{"id":7470,"date":"2018-06-06T06:51:49","date_gmt":"2018-06-06T10:51:49","guid":{"rendered":"https:\/\/www.doggroomingcourse.com\/?p=7470"},"modified":"2018-06-06T06:51:49","modified_gmt":"2018-06-06T10:51:49","slug":"the-busy-pet-groomer-guide-to-social-media-where-should-you-focus","status":"publish","type":"post","link":"https:\/\/www.qcpetstudies.com\/blog\/2018\/06\/the-busy-pet-groomer-guide-to-social-media-where-should-you-focus","title":{"rendered":"The Busy Pet Groomer&#8217;s Guide to Social Media: Where Should You Focus?"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][vc_column_text]Facebook, Twitter, Instagram, Pinterest\u2026yikes! Sometimes using social media can seem like a full-time job on its own, but it\u2019s a must-have for promoting your business and becoming recognized.<\/p>\n<p>Before you start making accounts for your business across every platform in existence, take a step back. Just because social media is a good way to reach new clients doesn\u2019t mean you should sign up and manage 20 different social media accounts! It\u2019s impossible to keep all those accounts up-to-date and still have time to actually do your job. Stretching yourself thin won\u2019t give you the best results. Especially since some platforms may not be suitable for your needs. So why focus your attention on them?<\/p>\n<p>Just like marketing your business offline, take some time to think about who your target audience is and how best to reach them. Instagram may be a great place to display photos of your work, but with its younger user base, it might not bring in as much business as a site like Facebook.<\/p>\n<p>Luckily, you don\u2019t have to figure this all out on your own. Here\u2019s our rundown of the best social media sites for you to focus on and what they can (or can\u2019t) do for you![\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][image_with_animation image_url=&#8221;7477&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"50\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2018\/06\/the-busy-pet-groomer-guide-to-social-media-where-should-you-focus\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2018\/06\/the-busy-pet-groomer-guide-to-social-media-where-should-you-focus\/#Twitter\" >Twitter:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2018\/06\/the-busy-pet-groomer-guide-to-social-media-where-should-you-focus\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2018\/06\/the-busy-pet-groomer-guide-to-social-media-where-should-you-focus\/#Pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2018\/06\/the-busy-pet-groomer-guide-to-social-media-where-should-you-focus\/#So_where_should_you_focus\" >So where should you focus?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Facebook\"><\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arguably, Facebook was the first truly global social network. While it started out as a platform limited to college students, it\u2019s now expanded to include over 1 billion users from various countries and age groups.<\/p>\n<h3>The Pros:<\/h3>\n<ul>\n<li>Huge user base = wide reach<\/li>\n<li>Easy to set up a page for your business<\/li>\n<li>Easy to house and display new photos<\/li>\n<li>Post-scheduling feature so you can post during peak activity time on the site<\/li>\n<\/ul>\n<h3>The Cons:<\/h3>\n<ul>\n<li>Popularity with younger age groups is starting to decline<\/li>\n<li>Algorithms used to decide what content is shared and with whom means that not all of your fans will see your new content<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][image_with_animation image_url=&#8221;7478&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"50\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><span class=\"ez-toc-section\" id=\"Twitter\"><\/span>Twitter:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter is another major social media phenomenon, with over 140 million users across the world. With Twitter, your posts are limited to 140 characters, so it\u2019s good for sharing short announcements, as well as links, photos, or videos.<\/p>\n<h3>The Pros:<\/h3>\n<ul>\n<li>Search feature allows you to find competitors based on keywords \u2013 and allows potential clients to find you<\/li>\n<li>Wide reach across varying age groups<\/li>\n<\/ul>\n<h3>The Cons:<\/h3>\n<ul>\n<li>Profile restricted to 160 characters, meaning you can only share limited information<\/li>\n<li>No easy way for potential clients to view galleries of photos you\u2019ve shared<\/li>\n<li>Character limit may tempt you to compromise on spelling and grammar, which can reflect poorly on your business<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][image_with_animation image_url=&#8221;7479&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"50\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This application is growing in popularity, particularly with younger crowds. It\u2019s an image-based platform that lets you snap a photo, apply a filter to edit it, and share it with your friends and followers.