balance!

Typically speaking, dog trainers tend to have a pretty healthy work-life balance. This is because you can typically set your own hours and work as little or as much as you want. So, if you’re looking for a career that won’t consume your entire life, this is definitely it!

15 – You get the opportunity to work outdoors!

Another great thing about being a dog trainer is that you often get to work outdoors. If you love being in nature, this is the perfect job for you!

16 – You get to meet lots of different kinds of people!

As a dog trainer, you’ll get to meet all sorts of different people from all walks of life. This is a great way to expand your social circle and learn about different cultures!

17 – You get tons of room for personal and professional growth!

Dog training is also a great career choice because it offers tons of room for personal and professional growth. There are always new things to learn and new ways to improve your skills. As such, if you’re looking for a career that will challenge you and help you grow as a person, this is definitely it!

18 – You get the option to work virtually, as well as in-person!

Another great thing about being a dog trainer is that you can choose to conduct your dog training services virtually (i.e., via video chat, through pre-recorded instructional videos, etc.), as well as in-person. This is perfect for those who want the flexibility to work from home – or anywhere in the world!

19 – You get to have a career that’s genuinely fun!

To put it simply, being a dog trainer is just plain fun! If you’re passionate about dogs and enjoy working with people, this is the perfect job for you. You’ll get to spend your days doing something you love… And what could be better than that?

20 – You get the chance to pair/offer complementary services!

Want to offer dog grooming services in addition to your training services? What about dog walking services, or pet boarding?

You CAN! The great thing about being a dog trainer is that you can choose to offer any number of complementary services. And, of course, the more services your business offers, the more clients you’ll attract – which means a better bottom line for you!

What Are The Disadvantages of Being a Dog Trainer?

Now that we’ve looked at some of the advantages of being a dog trainer, let’s take a look at some of the potential disadvantages. Keep in mind, though, that these are only potential disadvantages – they may not actually be relevant to your particular situation!

1 – The hours can sometimes be long and/or irregular.

One of the potential disadvantages of being a dog trainer is that the hours can sometimes be long and/or irregular. This is particularly true if you’re self-employed, as you’ll need to be available to work when your clients are available – and this may not always be during mornings or afternoons on weekdays.

As a result, if you have a family or other commitments outside of work, this can sometimes make it tricky to maintain a healthy work-life balance.

However, it IS possible to overcome this obstacle by being proactive and scheduling your work hours in advance. This way, you can still make time for the things that are important to you!

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2 – Finding new clients can be a challenge.

Another potential disadvantage of being a dog trainer is that it can be challenging to find new clients. This is because there is a lot of competition in this field, thus making it tough to stand out from the crowd.

That being said, there are a few things you can do to increase your chances of attracting customers. For example, you can offer free consultations or promotional discounts for new clients. You can also make sure to market your business effectively – both online and offline.

And, of course, providing high-quality services is always the best way to encourage clients to come back – and to recommend your business to their friends!

PRO TIP: Need help finding clients as a dog trainer? This handy guide reveals 25 effective ways to attract (and keep) customers for your business – so, make sure to give it a read!

3 – Some clients may have trouble understanding what you’re trying to teach them.

It’s important to know that some clients may experience difficulty understanding what you’re trying to teach them. After all, not everyone is a ‘dog person’ – and some people just don’t have the patience or ability to train their dog effectively.

If you do come across a client like this, it’s important to be patient and to try to explain things in a way that they’ll understand. Remember, you’re the expert! So, it’s up to YOU to make the training process as easy and enjoyable as possible for them!

4 – You might have to deal with the odd scratch or bite.

Although you shouldn’t necessarily worry about this, keep in the back of your mind that working with animals does pose certain safety risks. After all, you’ll be dealing with living, breathing creatures – and they can sometimes be unpredictable! And of course, some of the dogs you encounter might be anxious, defiant, or even aggressive.

Of course, this is why it’s so important to be properly trained and understand canine behavior before you start working as a dog trainer. You’ll need to know how to safely handle dogs of all shapes and sizes – and how to diffuse any potential situations that might arise.

Additionally, you should always make sure that you have the proper insurance coverage in place – just in case something does happen.

