{"id":6223,"date":"2017-11-24T10:54:32","date_gmt":"2017-11-24T15:54:32","guid":{"rendered":"https:\/\/www.doggroomingcourse.com\/?p=6223"},"modified":"2017-11-24T10:54:32","modified_gmt":"2017-11-24T15:54:32","slug":"find-clients-certified-dog-groomer","status":"publish","type":"post","link":"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer","title":{"rendered":"How to Find Clients as a Certified Dog Groomer"},"content":{"rendered":"[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][vc_column_text]Finding clients when you\u2019re a newly-certified dog grooming graduate isn\u2019t easy. You\u2019re fresh-faced and eager to work, but how can you convince dog owners that you\u2019re their best choice when you may not have clocked hundreds of hours yet?<\/p>\n<p>Building a solid client list that continues to grow can take years, even when you start diverting your resources to other aspects of your business. It can go by a lot faster, and with relative ease, if you\u2019re on top of your game right from the beginning. If you\u2019re ambitious, hard-working, and eager to find clients, they will come to you!<\/p>\n<p>That being said, there are a few things you can do to help you along the way\u2026keep reading!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\/#Do_your_research\" >Do your research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\/#Develop_your_marketing_materials\" >Develop your marketing materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\/#Attend_networking_events\" >Attend networking events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\/#Encourage_Referrals\" >Encourage Referrals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\/#Work_for_reduced_amountvolunteer\" >Work for reduced amount\/volunteer<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Do_your_research\"><\/span>Do your research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First and foremost, you need to research dog owners in the area. Look for information about their demographics and lifestyles. Are owners in your area affluent? Do owners like to take their dogs hunting? The last thing you want to do is open up a luxury dog grooming salon in a rural area where people aren\u2019t interested in fancier grooming services. Contact your local government for accurate statistics on pet ownership in your region.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][image_with_animation image_url=&#8221;6225&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][vc_column_text]After that, you\u2019ll want to conduct research on your competitors. Learning more about your competition will help you carve out your brand in the grooming industry. Are the most successful groomers in your area ones who have cornered the market on grooming specific breeds? What sorts of services are they offering? How are they packaging their services? Competitive research is <em>indispensable<\/em> to new groomers\u2014how else would you find out if you\u2019re grossly overpricing your services?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Develop_your_marketing_materials\"><\/span>Develop your marketing materials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be competitive, having an online presence is essential. It helps your attract more clients, provides a showcase for your work, and lists your services and reviews. Your website is the first impression many potential clients have of both you and your services, so ensure that this space is extremely professional and easy-to-navigate.<\/p>\n<p>But just because it\u2019s 2017 doesn\u2019t mean you should be only focusing on your digital presence! You have to make sure your physical marketing materials work well with your online materials and that both best represent what you do. Make sure that you have clear and attractive business cards on you at all times. You could be shopping for grooming supplies at your local pet store and overhear someone inquiring about a reliable groomer! If you\u2019ve got a card on hand and an online portfolio that shows off your work, your skills will speak for themselves.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][image_with_animation image_url=&#8221;6226&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Attend_networking_events\"><\/span>Attend networking events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both companies and individuals who are interested in dog grooming services tend to move in certain circles. These include conferences, trade shows, and events that allow industry professionals to get to know one another. We know networking with fellow groomers seems counterintuitive &#8211; how could they possibly help you grow your client base if they\u2019re your direct competitor? Well, if they\u2019re swamped with clients or appointments and can\u2019t take any more, they may refer that client over to you. You may also end up with a new business partner if that\u2019s what you\u2019re looking for!<\/p>\n<p>Other related industries will also be milling about these events. Veterinarians, kennels, dog waste removal services, extreme groomers, and even regular pet lovers end up at these events. You never know who you\u2019re going to meet, so make sure you\u2019re at the top of your game when you walk in!