{"id":11716,"date":"2020-10-09T12:19:22","date_gmt":"2020-10-09T16:19:22","guid":{"rendered":"https:\/\/www.doggroomingcourse.com\/?p=11716"},"modified":"2020-10-09T12:19:22","modified_gmt":"2020-10-09T16:19:22","slug":"how-to-become-a-dog-groomer-in-a-small-town","status":"publish","type":"post","link":"https:\/\/www.qcpetstudies.com\/blog\/2020\/10\/how-to-become-a-dog-groomer-in-a-small-town","title":{"rendered":"How to Become a Dog Groomer in a Small Town"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]We\u2019re going to bust a myth for you: it\u2019s <em>totally<\/em> possible to <a href=\"https:\/\/www.doggroomingcourse.com\/2020\/08\/how-long-does-it-take-to-become-a-dog-groomer\/\" target=\"_blank\" rel=\"noopener noreferrer\">become a dog groomer<\/a> and work professionally \u2013 even if you live in a small town. Despite what the stereotypes may tell you, you don\u2019t have to move to a big city in order to pursue your dreams.<\/p>\n<p>Once you\u2019ve taken the time to get proper <a href=\"https:\/\/www.doggroomingcourse.com\/2020\/03\/maximize-your-time-at-home-by-getting-your-dog-grooming-certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">dog grooming training<\/a> and have earned your professional certification, you\u2019ll be ready to enter the industry. But where exactly do you start?<\/p>\n<p>Well, if your area has a local grooming salon, you can always try to get a job as an in-house groomer. But what if this isn\u2019t an option or if you don\u2019t want to work for someone else? Then freelance and\/or mobile grooming are the best options at your disposal. By starting up your <em>own <\/em>business, you\u2019ll be able to call the shots. Much of the success you can achieve will be dependent on the efforts <em>you\u2019re <\/em>willing to put in!<\/p>\n<p>You\u2019ll be able to work on a client-to-client basis. Although it doesn\u2019t<em> sound<\/em> like steady work, it absolutely can be! Once you establish yourself with a list of loyal customers, you\u2019ll become a thriving dog groomer in no time!<\/p>\n<p>Here\u2019s how to become a successful dog groomer in a small town![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;11722&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2020\/10\/how-to-become-a-dog-groomer-in-a-small-town\/#Know_Your_Market\" >Know Your Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2020\/10\/how-to-become-a-dog-groomer-in-a-small-town\/#Know_Your_Competition\" >Know Your Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qcpetstudies.com\/blog\/2020\/10\/how-to-become-a-dog-groomer-in-a-small-town\/#Know_What_You_Can_Offer_and_Start_Offering\" >Know What You Can Offer (and Start Offering)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Market\"><\/span>Know Your Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Knowing your market means considering a number of factors. Ask yourself these questions before diving into a career in dog grooming\u2026[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<ul>\n<li style=\"text-align: left;\"><strong>Who is your target client?<\/strong> Consider the demographics of your town. Would you be working with older citizens? Younger adults? These are things you need to know!<\/li>\n<li style=\"text-align: left;\"><strong>What types of grooming services would you like to offer? <\/strong>The <a href=\"https:\/\/www.doggroomingcourse.com\/2020\/09\/4-factors-that-affect-the-self-employed-dog-groomer-salary\/\" target=\"_blank\" rel=\"noopener noreferrer\">more areas you can properly cover<\/a>, the better. After all, clients will be more likely to book with you if they can have more services tended to by a single business.<\/li>\n<li style=\"text-align: left;\"><strong>How much competition is there in your town?<\/strong> Are there a number of local groomers and\/or salons around you? Then you\u2019ll need to work even harder to make yourself stand out! Research into your local competition. Find out the sort of services they provide, what <a href=\"https:\/\/www.doggroomingcourse.com\/2018\/07\/how-much-do-dog-groomers-make-around-the-world-and-why\/\" target=\"_blank\" rel=\"noopener noreferrer\">their rates<\/a> are, the kind of reviews they\u2019ve gotten, and what makes them successful (or not-so-successful). This is all valuable information to help <em>you <\/em>get the edge in your own business!<\/li>\n<li style=\"text-align: left;\"><strong>Is there a demand for dog groomers?<\/strong> This is perhaps the most important consideration. There aren\u2019t going to be any clients for you to work with if there isn\u2019t a demand! Some small-town dog groomers consider opening up their business radius to other surrounding towns. If there\u2019s limited demand in your immediate area, find other small towns where there <em>is<\/em> a demand for dog grooming services! (hint: this is where a mobile grooming business can make the big bucks!)