All in all, though, as long as you use common sense and take the necessary precautions, there’s no reason why you can’t enjoy a long and successful career as a dog trainer – without injury!

5 – Not every dog owner you work with will be pleasant, either.

Just as you might come across the occasional ‘difficult’ pooch, you may also have to deal with the odd unpleasant dog owner. After all, not everyone is going to be easy to work with – no matter how much they love their dog!

However, it’s important to remember that it’s not personal. As long as you keep your professional demeanor, and always remain the bigger person, you should be able to properly handle any situation that comes your way.

Close-up view of funny dog with biscuit. Labrador retriever balancing treat on his snout.

6 – Trying to teach multiple dogs at once can potentially be overwhelming.

If you’re working with multiple dogs at the same time, it’s important to remember that each one is an individual – and they’ll all learn at different speeds. As such, you might have to adjust your teaching methods accordingly.

Additionally, it’s worth noting that some dogs just don’t do well in group settings. If this is the case, you might have to work with them individually – or find a different training method altogether.

Of course, it can be tough to keep track of everything when you’re working with multiple dogs at once. That said, as long as you stay organized and develop a good system, you should be able to manage just fine!

7 – You may witness animal abuse.

Unfortunately, not all dog owners are kind and loving towards their pets. In fact, some can be downright abusive. If you witness animal abuse, it’s important to report it immediately. The longer you wait, the more time the abuser has to hurt – or even kill – the animal in question.

No one deserves to be treated that way – least of all innocent animals who can’t defend themselves!

So, if you see something, say something. It could save a life!

8 – If you run your own business, you may need a second job at first.

If you’re self-employed, it’s important to remember that it might take a while to build up a steady clientele. As such, you might need to supplement your income with another job – at least in the beginning.

Of course, we totally get that this isn’t ideal. However, it’s often necessary in order to make ends meet. However, you can be reassured that once your business starts taking off, you’ll be able to transition into working full-time as a dog trainer!

9 – If you don’t know what you’re doing, it could lead to a potential lawsuit.

This is why it’s so important to be properly trained and understand canine behavior before you start working as a dog trainer. If you don’t know what you’re doing, you could potentially injure a dog… or worse. This could then lead to a lawsuit – which is something no one wants to deal with!

10 – May not be the best career choice if you’re allergic to animal dander.

Last but not least, it’s worth noting that dog trainers are often exposed to animal dander. So, if you’re allergic to dogs (or any other animals, for that matter), this might not be the best career choice for you.

Of course, there are ways to work around this – such as wearing a mask or taking allergy medication. However, it’s something to keep in mind before you make the decision to become a dog trainer!

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So, Should YOU Become a Dog Trainer?

Now that you know the pros and cons of working as a dog trainer, you might be wondering if it’s the right career choice for you.

Only you can answer that question! However, we hope that this article has given you a better understanding of what to expect from this profession.

If you’re still on the fence, we suggest doing some more research – or even shadowing a dog trainer in your area. This will give you a first-hand look at what the job is really like – and help you make an informed decision about whether or not it’s right for you!

The bottom line is this: there are both pros and cons to working as a dog trainer. It’s important to understand both before making a decision about whether or not to pursue this career.

So, do YOU think you might want to become a dog trainer? Have questions that weren’t answered in this article? We’d love to hear from you in the comments below!

And, as always, thanks for reading! 🙂

The 8 Best Careers in The Pet Industry

Careers in the pet industry Header Image

If you’re passionate about animals, the pet industry might be the perfect place for you to work! There are many different careers to choose from, and each offers its own unique set of challenges and rewards. In this article, we will explore the 8 most popular (and successful) careers in the pet industry.

So, whether you’re just starting out in your career or you’re looking for a change, we guarantee that you’ll find something that interests you!

8 Jobs in The Pet Industry YOU Should Consider This Year!

Career Path #1: Dog Groomer

What Is a Dog Groomer?

A dog groomer is responsible for cleaning, brushing, and styling a dog’s fur. They may also trim the nails and clean the ears.

Is Schooling Required?

In most places, dog grooming is still an unregulated industry. As such, most groomers have at least a high school diploma. That said, getting professional certification training at the start of your career is STRONGLY encouraged!