<\/p>\n<h3>The Pros:<\/h3>\n<ul>\n<li>Great for sharing photos and building a profile that highlights previous projects<\/li>\n<li>Even if you\u2019re not a great photographer, filters will improve the quality of the photos you post to make them look more professional<\/li>\n<li><a href=\"https:\/\/www.doggroomingcourse.com\/2018\/01\/7-favorite-dogs-social-media\/\" target=\"_blank\" rel=\"noopener\">Pictures of adorable dogs and cats<\/a> are incredibly popular on this platform. Your content has a good chance of going right to your target audience<\/li>\n<li>If younger members of a pet-owning family home find you, you could indirectly reach the adults who make the big grooming decisions<\/li>\n<\/ul>\n<h3>The Cons:<\/h3>\n<ul>\n<li>Image-heavy platform means less space and attention for text and information about your business<\/li>\n<li>Fewer older users than sites like Facebook<\/li>\n<li>Links are not clickable in photo descriptions, making it more difficult to share your content and get potential clients to your website<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][image_with_animation image_url=&#8221;7480&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"50\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span>Pinterest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pinterest is another image-based platform. It\u2019s relatively new, but it\u2019s seen a real explosion in popularity. You can use to \u201cpin\u201d images to your online board, re-pin images from other users\u2019 boards, \u201clike\u201d photos, and leave comments.<\/p>\n<h3>The Pros:<\/h3>\n<ul>\n<li>Sourcing is easy \u2013 when an image is re-pinned, the source and pinner are automatically re-pinned as well<\/li>\n<li>Easy to share your own photos, but also to get inspired by creating boards of other people\u2019s grooming work<\/li>\n<li>\u201cSecret\u201d boards let you pin photos for your own personal inspiration without anyone else seeing them<\/li>\n<li>Popular with older users<\/li>\n<\/ul>\n<h3>The Cons:<\/h3>\n<ul>\n<li>Image-heavy platform means less space and attention for text and information about your business<\/li>\n<li>Tons of content from all over the web means your posts can easily get lost<\/li>\n<\/ul>\n <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][image_with_animation image_url=&#8221;7481&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; delay=&#8221;250&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"50\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><span class=\"ez-toc-section\" id=\"So_where_should_you_focus\"><\/span>So where should you focus?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no one social media platform that will reach everyone \u2013 social media can easily turn into a huge time vacuum, so many users will focus their attention on a single account. Before diving in and creating your own accounts, do a little research into what platforms are best for reaching your target audience.<\/p>\n<p>For achieving a wide reach, Facebook and Twitter are great tools. But if the thought of maintaining and regularly updating\u00a0<em>two<\/em>\u00a0major social media accounts has you tearing up your jam-packed day-planner, don\u2019t despair \u2013 third-party sites like Hootsuite let you manage posting, messaging, and activity for multiple accounts through one handy interface.<\/p>\n<p>For displaying images of your work, it\u2019s hard to beat Instagram. Pets are huge crowd pleasers on the platform\u2014who doesn\u2019t love to see a tea-cup sized puppy receive a nice bath?<\/p>\n<p>Consider checking out LinkedIn, too. Once you\u2019ve set up your profile it\u2019s relatively low-maintenance, but it&#8217;s an easy tool for networking with other professionals. <\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][vc_column_text]Have any social media marketing tips to share with our readers? Leave a comment![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][vc_column_text]\n<h3 align=\"center\">For more great tips on getting (and staying!) ahead of your competition, <a href=\"https:\/\/www.qceventplanning.com\/2015\/12\/how-to-stay-ahead-of-the-competition\/\" target=\"_blank\" rel=\"noopener\">check out this post<\/a>!<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][recent_posts style=&#8221;default&#8221; category=&#8221;all&#8221; columns=&#8221;3&#8243; posts_per_page=&#8221;3&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s our rundown on the best social media sites for you to focus on and what they can (or can\u2019t) do for you.<\/p>\n","protected":false},"author":7,"featured_media":8481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,5],"tags":[],"ppma_author":[357],"class_list":{"0":"post-7470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-career-advice"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Busy Pet Groomer&#039;s Guide to Social Media: Where Should You Focus? - Sniffin&#039; Around<\/title>\n<meta name=\"description\" content=\"Just like marketing your business offline, you should take some time to think about who your target audience is and how best to reach them. 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