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;11720&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Competition\"><\/span>Know Your Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]As I just mentioned, it\u2019s critical that you understand what the competition is like, in order to thrive in your local industry. Here are some points to consider\u2026[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<ul>\n<li style=\"text-align: left;\"><strong>Determine how much experience they have.<\/strong> Who are the other established dog groomers in your town, and how long have they been around? Are they <a href=\"https:\/\/www.doggroomingcourse.com\/2017\/10\/dog-grooming-license-vs-certification-difference\/\" target=\"_blank\" rel=\"noopener noreferrer\">properly certified<\/a>? Do they have experience with different breeds?<\/li>\n<li style=\"text-align: left;\"><strong>Look into the services they offer.<\/strong> Dig through online reviews of the best dog groomers in your area. Learn about all the standard <em>and <\/em>specialized services they offer, along with any packages they provide for their clients. How are they pricing their services?<\/li>\n<li style=\"text-align: left;\"><strong>How can YOU set yourself apart and stand out?<\/strong> Maybe, in addition to your <a href=\"https:\/\/www.doggroomingcourse.com\/2019\/10\/7-things-all-great-professional-pet-groomers-do\/\" target=\"_blank\" rel=\"noopener noreferrer\">primary training<\/a>, you also have lots of experience grooming poodles, large breed dogs, or have extensive First Aid training. Offering clients what your competition can\u2019t or (simply doesn\u2019t) offer is guaranteed to set you apart and attract the attention of potential clients!<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;11724&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Know_What_You_Can_Offer_and_Start_Offering\"><\/span>Know What You Can Offer (and Start Offering)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Now that you understand your potential clientele and know what you can offer, start booking these new services! Here\u2019s where to focus to get your dog groomer business up and running (and then <em>keep<\/em> it that way):[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<h3>Marketing<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Marketing is the best way to get your name out there! Even in a small town, marketing is still critical to your career as a professional dog groomer running their own business. It doesn\u2019t have to be pricey! There are plenty of cheap (and even free) <a href=\"https:\/\/www.doggroomingcourse.com\/2017\/04\/marketing-your-dog-grooming-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing tools<\/a> that\u2019ll serve you well, once you get familiar with them.<\/p>\n<p>A quick and easy marketing technique is to build your social media presence! Having <a href=\"https:\/\/www.doggroomingcourse.com\/2020\/06\/how-to-build-your-pet-grooming-business-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">a website<\/a> and\/or online portfolio for your dog groomer business is a no-brainer. But social media is a great way to get people on your website <em>and<\/em> communicate with clients. Start an Instagram account, a professional Facebook page, and maybe even a LinkedIn profile. Most social media networks have built-in analytic tools to help you track data (like finding out who is interested in your work, for example).[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;11723&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3>Connections<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]Use those connections to build your <a href=\"https:\/\/www.doggroomingcourse.com\/2018\/02\/network-attending-animal-grooming-school-online\/\" target=\"_blank\" rel=\"noopener noreferrer\">network<\/a> and obtain clients! This includes anyone from friends and family, to salon professionals, to happy customers, to other industry experts you can forge a professional relationship with, etc. A key part of becoming a dog groomer in a small town will be earning loyal clients. When you don\u2019t have a large and loyal following right at the start, you\u2019ll want to keep clients coming back.<\/p>\n<p>Consider offering referral discounts. When a client refers someone to you, they\u2019ll get a percentage off their dog\u2019s next grooming appointment. You can also experiment with promotions and sales to <a href=\"https:\/\/www.doggroomingcourse.com\/2020\/04\/5-ways-to-get-more-clients-for-your-dog-grooming-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">draw in new clients<\/a>. Just be sure not to give discounts forever. Know your worth!<\/p>\n<p>Starting a career as a dog groomer in any town or city can be daunting. 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