Approximately How Long Does It Take to Become a Dog Groomer?

This depends on the type of schooling you choose to complete, as well as whether you also wish to complete an apprenticeship. That said, you can easily become a certified dog groomer and begin booking clients in less than 1 year.

What Does a Dog Groomer Do on a Daily Basis?

Dog groomers typically work in pet stores, animal shelters, kennels, or grooming salons. Another popular career path for groomers is to launch and run their own grooming business. In terms of daily job duties, they spend their day bathing, drying, and grooming dogs of all shapes and sizes.

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What Are the Pros and Cons of Being a Dog Groomer?

The pros of being a dog groomer include flexible hours, working with animals, and the opportunity to meet new people every day. The cons include potentially dealing with difficult dogs, having to work on weekends, and dealing with dog hair all day!

Average Salary of a Dog Groomer

The following annual income ranges are based on each country. Please also note that what you wind up making can vary – depending on where you live, whether you work full-time vs. part-time, whether you run your own business or work for an employer, etc.

  • United States: Between approx. $19,000 and $50,000 USD per year (Source: Glassdoor)
    Canada
    : Between approx. $26,000 and $47,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £20,600 and £28,600 GBP per year (Source: Talent.com)
  • New Zealand: Between approx. $41,500 and $50,000 NZD per year (Source: Salary Expert)
  • Australia: Between approx. $33,000 and $57,000 AUD per year (Source: Payscale)

Interested in pursuing this career in the pet industry? Become an International Dog Grooming Professional™ (IDGP™) in as little as 9-12 months with QC Pet Studies‘ self-paced, online Dog Grooming Course!

Career Path #2: Veterinary Technician

What Is a Veterinary Technician?

A veterinary technician is a medical professional who works alongside veterinarians to provide animal care. They are responsible for taking X-rays, administering vaccines, and assisting in surgeries.

Is Schooling Required?

Yes – in order to become a certified veterinary technician, you must complete an accredited Veterinary Technician Program.

Approximately How Long Does It Take to Become a Veterinary Technician?

Your professional education will typically take 2 to 4 years to complete. An associate’s degree in veterinary technology is usually around 2 years long, whereas a bachelor’s degree is 4 years long.

What Does a Veterinary Technician Do on a Daily Basis?

The job duties of a veterinary technician vary depending on the type of practice they work in. However, most technicians can expect to spend their day taking X-rays, administering vaccines and medications, drawing blood, and collecting tissue samples.

What Are the Pros and Cons of Being a Veterinary Technician?

The pros of being a veterinary technician include working with animals, having a stable career, and making a difference in the lives of animals. The cons include working long hours, dealing with sick animals, and witnessing animal euthanasia.

Average Salary of a Veterinary Technician

The following annual income ranges are based on each country. Please also note that what you wind up making can vary – depending on where you live, whether you work full-time vs. part-time, your level of experience, etc.

  • United States: Between approx. $28,000 and $48,000 USD per year (Source: Glassdoor)
    Canada
    : Between approx. $37,000 and $54,000 CAD per year (Source: Talent.com)
  • United Kingdom: Between approx. £29,900 and £95,100 GBP per year (Source: Salary Explorer)
  • New Zealand: Between approx. $38,000 and $55,000 NZD per year (Source: Payscale)
  • Australia: Between approx. $46,200 and $72,400 AUD per year (Source: Salary Expert)
Mid section of young male veterinarian doctor carrying a rabbit at medical clinic

Career Path #3: Veterinarian

What Is a Veterinarian?

A veterinarian is a medical professional who diagnostics and treats animals. They are responsible for providing animal care, performing surgeries, and prescribing medications.

Is Schooling Required?

Yes – in order to become a certified veterinarian, you must complete an accredited Veterinary Medicine Program.

Approximately How Long Does It Take to Become a Veterinarian?

Your professional education will typically take at least 4 years to complete. After completing your undergraduate degree, you will then have to complete a Doctor of Veterinary Medicine (DVM) program, which is another 4 years.

What Does a Veterinarian Do on a Daily Basis?

The job duties of a veterinarian vary depending on the type of practice they work in. However, most veterinarians can expect to spend their day diagnosing and treating animal diseases, performing surgeries, and prescribing medications.