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Encourage_Referrals\"><\/span>Encourage Referrals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Word-of-mouth referrals are indisputably the best way to secure new clients. People trust their peers\u2019 and friends\u2019 recommendations. After all, the people closest to us are aware of our needs and have trusting relationships with us. If your best friend gave a local restaurant a beaming review, wouldn\u2019t you consider trying it if you were in the area?[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][image_with_animation image_url=&#8221;6227&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][vc_column_text]If you\u2019ve worked hard on a grooming job, you can feel confident approaching your client to ask them for a referral. In terms of how the referral should be structured, it could be in the form of a testimonial on your website, a review on your Facebook page, or even better, a word-of-mouth referral that could lead to major marketing results for your business. To sweeten the pot, offering a referral discount can incentivize clients to pass on your business card to people they know. There\u2019s nothing to lose for them!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_for_reduced_amountvolunteer\"><\/span>Work for reduced amount\/volunteer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In any profession, building a good portfolio takes time. You\u2019ll want to polish up your photos or hire professional pet photographers to take the best <a href=\"https:\/\/www.doggroomingcourse.com\/2017\/01\/pet-portraits-taking-perfect\/\" target=\"_blank\" rel=\"noopener noreferrer\">before-and-after shots<\/a> that show off your expertise.<\/p>\n<p>Getting your pet grooming certification is a huge step in launching your career, but experience is what will ultimately improve your chances of being hired. You can offer to work for reduced pay as you\u2019re refining your skills in your local community, but you have to be careful. If you offer steeply discounted rates for too long, you may end up devaluing grooming services in your area. Even worse, you could acquire a reputation as a \u201cdiscount groomer\u201d\u2014and who knows if you\u2019ll ever be able to raise your prices after that!<\/p>\n<p>With this in mind, you shouldn\u2019t take volunteering off the table. Sometimes volunteering your skills will add more benefit to your business than it takes. Volunteering at animal shelters will help you acquire experience and knowledge, as well as expand your network to people you may not otherwise meet! The ultimate perk? Seeing those adorable dogs go to a good home after a thorough grooming appointment!<\/p>\n<h3 style=\"text-align: center;\">Here\u2019s a peek at what you can expect from a <a href=\"https:\/\/www.doggroomingcourse.com\/2017\/11\/career-outlook-professional-dog-groomer\/\" target=\"_blank\" rel=\"noopener noreferrer\">career in professional dog grooming<\/a>!<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;][recent_posts style=&#8221;default&#8221; category=&#8221;all&#8221; columns=&#8221;3&#8243; posts_per_page=&#8221;3&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;2%&#8221; bottom_padding=&#8221;2%&#8221; overlay_strength=&#8221;0.3&#8243;][vc_column enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; width=&#8221;1\/1&#8243; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; delay=&#8221;250&#8243;][vc_column_text]Finding clients&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"ppma_author":[358],"class_list":{"0":"post-6223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-career-advice"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Find Clients as a Certified Dog Groomer - Sniffin&#039; Around<\/title>\n<meta name=\"description\" content=\"Discover the best ways of finding clients as a certified dog groomer, including attending networking events and encouraging referrals!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Clients as a Certified Dog Groomer\" \/>\n<meta property=\"og:description\" content=\"Discover the best ways of finding clients as a certified dog groomer, including attending networking events and encouraging referrals!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\" \/>\n<meta property=\"og:site_name\" content=\"Sniffin&#039; Around\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/qcpetstudies\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-24T15:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qcpetstudies.com\/blog\/wp-content\/uploads\/2017\/11\/findclientsfeature-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victoria Begin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@qcpetstudies\" \/>\n<meta name=\"twitter:site\" content=\"@qcpetstudies\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Begin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\"},\"author\":{\"name\":\"Victoria Begin\",\"@id\":\"https:\/\/www.qcpetstudies.com\/blog\/#\/schema\/person\/f4582d3a66c6a4ddf382c5537d8309bd\"},\"headline\":\"How to Find Clients as a Certified Dog Groomer\",\"datePublished\":\"2017-11-24T15:54:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\"},\"wordCount\":1522,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qcpetstudies.com\/blog\/wp-content\/uploads\/2017\/11\/findclientsfeature-1.jpg\",\"articleSection\":[\"Career Advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\",\"url\":\"https:\/\/www.qcpetstudies.com\/blog\/2017\/11\/find-clients-certified-dog-groomer\",\"name\":\"How to Find Clients as a Certified Dog Groomer - Sniffin&#039; 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