What Are the Pros and Cons of Being a Veterinarian?

Much like being a veterinary technician, the biggest benefits of a career in veterinary medicine include working with animals, having a stable career, and making a difference in the lives of animals. Similarly, the cons include working long hours, potentially dealing with sick animals, and witnessing animal euthanasia.

Average Salary of a Veterinarian

The following annual income ranges are based on each country. Please also note that what you wind up making can vary – depending on where you live, whether you work full-time vs. part-time, if you own your own practice, etc.

  • United States: Between approx. $40,000 and $150,000 USD per year (Source: Zip Recruiter)
    Canada
    : Between approx. $54,000 and $102,000 CAD per year (Source: Payscale)
  • United Kingdom: Between approx. £45,100 and £133,000 GBP per year (Source: Salary Explorer)
  • New Zealand: Between approx. $59,000 and $110,000 NZD per year (Source: Payscale)
  • Australia: Between approx. $95,000 and $131,500 AUD per year (Source: Talent.com)

Are you a dog groomer, and need help distinguishing between your role and that of a vet for your client? This article has all the answers you need!

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Career Path #4: Pet Boarding Facility Owner/Operator

What Is a Pet Boarding Facility Owner/Operator?

A pet boarding facility owner/operator is responsible for the care of animals while their owners are away. This can include feeding, walking, and providing general supervision.

Is Schooling Required?

No, there is no formal education required to become a pet boarding facility owner. However, experience working with animals is recommended – and definitely preferred by prospective customers.

How Long Does It Take to Become a Pet Boarding Facility Owner/Operator?

The amount of time it takes to become a pet boarding facility owner varies depending on your prior experience, as well as whether you start your own business or purchase an existing one.

What Does a Pet Boarding Facility Owner/Operator Do on a Daily Basis?

A pet boarding facility owner is responsible for the day-to-day operations of their business. This includes caring for the animals, cleaning the facilities, and managing staff.

What Are the Pros and Cons of Being a Pet Boarding Facility Owner/Operator?

The pros of being a pet boarding facility owner include being your own boss, having a flexible schedule, and working with animals. The cons include long hours, potentially dealing with difficult customers, and having to work on weekends and holidays.

Average Salary of a Pet Boarding Facility Owner/Operator

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether you own your own business, etc.

  • United States: Between approx. $21,000 and $73,000 USD per year (Source: Zip Recruiter)
    Canada
    : Between approx. $31,000 and $62,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £20,000 and £31,000 GBP per year (Source: Salary Expert)
  • New Zealand: Between approx. $42,000 and $63,000 NZD per year (Source: Salary Expert)
  • Australia: Between approx. $42,000 and $71,000 AUD per year (Source: Payscale)
Empty wooden dog's house with dog food bowl in balcony decorated with houseplant in plant pot.

Career Path #5: Dog Trainer

What Is a Dog Trainer?

A dog trainer is responsible for teaching dogs obedience, tricks, and good manners. They may also work with owners to help them better understand their pets.

Is Schooling Required?

There is no formal education required to become a dog trainer. However, the most successful trainers out there have completed courses and/or certification programs offered by credible, professional organizations.

If you’re interested in becoming a dog trainer, we recommend first obtaining your International Dog Training Professional™ (IDTP™) certification through QC Pet Studies. After that, we highly suggest taking the Certified Professional Dog Trainer (CPDT) exam from the Certification Council for Professional Dog Trainers (CCPDT).

How Long Does It Take to Become a Dog Trainer?

The amount of time it takes to become a dog trainer varies depending on your prior experience and whether you complete a certification program. With that in mind, it’s absolutely possible to begin working as a certified dog trainer in less than a year!

What Does a Dog Trainer Do on a Daily Basis?

A dog trainer typically works with a few clients per day, teaching their dogs obedience, tricks, and good manners. In between sessions, they may also be responsible for administrative tasks such as scheduling appointments and updating client records.

What Are the Pros and Cons of Being a Dog Trainer?

The pros of being a dog trainer include working with animals, having a flexible schedule, and being your own boss. The cons include long hours, potentially dealing with difficult customers, sometimes working with stubborn and/or aggressive dogs, and having to work on weekends and holidays.

Average Salary of a Dog Trainer

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether you own your own dog training business or work for someone else, how you’ve priced your services, etc.

  • United States: Between approx. $29,000 and $57,500 USD per year (Source: Talent.com)
  • Canada: Between approx. $33,000 and $72,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Between approx. £20,000 and £26,000 GBP per year (Source: Payscale)
  • New Zealand: Between approx. $40,000 and $52,000 NZD per year (Source: Salary Expert)
  • Australia: Between approx. $40,500 and $63,800 AUD per year (Source: Salary Expert)

Become a globally-certified dog trainer by enrolling in QC Pet Studies’ online Dog Training Course today!

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Career Path #6: Pet Food Tester

What Is a Pet Food Tester?

A pet food tester is responsible for, you guessed it, testing pet food! But there’s a little bit more to it than that. Pet food testers work with animal nutritionists and veterinarians to ensure that pet foods meet safety and quality standards.

Is Schooling Required?

While there’s no formal education required to become a pet food tester, having some sort of background in nutrition (especially animal nutrition) would be a MAJOR bonus. This sort of knowledge will allow you to truly thrive in the pet industry, as well as make you a better income.

If you’re interested in becoming a pet food tester, it could be worth it to do a little online research and see what sort of animal nutrition courses are available to you.

How Long Does It Take to Become a Dog Trainer?

The amount of time it takes to become a pet food tester varies depending on your prior experience. It’ll also depend upon whether or not you choose to obtain some sort of nutrition training first. As a point of reference, a bachelor of science degree in either Animal Health and Behavior or Animal Science will take 4 years to complete.

But again, schooling isn’t required in order to work in this field.

What Does a Pet Food Tester Do on a Daily Basis?

A pet food tester typically works with a few clients per day, testing their pets’ food for safety and quality. In between sessions, they may also be responsible for administrative tasks such as scheduling appointments and updating client records.

What Are the Pros and Cons of Being a Pet Food Tester?

The biggest pro of being a pet food tester is that you can play a direct role in ensuring that animals are consuming safe, healthy foods. As you can imagine, the bigger con, on the other hand, is that not all of the foods you test-taste will be pleasant. In fact, some might be downright gag-worthy to your human tastebuds.

Average Salary of a Pet Food Tester

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether you own your own business or work for an employer, etc.

  • United States: Between approx. $18,400 and $38,100 USD per year (Source: AnswerstoAll)
  • Canada: Between approx. $24,000 and $48,000 CAD per year (Source: Glassdoor)
  • United Kingdom: Approx. £20,000 GBP per year (Source: Mirror.co.uk)
Pet eating food. Dog and cat eats food from bowl

Career Path #7: Pet Food Manufacturer

What Is a Pet Food Manufacturer?

A pet food manufacturer is responsible for, you guessed it, manufacturing pet food! They work in factories and oversee the production of pet foods from start to finish.

Is Schooling Required?

While there’s no formal education required to become a pet food manufacturer, having some sort of background in nutrition (especially animal nutrition) would be beneficial. This sort of knowledge will allow you to truly excel in the role, as well as increase your employment opportunities and income.

If you’re interested in becoming a pet food manufacturer, it could be worth your while to take an animal nutrition course!

How Long Does It Take to Become a Pet Food Manufacturer?

If you dream of running your own pet food manufacturing business, then it’ll take a little longer than if you’re looking to become an employee of an existing pet food company.

For the latter, the amount of time it takes to become a pet food manufacturer varies depending on your prior experience. It’ll also depend upon whether or not you choose to obtain some sort of nutrition training first.

If you want to start your own business, though, you should expect the process of planning, obtaining funding, and setting up your factory to take a few years.

What Does a Pet Food Manufacturer Do on a Daily Basis?

A pet food manufacturer typically works with other members of the production team to oversee the manufacturing process from start to finish. In between batches, they may also be responsible for quality control tasks such as testing products for safety and nutritional value.

What Are the Pros and Cons of Being a Pet Food Manufacturer?

The pros of being a pet food manufacturer include flexibility (especially if you get to be your own boss), unlimited potential income, constant high demand, and the ability to make a positive impact on the lives of animals. Cons of being a pet food manufacturer include high volume of competition, costly overhead expenses, and having to overcome a definite learning curve.

Average Salary of a Pet Food Manufacturer

Please note that what you wind up making can vary – depending on where you live, whether you operate your own factory or work within someone else’s, your competitors, etc.

The list below provides breakdowns (according to Payscale) of what various roles within a pet food manufacturing company will make per year in the following countries:

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Career Path #8: Dog Walker

What Is a Dog Walker?

A professional dog walker is someone who walks people’s dogs for them while they’re away at work or otherwise unable to do so themselves.

Is Schooling Required?

Nope! No formal education is required to become a dog walker. However, you will need to be comfortable around all sorts of breeds and temperaments of dogs, as well as have the ability to handle more than one at a time.

Plus, you’ll also need some basic knowledge of canine care and safety. For this reason, while not required, we highly recommend taking QC Pet Studies’ self-paced, online First Aid Course!

How Long Does It Take to Become a Dog Walker?

You can pretty much become a dog walker overnight! Just remember that, as with any job, the more experience you have, the more employable you’ll be – and the higher your rates can be.

What Does a Dog Walker Do on a Daily Basis?

A dog walker’s primary responsibility is to, well, walk dogs! This involves visiting clients’ homes to pick up their pups and taking them out for a set amount of time – usually between 30 minutes to an hour.

During this time, the dogwalker will make sure the dog(s) gets plenty of exercise and goes to the bathroom. They may also play games with the dogs or perform other basic obedience commands, depending on the owner’s instructions.

What Are the Pros and Cons of Being a Dog Walker?

The pros of being a professional dog walker include getting paid to hang out with furry friends all day, flexible hours, and the ability to work outdoors. The cons of being a dog walker include having to deal with bad weather, walking in all kinds of neighborhoods, and potentially encountering aggressive dogs.

Average Salary of a Dog Walker

The following annual income ranges are based on each country. Please note that what you wind up making can vary – depending on where you live, whether or not you own your own dog walking business, the number of dogs you can walk per day, whether your business offers any addition services (e.g., dog grooming), etc.

  • United States: Between approx. $20,850 and $48,000 USD per year (Source: Salary.com)
  • Canada: Between approx. $17,000 and $58,000 CAD per year (Source: Payscale)
  • United Kingdom: Between approx. £13,000 and £28,000 GBP per year (Source: Payscale)
  • New Zealand: Between approx. $16,000 and $105,000 NZD per year (Source: Glassdoor)
  • Australia: Between approx. $32,000 and $71,000 AUD per year (Source: Payscale)
Dogs on the streets on leash with smiling man professional dog walker

So, Do Any of These Careers in The Pet Industry Interest You?

Just remember that no matter what your skillset or interests are, there is likely a career in the pet industry that’s perfect for you! If this is your dream job, then don’t let anything stop you from pursuing it!

Do you have any questions or comments about this article? Let us know in the comment section below! And, if you found this article helpful, please share it with your friends!

After all, sharing is caring.

Thanks for reading!

Start YOUR career in the pet industry by enrolling with QC Pet Studies today!

How to Set Your Rates as a Dog Trainer

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As a dog trainer, you may be wondering how to price your services. It can be tricky to find the right price point that will ensure you’re making a good income while still providing a valuable service to clients. In this article, we’ll discuss some tips on how to set your rates as a dog trainer and charge what you’re worth!

Have you read our Ultimate Guide on how to become a dog trainer, even if you don’t have any experience? If not, you can check it out here!

Is a Dog Trainer Worth The Money?

This is a question many clients are going to have before they hire you. They want to know if you’re worth the money they’ll be spending on your services. As a dog trainer, you need to be able to answer this question with a resounding “yes!”

Some factors that will help clients see that you’re worth the investment are:

  • Your experience and reputable qualifications
  • The results you’ve been able to achieve with past clients
  • The value you provide beyond just training dogs (e.g., peace of mind, convenience, etc.)

If you can show potential clients that you’re an expert in your field and that you can provide them with real results, they’ll be more likely to hire you at your desired rate.

Keep in mind that as a dog trainer, you’re not just selling your time. You’re selling your expertise, your results, and your ability to provide a valuable service. When setting your rates, make sure you keep this in mind!

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Where Do Dog Trainers Get Paid The Most?

Just like with any other profession, dog trainers can make more or less depending on where they live and work. In general, dog trainers in urban areas tend to make more than those in rural areas. This is because there are simply more potential clients in densely populated areas.

Of course, your location isn’t the only factor that will affect your income as a dog trainer. Your experience, professional training, qualifications, and results will also play a role in how much you can charge for your services.

Speaking of professional certification training, QC Pet Studies can help YOU become an International Dog Training Professional™ (IDTP™) in less than a year! Check out the course page for our self-paced, online course for the full details!

How Much Does a Dog Trainer Make an Hour?

This is a common question, but it’s not an easy one to answer. As we mentioned before, there are many factors that can affect how much dog trainers make per hour. That said, the average hourly rate for dog trainers in the United States is $20-60.

Of course, you may be able to charge more or less than this, depending on your experience and qualifications. For example, if you’re just starting out as a dog trainer, you may need to charge on the lower end of this range in order to compete with other trainers in your area.

If you have extensive experience and training, however, you could charge closer to $60 per hour without issue. It really depends on your unique situation and what clients are willing to pay in your area.

How Much Does a Dog Trainer Make a Year?

Again, this will depend on factors like experience, qualifications, and location. For example, a dog trainer with many years of experience working in New York City is likely to make much more than a newly certified dog trainer just starting out in a small town.

Owner woman gives a command to her attentive golden retriever puppy on a leash in red lead during the dog training education process in hall with white walls. Dog looks at its owner.

The Average Dog Trainer Salary

That said, here are some up-to-date, average yearly salaries for dog trainers, based on a handful of example countries:

  • United States: Between approx. $21,600 USD and $46,600 USD (Source: Career Explorer)
  • Canada: Between approx. $30,000 CAD and $72,000 CAD (Source: Glassdoor)
  • United Kingdom: Between approx. £20,000 GBP and £26,000 GBP (Source: Payscale)
  • New Zealand: Between approx. $41,500 NZD and $53,100 NZD (Source: Salary Expert)
  • Australia: Between approx. $40,600 AUD and 63,800 AUD (Source: Salary Expert)

Again, just keep in mind that what you make could ultimately vary. Realistically, you could make more than the highest end of the above spectrum in your area if you’re experienced, in-demand, and know how to market yourself.

How Do I Market Myself as a Dog Trainer?

Great question! You’ll need to do more than just put up a few flyers and post on social media if you want to be successful as a dog trainer.

Like with any other business, you’ll need to put in the time and effort to market your services if you want people to actually hire you. This means actively reaching out to potential clients, networking, and making a name for yourself in the industry.

Here are some tips:

  • Get involved with local dog groups or clubs. This is a great way to network with other dog trainers and owners in your area, and it can help you get your name out there.
  • Attend local pet fairs or events. You can promote your dog training services at these events by setting up a booth or handing out flyers.
  • Use social media to your advantage. Posting helpful tips and articles related to dog training is a great way to attract potential clients and show off your expertise.
  • Get involved with online forums and communities. There are many dog trainer groups and forums online where you can connect with others in the industry, share advice, and promote your services.
  • Invest in paid advertising. Online ads are a great way to get your name out there to your target audience. We recommend focusing on Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
  • Do some pro bono work. Offer to train a local shelter dog or help out a friend with their dog’s behavioral issues. This will give you some real-world experience, and it can also help you build up your portfolio.

How To Set Your Rates as a Dog Trainer

Now that you know all the basics, it’s time to start setting your rates as a dog trainer! Here are a few things to keep in mind:

Tip #1: Do some research on average hourly rates in your area.

This will give you a good starting point for pricing your services! Remember: you don’t want to go too low, as this can give customers the impression that you aren’t top-quality. On the flip side, you don’t want to go too high either, as this could alienate potential clients and drive them to a different business.

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Tip #2: Consider your experience and qualifications when setting your rates.

If you’re just starting out, you may want to charge on the lower end of the spectrum. If you have extensive experience and training, however, you could charge closer to $60 per hour without issue.

Tip #3: Don’t be afraid to adjust your rates as needed.

If you find that you’re not getting enough clients at your current rate, consider lowering it. Conversely, if you’re in high demand, you may want to raise your rates.

Tip #4: Offer discounts for multiple sessions or package deals.

This can help entice potential clients to hire you, and it can also help you earn more money in the long run.

Tip #5: Offer incentives for returning customers, such as a referral bonus.

This is a great way to show your appreciation for loyal customers, and it can also help you attract new clients!

Tip #6: Be flexible with your payment options.

Some dog owners may not have the money to pay for your services upfront. In these cases, you may want to consider offering a payment plan or accepting credit cards.

Golden Retriever Jumping Through a Tire

How To Charge as a Dog Trainer: Hourly vs. Flat Rate

Now that you know how to set your rates, it’s time to decide whether you want to charge by the hour or by the session. There are pros and cons to both pricing models, so it’s important to weigh your options before making a decision.

Hourly Rate:

Pros:

  • You can adjust your rate based on the difficulty of the training session.
  • You’re paid for your time, regardless of whether the training is successful.
  • This pricing model is more transparent for clients, as they know exactly how much they’ll be paying.

Cons:

  • You may end up spending more time with some dogs than others, which can cut into your profits.
  • Some clients may be hesitant to pay an hourly rate, as they feel like they’re being “charged by the minute.”
  • Moreover, some clients might be hesitant to pay an hourly rate because they worry they won’t get their money’s worth if the training isn’t successful.

Flat Rate:

Pros:

  • You’ll know exactly how much you’re going to earn for each training session.
  • This pricing model is more straightforward for clients, as they know the total cost upfront.
  • A flat rate fee can also be more attractive to clients, as they feel like they’re getting a “deal.”

Cons:

  • If a training session ends up being longer than expected, you won’t be able to make more money.
  • Additionally, if a training session is particularly challenging, you may feel like you’re not being fairly compensated.
  • Some clients may feel like they’re being “ripped off” if the training is successful and doesn’t take very long.

Ultimately, whether you choose to charge by the hour or per session is entirely up to you. There is no right or wrong answer, so it’s important to choose the pricing model that makes the most sense for your business.

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How To Price Dog Training Services: Group Classes vs. Private Lessons

Lastly, you’ll need to decide whether you want to offer group classes or private lessons. Again, there are pros and cons to both options. So, it’s important to choose the one that best fits your preferred business model.

Group Classes:

Pros:

  • You can earn more money by teaching multiple dogs at once.
  • Group classes are often more affordable for clients, which can help you attract new customers.
  • This pricing model is less time-consuming than private lessons, as you’re teaching multiple dogs at once.

Cons:

  • Some dogs do better in a one-on-one setting, which means they may not get the attention they need in a group class.
  • If a dog is misbehaving in a group setting, it can be disruptive for the other dogs (and their owners).
  • Additionally, group classes may not be as profitable as private lessons, as you’re earning less money per dog.

Private Lessons:

Pros:

  • You can give each dog the individual attention they need.
  • This setting is often more comfortable for both the dog and the owner.
  • Private lessons are typically more profitable than group classes, as you’re earning more money per dog.

Cons:

  • You can only work with one dog at a time, which means you’ll need to schedule more training sessions to earn the same amount of money.
  • Some clients may not be able to afford private lessons, which can limit your potential customer base.

Like the potential that group classes and private lessons both offer? Not sure how to choose one over the other?

You don’t have to!

In fact, many dog trainers offer both group classes and private lessons. This way, you can attract a wider range of clients while still being able to offer the services that best fit each individual dog’s needs.

Young woman training her little dog, cocker spaniel breed puppy, outdoors, in a park.

Conclusion

When it comes to setting your rates, there is no “right” way to do things. You’ll need to decide what type of pricing model makes the most sense for your dog training business. And, you’ll need to decide whether you want to offer group classes or private lessons (or both!).

The most important thing is that you’re clear about your prices from the start. This way, you can attract the right clients and avoid any misunderstandings down the road.

Do YOU have any tips about how to set your rates as a dog trainer? Leave your advice in the comments below!

Thanks for reading!

Become an internationally-certified dog trainer by starting your self-paced, online training with QC Pet Studies today!